May 2026
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Largest Consumer Marketplaces Public Companies in Poland
Benchmark revenue and EBITDA valuation multiples for public comps like
Allegro, Grupa Pracuj, Wirtualna Polska, 3R Games and Comperia.
 | Allegro is a large Polish holding company with a suite of complementary online retail properties including Ceneo (price comparisons), EBilet (live events tickets), We|Do (courier services), and the Mall Group (online and offline retail in adjacent Central European markets). The firm is best known for its eponymous e-commerce marketplace, which generates predominantly third-party product sales across the home and garden, electronics, health and beauty, automotive, and supermarket categories. The operator boasts 45% to 50% share of the Polish e-commerce market by GMV, per our calculations and PWC data, and has built out a suite of ecosystem functionality that includes financial, logistics, and advertising services. | $9 | +1% | $10B | $10B | 3.3x | 11.0x | ||
| Grupa Pracuj SA is engaged in offering digital recruitment services. The company is an owner of brands contributing to a digital ecosystem addressed to the HR world. It segment includes Poland; Ukraine and Germany. The company derives a majority of revenue from Poland segment. | $13 | -27% | $863M | $846M | 3.8x | 8.4x | ||
| Wirtualna Polska Holding SA is a holding company based in Poland. It owns and runs internet portals. Its core operations comprise the sale of advertising services on the Internet and operating Internet portals such as . o2, Pudelek, Money.pl, domodi.pl, wakacje.pl, nocowanie.pl, Extradom.pl, totalmoney.pl as well as providing electronic services. Its segment include: Advertising and Subscriptions, Tourism and Consumer finance. | $16 | -25% | $481M | $870M | 1.4x | 5.9x | ||
| 3R Games SpolkaAkcyjna formerly HubStyle SA is an e-commerce development company. The company creates web-based tools for Internet users and entrepreneurs as well as develops and operates its own sites. It also operates a price comparison website. | $0 | -10% | $16M | $16M | 7.5x | 17.9x | ||
| Comperia pl SA is engaged in operating a website that offers the comparison of financial products offered to consumers. The financial products include mortgages, cash, car loans, credit cards, personal accounts and savings, term deposits, and structured products. | $1 | +12% | $4M | $4M | 0.3x | 4.4x | ||
| Median | $9 | -10% | $481M | $846M | 3.3x | 8.4x |
Financial data powered by FactSet and Morningstar. Valuation multiples as of current fiscal year. For more data, start your free trial here.
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