- Companies
- Hongjiu Fruit
Hongjiu Fruit Valuation, Funding & Investors
Hongjiu Fruit is valued at $1.1B as of November 2019.
Last Hongjiu Fruit valuation
$1.1B
Series C · Nov 2019
Last Hongjiu Fruit funding round
$71M
Series C · Nov 2019
Cumulative funding Hongjiu Fruit raised
$71M
across 1 funding round
Key investors in Hongjiu Fruit
CMC Capital Group
About Hongjiu Fruit
Hongjiu Fruit is a Chongqing Yubei-headquartered supply chain provider focused on wholesale distribution of fresh fruits and vegetables. Established in 1987, the company operates multiple sales channels including supermarkets, e-commerce platforms, and direct-to-consumer outlets while developing branded suppliers and integrated fruit supply chain services nationwide in China.
Founded
1987
HQ
Website
Status
Privately held
Customer focus
B2B & B2C
Revenue model
Product sales
Valuation
$1.1B (Nov 2019)
Hongjiu Fruit Valuation
Hongjiu Fruit is currently valued at $1.1B, based on its Series C in November 2019.
The $71M round was led by CMC Capital Group.
Hongjiu Fruit valuation by funding round
| Date | Stage | Valuation |
|---|---|---|
| Nov 2019 | Series C | $1.1B |
Hongjiu Fruit Funding History
Hongjiu Fruit has raised a total of $71M across 1 funding round.
Hongjiu Fruit funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Nov 2019 | Series C | CMC Capital Group (lead) | $71M | $1.1B | Hongjiu Fruit, also known as Chongqing Hongjiu Fruit Co., Limited, is China's largest fruit distributor operating across the fruit supply chain, including wholesale of durian, mangosteen, cherries, grapes, and other fruits through distributors, retailers, and supermarkets. The company secured a $71 million Series C round led by CMC Capital Group around November 2019, with a related C+ round in 2020 where Alibaba invested 591 million yuan for an 8% stake, implying a 7.592 billion yuan valuation. In 2019, the company reported revenue of RMB 2,077.697 million, gross profit of RMB 392.94 million (18.9% margin), and profit of RMB 163.09 million. Revenue grew rapidly post-2019, reaching RMB 5,771.391 million in 2020 (177.8% growth), RMB 10,280.074 million in 2021 (78.1% growth), and RMB 15,080.546 million in 2022 (46.7% growth), with gross profit margins of 16.6%, 15.7%, and 17.1% respectively. Profit fluctuated to RMB 2.754 million in 2020 and RMB 292.442 million in 2021, before rising to RMB 1,454.546 million in 2022. The company maintained a leading position with less than 2% market share in China's fresh fruit industry. Proceeds from later IPO in September 2022 at HK$18.7 billion valuation (US$2.38 billion) were allocated to supply chain improvements (45%), branding (22%), digital upgrades (16%), loan repayment (7%), and liquidity (10%). Alibaba became the largest external shareholder at 7.76-8%. Core fruit products sales reached RMB 6,761.6 million in 2022, up 14.4% from 2021, focusing on high-growth categories with over 10% CAGR expected. |
Who has invested in Hongjiu Fruit?
1 investor has backed Hongjiu Fruit across its funding rounds, including CMC Capital Group.
Lead investors include CMC Capital Group.
Hongjiu Fruit Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
This data is available for Pro users. Sign up to see all 1 Hongjiu Fruit investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
Sign up to see data on 350K+ funding rounds and disclosed revenue and EBITDA valuation multiples, from seed, through growth stage, to pre-IPO.
Start Free TrialHongjiu Fruit Competitors
Hongjiu Fruit competitors include listed companies like Mezzan Holding, Kernel Holding, Acomo and SOLIBRA Cote d'Ivoire, and private ones like Yijiupi and Shijiazhuang Junlebao Dairy.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Publicly listed | $966M | $114M | $1.2B | 1.5x | ||
| Publicly listed | $4.1B | $433M | $1.5B | 0.4x | ||
| Publicly listed | $1.7B | $147M | $795M | 0.7x | ||
| Private | - | - | $1.1B | - | ||
| Publicly listed | - | - | $1.1B | - | ||
| Private | - | - | $1.1B | - |
Hongjiu Fruit Public Comps
Hongjiu Fruit is still privately-owned, but its public comps include SOLIBRA Cote d'Ivoire, Chang Wah Electromaterials, M. Dias Branco, Mission Produce, Orion Holdings, Isfelag, BellRing Brands, Princes Group, Hagar and Aryzta.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| - | - | - | - | - | - | |||
| $607M | $79M | 1.5x | - | 11.5x | - | |||
| $2B | $250M | 0.5x | 0.5x | 4.2x | 5.0x | |||
| $1.4B | $104M | 1.1x | 1.1x | 15.4x | 14.3x | |||
| $2.5B | $518M | 0.9x | - | 4.3x | - | |||
| $214M | $52M | 5.7x | - | 23.6x | - | |||
| $2.3B | $376M | 0.9x | 0.9x | 5.7x | 7.3x | |||
| $2.5B | $200M | 0.3x | 0.3x | 3.6x | 3.3x | |||
This data is available for Pro users. Sign up to see all Hongjiu Fruit competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Hongjiu Fruit
| When was Hongjiu Fruit founded? | Hongjiu Fruit was founded in 1987. |
| Where is Hongjiu Fruit headquartered? | Hongjiu Fruit is headquartered in Chongqing, China. |
| Is Hongjiu Fruit publicly listed? | No, Hongjiu Fruit is a private, VC-backed company. |
| What is Hongjiu Fruit's valuation? | Hongjiu Fruit was last valued at $1.1B in its Series C in November 2019. |
| How much funding has Hongjiu Fruit raised? | Hongjiu Fruit has raised $71M across 1 funding round. |
| What was Hongjiu Fruit's last funding round? | Hongjiu Fruit's last funding round was a $71M Series C in November 2019, led by CMC Capital Group. |
| Who are Hongjiu Fruit's investors? | Hongjiu Fruit's investors include CMC Capital Group. |
| Which companies are comparable to Hongjiu Fruit? | Companies comparable to Hongjiu Fruit include Mezzan Holding, Kernel Holding, Acomo, Yijiupi, SOLIBRA Cote d'Ivoire and Shijiazhuang Junlebao Dairy. |
See companies similar to Hongjiu Fruit
Start Your
Free Trial Today
Try Multiples for free for 3 days. Got questions or need a demo? Schedule a call with us below.




