Gupy Funding, Investors & Competitors

Founded in Germany in 1972 by former IBM employees, SAP is the world’s largest provider of enterprise application software. Known as the leader in enterprise resource planning software, SAP’s portfolio also includes software for supply chain management, procurement, travel and expense management, and customer relationship management, among others. The company operates in more than 180 countries and has more than 400,000 customers, approximately 80% of which are small to medium-size enterprises.

Workday is a software company that offers human capital management, financial management, and business planning solutions for enterprises. Known for being a cloud-only software provider, Workday was founded in 2005 and is headquartered in Pleasanton, California.

Paychex is a technology company providing human capital management solutions, enabling clients to better implement payroll, talent, time, tax, and benefits administration. It has a diverse set of product offerings addressing client needs. Aside from its traditional cloud-based payroll and HCM software offering, which accounts for close to half of total revenue, the company provides outsourcing options. Paychex's administrative service organization and professional employer organization accounts generate over 40% of sales. The balance of revenue is generated through retirement services, insurance solutions, and other products. In fiscal 2025, the company had 800,000 clients and almost 2.5 million worksite employees across its ASO and PEO.

Deel is a San Francisco-headquartered global workforce management platform handling payroll, compliance, HR, and payments for employees and contractors in over 150 countries. The service includes Employer of Record and Contractor of Record options, automated invoicing, multi-currency transfers, and integrations with HRIS systems like Workday and BambooHR, ensuring local tax and benefits adherence.

Rippling is a San Francisco-headquartered workforce management platform that integrates HR, payroll, IT, and finance in one system. Founded in 2016, the company automates onboarding, benefits, device management, expense tracking, and compliance for global teams at over 100,000 organizations including Shopify and DoorDash. Its API ecosystem connects with 500-plus apps for seamless operations.

Founded in 1998, Paycom is a human capital management software-as-a-service provider addressing customer requirements surrounding payroll, talent acquisition, talent management, human resources management, and time and labor. The company primarily generates revenue through the sale of subscriptions providing access to its HCM platform. To a lesser extent, the company also generates revenue from implementation services provided to customers as well as interest income generated from customer funds.

Gusto is a San Francisco-based software company founded in 2011 under the original ZenPayroll name and providing payroll, benefits and workforce-management tools to small and midsized businesses. Its cloud platform automates payroll calculations, tax filings, direct deposits, employee onboarding, time tracking and compliance workflows. Gusto also distributes health benefits, retirement products and business-finance tools through integrated services. Customers pay recurring software fees and, for some services, transaction or administrative charges. The platform operates across all U.S. states and connects with accounting and financial software used by employers. Ontario Teachers entered through a 2025 employee tender offer rather than through the company's older primary funding rounds. The tender provided liquidity to eligible current and former employees while maintaining Gusto's private-company status.

Founded in 1997, Paylocity is a cloud-based human capital management and payroll platform servicing midmarket customers. The company’s average client size is around 150 employees. Its products help with recruiting and onboarding, payroll, time and labor, human resources, benefits, learning, and performance and compensation workflows. In fiscal 2025, the company generated over $1.5 billion in revenue across more than 41,000 customers.

Personio is a Munich-headquartered provider of cloud-based HR software for small and medium-sized businesses operating internationally. Its platform combines core HR administration, recruiting and applicant tracking, onboarding, absence and time tracking, performance management, payroll preparation, workflow automation and people analytics in a single system. Personio sells subscriptions to companies typically with about 10 to 2,000 employees, mainly in Europe. By June 2024 it served around 12,000 customers across 70 countries and employed roughly 2,000 people, and its statutory accounts show revenue rising from EUR 1.8 million in 2017 to EUR 50.7 million in 2021. The company is venture-backed: after a EUR 2.1 million seed round in 2016 it raised rounds led by Northzone, Index Ventures, Accel, Index and Meritech, and Greenoaks, reaching a USD 8.5 billion valuation in June 2022. Personio was founded in 2015 by Hanno Renner, Roman Schumacher, Arseniy Vershinin and Ignaz Forstmeier; Renner is chief executive.

