Gupy Funding, Investors & Competitors

Founded in Germany in 1972 by former IBM employees, SAP is the world’s largest provider of enterprise application software. Known as the leader in enterprise resource planning software, SAP’s portfolio also includes software for supply chain management, procurement, travel and expense management, and customer relationship management, among others. The company operates in more than 180 countries and has more than 400,000 customers, approximately 80% of which are small to medium-size enterprises.

Workday is a software company that offers human capital management, financial management, and business planning solutions for enterprises. Known for being a cloud-only software provider, Workday was founded in 2005 and is headquartered in Pleasanton, California.

Paychex is a technology company providing human capital management solutions, enabling clients to better implement payroll, talent, time, tax, and benefits administration. It has a diverse set of product offerings addressing client needs. Aside from its traditional cloud-based payroll and HCM software offering, which accounts for close to half of total revenue, the company provides outsourcing options. Paychex's administrative service organization and professional employer organization accounts generate over 40% of sales. The balance of revenue is generated through retirement services, insurance solutions, and other products. In fiscal 2025, the company had 800,000 clients and almost 2.5 million worksite employees across its ASO and PEO.

Deel is a San Francisco-headquartered global workforce management platform handling payroll, compliance, HR, and payments for employees and contractors in over 150 countries. The service includes Employer of Record and Contractor of Record options, automated invoicing, multi-currency transfers, and integrations with HRIS systems like Workday and BambooHR, ensuring local tax and benefits adherence.

Rippling is a San Francisco-headquartered workforce management platform that integrates HR, payroll, IT, and finance in one system. Founded in 2016, the company automates onboarding, benefits, device management, expense tracking, and compliance for global teams at over 100,000 organizations including Shopify and DoorDash. Its API ecosystem connects with 500-plus apps for seamless operations.

Founded in 1998, Paycom is a human capital management software-as-a-service provider addressing customer requirements surrounding payroll, talent acquisition, talent management, human resources management, and time and labor. The company primarily generates revenue through the sale of subscriptions providing access to its HCM platform. To a lesser extent, the company also generates revenue from implementation services provided to customers as well as interest income generated from customer funds.

Gusto is a Denver-headquartered SaaS company founded in 2011 specializing in human capital management for small and medium-sized businesses. The platform handles payroll processing across all 50 US states, plus the United Kingdom and Canada, alongside benefits administration, time and attendance tracking, and employee onboarding workflows. Gusto integrates with QuickBooks, Xero, and banking systems to automate tax filings, compliance, and financial reporting for streamlined workforce management.

Personio is a comprehensive HR platform designed for small and medium-sized businesses throughout Europe. Founded in 2015 and headquartered in Munich, Germany, the company delivers integrated tools for recruiting, payroll processing, performance reviews, time tracking, and employee onboarding. It supports localized compliance in countries including Germany, France, the United Kingdom, Spain, the Netherlands, Austria, Switzerland, and Ireland. Personio connects with applications such as Microsoft Teams, Slack, and Google Workspace to streamline workflows. The platform processes payroll for over 1 million employees monthly and maintains ISO 27001 certification for data security.

Founded in 1997, Paylocity is a cloud-based human capital management and payroll platform servicing midmarket customers. The company’s average client size is around 150 employees. Its products help with recruiting and onboarding, payroll, time and labor, human resources, benefits, learning, and performance and compensation workflows. In fiscal 2025, the company generated over $1.5 billion in revenue across more than 41,000 customers.

BetterUp is a San Francisco-headquartered coaching platform serving Fortune 500 companies. The service pairs employees with ICF-certified coaches via video for leadership tracks focused on DEI and resilience. BetterUp integrates with Workday for goal alignment and measures outcomes through 360 feedback. Clients include NASA and Hilton with programs in 190 countries.

Checkr is a background screening platform providing instant criminal records, employment verifications, education checks, motor vehicle reports, and drug screening for hiring. Its API integrates with ATS systems like Workday and Greenhouse, supporting FCRA compliance and adverse action workflows. Checkr powers onboarding for gig platforms including Uber, DoorDash, and Instacart alongside traditional employers in tech and healthcare. San Francisco-headquartered since 2014, it processes screens in all 50 U.S. states and Canada with machine learning for rapid turnaround.

G-P/Globalization Partners is a Boston- and San Diego-headquartered employer of record platform that facilitates hiring in over 187 countries. Its Global Expansion Platform handles payroll, tax compliance, and HR for international talent without establishing local entities. Regional hubs operate in London, Dubai, Mumbai, Sao Paulo, Mexico City, Singapore, and Berlin. The company holds Privacy Shield certification for HR data transfers and serves clients expanding sales, engineering, and support teams globally.

Totvs SA is a provider of information technology solutions to small and medium enterprises in the education, government, healthcare, and retail end markets. The Company's business purpose is to provide business solutions for companies of all sizes, through the development and sale of management software, productivity platforms, collaboration, and data intelligence, digital marketing, as well as the provision of implementation, consulting, advisory, maintenance services, e-commerce, and mobility. The Company operates in three reportable segments, which include the TOTVS Management segment, the RD Station segment, and the TOTVS Techfin segment. The majority of its revenues is generated from the TOTVS Management segment.

HiBob is a Tel Aviv-headquartered HR platform offering Bob, a cloud-based system for employee management, payroll, benefits, and performance tracking. Launched in 2015, it serves over 2,000 midsize and multinational firms including Monzo, Fiverr, and VaynerMedia across 80 countries with localized compliance features.

Human Interest is a San Francisco-headquartered digital 401(k) provider serving small and medium-sized businesses across the United States. Its automated platform manages plan setup, participant onboarding, payroll integrations with ADP and Gusto, and fiduciary compliance through daily valuations. The service offers Roth options, loans, and vesting schedules, enabling employers in all 50 states to sponsor affordable retirement plans.

Lattice is a San Francisco-based people management platform that combines continuous performance management, employee engagement, and development tools with real-time analytics to help HR and people teams build high-performing organizations. The platform serves thousands of customers, including Slack, Cruise, Reddit, Asana, and Samsara, and has expanded internationally with a London headquarters supporting its European operations.

Remote is a San Francisco-headquartered global HR platform enabling companies to hire 70,000+ international contractors compliantly. The service automates payroll in 170 countries, managing taxes and benefits through integrations with Stripe and Deel alternatives. Clients include OpenAI and Revolut for remote teams in Latin America and Eastern Europe. Launched in 2020, Remote processes 100 million dollars in monthly payments.

Factorial is a human resources management platform automating processes for companies of all sizes. Barcelona-headquartered and serving over 7,000 organizations across Europe and Latin America, it streamlines holiday tracking, payroll processing, document storage, and employee benefits administration. The software provides centralized data visibility, compliance tools, and performance insights to enhance HR efficiency.