ViaBill Funding, Investors & Competitors

ViaBill has raised $130M across 2 funding rounds, most recently a $120M undisclosed-stage round in February 2022.

Last ViaBill funding round

$120M

Undisclosed stage · Feb 2022

Cumulative funding ViaBill raised

$130M

across 2 funding rounds

Key investors in ViaBill

  • Headline
  • BlackFin Capital Partners
  • Fasanara Capital

ViaBill Overview

About ViaBill

ViaBill is a Copenhagen-headquartered fintech provider of buy-now-pay-later services tailored for e-commerce merchants in Denmark and Nordic markets. The platform enables customers to split online purchases into interest-free installments over up to 24 months while merchants retain control over payments. ViaBill manages invoicing, collections, and debtor handling to elevate conversion rates and order values for digital retailers. Acquired by Nets Group in 2020, it supports thousands of stores with seamless electronic payment options.


Founded

2010

HQ

DenmarkAarhus

Status

Privately held

Customer focus

B2B & B2C

Revenue model

Commission

ViaBill Funding History

ViaBill has raised a total of $130M across 2 funding rounds.

ViaBill's first fundraising round was a $10M Series A in February 2019. The most recent completed round was a $120M undisclosed-stage round in February 2022.

ViaBill funding rounds

ViaBill funding rounds
DateStageInvestorsRaisedDeal Summary
Feb 2022Undisclosed stageFasanara Capital (lead)$120MViaBill is a Denmark-based buy-now-pay-later (BNPL) provider founded in 2014, offering interest-free installment payments to shoppers in Denmark, Spain, and the US. The company provides BNPL solutions for both online and physical retail, partnering with Mastercard to issue virtual credit cards via its app for in-store and online use. It targets brick-and-mortar stores where 80% of consumer spending occurs, differentiating from competitors like Klarna, Afterpay, and Affirm that focus primarily on online. On February 15, 2022, ViaBill raised $120 million in a combined equity and debt round led by Fasanara Capital, with prior backing from Headline and Blackfin. The funding supports expansion of its BNPL product, which enables merchants to offer try-before-you-buy options and boosts average basket sizes and conversion rates. A study of 11,000 consumers showed significant uptake in BNPL transactions. Previously, ViaBill raised $10.1 million in 2019 from Headline and Blackfin.
Feb 2019Series ABlackFin Capital Partners (lead); Headline (lead)$10MViaBill is a Danish Buy Now Pay Later (BNPL) fintech company founded in 2014 that provides interest-free installment payment solutions for consumers in physical and online retail environments. The company partners with retailers to offer flexible payment options, with users able to split purchases into installments through integration at checkout and a dedicated mobile app. In February 2019, ViaBill raised $10 million in Series A funding led by BlackFin Capital Partners and Headline, with the capital intended to accelerate expansion into additional European markets and support development of new payment solutions. The company reported 2019 revenue of $12.2 million, generated primarily through transaction fees from merchant partners and monthly fees on its flagship ViaBill Mastercard product. By the time of a subsequent $120 million funding round in February 2022, ViaBill had expanded to operate across Denmark, Spain, and the United States, partnering with over 5,000 retail businesses and working alongside MasterCard to develop omnichannel BNPL capabilities.

Who has invested in ViaBill?

3 investors have backed ViaBill across its funding rounds, including Headline, BlackFin Capital Partners and Fasanara Capital.

Lead investors include Fasanara Capital, BlackFin Capital Partners and Headline.


ViaBill Investors

Investors in ViaBill by funding rounds participated
InvestorHQRoundsRoleFirst check
HeadlineUnited StatesSan Francisco, CA1LeadFeb 2019

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ViaBill Competitors

ViaBill competitors include listed companies like Block, PayPal and Kaspi.kz, and private ones like Teya, Momo and Zilch.

Public and private companies comparable to ViaBill
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
BlockUnited StatesUnited StatesPublicly listed$24B$2.2B$46B1.6x
PayPalUnited StatesUnited StatesPublicly listed$33B$7.2B$45B1.4x
Kaspi.kzKazakhstanKazakhstanPublicly listed$9B$3.2B$18B2.0x
TeyaUnited KingdomLondonPrivate--$2.4B-
MomoVietnamHo Chi Minh CityPrivate--$2B-
ZilchUnited KingdomLondonPrivate$147M-$2B13.6x

ViaBill Public Comps

ViaBill is still privately-owned, but its public comps include Block, PayPal, Adyen, Affirm, Global Payments, Kaspi.kz, Paytm, Edenred, Nexi and Klarna.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Block$24B$2.2B1.7x1.6x18.6x9.4x
PayPal$33B$7.2B1.4x1.4x6.6x6.9x
Adyen$3B$1.4B6.5x6.3x13.7x11.9x
Affirm$4.3B$1.3B7.3x6.9x24.9x23.4x
Global Payments$7.7B$3.2B5.4x3.6x13.1x7.8x
Kaspi.kz$9B$3.2B2.0x2.0x5.9x5.3x
Paytm$854M$41M13.8x11.8x288.1x119.6x
Edenred$3.4B$1.3B2.8x2.8x7.7x6.5x

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Common questions about ViaBill

When was ViaBill founded?ViaBill was founded in 2010.
Where is ViaBill headquartered?ViaBill is headquartered in Aarhus, Denmark.
Is ViaBill publicly listed?No, ViaBill is a private, VC-backed company.
How much funding has ViaBill raised?ViaBill has raised $130M across 2 funding rounds.
What was ViaBill's last funding round?ViaBill's last funding round was a $120M undisclosed-stage round in February 2022, led by Fasanara Capital.
Who are ViaBill's investors?ViaBill's investors include Headline, BlackFin Capital Partners and Fasanara Capital.
Which companies are comparable to ViaBill?Companies comparable to ViaBill include Block, PayPal, Kaspi.kz, Teya, Momo and Zilch.

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