Applied Data Finance Funding, Investors & Competitors

Applied Data Finance has raised $169M across 3 funding rounds, most recently a $18M undisclosed-stage round in January 2019.

Last Applied Data Finance funding round

$18M

Undisclosed stage · Jan 2019

Cumulative funding Applied Data Finance raised

$169M

across 3 funding rounds

Key investors in Applied Data Finance

  • MAI Capital Management
  • Victory Park Capital
  • Park Cities Asset Management

Applied Data Finance Overview

About Applied Data Finance

Applied Data Finance is a fintech platform connecting underbanked consumers to capital markets through data-driven lending solutions. The company uses alternative data sources to assess creditworthiness for personal loans and lines of credit, partnering with banks and investors to fund loans at competitive rates. Headquartered in the United States, Applied Data Finance targets underserved borrowers with automated underwriting processes.


Founded

2014

HQ

United StatesSan Diego, CA

Status

Privately held

Customer focus

B2B

Revenue model

Commission

Applied Data Finance Funding History

Applied Data Finance has raised a total of $169M across 3 funding rounds.

Applied Data Finance's first fundraising round was a $7M Series A in May 2017. The most recent completed round was a $18M undisclosed-stage round in January 2019.

Applied Data Finance funding rounds

Applied Data Finance funding rounds
DateStageInvestorsRaisedDeal Summary
Jan 2019Undisclosed stage-$18MApplied Data Finance, LLC (ADF), a technology-enabled lender and asset manager operating the Personify Financial online lending platform, provides unsecured personal loans to underbanked consumers using advanced data science and machine learning for credit and fraud risk assessment. Founded in 2014 with offices in San Diego and Chennai, India, ADF closed an additional $17.8 million equity financing on January 15, 2019, as a follow-on to its July 2018 raise of $140 million in debt and equity capital. By September 2019, ADF had originated over $300 million in loans and raised total capital exceeding $450 million, growing to 250 employees.
Jul 2018Undisclosed stageVictory Park Capital; MAI Capital Management; Park Cities Asset Management$145MApplied Data Finance is a technology-enabled lender and asset manager founded in 2014 that operates the Personify Financial brand, offering unsecured personal loans to underbanked and non-prime borrowers overlooked by traditional financial institutions. The company has developed an AI-powered analytics platform that analyzes over 30,000 predictive variables to assess credit risk and match consumers with affordable loans, claiming 2.5 times the predictive power of standard FICO scores. In July 2018, Applied Data Finance closed $145 million in equity and debt capital, with MAI Capital Management, Victory Park Capital Advisors, and Park Cities Asset Management serving as primary participants alongside family office investors. By the time of this July 2018 round, the company had originated over $100 million in loans and grown to 180 employees with offices in New York, San Diego, and Chennai, India. The company subsequently announced in January 2019 an additional $17.8 million equity financing follow-on, and by May 2022 had surpassed $1 billion in total loans originated with over 200,000 customers served.
May 2017Series A-$7MApplied Data Finance is a fintech company operating through its Personify Financial brand that provides unsecured personal loans to underbanked and non-prime consumers using data science and machine learning for credit risk assessment. In June 2017, the company raised $6.5 million in convertible notes from new and existing investors. The funding also involved an extension of Applied Data Finance's existing credit facility with Victory Park Capital from $50 million to $75 million through 2021. By November 2020, the company had lent over $560 million to 160,000 consumers and employed nearly 300 people with offices in San Diego and Chennai, India.

Who has invested in Applied Data Finance?

3 investors have backed Applied Data Finance across its funding rounds, including MAI Capital Management, Victory Park Capital and Park Cities Asset Management.


Applied Data Finance Investors

Investors in Applied Data Finance by funding rounds participated
InvestorHQRoundsRoleFirst check
Victory Park CapitalUnited StatesChicago, IL1ParticipantJul 2018

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Applied Data Finance Competitors

Applied Data Finance competitors include listed companies like S&P Global, Intercontinental Exchange, Moody's and London Stock Exchange Group, and private ones like Plaid and AlphaSense.

Public and private companies comparable to Applied Data Finance
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
S&P GlobalUnited StatesUnited StatesPublicly listed$15B$7.7B$119B9.1x
Intercontinental ExchangeUnited StatesUnited StatesPublicly listed$13B$6.6B$86B9.7x
Moody'sUnited StatesUnited StatesPublicly listed$7.7B$3.8B$80B10.6x
London Stock Exchange GroupUnited KingdomUnited KingdomPublicly listed$13B$5.9B$53B5.4x
PlaidUnited StatesSan Francisco, CAPrivate$430M-$8B18.6x
AlphaSenseUnited StatesNew York City, NYPrivate$600M-$7.5B12.5x

Applied Data Finance Public Comps

Applied Data Finance is still privately-owned, but its public comps include S&P Global, Intercontinental Exchange, Moody's, London Stock Exchange Group, Nasdaq, Thomson Reuters, East Money, MSCI, Experian and HiThink.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
S&P Global$15B$7.7B8.9x9.1x17.6x17.3x
Intercontinental Exchange$13B$6.6B8.2x9.7x15.8x14.4x
Moody's$7.7B$3.8B11.2x10.6x22.5x20.1x
London Stock Exchange Group$13B$5.9B5.5x5.4x11.6x10.6x
Nasdaq$8.3B$3.1B7.0x10.0x18.6x16.9x
Thomson Reuters$7.5B$3B6.1x5.8x15.3x14.5x
East Money$2.4B$2.1B5.1x4.3x5.7x4.8x
MSCI$3.1B$1.9B14.7x13.5x24.2x22.1x

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Common questions about Applied Data Finance

When was Applied Data Finance founded?Applied Data Finance was founded in 2014.
Where is Applied Data Finance headquartered?Applied Data Finance is headquartered in San Diego, CA, United States.
Is Applied Data Finance publicly listed?No, Applied Data Finance is a private, VC-backed company.
How much funding has Applied Data Finance raised?Applied Data Finance has raised $169M across 3 funding rounds.
What was Applied Data Finance's last funding round?Applied Data Finance's last funding round was a $18M undisclosed-stage round in January 2019.
Who are Applied Data Finance's investors?Applied Data Finance's investors include Victory Park Capital, MAI Capital Management and Park Cities Asset Management.
Which companies are comparable to Applied Data Finance?Companies comparable to Applied Data Finance include S&P Global, Intercontinental Exchange, Moody's, London Stock Exchange Group, Plaid and AlphaSense.

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