Virtuous Software Valuation, Funding & Investors

Virtuous Software is valued at $600M as of September 2024.

Last Virtuous Software valuation

$600M

Undisclosed stage · Sep 2024

Last Virtuous Software funding round

$100M

Undisclosed stage · Sep 2024

Cumulative funding Virtuous Software raised

$156M

across 8 funding rounds

Key investors in Virtuous Software

  • MATH Venture Partners
  • Access Ventures
  • Seven Peaks Ventures
  • Susquehanna Growth Equity
  • Fulcrum Equity Partners
  • Arizona Tech Investors

Virtuous Software Overview

About Virtuous Software

Virtuous Software is a Phoenix-based provider of fundraising and donor management software for nonprofits, founded in 2014. Its cloud platform combines CRM, marketing automation, payments, and donor engagement analytics to help nonprofit organizations build donor relationships and grow giving. Virtuous serves mid-market to enterprise nonprofits across North America, with expanding operations in Europe, Asia, and Australia.


Founded

2014

HQ

United StatesUnited States

Status

Privately held

Customer focus

B2B

Revenue model

Subscription

Valuation

$600M (Sep 2024)

Virtuous Software Valuation

Virtuous Software is currently valued at $600M, based on its undisclosed-stage round in September 2024.

The $100M round was led by Susquehanna Growth Equity.

Virtuous Software's valuation has moved from $600M at its Series A in October 2022 to $600M in September 2024, across 3 priced rounds.

Virtuous Software valuation by funding round

Virtuous Software valuation by funding round
DateStageValuation
Sep 2024Undisclosed stage$600M
Aug 2024Series A$600M
Oct 2022Series A$600M

Virtuous Software Funding History

Virtuous Software has raised a total of $156M across 8 funding rounds.

Virtuous Software's first fundraising round was a $2M seed round in August 2016. The most recent completed round was a $100M undisclosed-stage round in September 2024.

