Standard Cognition Revenue, Valuation, Funding & Investors
Standard Cognition is valued at $1B as of February 2021, a 10.0x multiple on its last reported $100M revenue.
Last Standard Cognition valuation
$1B
Series C · Feb 2021
Last Standard Cognition funding round
$1M
Undisclosed stage · Aug 2026
Standard Cognition revenue
$100M
Series C · Feb 2021
Key investors in Standard Cognition
CRV
Y Combinator
Initialized Capital
EQT Ventures
Tapestry VC
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Amaranthine
About Standard Cognition
Standard Cognition is a San Francisco-based developer of computer vision technology for cashierless retail stores. Its AI platform uses ceiling-mounted cameras to track shopper movements and enable frictionless checkout via mobile app payments. Deployed in 100 stores across the United States and Europe, the system processes over one million transactions monthly. Standard Cognition raised $150 million in funding and partners with grocers like Aldi and Circle K to reduce theft and labor costs.
Founded
2017
HQ
San Francisco, CAWebsite
Status
Privately held
Customer focus
B2B
Revenue model
Subscription
Revenue
$100M (Feb 2021)
Valuation
$1B (Feb 2021)
Standard Cognition Valuation
Standard Cognition is currently valued at $1B, based on its Series C in February 2021.
The $150M round was led by SoftBank Group, with participation from R136 Ventures, True Capital Management, SK Networks, EQT Ventures, Transpose Platform Management and 1 other investor.
Standard Cognition's valuation has grown 6.3x from $160M at its Series A in November 2018 to $1B in February 2021, across 3 priced rounds.
Standard Cognition valuation by funding round
Revenue multiple| Date | Stage | Valuation | Revenue Multiple |
|---|---|---|---|
| Feb 2021 | Series C | $1B | 10.0x |
| Aug 2019 | Series B | $535M | - |
| Nov 2018 | Series A | $160M | 1.6x |
Standard Cognition Revenue
Standard Cognition's latest recorded revenue is $100M, as of its Series C in February 2021. At a $1B valuation, that implies a 10.0x revenue multiple.
Revenue moved from $100M in November 2018 to $100M in February 2021, while the revenue multiple moved from 1.6x to 10.0x.
Standard Cognition revenue by funding round
| Date | Revenue * | Valuation | Revenue Multiple | Stage |
|---|---|---|---|---|
| Feb 2021 | $100M | $1B | 10.0x | Series C |
| Nov 2018 | $100M | $160M | 1.6x | Series A |
* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.
Standard Cognition Funding History
Standard Cognition has raised a total of $240M across 9 funding rounds.
Standard Cognition's first fundraising round was a $100K seed round in August 2017. The most recent completed round was a $1M undisclosed-stage round in August 2026.
Standard Cognition funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Aug 2026 | Undisclosed stage | - | $1M | - | - |
| Aug 2021 | Series C | K3 Diversity Ventures; JOINT JOURNEY; The Garage Syndicate; Raison | $900K | - | - |
| Feb 2021 | Series C | SoftBank Group (lead); R136 Ventures; True Capital Management; SK Networks; EQT Ventures; Transpose Platform Management; CRV | $150M | $1B | Standard Cognition, operating as Standard AI, develops autonomous checkout solutions using computer vision and edge AI to enable checkout-free experiences in existing retail stores, targeting retailers like Circle K (Alimentation Couche-Tard) and Compass Group. The company announced a $150M Series C funding round on February 17, 2021, led by SoftBank Vision Fund 2, with participation from existing investors CRV, EQT Ventures, TI Platform Management (likely Transpose), and new investor SK Networks, matching the specified investors. This was described as the single largest investment for an autonomous checkout or pure-play computer vision company, aimed at scaling implementations to hundreds of stores in 2021 and over 50,000 in five years. Total funding across rounds reached approximately $236-239M by early 2022, including prior rounds like $40M Series A in 2018 led by CRV. The funding supported playbook-driven scaling after proving technology in initial retrofits, with operations in 24 countries across grocery, convenience, automotive, specialty, and travel retail. Post-round, a January 2022 unattributed VC round occurred. |
| Apr 2020 | Seed | - | $2M | - | Standard Cognition, now known as Standard AI, is an autonomous checkout technology provider that uses computer vision and artificial intelligence to enable frictionless retail experiences. The company's system tracks items on store shelves and automatically bills customers without requiring traditional checkout processes. Standard raised $35 million in Series B funding in July 2019, valuing the company at $535 million post-money. The company later raised $150 million in Series C funding in February 2021, achieving a $1 billion valuation. Standard pursued deployment across retail partners including convenience stores and higher education food service locations, with plans to install its technology in over 50,000 retail locations. Key investors included SoftBank Vision Fund 2, EQT Ventures, and CRV. |
