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- Cents
Cents Funding, Investors & Competitors
Cents has raised $214M across 5 funding rounds, most recently a $140M Series C in March 2026.
Last Cents funding round
$140M
Series C · Mar 2026
Cumulative funding Cents raised
$214M
across 5 funding rounds
Key investors in Cents
Tiger Global
Bessemer Venture Partners
Camber Creek
Alumni Ventures
RiverPark Ventures
Newfund
1517 Fund
J-Ventures
About Cents
Cents, operating as Make Cents Technologies, is a New York-based all-in-one business management platform for garment-care small businesses, including retail laundries, route operators, and shared laundry rooms. Its software combines point-of-sale, payment processing, marketing automation, AI-powered customer service, and hardware connectivity into a single system, serving thousands of laundromats and shared laundry facilities across multi-family buildings, hotels, and universities. Cents has expanded its platform through acquisitions including Laundroworks, a hardware-based payments system, and Insight Systems, a business intelligence and reporting tool for garment-care operators.
Founded
2019
HQ
Website
Status
Privately held
Customer focus
B2B
Revenue model
Subscription
Cents Funding History
Cents has raised a total of $214M across 5 funding rounds.
Cents' first fundraising round was a $4M seed round in November 2020. The most recent completed round was a $140M Series C in March 2026.
Cents funding rounds
| Date | Stage | Investors | Raised | Deal Summary |
|---|---|---|---|---|
| Mar 2026 | Series C | Sumeru Equity Partners (lead); Camber Creek | $140M | - |
| Aug 2024 | Series B | Camber Creek (lead) | $40M | Cents, operating as Make Cents Technologies Incorporated, is a New York-based all-in-one business management platform for garment care small and medium-sized businesses (SMBs), including retail laundries, route operators, and shared laundry rooms. The platform powers business growth, management, and analytics in the $60 billion garment care and repair industry. It serves over 2,700 retail laundries (about 1 in 14 U.S. laundromats) and more than 3,500 shared laundry rooms across multi-family buildings, hotels, and universities. On August 8, 2024, Cents closed a $40 million Series B funding round led by Camber Creek, with participation from existing investors Bessemer Venture Partners and Tiger Global, plus new strategic investors including Tech Pioneer Fund, RXR (RADV), Derive Ventures, Alumni Ventures, and executives from SaaS companies like Toast, Jobber, Squarespace, and Stripe. This round brought total funding to over $77 million. Proceeds will support product innovation, expansion of hardware and software offerings, and serving the real estate sector more effectively. Concurrently with the funding, Cents acquired Laundroworks, a hardware-based payments system for consumer laundry payments in laundromats and shared facilities, to bolster its hardware product line. Camber Creek, a real estate technology VC firm with nearly $1 billion in assets under management, highlighted Cents' leadership in independent garment care and opportunities in real estate tech like route operators and tenant laundry amenities. |
| Jan 2022 | Series A | Tiger Global (lead); Bessemer Venture Partners; Cloud Capital | $25M | Cents is an all-in-one platform serving the laundromat industry, providing point-of-sale systems, payment processing, marketing automation, AI-powered customer service, and business management tools. The platform offers comprehensive integration capabilities combining payment processing, hardware connectivity, and order management into a unified system. As of early 2025, Cents operates as the market leader in laundromat technology, serving approximately 3,500 laundromat locations that process roughly $1 billion in payments annually. The company demonstrates strong market penetration, with CEO Alex Jekowsky noting that Cents supports approximately 1 in 7 laundromats across the United States. |
| Oct 2021 | Seed | - | $5M | - |
| Nov 2020 | Seed | Bessemer Venture Partners (lead); RiverPark Ventures; J-Ventures; Jason Finger; Alumni Ventures; Newfund; Steve Fredette; Tiger Global; Will Gaybrick; 1517 Fund | $4M | Cents provides modernized payments, employee management, machine tracking, and plant/hub operations. Bessemer Venture Partners participated as lead investor in Cents' funding round around January 2020, alongside 1517 Fund, Alumni Ventures, J-Ventures, Jason Finger, Newfund, RiverPark Ventures, Steve Fredette, Tiger Global, and Will Gaybrick. |
Who has invested in Cents?
13 investors have backed Cents across its funding rounds, including Tiger Global, Bessemer Venture Partners, Camber Creek, Alumni Ventures, RiverPark Ventures and Newfund.
Lead investors include Sumeru Equity Partners, Camber Creek, Tiger Global and Bessemer Venture Partners.