Checkr is a San Francisco company that supplies background checks and verification services to employers through an API and web platform. It was founded in 2014 by Daniel Yanisse and Jonathon Perichon after the Y Combinator program in the summer of 2014, and its early growth came from gig-economy customers such as Uber. The platform uses automation and AI with human review to run criminal, identity, education and employment checks and to keep reports compliant with US rules. Checkr says more than 140,000 customers use it and that its gross revenue passed $800 million in 2025. Funding rounds were led by Accel, Y Combinator, T. Rowe Price and Durable Capital, with a $250 million Series E at a $4.6 billion valuation in September 2021. It has bought Lytmus, ModoHR, GoodHire, Truework and Truv, and it invested in Argyle.

BetterUp is a San Francisco-headquartered coaching platform serving Fortune 500 companies. The service pairs employees with ICF-certified coaches via video for leadership tracks focused on DEI and resilience. BetterUp integrates with Workday for goal alignment and measures outcomes through 360 feedback. Clients include NASA and Hilton with programs in 190 countries.

G-P/Globalization Partners is a Boston- and San Diego-headquartered employer of record platform that facilitates hiring in over 187 countries. Its Global Expansion Platform handles payroll, tax compliance, and HR for international talent without establishing local entities. Regional hubs operate in London, Dubai, Mumbai, Sao Paulo, Mexico City, Singapore, and Berlin. The company holds Privacy Shield certification for HR data transfers and serves clients expanding sales, engineering, and support teams globally.

micro1 is an AI data platform headquartered in San Francisco, California, converting human expertise into datasets via its Data Engine for AI model training. Founded in 2022, it offers Zara, an AI recruiter sourcing global talent, and APIs for human-in-the-loop operations. The Research Lab publishes on AI recruitment, speech-to-text, and proctoring, serving enterprises with 10,000 experts recruited quarterly.

TOTVS is a Brazilian software company headquartered in Sao Paulo and listed on the B3 under the ticker TOTS3. It was founded in 1983 as Microsiga by Laercio Cosentino and Ernesto Haberkorn and took its present name after the merger with Logocenter in 2005. It sells enterprise resource planning software, financial technology services through its Techfin unit, a joint venture with Itau Unibanco, and marketing and sales automation through RD Station. It serves more than 70,000 clients in twelve segments of the Brazilian economy, has about 12,000 employees and reported revenue of BRL 5.38 billion in 2024. It has made more than fifty acquisitions, including Datasul in 2008, Bematech in 2015, RD Station in 2021 and Linx in 2025.

HiBob is a Tel Aviv-headquartered HR platform offering Bob, a cloud-based system for employee management, payroll, benefits, and performance tracking. Launched in 2015, it serves over 2,000 midsize and multinational firms including Monzo, Fiverr, and VaynerMedia across 80 countries with localized compliance features.

Human Interest is a San Francisco-headquartered digital 401(k) provider serving small and medium-sized businesses across the United States. Its automated platform manages plan setup, participant onboarding, payroll integrations with ADP and Gusto, and fiduciary compliance through daily valuations. The service offers Roth options, loans, and vesting schedules, enabling employers in all 50 states to sponsor affordable retirement plans.

Lattice is a San Francisco-based people management platform that combines continuous performance management, employee engagement, and development tools with real-time analytics to help HR and people teams build high-performing organizations. The platform serves thousands of customers, including Slack, Cruise, Reddit, Asana, and Samsara, and has expanded internationally with a London headquarters supporting its European operations.

Remote is a San Francisco-headquartered global HR platform enabling companies to hire 70,000+ international contractors compliantly. The service automates payroll in 170 countries, managing taxes and benefits through integrations with Stripe and Deel alternatives. Clients include OpenAI and Revolut for remote teams in Latin America and Eastern Europe. Launched in 2020, Remote processes 100 million dollars in monthly payments.