Wrapbook Valuation, Funding & Investors

Wrapbook is valued at $750M as of September 2024.

Last Wrapbook valuation

$750M

Undisclosed stage · Sep 2024

Last Wrapbook funding round

$20M

Undisclosed stage · Sep 2024

Cumulative funding Wrapbook raised

$151M

across 4 funding rounds

Key investors in Wrapbook

  • Uncork Capital
  • Equal Ventures
  • Andreessen Horowitz
  • WndrCo
  • Bessemer Venture Partners
  • Michael Ovitz

Wrapbook Overview

About Wrapbook

Wrapbook is a New York-headquartered production payroll platform automating payments, timecards, and expense tracking for film, TV, and advertising projects. It ensures union compliance for cast and crew, integrates with accounting software, and provides real-time reporting for studios and agencies.


Founded

2018

HQ

United StatesNew York City, NY

Status

Privately held

Customer focus

B2B

Revenue model

Subscription

Valuation

$750M (Sep 2024)

Wrapbook Valuation

Wrapbook is currently valued at $750M, based on its undisclosed-stage round in September 2024.

The $20M round was led by Bessemer Venture Partners.

Wrapbook's valuation has moved from $1B at its Series B in November 2021 to $750M in September 2024, across 2 priced rounds.

Wrapbook valuation by funding round

Wrapbook valuation by funding round
DateStageValuation
Sep 2024Undisclosed stage$750M
Nov 2021Series B$1B

Wrapbook Funding History

Wrapbook has raised a total of $151M across 4 funding rounds.

Wrapbook's first fundraising round was a $4M seed round in August 2020. The most recent completed round was a $20M undisclosed-stage round in September 2024.

Wrapbook funding rounds

Wrapbook funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Sep 2024Undisclosed stageBessemer Venture Partners (lead)$20M$750MWrapbook is an employer-of-record service providing modern payroll and production accounting solutions tailored for the entertainment industry, including film, TV, and independent productions. The platform automates payroll processing, timecard submissions, tax compliance, union rules, expense tracking, and real-time accounting workflows, serving over 1,000 companies, major studios, 175,000+ workers, and 40+ talent agencies. Founded in 2018 by Ali Javid, Cameron Woodward, and Naysawn Naji, and headquartered in Burbank, California, Wrapbook previously achieved unicorn status with a $1 billion valuation in a $100 million Series B round in November 2021 led by Tiger Global Management, bringing total funding to around $151 million prior to this round. On September 24, 2024, Wrapbook raised $20 million in equity financing led by Bessemer Venture Partners at a $750 million valuation, described as a Series B extension. This investment, pursued by Bessemer since 2019, supports product innovation, expansion of financial and insurance offerings, and scaling the team from approximately 280 to 400 employees to compete with incumbents like Cast & Crew and Entertainment Partners. The round also includes a secondary tender offer allowing eligible employees to sell portions of their equity, recognizing team contributions amid industry challenges like tightening budgets and production pauses. Wrapbook's solution acts as a force multiplier for finance executives, production accountants, and producers by streamlining complex processes, enhancing collaboration, and providing data intelligence through advanced reporting and dashboards. CEO Ali Javid emphasized its role in enabling strategic contributions to productions, while Bessemer Partner Mary D’Onofrio highlighted its potential to reshape entertainment finance. The funding accelerates investment in Wrapbook's NextGen payroll and production accounting to meet evolving industry needs, positioning it as a digital-first alternative in a traditionally manual sector.
Nov 2021Series BEqual Ventures; WndrCo; Andreessen Horowitz; Uncork Capital$100M$1BWrapbook is a Toronto and New York-based payroll and financial services platform for the entertainment industry, founded in 2018. The company provides comprehensive digital solutions for production companies, including payroll processing, onboarding tools, HR management, and insurance services designed to simplify administrative work for cast and crew across television, film, commercials, and live events. At the time of its Series B, Wrapbook was supporting over 1,000 projects per month across North America with approximately 90 employees, having grown from 20 employees following its Series A round earlier that year. In November 2021, Wrapbook raised $100 million USD in Series B funding led by Tiger Global Management, with participation from returning investors Andreessen Horowitz, Equal Ventures, Uncork Capital, and WndrCo (Jeffrey Katzenberg's investment company), as well as new investor A* Capital. The round valued the company at $1 billion USD. This followed the company's Series A in March 2021, when it raised $27 million USD led by Andreessen Horowitz. Co-founder Ali Javid highlighted the company's "massive growth and product adoption by producers and cast and crew," while CMO Cameron Woodward indicated the new capital would support expansion of the payroll platform and team to serve major studios, networks, and production companies. At the time of Series A announcement in March 2021, Wrapbook reported that its revenue had grown 7x in 2020, indicating strong commercial traction. The company's key metric was the growing proportion of workers reusing their portable profiles across multiple employers, which had doubled to 23 percent by 2021 compared to 2020. Investors highlighted the company's positioning in the $200 billion annual entertainment industry payments market and the lack of competing fintech solutions tailored to production finance. Tiger Global partner John Curtius noted that Wrapbook's "robust revenue and profile growth" positioned it as "the default platform for entertainment finance."
Mar 2021Series AAndreessen Horowitz (lead); Equal Ventures; WndrCo; Michael Ovitz; Uncork Capital$27M-Wrapbook is a digital financial services platform providing payroll, onboarding, HR, and insurance software solutions for the entertainment industry. The company was founded in 2018 and launched its payroll software to streamline administrative processes for entertainment projects. In March 2021, Wrapbook closed a Series A funding round of $27 million led by Andreessen Horowitz. This Series A round occurred in March 2021 and grew the company's team from 20 to 90 employees by November 2021. Later, in November 2021, Wrapbook completed a Series B round of $100 million led by Tiger Global Management (not Andreessen Horowitz as lead), bringing the company's valuation to $1 billion. By the time of the Series B, Wrapbook was supporting over 1,000 projects per month across North America and had achieved significant traction in the entertainment finance space.
Aug 2020SeedEqual Ventures (lead); 4S Bay Partners; Steve Sarowitz; One Planet Group; NYU Innovation Venture Fund; Uncork Capital; Payam Zamani$4M-Wrapbook raised $3.6 million in a seed round in August 2020 led by Equal Ventures, with participation from 4S Bay Partners, NYU Innovation Venture Fund, One Planet Group, Payam Zamani, Steve Sarowitz, and Uncork Capital. The funding supported initial growth and development of the platform to modernize production financial services for the entertainment industry. Valuation at the time was not publicly disclosed. Wrapbook provides an employer-of-record service for payroll and production accounting tailored to film, TV, and commercial productions, handling complex tracking of payments, insurance, and compliance across projects. Subsequent rounds included a $100 million Series B in November 2021 at a $1 billion valuation and a $20 million equity financing in September 2024 at a $750 million valuation led by Bessemer Venture Partners.