Virtuous Software funding rounds

Virtuous Software funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Sep 2024Undisclosed stageSusquehanna Growth Equity (lead)$100M$600MVirtuous Software is a Phoenix-based provider of responsive fundraising CRM software for nonprofits, helping organizations identify and activate donors to grow giving. The company secured a $100 million minority growth investment on September 19, 2024, led by Susquehanna Growth Equity (SGE), with one source mentioning participation from Summit Partners. This funding, described as a Series C in company materials, follows prior rounds including an $18 million Series B in July 2021 and aims to accelerate product innovation such as AI tooling, expanded integrations, third-party data insights, and platform upgrades. The investment will also expand customer success and services teams to support Virtuous' growing nonprofit user base, aligning with the company's mission to create $10 billion in net new global generosity. CEO Gabe Cooper highlighted SGE's long-term mindset and resources to advance technology while prioritizing customers. SGE partners Ben Weinberg and Aneesha Raghunathan joined the board, bringing expertise from the growth equity firm's $4 billion investments in over 100 technology companies. One secondary source reports a $600 million valuation for this growth round. The firm, founded in 2014, employs over 300 people and operates in the cloud SaaS space for donor management.
Aug 2024Series A-$15M$600MVirtuous Software provides fundraising and donor management software as a SaaS platform for nonprofits, headquartered in Phoenix, AZ, and founded in 2014. The company offers CRM, marketing tools, and analytics solutions used by tens of thousands of nonprofit professionals across North America to build personal relationships with donors and increase generosity. Virtuous raised $100M in a Growth funding round on September 19, 2024, led by Susquehanna Growth Equity with participation from Summit Partners, reaching a post-money valuation of $600M. The minority growth investment aims to accelerate product development including AI tooling, expanded integrations, third-party data insights, and platform upgrades, as well as expand customer success teams and scale operations globally. The funding supports Virtuous' mission to help nonprofits create $10 billion in net new generosity, with rapid revenue growth of 500% since its $18M Series B in July 2021. CEO Gabe Cooper noted the valuation multiple remained consistent with prior rounds amid industry shifts toward AI integration.
Oct 2022Series A-$14M$600M-
Mar 2022Seed-$2M-Virtuous Software is a nonprofit-focused customer relationship management (CRM) platform based in Phoenix, Arizona, founded in 2014. The platform provides fundraising and donor management software, with products that include CRM systems integrating email, SMS, and direct mail communication channels, alongside donor engagement analytics and event management tools.The company serves nonprofit organizations across North America and Europe, with expanding operations in Asia and Australia. Its revenue model is based on subscription payments for tiered CRM plans customized to different organization sizes and needs. Virtuous has been recognized for growth, ranking on the Inc. 5000 list for multiple consecutive years and achieving strong quarterly performance metrics through 2024.Public funding records show Virtuous raised $14M in an Unattributed round on October 18, 2022, though specific valuation data for this period is not publicly disclosed. The company's most recent major funding round was in September 2024, when it raised $100M in Growth funding at a $600M valuation led by Susquehanna Growth Equity and Summit Partners. Virtuous has used subsequent funding to accelerate product innovation, expand geographic presence, and develop AI-driven capabilities for nonprofit fundraising optimization.
Jul 2021Series BFulcrum Equity Partners (lead); Seven Peaks Ventures; PHX Ventures; MATH Venture Partners$18M-Virtuous Software is a Phoenix-based responsive fundraising platform designed for mid-market to enterprise nonprofits with $2-100M in annual revenue, integrating CRM, marketing automation, payments, and donor relationship tools to boost donations and retention through automation, personalization, and superior UI/UX. Founded in 2014 by CEO Gabe Cooper, a software developer experienced with major charities, Virtuous positions itself as built by fundraisers for fundraisers, targeting the early-stage digital transformation in the nonprofit sector. On July 14, 2021, it closed an $18M Series B round led by Fulcrum Equity Partners, with participation from existing investors MATH Venture Partners, Seven Peaks Ventures, and PHX Ventures. The funding supports scaling go-to-market efforts, customer success, product expansion, and hiring across teams, particularly tech talent in Arizona and nationwide, to meet accelerated growth and demand. Virtuous demonstrated strong organic growth, high customer retention, and market leadership prior to the round, serving top nonprofits globally. Fulcrum, an Atlanta-based growth equity firm managing over $600M and focusing on B2B software, highlighted Virtuous's mission-driven innovation in nonprofit donor engagement. Subsequent developments include a $100M private equity round in 2024 supported by Susquehanna Growth Equity and other funding, bringing total raised to around $121M-$155M across multiple rounds. Fulcrum's involvement underscores its strategy of $5-25M investments in high-growth software firms.
Apr 2019Series AMATH Venture Partners (lead); Maclellan Foundation; Arizona Founders Fund; Arizona Tech Investors; Desert Angels$4M-Virtuous Software, a CRM, marketing, and fundraising platform for nonprofits, closed a $3M Series A funding round on April 30, 2019, led by MATH Venture Partners with participation from Arizona Founders Fund, Arizona Tech Investors, Desert Angels, and Maclellan Foundation. The round supported the Phoenix-based SaaS company's growth in donor management software.
Feb 2018SeedAccess Ventures$700K--
Aug 2016SeedAccess Ventures (lead); Praxis$2M--

Who has invested in Virtuous Software?

11 investors have backed Virtuous Software across its funding rounds, including MATH Venture Partners, Access Ventures, Seven Peaks Ventures, Susquehanna Growth Equity, Fulcrum Equity Partners and Arizona Tech Investors.

Lead investors include Susquehanna Growth Equity, Fulcrum Equity Partners, MATH Venture Partners and Access Ventures.


Virtuous Software Investors

Investors in Virtuous Software by funding rounds participated
InvestorHQRoundsRoleFirst check
MATH Venture PartnersUnited StatesChicago, IL2LeadApr 2019
Access VenturesUnited StatesUnited States2LeadAug 2016
PraxisUnited StatesNew York City, NY1ParticipantAug 2016
Maclellan FoundationUnited StatesChattanooga, TN1ParticipantApr 2019
Seven Peaks VenturesUnited StatesSan Francisco, CA1ParticipantJul 2021
PHX VenturesUnited StatesPhoenix, AZ1ParticipantJul 2021
Arizona Founders FundUnited StatesPhoenix, AZ1ParticipantApr 2019
Fulcrum Equity PartnersUnited StatesAtlanta, GA1LeadJul 2021
Arizona Tech InvestorsUnited StatesPhoenix, AZ1ParticipantApr 2019

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Acquisitions by Virtuous Software

Virtuous Software has acquired 3 companies to date.

Last acquisition by Virtuous Software was on August 14th 2025. Virtuous Software acquired Momentum for undisclosed valuation.