Cents Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 2 | Lead | Aug 2024 | ||
| 2 | Lead | Nov 2020 | ||
| 2 | Lead | Nov 2020 | ||
| 1 | Participant | Nov 2020 | ||
| 1 | Participant | Nov 2020 | ||
| 1 | Participant | Nov 2020 | ||
| 1 | Lead | Mar 2026 | ||
| 1 | Participant | Nov 2020 | ||
| 1 | Participant | Nov 2020 | ||
| 1 | Participant | Jan 2022 | ||
| 1 | Participant | Nov 2020 | ||
This data is available for Pro users. Sign up to see all 13 Cents investors. Start Free Trial | ||||
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Start Free TrialAcquisitions by Cents
Cents has acquired 3 companies to date.
Last acquisition by Cents was on July 13th 2026. Cents acquired Insight Systems for undisclosed valuation.
Latest Acquisitions by Cents
| Description | Insight Systems is a developer of business software platforms and advisory tools built for service-sector companies, combining analytics with consulting to improve internal operations and client outcomes. | Laundroworks is a payment solutions provider for commercial laundry facilities utilizing contactless smart cards that store digital balances. The system integrates wireless networking for real-time transaction processing and connects to the myLaundroworks online portal for account management and reporting. Customers access services through NFC-enabled cards compatible with washers, dryers, and vending machines in laundromats across various regions. | Starchup is a route optimization platform for delivery operations. It schedules on-demand and static routes to enhance efficiency for logistics providers. The service integrates with existing fleet management systems to minimize travel time and fuel costs. Starchup serves e-commerce and food delivery companies across North America through starchup.com. |
| HQ Country | |||
| HQ City | Jacksonville, FL | - | Chicago, IL |
| Deal Date | 13 Jul 2026 | 8 Aug 2024 | 26 Aug 2022 |
| Valuation | undisclosed | undisclosed | undisclosed |
| EV/Revenue | |||
| EV/EBITDA | |||
This data is available for Pro users. Sign up to see all Cents acquisitions and their M&A valuation multiples. Start Free Trial | |||
Cents Competitors
Cents competitors include listed companies like Pine Labs and AGS Transact, and private ones like Bilt Rewards, SumUp, China UnionPay Merchant Services and CloudWalk.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Private | $1B | - | $11B | 10.8x | ||
| Private | $600M | - | $8.5B | 14.2x | ||
| Private | - | - | $2.9B | - | ||
| Publicly listed | $250M | $14M | $2.2B | 6.4x | ||
| Private | - | - | $2.1B | - | ||
| Publicly listed | $153M | $21M | $3M | - |
Cents Public Comps
Cents is still privately-owned, but its public comps include Block, PayPal, Adyen, Global Payments, Kaspi.kz, Paytm, Edenred, Nexi, Paymentus and GMO Payment Gateway.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $24B | $2.2B | 1.7x | 1.6x | 18.6x | 9.4x | |||
| $33B | $7.2B | 1.4x | 1.4x | 6.6x | 6.9x | |||
| $3B | $1.4B | 6.5x | 6.3x | 13.7x | 11.9x | |||
| $7.7B | $3.2B | 5.4x | 3.6x | 13.1x | 7.8x | |||
| $9B | $3.2B | 2.0x | 2.0x | 5.9x | 5.3x | |||
| $854M | $41M | 13.8x | 11.8x | 288.1x | 119.6x | |||
| $3.4B | $1.3B | 2.8x | 2.8x | 7.7x | 6.5x | |||
| $7.2B | ($2.3B) | 0.6x | 1.0x | (1.9x) | 2.0x | |||
This data is available for Pro users. Sign up to see all Cents competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Cents
| When was Cents founded? | Cents was founded in 2019. |
| Where is Cents headquartered? | Cents is headquartered in United States. |
| Is Cents publicly listed? | No, Cents is a private, VC-backed company. |
| How much funding has Cents raised? | Cents has raised $214M across 5 funding rounds. |
| What was Cents' last funding round? | Cents' last funding round was a $140M Series C in March 2026, led by Sumeru Equity Partners. |
| Who are Cents' investors? | Cents' investors include Camber Creek, Bessemer Venture Partners, Tiger Global, RiverPark Ventures, J-Ventures, Jason Finger, Sumeru Equity Partners, Alumni Ventures, Newfund, Cloud Capital and 3 others. |
| Which companies are comparable to Cents? | Companies comparable to Cents include Bilt Rewards, SumUp, China UnionPay Merchant Services, Pine Labs, CloudWalk and AGS Transact. |
| How many companies has Cents acquired? | Cents has acquired 3 companies, including Insight Systems, laundroworks and Starchup. |
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