Who has invested in Wrapbook?

11 investors have backed Wrapbook across its funding rounds, including Uncork Capital, Equal Ventures, Andreessen Horowitz, WndrCo, Bessemer Venture Partners and Michael Ovitz.

Lead investors include Bessemer Venture Partners, Andreessen Horowitz and Equal Ventures.


Wrapbook Investors

Investors in Wrapbook by funding rounds participated
InvestorHQRoundsRoleFirst check
Equal VenturesUnited StatesNew York City, NY3LeadAug 2020
Uncork CapitalUnited StatesSan Francisco, CA3ParticipantAug 2020
WndrCoUnited StatesLos Angeles, CA2ParticipantMar 2021
Andreessen HorowitzUnited StatesSan Francisco, CA2LeadMar 2021
4S Bay PartnersUnited StatesUnited States1ParticipantAug 2020
Steve SarowitzUnited StatesChicago, IL1ParticipantAug 2020
Michael OvitzUnited StatesLos Angeles, CA1ParticipantMar 2021
One Planet GroupUnited StatesSan Francisco, CA1ParticipantAug 2020
Bessemer Venture PartnersUnited StatesSan Francisco, CA1LeadSep 2024

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Acquisitions by Wrapbook

Wrapbook has acquired 1 company to date.

Last acquisition by Wrapbook was on December 8th 2025. Wrapbook acquired Cinapse for undisclosed valuation.


Latest Acquisitions by Wrapbook

Cinapse
Description
Cinapse provides collaborative tools for film production teams to manage stripboards, crossboards, and schedules.
HQ CountryUnited States
HQ City
-
Deal Date8 Dec 2025
Valuationundisclosed
EV/Revenue
EV/EBITDA

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Wrapbook Competitors

Wrapbook competitors include listed companies like Teamshares, Freee, TOTVS and PaySauce, and private ones like Deskera and Check.

Public and private companies comparable to Wrapbook
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
TeamsharesUnited StatesUnited StatesPublicly listed$472M($23M)$545M1.4x
DeskeraUnited StatesMinneapolis, MNPrivate--$495M-
FreeeJapanJapanPublicly listed$214M$6M$1.5B4.8x
TOTVSBrazilBrazilPublicly listed$1.1B$318M$3.8B3.2x
PaySauceNew ZealandNew ZealandPublicly listed$4M($582K)$20M1.3x
CheckUnited StatesNew York City, NYPrivate--$725M-

Wrapbook Public Comps

Wrapbook is still privately-owned, but its public comps include Fujian Boss Software, Teamshares, Miroku Jyoho Service, Nordtech Group, Baiwang Cloud, AdvancedAdvT, Beisen Holding, Avant Group, Zaggle Prepaid Ocean and 74Software.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Fujian Boss Software$299M$40M2.8x2.9x21.1x21.0x
Teamshares$472M($23M)1.7x1.4x(35.0x)33.2x
Miroku Jyoho Service$315M$58M1.1x1.1x6.0x-
Nordtech Group$72M$15M5.1x-25.2x-
Baiwang Cloud$109M$433K2.6x2.7x648.3x-
AdvancedAdvT$72M$13M2.5x2.4x14.1x8.9x
Beisen Holding$165M$2M0.3x0.3x22.3x5.2x
Avant Group$181M$35M1.0x0.9x5.3x5.7x

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Common questions about Wrapbook

When was Wrapbook founded?Wrapbook was founded in 2018.
Where is Wrapbook headquartered?Wrapbook is headquartered in New York City, NY, United States.
Is Wrapbook publicly listed?No, Wrapbook is a private, VC-backed company.
What is Wrapbook's valuation?Wrapbook was last valued at $750M in its undisclosed-stage round in September 2024.
How much funding has Wrapbook raised?Wrapbook has raised $151M across 4 funding rounds.
What was Wrapbook's last funding round?Wrapbook's last funding round was a $20M undisclosed-stage round in September 2024, led by Bessemer Venture Partners.
Who are Wrapbook's investors?Wrapbook's investors include Equal Ventures, Uncork Capital, WndrCo, Andreessen Horowitz, 4S Bay Partners, Steve Sarowitz, Michael Ovitz, One Planet Group, Bessemer Venture Partners, NYU Innovation Venture Fund and 1 other.
Which companies are comparable to Wrapbook?Companies comparable to Wrapbook include Teamshares, Deskera, Freee, TOTVS, PaySauce and Check.
How many companies has Wrapbook acquired?Wrapbook has acquired 1 company, including Cinapse.

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