Wisetack Valuation, Funding & Investors
Wisetack is valued at $200M as of September 2021.
Last Wisetack valuation
$200M
Series B · Sep 2021
Last Wisetack funding round
$25M
Undisclosed stage · Jan 2025
Cumulative funding Wisetack raised
$109M
across 5 funding rounds
Key investors in Wisetack
FJ Labs
Bain Capital Ventures
Greylock
Ulu Ventures
Insight Partners
Oak HC/FT
About Wisetack
Wisetack is a San Francisco-based fintech company offering embedded financing APIs for in-person service businesses such as dental clinics, veterinary practices, and auto repair shops. The platform integrates into existing point-of-sale and management software to provide instant loan approvals at checkout.
Founded
2018
HQ
San Francisco, CAWebsite
Status
Privately held
Customer focus
B2B
Revenue model
Product sales, Subscription
Valuation
$200M (Sep 2021)
Wisetack Valuation
Wisetack is currently valued at $200M, based on its Series B in September 2021.
The $45M round was led by Insight Partners, with participation from Greylock and Bain Capital Ventures.
Wisetack valuation by funding round
| Date | Stage | Valuation |
|---|---|---|
| Sep 2021 | Series B | $200M |
Wisetack Funding History
Wisetack has raised a total of $109M across 5 funding rounds.
Wisetack's first fundraising round was a $4M seed round in February 2019. The most recent completed round was a $25M undisclosed-stage round in January 2025.
Wisetack funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Jan 2025 | Undisclosed stage | Trinity Capital (lead) | $25M | - | Wisetack is a San Francisco-based FinTech company founded in 2018, providing an embedded pay-over-time financing platform for home services such as HVAC, plumbing, pest control, electrical, as well as dental, elective medical care, and car repair. The platform integrates seamlessly via APIs into existing software used by home service businesses, enabling small merchants to offer flexible payment options to customers at the point of sale, subject to credit approval through lending partners. On January 30, 2025, Trinity Capital Inc. (NASDAQ: TRIN), a leading alternative asset manager focused on private credit and growth capital for technology-enabled firms, committed $25 million in growth capital to Wisetack, with Trinity as the lead and sole investor mentioned. This non-dilutive funding, characterized across sources as growth capital rather than traditional equity VC, aims to scale operations, fund growth initiatives, accelerate innovation, and expand in the massive home services market. Trinity Capital's Managing Director of Tech Lending, Ryan Thompson, praised Wisetack's exceptional growth trajectory, stellar customer experience, strong market position, seamless integration, and easy-to-use software that supports financing for essential services nationwide. Wisetack CEO Bobby Tzekin highlighted the partnership's role in fueling growth for category-defining companies. Wisetack has previously attracted equity investments from prominent VCs including Insight Partners, Greylock, Quadrille Capital, and Bain Capital Ventures. The company targets a large addressable market in embedded finance for service providers, emphasizing unit economics and scalability as noted by analysts. |
| Mar 2024 | Undisclosed stage | Ulu Ventures; FJ Labs | $20M | - | Wisetack is a fintech company specializing in financing solutions for home service businesses, including HVAC, plumbing, dental, and veterinary services. The platform enables customers to access monthly payment options with transparent terms, helping service businesses increase sales conversion and customer satisfaction. The company had previously raised $45 million in Series B funding in November 2021 led by Insight Partners, Greylock Partners, and Bain Capital Ventures. |
| Sep 2021 | Series B | Insight Partners (lead); Greylock; Bain Capital Ventures | $45M | $200M | Wisetack is a San Francisco-based fintech company founded in 2018 that provides buy now, pay later (BNPL) financing solutions tailored for in-person services, such as home services, auto repair, elective medical, dental, veterinary, and legal services. The platform integrates via API with vertical SaaS providers like Housecall Pro and Jobber, enabling service businesses to offer seamless consumer financing to their customer bases. On September 9, 2021, Wisetack raised $45 million in a Series B funding round led by Insight Partners, with participation from existing investors Greylock Partners and Bain Capital Ventures, bringing the company's total equity raised to $64 million since inception. The round valued the company at $200 million, according to one report. Funds were earmarked for expanding into new verticals, accelerating product development, growing the team, enhancing technology, simplifying API integrations, and increasing market penetration. By mid-2021, Wisetack had achieved significant traction, reporting ahead of its internal goal to 10x the business that year after going live in late 2019, with a focus on scaling partners, features, and team size. The company positioned itself as the leader in embedded financing for home services, differentiating from e-commerce BNPL by addressing more complex, underserved in-person use cases. Insight Partners highlighted Wisetack's exceptional product, experienced team, and win-win-win value proposition for partners, merchants, and consumers, signaling strong growth potential in the point-of-sale financing market for services. This Series B followed a combined $19 million seed and Series A just six months prior, led by Greylock. |