| Aug 2019 | Series B | EQT Ventures (lead); Tiny Capital; Y Combinator; Initialized Capital; CRV; Amaranthine; Tapestry VC | $35M | $535M | Standard Cognition develops an AI-powered autonomous checkout system for retail stores, using computer vision cameras to track shoppers and automatically charge them upon exit, eliminating traditional checkout lines. The technology offers a light hardware footprint, low costs, and quick installation, positioning it as a competitor to Amazon Go for retailers of various sizes. In July 2019, the company raised $35 million in a Series B round led by EQT Ventures, with participation from Initialized Capital, CRV, and Y Combinator, bringing total funding to over $86 million. The Series B round set Standard Cognition's post-money valuation at $535 million, more than doubling from its November 2018 Series A of $40 million. Investors highlighted the company's rapid progress, strong technology, and potential for global expansion, particularly into Europe with EQT Ventures' support. At the time, implementations were underway with initial customers in the US and Japan, with plans to go live at two retailers across multiple locations later that year and hundreds more in consideration. Proceeds from the round were earmarked to support existing US and Japan customers, grow the team, and expand domestically and internationally. The funding came eight months after Series A, reflecting fast growth described by executives as the 'year of deployment' in 2019. |
| Nov 2018 | Series A | Initialized Capital (lead); Y Combinator; Karman Ventures; CRV; Amaranthine; Storm Global; Tapestry VC; Draper Associates | $40M | $160M | Standard Cognition is an AI-powered autonomous checkout technology company that enables brick-and-mortar retailers to offer customers a checkout-free shopping experience using computer vision and machine learning. The company's solution allows consumers to shop and pay without waiting in line, scanning items, or stopping to check out, directly competing with Amazon Go's approach to retail automation. Founded by 2018, Standard Cognition had already opened San Francisco's first autonomous checkout store in August 2018 and employed 40 people at the time of its Series A fundraising. In November 2018, Standard Cognition raised $40 million in Series A funding led by Initialized Capital with participation from CRV, Y Combinator, and Draper Associates, bringing total funding to over $51 million. The Series A round represented approximately 20-25% of the company, indicating a pre-money valuation in the range of $130-160 million and suggesting a post-money valuation near $170-200 million. The funding was designated to accelerate team expansion and global deployment of autonomous checkout-enabled stores across retail partners in the U.S., Japan, and internationally. Company leadership highlighted that Standard was years ahead of competitors in autonomous checkout technology, with strong execution and retail client adoption driving investor confidence in the competitive landscape against larger retailers like Amazon. |
| Jul 2018 | Seed | CRV (lead) | $6M | - | In July 2018, Standard Cognition raised an additional $5.5 million from CRV, bringing its total funding to $11.2 million. The company, founded roughly a year prior, was developing AI and machine vision-based autonomous checkout technology to compete with Amazon Go. At this stage, Standard had already secured commitments from several retailers for pilots planned to launch later that year and had hired executives from Macy's and Walmart. |
| Oct 2017 | Seed | CRV (lead); Y Combinator; Initialized Capital; Social Capital; Locus Ventures; Eric Kwan | $6M | - | Standard Cognition develops an AI-powered computer vision platform for autonomous checkout in retail stores, enabling frictionless shopping by tracking items with cameras and charging customers automatically. Founded in 2017 and based in San Francisco, the company targets brick-and-mortar retailers facing competition from e-commerce giants like Amazon. The company raised multiple funding rounds after 2017, including a $35 million Series B in July 2019 led by EQT Ventures with participation from Initialized Capital, CRV, and Y Combinator, achieving a $535 million post-money valuation. CRV participated in subsequent rounds, such as the $150 million Series C in early 2021 led by SoftBank Vision Fund 2, reaching a $1 billion valuation. Total funding exceeded $236 million across nine rounds by 2022. Standard Cognition deployed its technology in stores across the U.S. and Japan by 2019, with pilots at chains like Circle K and installations at university convenience stores. The company aimed to scale to over 50,000 retail locations using later investments. |
| Aug 2017 | Seed | Initialized Capital (lead); SV Angel; Y Combinator; Liquid 2 Ventures | $100K | - | - |
Who has invested in Standard Cognition?
24 investors have backed Standard Cognition across its funding rounds, including CRV, Y Combinator, Initialized Capital, EQT Ventures, Tapestry VC and Amaranthine.
Lead investors include SoftBank Group, EQT Ventures, Initialized Capital and CRV.
Standard Cognition Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| United States | 5 | Lead | Oct 2017 | |
| San Francisco, CA | 4 | Participant | Aug 2017 | |
| San Francisco, CA | 4 | Lead | Aug 2017 | |
 Stockholm | 2 | Lead | Aug 2019 | |
| Amaranthine | San Francisco, CA | 2 | Participant | Nov 2018 |
 London | 2 | Participant | Nov 2018 | |
 Victoria | 1 | Participant | Aug 2019 | |
 George Town | 1 | Participant | Feb 2021 | |
| San Francisco, CA | 1 | Participant | Aug 2017 | |
| Los Angeles, CA | 1 | Participant | Aug 2021 | |
 Tokyo | 1 | Lead | Feb 2021 | |
| San Francisco, CA | 1 | Participant | Aug 2017 | |
| San Francisco, CA | 1 | Participant | Feb 2021 | |
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Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
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Start Free TrialAcquisitions by Standard Cognition
Standard Cognition has acquired 6 companies to date.
