October 2026
Largest Consumer Marketplaces Public Companies in Poland
Benchmark revenue and EBITDA valuation multiples for public comps like
Allegro, Grupa Pracuj, Wirtualna Polska, 3R Games and Comperia.
 | Allegro is a large Polish holding company with a suite of complementary online retail properties including Ceneo (price comparisons), EBilet (live events tickets), We|Do (courier services), and the Mall Group (online and offline retail in adjacent Central European markets). The firm is best known for its eponymous e-commerce marketplace, which generates predominantly third-party product sales across the home and garden, electronics, health and beauty, automotive, and supermarket categories. The operator boasts 45% to 50% share of the Polish e-commerce market by GMV, per our calculations and PWC data, and has built out a suite of ecosystem functionality that includes financial, logistics, and advertising services. | $15 | +59% | $15B | $16B | 5.4x | 19.5x | ||
| Grupa Pracuj SA is engaged in offering digital recruitment services. The company is an owner of brands contributing to a digital ecosystem addressed to the HR world. It segment includes Poland; Ukraine and Germany. The company derives a majority of revenue from Poland segment. | $14 | -9% | $972M | $933M | 4.5x | 10.2x | ||
| Wirtualna Polska Holding SA is a holding company based in Poland. It operates across media, advertising, subscription-based services, and e-commerce. It owns and runs internet portals. The company operates a portfolio of specialised thematic services, as well as providing subscription-based services (including Audioteka, Pilot WP, and Poczta WP). Its three main operating segments are Travel, Advertising and Subscriptions, and Consumer Finance. The majority of revenue is derived from the Travel segment, which focuses on intermediation in the sale of domestic and international travel services. | $14 | -5% | $423M | $762M | 1.3x | 7.7x | ||
| 3R Games SpolkaAkcyjna formerly HubStyle SA is an e-commerce development company. The company creates web-based tools for Internet users and entrepreneurs as well as develops and operates its own sites. It also operates a price comparison website. | $0 | -27% | $14M | $13M | 6.8x | 16.5x | ||
| Comperia pl SA is engaged in operating a website that offers the comparison of financial products offered to consumers. The financial products include mortgages, cash, car loans, credit cards, personal accounts and savings, term deposits, and structured products. | $3 | +18% | $8M | $8M | 0.4x | 9.1x | ||
| Median | $14 | -5% | $423M | $762M | 4.5x | 10.2x |
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