May 2026
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Largest Automakers Public Companies in Germany
Benchmark revenue and EBITDA valuation multiples for public comps like
BMW, Volkswagen, Mercedes-Benz, Porsche and Daimler Truck.
 | BMW is a premium passenger car and motorcycle original equipment manufacturer, home to the brands BMW, Mini Cooper, Rolls-Royce, and BMW Motorrad. BMW sold 2.7 million vehicles in 2024 (2.5 million were passenger cars). In terms of sales volumes, Europe and Asia are BMW’s largest regions, contributing 40% and 37%, respectively. BMW's core competence is in the "affordable" luxury channel, with limited exposure to high-end priced vehicles. | $87 | -3% | $53B | $130B | 0.8x | 5.8x | ||
| Volkswagen is the second-largest automotive original equipment manufacturer by vehicle sales globally, selling 9 million vehicles in 2024. Its four vehicle segments core (Volkswagen, SEAT, Skoda, and VW commercial), progressive (Audi, Lamborghini, and Bentley), sports luxury (Porsche), and Traton commercial vehicles (Traton, Scania, Navistar, MAN, and VW truck and bus) contribute 43%, 20%, 11% and 14% to group revenue, respectively. It also has a vehicle software business (Cariad), batteries, power engineering production, and financial services. | $104 | -6% | $52B | $195B | 0.5x | 3.4x | ||
| Mercedes-Benz Group is a premium automotive original equipment manufacturer, selling around 2 million passenger cars, including its Chinese joint venture, and just under 400,000 vans per year. The company's financial profile improved significantly following the spinoff of Daimler Truck in 2021. Unlike most automotive OEMs, Mercedes operates under its brand alone. In 2024, 14% of its passenger cars sold were top end (G Class, Maybach, AMG, S Class), 59% were core (C and E Class), and 27% entry (A and B Class). In volume terms, Asia and Europe are Mercedes' largest markets, each at just under 40% of 2024 vehicle sales, followed by North America at 16%. | $59 | -4% | $52B | $125B | 0.8x | 7.7x | ||
| Porsche designs, engineers, and manufactures premium cars synonymous with its racing history heritage, engineering mastery, sporty design, and driving experience. Porsche is uniquely positioned in that its brand is associated with luxury, but it produces cars on a much larger scale than its superluxury peers. Porsche sold 311,000 vehicles in 2024 at an average price of EUR 129,000. Europe, North America, mainland China including Hong Kong, and the rest of the world accounted for 36%, 28%, 18%, and 18% of volume in 2024, respectively. Ninety-two percent of revenue is generated from the sale of cars and related services, with the remainder from the captive finance arm. Porsche’s equity is tightly held with Volkswagen owning 75.4% and Porsche SE (the Porsche/Piech family) owning 12.5%. | $54 | +10% | $49B | $53B | 1.2x | 7.5x | ||
| Daimler Trucks is the largest global truck and bus original equipment manufacturer, producing around 500,000 trucks per year. It has the dominant share of the highly concentrated North American truck market, at just under 40%, with its brands Freightliner and Western Star. It also has a large share, just below 20%, of the European truck market with its Mercedes-Benz brand offering. Its segments of Trucks North America, Trucks Mercedes-Benz, Trucks Asia, and Daimler Buses contribute 41%, 33%, 11% and 9% to revenue, respectively; however, Trucks North America contributes disproportionately (64%) to EBIT. An in-house financial services arm supports these businesses. Daimler spun out of Mercedes-Benz in December 2021. | $46 | +5% | $35B | $54B | 1.0x | 10.1x | ||
| Traton SE is the parent and holding company of the TRATON GROUP and one of the world’s commercial vehicle manufacturers. With its brands Scania, MAN, International, and Volkswagen Truck and Bus. The Group’s product portfolio comprises trucks, buses, and light-duty commercial vehicles. Transforming Transportation Together. For a sustainable world, this intention underlines the Company’s ambition to have a lasting and sustainable impact on the commercial vehicle business and on the Group’s commercial growth. | $38 | +5% | $19B | $46B | 0.9x | 6.9x | ||
| Porsche Automobil Holding SE is an automotive holdings company. The company's core investment is a controlling stake in Volkswagen AG. Through this stake, Porsche SE has an interest in passenger and luxury car manufacturers which include Volkswagen, Audi, SEAT, SKODA, Bentley, Bugatti, Lamborghini, and Porsche; motorcycles under the Ducati brand name; and commercial vehicles under Volkswagen Commercial Vehicles, Scania, and MAN. In addition to the automobile manufacturers, this core investment provides Porsche Automobil exposure to the Volkswagen Financial Services financing business. Porsche SE also has a minority stake in technology company INRIX, a company that provides connected-car services and real-time traffic information. | $37 | -8% | $11B | $17B | 5.4x | 5.0x | ||
| Next e GO NV designs and manufactures battery electric vehicles for the urban environment, with focus on convenience, reliability and affordability. It has developed a disruptive solution for producing its electric vehicles using proprietary technologies and low cost MicroFactories. | -- | -- | $9K | $9K | — | — | ||
| Median | $54 | -3% | $42B | $53B | 0.9x | 6.9x |
Financial data powered by FactSet and Morningstar. Valuation multiples as of current fiscal year. For more data, start your free trial here.
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