Last acquisition by Standard Cognition was on January 9th 2026. Standard Cognition acquired Pathr.ai for undisclosed valuation.
Latest Acquisitions by Standard Cognition
| Description | Pathr.ai is a spatial analytics platform tracking people movement in physical spaces. Headquartered in New York, New York, it uses Wi-Fi and Bluetooth signals for real-time occupancy and flow data without cameras. The system serves retail chains and airports across North America and Europe. Pathr.ai provides dashboards for foot traffic optimization. Founded in 2017, it analyzes billions of location signals daily. | Skip is a mobile checkout app allowing users to scan items in retail stores and pay via smartphone, bypassing traditional lines. Integrated with point-of-sale systems and loyalty programs, Skip processes transactions for grocery and convenience stores in select U.S. markets. | ThirdEye is a provider of AI-powered CCTV analytics for public spaces and retail environments. London-based ThirdEye develops real-time alert systems that detect events like loitering, falls, or queue lengths in video streams. Its platform delivers notifications to security staff via mobile apps and generates analytics dashboards for retailers. ThirdEye serves clients in transportation hubs and high-street stores across the United Kingdom and Europe. | Checkout Technologies develops AI-powered computer vision for cashierless stores. Its solutions enable autonomous checkout, inventory tracking, and loss prevention in physical retail environments. Headquartered in San Francisco, California, the company, now operating as Standard.ai, serves grocery chains and convenience stores worldwide. Deployed in over 100 stores since 2017, the technology processes millions of transactions monthly. | |
| HQ Country | | | |  | |
| HQ City | San Francisco, CA | Salt Lake City, UT | London | Milan | |
| Deal Date | 9 Jan 2026 | 2 Feb 2023 | 10 Nov 2021 | 19 May 2020 | |
| Valuation | undisclosed | undisclosed | undisclosed | undisclosed | |
| EV/Revenue | |||||
| EV/EBITDA | |||||
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Standard Cognition Competitors
Standard Cognition competitors include listed companies like Rezolve AI and Appier Group, and private ones like Aibee, AA-I Technologies, Adept AI and Amperity.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
 Beijing | Private | - | - | $1B | - | |
| United Kingdom | Publicly listed | $47M | ($109M) | $950M | 4.0x | |
| AA-I Technologies |  Israel | Private | - | - | $1B | - |
| San Francisco, CA | Private | - | - | $1B | - | |
| Seattle, WA | Private | $70M | - | $1B | 14.3x | |
| Japan | Publicly listed | $281M | $44M | $1B | 2.9x |
Standard Cognition Public Comps
Standard Cognition is still privately-owned, but its public comps include Appier Group, Rackspace, Rezolve AI, Beijing CTJ Info Tech, Fractal Analytics, Reconova Technologies, PKSHA Technology, PCITECH, ExaWizards and Beijing Hanyi Innovation.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $281M | $44M | 3.4x | 2.9x | 21.6x | 15.7x | |||
| $2.7B | $244M | 1.5x | 1.6x | 17.1x | 15.0x | |||
| $47M | ($109M) | 23.3x | 4.0x | (10.0x) | (19.3x) | |||
| $123M | $13M | 5.3x | 4.9x | 51.3x | 34.6x | |||
| $344M | $50M | 3.7x | 3.4x | 25.8x | 21.0x | |||
| $66M | ($8M) | 10.0x | - | (82.0x) | - | |||
| $140M | $47M | 4.1x | 2.4x | 12.2x | 10.7x | |||
| $1.5B | $53M | 0.8x | 0.9x | 24.1x | - | |||
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Common questions about Standard Cognition
| When was Standard Cognition founded? | Standard Cognition was founded in 2017. |
| Where is Standard Cognition headquartered? | Standard Cognition is headquartered in San Francisco, CA, United States. |
| Is Standard Cognition publicly listed? | No, Standard Cognition is a private, VC-backed company. |
| What is Standard Cognition's valuation? | Standard Cognition was last valued at $1B in its Series C in February 2021. |
| How much funding has Standard Cognition raised? | Standard Cognition has raised $240M across 9 funding rounds. |
| What was Standard Cognition's last funding round? | Standard Cognition's last funding round was a $1M undisclosed-stage round in August 2026. |
| Who are Standard Cognition's investors? | Standard Cognition's investors include CRV, Y Combinator, Initialized Capital, EQT Ventures, Amaranthine, Tapestry VC, Tiny Capital, R136 Ventures, SV Angel, K3 Diversity Ventures and 14 others. |
| What is Standard Cognition's revenue? | Standard Cognition's latest recorded revenue is $100M (February 2021). |
| What is Standard Cognition's revenue multiple? | Standard Cognition's latest valuation implies a 10.0x revenue multiple ($1B valuation on $100M of revenue). |
| Which companies are comparable to Standard Cognition? | Companies comparable to Standard Cognition include Aibee, Rezolve AI, AA-I Technologies, Adept AI, Amperity and Appier Group. |
| How many companies has Standard Cognition acquired? | Standard Cognition has acquired 6 companies, including Pathr.ai, Skip, ThirdEye, Checkout Technologies and DeepMagic. |
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