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- Appfire Technologies
Appfire Technologies Funding, Investors & Competitors
Appfire Technologies has raised $149M across 2 funding rounds, most recently a $100M undisclosed-stage round in March 2021.
Last Appfire Technologies funding round
$100M
Undisclosed stage · Mar 2021
Cumulative funding Appfire Technologies raised
$149M
across 2 funding rounds
Key investors in Appfire Technologies
TA Associates
Silversmith Capital Partners
About Appfire Technologies
Appfire Technologies is a leading developer of extensions and tools within the Atlassian ecosystem. Headquartered in Raanana, Israel, the company offers over 250 apps for Jira, Confluence, and Bitbucket that enhance project management, documentation, and collaboration. As an original Atlassian partner since 2005, Appfire serves global enterprises including Fortune 500 companies with solutions for content management and workflow automation.
Founded
2005
HQ
Website
Status
Privately held
Customer focus
B2B
Revenue model
Subscription
Appfire Technologies Funding History
Appfire Technologies has raised a total of $149M across 2 funding rounds.
Appfire Technologies' first fundraising round was a $49M undisclosed-stage round in June 2020. The most recent completed round was a $100M undisclosed-stage round in March 2021.
Appfire Technologies funding rounds
| Date | Stage | Investors | Raised | Deal Summary |
|---|---|---|---|---|
| Mar 2021 | Undisclosed stage | TA Associates (lead) | $100M | Appfire Technologies, headquartered in Boston, is a leading provider of apps for the Atlassian ecosystem, offering over 85 purpose-built products for workflow automation, data integration, administration, and reporting, with more than 110,000 active installations worldwide serving customers like Google, Amazon, and Starbucks. Originally launched as a professional services startup in 2005 and transitioning to a product company in 2013, Appfire had bootstrapped for about 15 years before receiving a $49 million growth investment from Silversmith Capital Partners in May/June 2020, followed by a $100 million strategic investment from TA Associates on March 16, 2021, to partner with Silversmith and accelerate expansion, global growth, acquisitions, and app portfolio development. The TA investment capped a year of massive growth, during which Appfire acquired six companies in the Atlassian ecosystem: Artemis, Beecom, Bolo, Botron, Innovalog, and Navarambh. Baird served as exclusive financial advisor to Appfire for the transaction. The funding brought total raised to $149 million across rounds from TA Associates and Silversmith Capital Partners. Appfire's CEO Randall Ward highlighted the investment as validation of the team's vision, strategy, and execution, positioning the company with strong cash for strategic acquisitions and scaling in the Atlassian Marketplace. Later developments show significant growth, with Appfire surpassing $100 million in ARR after the investments, serving over 30,000 customers including 55% of Fortune 500 companies through eight product categories and 650+ resellers. By 2024, reports indicated over $200 million in ARR and around $100 million EBITDA amid exploration of selling a 60% stake by TA and Silversmith at over 20x EBITDA (north of $2 billion valuation) or roughly 10x revenue multiples. |
| Jun 2020 | Undisclosed stage | Silversmith Capital Partners (lead) | $49M | Appfire Technologies is a leading provider of apps for the Atlassian ecosystem, offering over 60 products at the time of the Silversmith investment that enhance collaboration tools like Jira and Confluence for enterprises including Google, Amazon, and Starbucks. The company, which began as a professional services firm in 2005 and transitioned to products in 2013, had bootstrapped for 15 years prior to raising outside capital. On June 9, 2020, Appfire secured its first institutional funding of $49 million in a growth equity round led by Silversmith Capital Partners to accelerate growth, expand cloud-based offerings, and support strategic acquisitions. This investment marked Appfire's entry into the VC world, with proceeds earmarked for portfolio expansion in workflow automation, data integration, administration, and reporting apps. Silversmith partners Sri Rao and Lyndsay Kerwin joined the board alongside co-founders Randall Ward and Mat Gauvin. The round positioned Appfire for digital transformation amid rising demand for cloud-native solutions. Appfire's 2020 revenue reached $10 million, reflecting its pre-investment scale as a profitable, bootstrapped SaaS player targeting knowledge workers. Post-investment, Appfire pursued aggressive M&A, acquiring six Atlassian-focused companies—Artemis, Beecom, Bolo, Botron, Innovalog, and Navarambh—between the Silversmith and subsequent TA rounds, growing to 85+ products and over 110,000 active installations worldwide. Silversmith emphasized Appfire's strong team, culture, and market leadership in developer tools. |
Who has invested in Appfire Technologies?
