July 2026
Largest Consumer Marketplaces Public Companies in Poland
Benchmark revenue and EBITDA valuation multiples for public comps like
Allegro, Grupa Pracuj, Wirtualna Polska, 3R Games and Comperia.
 | Allegro is a large Polish holding company with a suite of complementary online retail properties including Ceneo (price comparisons), EBilet (live events tickets), We|Do (courier services), and the Mall Group (online and offline retail in adjacent Central European markets). The firm is best known for its eponymous e-commerce marketplace, which generates predominantly third-party product sales across the home and garden, electronics, health and beauty, automotive, and supermarket categories. The operator boasts 45% to 50% share of the Polish e-commerce market by GMV, per our calculations and PWC data, and has built out a suite of ecosystem functionality that includes financial, logistics, and advertising services. | $11 | +14% | $12B | $12B | 4.0x | 13.3x | ||
| Grupa Pracuj SA is engaged in offering digital recruitment services. The company is an owner of brands contributing to a digital ecosystem addressed to the HR world. It segment includes Poland; Ukraine and Germany. The company derives a majority of revenue from Poland segment. | $13 | -28% | $862M | $845M | 3.9x | 8.7x | ||
| Wirtualna Polska Holding SA is a holding company based in Poland. It owns and runs internet portals. Its core operations comprise the sale of advertising services on the Internet and operating Internet portals such as . o2, Pudelek, Money.pl, domodi.pl, wakacje.pl, nocowanie.pl, Extradom.pl, totalmoney.pl as well as providing electronic services. Its segment include: Advertising and Subscriptions, Tourism and Consumer finance. | $15 | -26% | $444M | $817M | 1.3x | 5.6x | ||
| 3R Games SpolkaAkcyjna formerly HubStyle SA is an e-commerce development company. The company creates web-based tools for Internet users and entrepreneurs as well as develops and operates its own sites. It also operates a price comparison website. | $0 | -23% | $16M | $15M | 7.6x | 18.3x | ||
| Comperia pl SA is engaged in operating a website that offers the comparison of financial products offered to consumers. The financial products include mortgages, cash, car loans, credit cards, personal accounts and savings, term deposits, and structured products. | $2 | +27% | $5M | $4M | 0.2x | 5.1x | ||
| Median | $11 | -23% | $444M | $817M | 3.9x | 8.7x |
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