| Aug 2019 | Series A | Greylock (lead); Ulu Ventures; FJ Labs; Oak HC/FT; Bain Capital Ventures | $15M | - | Wisetack raised $15 million in its Series A round in August 2019, led by Greylock, with participation from Bain Capital Ventures, FJ Labs, Oak HC/FT, and Ulu Ventures. The funding aimed to scale the business and expand market reach. A prior seed round of $4 million occurred in February 2019, also led by Greylock. Wisetack provides customer financing solutions for home service businesses, including HVAC, plumbing, electrical, dental, and veterinary services. The platform offers monthly payment options, prequalification links, and a payment calculator to simplify financing and increase sales conversions. The company, founded in 2018 and based in San Francisco, has continued raising capital in subsequent rounds, including a Series B of $45 million in November 2021 led by Insight Partners and Greylock, and a $25 million venture round in January 2025 led by Trinity Capital. |
| Feb 2019 | Seed | Greylock (lead); Ulu Ventures; FJ Labs; Conversion Capital; Bain Capital Ventures | $4M | - | Wisetack provides buy-now-pay-later financing for in-person services such as home repairs, plumbing, and auto services, targeting service businesses to offer consumer-friendly payment options. Greylock led the company's seed round of $4 million in February 2019, with participation from Bain Capital Ventures and others, to establish initial operations and develop core technology. This was followed by a $15 million Series A in August 2019, also led by Greylock. |
Who has invested in Wisetack?
8 investors have backed Wisetack across its funding rounds, including FJ Labs, Bain Capital Ventures, Greylock, Ulu Ventures, Insight Partners and Oak HC/FT.
Lead investors include Trinity Capital, Insight Partners and Greylock.
Wisetack Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| San Francisco, CA | 3 | Participant | Feb 2019 | |
| New York City, NY | 3 | Participant | Feb 2019 | |
| San Francisco, CA | 3 | Lead | Feb 2019 | |
| San Francisco, CA | 3 | Participant | Feb 2019 | |
| Phoenix, AZ | 1 | Lead | Jan 2025 | |
| New York City, NY | 1 | Participant | Feb 2019 | |
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Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
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Start Free TrialWisetack Competitors
Wisetack competitors include listed companies like Veefin and Beeks Group, and private ones like UpBanx, SmithRx, TreasurySpring and Baselane.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
 Jakarta | Private | - | - | $120M | - | |
| San Francisco, CA | Private | - | - | $355M | - | |
 London | Private | - | - | $100M | - | |
 India | Publicly listed | $36M | $8M | $64M | - | |
| New York City, NY | Private | - | - | $200M | - | |
| United Kingdom | Publicly listed | $49M | $15M | $203M | 3.7x |
Wisetack Public Comps
Wisetack is still privately-owned, but its public comps include Praemium, TriplePoint Venture Growth, Beeks Group, Consumer Portfolio Services, RentGuarantor Holdings, Nucleus Software Exports, Garanti Faktoring, Msg Life, Densan System Holdings Co and Datawalk.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $79M | $17M | 2.3x | 2.2x | 10.6x | 7.6x | |||
| $98M | - | 6.5x | 7.0x | - | - | |||
| $49M | $15M | 4.2x | 3.7x | 13.7x | 9.6x | |||
| $202M | - | 18.3x | 8.5x | - | - | |||
| $3M | ($2M) | 63.9x | 13.9x | (114.2x) | 50.3x | |||
| $91M | $14M | 1.6x | 1.6x | 10.4x | - | |||
| $83M | - | 9.4x | - | - | - | |||
| $206M | $18M | 0.9x | - | 10.1x | - | |||
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Common questions about Wisetack
| When was Wisetack founded? | Wisetack was founded in 2018. |
| Where is Wisetack headquartered? | Wisetack is headquartered in San Francisco, CA, United States. |
| Is Wisetack publicly listed? | No, Wisetack is a private, VC-backed company. |
| What is Wisetack's valuation? | Wisetack was last valued at $200M in its Series B in September 2021. |
| How much funding has Wisetack raised? | Wisetack has raised $109M across 5 funding rounds. |
| What was Wisetack's last funding round? | Wisetack's last funding round was a $25M undisclosed-stage round in January 2025, led by Trinity Capital. |
| Who are Wisetack's investors? | Wisetack's investors include Ulu Ventures, FJ Labs, Greylock, Bain Capital Ventures, Trinity Capital, Conversion Capital, Oak HC/FT and Insight Partners. |
| Which companies are comparable to Wisetack? | Companies comparable to Wisetack include UpBanx, SmithRx, TreasurySpring, Veefin, Baselane and Beeks Group. |
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