2 investors have backed Appfire Technologies across its funding rounds, including TA Associates and Silversmith Capital Partners.
Lead investors include TA Associates and Silversmith Capital Partners.
Appfire Technologies Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
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Start Free TrialAcquisitions by Appfire Technologies
Appfire Technologies has acquired 20 companies to date.
Last acquisition by Appfire Technologies was on February 5th 2025. Appfire Technologies acquired Flow for undisclosed valuation.
Latest Acquisitions by Appfire Technologies
| Description | - | - | Jexo is a software developer offering project management tools with Gantt charts, Kanban boards, and time tracking for teams. Berlin-based, its web and mobile apps integrate with GitHub, Slack, and Google Workspace for agile workflows. The platform hosts unlimited projects on subscription tiers targeted at software development and marketing agencies. | Digital Toucan is a SaaS provider helping over 2000 companies manage objectives and key results through its OKR platform. The Czech Republic-headquartered company, accessible at digitaltoucan.com, streamlines goal setting, tracking, and prioritization for teams in Europe and beyond, integrating with tools like Slack and Google Workspace. | |
| HQ Country | |||||
| HQ City | - | - | London | London | |
| Deal Date | 5 Feb 2025 | 19 Sep 2024 | 1 Feb 2023 | 17 Oct 2022 | |
| Valuation | undisclosed | undisclosed | undisclosed | undisclosed | |
| EV/Revenue | |||||
| EV/EBITDA | |||||
This data is available for Pro users. Sign up to see all Appfire Technologies acquisitions and their M&A valuation multiples. Start Free Trial | |||||
Appfire Technologies Competitors
Appfire Technologies competitors include listed companies like Palantir, Constellation Software, SS&C Technologies and Fidelity Information Services, and private ones like CarDekho and Rippling.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Private | $299M | - | $1.2B | 4.0x | ||
| Publicly listed | $4.5B | $1.5B | $424B | 58.1x | ||
| Publicly listed | $12B | $2.5B | $43B | 3.5x | ||
| Publicly listed | $6.3B | $2.1B | $19B | 3.9x | ||
| Publicly listed | $11B | $3.4B | $19B | 3.1x | ||
| Private | $570M | - | $17B | 29.5x |
Appfire Technologies Public Comps
Appfire Technologies is still privately-owned, but its public comps include Palantir, Alibaba Group, IBM, Accenture, Tata Consultancy Services, Infosys, Fujitsu, Constellation Software, NEC and HCLTech.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $4.5B | $1.5B | 92.6x | 58.1x | 285.0x | 97.4x | |||
| $153B | $15B | 1.7x | 1.6x | 17.5x | 13.0x | |||
| $68B | $17B | 4.2x | 4.0x | 16.9x | 14.6x | |||
| $70B | $12B | 1.7x | 1.6x | 10.1x | 8.4x | |||
| $28B | $7.1B | 2.9x | 2.7x | 11.2x | 10.1x | |||
| $20B | $4.8B | 2.1x | 2.1x | 8.9x | 9.2x | |||
| $23B | $3.5B | 1.9x | 1.9x | 12.0x | 12.8x | |||
| $12B | $2.5B | 4.0x | 3.5x | 18.5x | 12.9x | |||
This data is available for Pro users. Sign up to see all Appfire Technologies competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Appfire Technologies
| When was Appfire Technologies founded? | Appfire Technologies was founded in 2005. |
| Where is Appfire Technologies headquartered? | Appfire Technologies is headquartered in United States. |
| Is Appfire Technologies publicly listed? | No, Appfire Technologies is a private, VC-backed company. |
| How much funding has Appfire Technologies raised? | Appfire Technologies has raised $149M across 2 funding rounds. |
| What was Appfire Technologies' last funding round? | Appfire Technologies' last funding round was a $100M undisclosed-stage round in March 2021, led by TA Associates. |
| Who are Appfire Technologies' investors? | Appfire Technologies' investors include TA Associates and Silversmith Capital Partners. |
| Which companies are comparable to Appfire Technologies? | Companies comparable to Appfire Technologies include CarDekho, Palantir, Constellation Software, SS&C Technologies, Fidelity Information Services and Rippling. |
| How many companies has Appfire Technologies acquired? | Appfire Technologies has acquired 20 companies, including Flow, JXL, Jexo, Digital Toucan and 7pace. |
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