Latest Acquisitions by Virtuous Software

Momentum
VOMO
RaiseDonors
Description
Momentum is a software platform serving as an operating system and unified inbox for sales, fundraising, customer success, and hiring pipelines. The tool draws on behavioral science to guide user actions alongside AI-driven automation and human support. Based in San Francisco, Momentum targets sales teams handling deal flow through features like pipeline visualization and task prioritization. The company raised $5 million in seed funding in 2023 from investors including Y Combinator. Momentum integrates with tools such as Gmail, Slack, and CRM systems to streamline outreach and follow-ups. Clients include startups in fintech and SaaS sectors seeking to boost close rates.
VOMO is a volunteer engagement platform headquartered in Plano, Texas. It equips organizations with tools to launch service projects, partner with local causes, and quantify community impact through analytics dashboards. Founded in 2017, VOMO connects users via its app for mobile sign-ups and real-time updates. Clients include schools, churches, and corporations like Chick-fil-A, which use it for employee volunteer programs. The platform tracks over 1 million service hours annually across the United States, fostering sustained participation with gamification elements and leaderboards.
RaiseDonors is a crowdfunding platform focused on nonprofit fundraising. United States-based, it enables organizations to create campaigns for causes like education and health, accepting donations via credit cards and PayPal. Donors receive tax receipts and updates through personalized dashboards.
HQ CountryUnited StatesUnited StatesUnited States
HQ City
San Francisco, CA
Dallas, TX
Dallas, TX
Deal Date14 Aug 202522 Feb 202211 Dec 2020
Valuationundisclosedundisclosedundisclosed
EV/Revenue
EV/EBITDA

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Virtuous Software Competitors

Virtuous Software competitors include listed companies like Teamshares and Fujian Boss Software, and private ones like Khatabook, Juniper Square, Digits and Fi.Money.

Public and private companies comparable to Virtuous Software
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
KhatabookIndiaBangalorePrivate$9M-$600M66.7x
Juniper SquareUnited StatesSan Francisco, CAPrivate$108M-$1.1B10.2x
DigitsUnited StatesUnited StatesPrivate--$565M-
Fi.MoneyIndiaBangalorePrivate--$565M-
TeamsharesUnited StatesUnited StatesPublicly listed$472M($23M)$545M1.4x
Fujian Boss SoftwareChinaChinaPublicly listed$299M$40M$855M2.9x

Virtuous Software Public Comps

Virtuous Software is still privately-owned, but its public comps include RWS Holdings, Teamshares, Miroku Jyoho Service, Nordtech Group, Fujian Boss Software, Baiwang Cloud, CS Disco, Avant Group, Zaggle Prepaid Ocean and MCAP.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
RWS Holdings$927M($26M)0.7x0.7x(27.2x)4.8x
Teamshares$472M($23M)1.7x1.4x(35.0x)33.2x
Miroku Jyoho Service$315M$58M1.1x1.1x6.0x-
Nordtech Group$72M$15M5.1x-25.2x-
Fujian Boss Software$299M$40M2.8x2.9x21.1x21.0x
Baiwang Cloud$109M$433K2.6x2.7x648.3x-
CS Disco$157M($44M)1.1x1.0x(4.0x)(22.1x)
Avant Group$181M$35M1.0x0.9x5.3x5.7x

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Common questions about Virtuous Software

When was Virtuous Software founded?Virtuous Software was founded in 2014.
Where is Virtuous Software headquartered?Virtuous Software is headquartered in United States.
Is Virtuous Software publicly listed?No, Virtuous Software is a private, VC-backed company.
What is Virtuous Software's valuation?Virtuous Software was last valued at $600M in its undisclosed-stage round in September 2024.
How much funding has Virtuous Software raised?Virtuous Software has raised $156M across 8 funding rounds.
What was Virtuous Software's last funding round?Virtuous Software's last funding round was a $100M undisclosed-stage round in September 2024, led by Susquehanna Growth Equity.
Who are Virtuous Software's investors?Virtuous Software's investors include MATH Venture Partners, Access Ventures, Praxis, Maclellan Foundation, Seven Peaks Ventures, PHX Ventures, Arizona Founders Fund, Fulcrum Equity Partners, Arizona Tech Investors, Susquehanna Growth Equity and 1 other.
Which companies are comparable to Virtuous Software?Companies comparable to Virtuous Software include Khatabook, Juniper Square, Digits, Fi.Money, Teamshares and Fujian Boss Software.
How many companies has Virtuous Software acquired?Virtuous Software has acquired 3 companies, including Momentum, VOMO and RaiseDonors.

See companies similar to Virtuous Software

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