May 2026
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Largest Sports & Leisure Public Companies in Sweden
Benchmark revenue and EBITDA valuation multiples for public comps like
Asmodée, Thule, Husqvarna, Dometic Group and MIPS.
 | Asmodee Group AB is an entertainment company specializing in tabletop games, miniatures board games, card games, and others to bring people together through great games and amazing stories. The company operates in Sweden, France, Germany, the USA, the UK, Other American and European countries, with the majority of revenue from France. | $14 | -2% | $3B | $4B | 2.3x | 14.5x | ||
| Thule Group AB is a manufacturer of sports and outdoor products. It develops and manufactures premium products that facilitate an active outdoor life. Its product categories; Sport&Cargo Carriers (roof racks, roof boxes, and carriers for transporting cycling, water, and winter sports equipment, and rooftop tents mounted on a car), Juvenile & Pet Products (strollers, bike trailers, and child bike seats), RV Products (awnings, bike carriers and tents for RVs and caravans) and Packs, Bags & Luggage (hiking backpacks, luggage, and camera bags). It has two operating segments: Region Europe and ROW, and Region Americas. Geographic markets: Sweden, Other Nordic countries, Germany, Other Europe, the USA, Other North America, Central/South America, Asia/Pacific Rim, and the Rest of the world. | $24 | -11% | $3B | $3B | 2.6x | 13.6x | ||
| Husqvarna AB provides products and solutions for managing forests, parks, and gardens. The product range includes robotic mowers, battery and petrol-powered chainsaws, trimmers, riding lawn mowers, as well as watering solutions. In addition, the group offers equipment for sawing and drilling in concrete surfaces, floor preparation, as well as diamond tools for the light construction industry. Its products are marketed mainly under the Husqvarna and Gardena brands. The group's operating segments include the Husqvarna Forest and Garden Division, which generates key revenue, the Gardena Division, and the Husqvarna Construction Division. Geographically, it generates maximum revenue from the United States and the rest from Germany, France, Sweden, the United Kingdom, Austria, and other regions. | $5 | -13% | $3B | $4B | 0.8x | 6.0x | ||
| Dometic Group AB provides leisure products for recreational vehicles (RV), marine and commercial and passenger vehicles (CPV) markets. It provides branded solutions for mobile living in the areas of climate, Power & Control, hygiene and sanitation, and food and beverage. It serves the market with a complete range of air conditioners, refrigerators, awnings, cookers, sanitation, lighting, mobile power equipment, windows, doors, and other comfort and safety products that make life away from home more comfortable. The group is organized into four regions, Europe, Middle East and Africa (EMEA), the Americas, Asia Pacific (APAC), and other countries. | $3 | -15% | $1B | $2B | 1.0x | 6.9x | ||
| Mips AB manufactures and sells helmet-based safety and brain protection products in Sweden. The company sells MIPS Brain Protection System for helmet solutions in the consumer market, such as bicycles, winter sports, motorcycles, horse riding, team sports, and others; and in commercial markets such as military, police, and rescue services. The main component of the Mips safety system is the Mips low-friction layer, which imitates the brain’s protection system and enables a relative motion between the head and the helmet. | $27 | -40% | $709M | $719M | 12.0x | 32.6x | ||
| WS WeSports Group AB (publ) is a company specializing in sports and leisure equipment. The company owns and develops product brands, online platforms, physical stores, and distribution channels, offering equipment for professional athletes and recreational users. It operates in several sports categories, including cycling, fitness, running, hockey, floorball, skiing, and outdoor equipment. The company's revenues mainly consist of sales of goods via e-commerce sites or physical stores to consumers as well as sales to other retailers and professional players such as gyms, retail chains, marketplaces and sports clubs. | $7 | -- | $188M | $203M | 0.6x | 7.4x | ||
| Gullberg & Jansson AB develops swimming pool heat pumps. The company specialize in air & water heat pumps for swimming pools as well as homes and properties for the Scandinavian market. | $1 | -9% | $12M | $12M | 0.4x | 11.6x | ||
| USWE Sports AB manufactures bounce free action backpacks that provide the perfect fit on individual level. The unique shape and suspension allow to snug the packs really tight to the body, without affecting breathing capacity or body movement. USWE also makes Hydration Hip Belts, Hip Bags, Hip Pouches, Protector Backpacks and Commuter Backpacks. Further it also manufactures accessories for backpack such as Phone Pockets, Hydration Reservoirs, Bite valves, Tool Pouches, Dry Sacks and more. | $1 | +17% | $9M | $10M | 0.7x | 67.8x | ||
| Wonderful Times Group AB is engaged in the development and sale of products for the Nordic children's market. It offers toys for babies and children as well as stroller accessories and games for children and families. | $1 | +3% | $5M | $6M | 0.6x | 12.3x | ||
| Median | $5 | -10% | $709M | $719M | 0.8x | 12.3x |
Financial data powered by FactSet and Morningstar. Valuation multiples as of current fiscal year. For more data, start your free trial here.
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