Self Financial Valuation, Funding & Investors
Self Financial is valued at $15M as of July 2017.
Last Self Financial valuation
$15M
Series A · Jul 2017
Last Self Financial funding round
$50M
Series E · Sep 2021
Cumulative funding Self Financial raised
$127M
across 7 funding rounds
Key investors in Self Financial
Silverton Partners
Altos Ventures
Kickstart
Conductive Ventures
Meritech Capital Partners
Accion Ventures
About Self Financial
Self Financial is an Austin-headquartered fintech company offering credit-building products for underserved consumers since 2015. Its Credit Builder Account functions as an installment savings loan reported to Equifax, Experian, and TransUnion, paired with the Self Visa secured credit card. Self partners with Evolve Bank & Trust for FDIC-insured accounts and has helped over 2 million members improve FICO scores.
Founded
2015
HQ
Austin, TXWebsite
Status
Privately held
Customer focus
B2C
Revenue model
Product sales
Valuation
$15M (Jul 2017)
Self Financial Valuation
Self Financial is currently valued at $15M, based on its Series A in July 2017.
The $5M round was led by Silverton Partners, with participation from Accion Ventures.
Self Financial valuation by funding round
| Date | Stage | Valuation |
|---|---|---|
| Jul 2017 | Series A | $15M |
Self Financial Funding History
Self Financial has raised a total of $127M across 7 funding rounds.
Self Financial's first fundraising round was a $500K seed round in March 2015. The most recent completed round was a $50M Series E in September 2021.
Self Financial funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Sep 2021 | Series E | Altos Ventures (lead); Conductive Ventures; Meritech Capital Partners | $50M | - | Self Financial, an Austin-based fintech company founded in 2015, helps underserved consumers build credit and savings through its flagship Credit Builder Account, which allows users to establish credit history and save without a hard credit inquiry or prior credit history. The company also offers the Self Visa Credit Card, a secured card that extends the credit-building process without a hard check. By September 2021, Self had served over 2 million customers, with its active customer base more than doubling in the prior 12 months and over 40% of new customers coming from word-of-mouth referrals. On September 16, 2021, Self Financial raised $50 million in its Series E funding round led by Altos Ventures, with participation from Meritech Capital Partners and Conductive Ventures, bringing total funding to $127 million across multiple rounds since inception, including a $40 million Series D in December 2020 and a $20 million Series C in February 2020. The capital is intended to scale operations, expand the team and products, and reach the over 100 million Americans with no or low credit scores, including recent expansions to H-1B, L-1, and student visa holders. Altos Ventures Managing Director Anthony Lee highlighted Self's mission to bring underserved customers into the financial mainstream, noting its pioneering role amid growing competition from players like TomoCredit and Varo Bank. Self continues focusing on product improvements to support credit building for newcomers to the U.S. credit system. |
| Dec 2020 | Series D | Meritech Capital Partners (lead); Kickstart; Silverton Partners; Conductive Ventures; Altos Ventures | $40M | - | Self Financial is an Austin-based fintech company offering products like the Self Credit Builder Loan and Self Visa Credit Card to help underserved consumers build credit, save money, and access cash. The company focused on expanding tools for credit building and financial inclusion, targeting individuals new to credit. The Series D funding round on December 15, 2020, raised $40 million led by Meritech Capital Partners, with participation from Altos Ventures, Conductive Ventures, Kickstart, and Silverton Partners. This followed a $20 million Series C in February 2020 led by Altos Ventures and Conductive Ventures. Prior to Series D, Self Financial had raised approximately $87 million across earlier rounds, bringing total funding to $127 million by the time of the subsequent Series E announcement. A $50 million Series E round followed, led by Altos Ventures with Meritech Capital and Conductive Ventures participating, though specific timing relative to Series D is noted post-2020. The round aimed to support continued growth, scaling, and product development. Self Financial competed in the fintech space amid regulatory and competitive challenges, backed by prominent late-stage investors. |
| Feb 2020 | Series C | Altos Ventures (lead); Conductive Ventures (lead); Kickstart; Silverton Partners | $20M | - | Self Financial is an Austin-based fintech company offering credit-building products including the Credit Builder Account, a secured Self Visa credit card, and rent/utility payment reporting to help users build credit and savings. In February 2020, Self raised $20 million in a Series C round from investors including Altos Ventures, Conductive Ventures, Kickstart, and Silverton Partners. This followed prior funding and preceded a $40 million raise in December 2020, bringing total funding to $127 million by September 2021 with a subsequent $50 million Series E led by Altos Ventures and Meritech Capital. In 2020, Self's active customer base grew 250% and team expanded from 50 to 115 employees, earning recognition as Best Venture-Backed Fintech Startup by Wealth & Finance Magazine. Later developments include acquiring RentTrack in February 2022 to enhance rent and utility credit reporting capabilities. |
| Nov 2018 | Series B | Altos Ventures (lead); Silverton Partners; Accion Ventures; K50 Ventures | $10M | - | Self Financial is a fintech company that enables underserved consumers to build credit and savings through innovative credit-building products. The company's core offering, the Self Credit Builder Loan, allows customers to deposit money into a CD that secures the loan, enabling them to build credit history while simultaneously saving. On November 15, 2018, Self Financial announced a $10 million Series B funding round led by Altos Ventures, with participation from Silverton Partners, Accion Venture Lab, and others. At the time of the round, Self had achieved significant traction with more than 175,000 consumers and $140 million in CD-secured loan originations, having quadrupled its growth in the prior year. Self customers demonstrated tangible credit outcomes, with an average increase of 45 points to their credit score, and new-to-credit users reaching an average score of 670 starting from no credit history. The funding was designated for expanding the team, building new products, and increasing marketing efforts to reach the approximately 53 million Americans with no to low credit scores. |
| Jul 2017 | Series A | Silverton Partners (lead); Accion Ventures | $5M | $15M | Self Financial (formerly Self Lender) is a fintech company that helps people build credit through affordable loan products, targeting those new to credit or without access to traditional financial services. In July 2017, it closed a Series A funding round of $5.55 million led by Silverton Partners, with participation from Accion Venture Lab and Deep Space Ventures. The post-money valuation was $14.53 million at a $0.34 price per share. Ahead of the round, Self Financial experienced rapid customer growth, expanding its base from around 1,000 users in September 2016 to 24,000 by July 2017 after introducing lower-priced plans at $25 to $50 per month. These plans enabled users to demonstrate loan repayment ability, positively impacting credit scores. The funding aimed to scale operations and reach more customers. Silverton Partners had previously invested in Self Financial's seed round in 2015 and continued support in later rounds. The company went on to raise additional funding, including Series B in 2018 and up to Series E in 2021, building on its early traction in the credit-building fintech space. |
| Jul 2015 | Seed | Silverton Partners; Right Side Capital Management | $2M | - | - |
| Mar 2015 | Seed | Kickstart; Alex Welch; Darren Crystal; Morgan Linton; Upslope Ventures; Techstars | $500K | - | - |
Who has invested in Self Financial?
13 investors have backed Self Financial across its funding rounds, including Silverton Partners, Altos Ventures, Kickstart, Conductive Ventures, Meritech Capital Partners and Accion Ventures.
Lead investors include Altos Ventures, Meritech Capital Partners, Conductive Ventures and Silverton Partners.
Self Financial Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| Austin, TX | 5 | Lead | Jul 2015 | |
| San Francisco, CA | 4 | Lead | Nov 2018 | |
| Salt Lake City, UT | 3 | Participant | Mar 2015 | |
| San Francisco, CA | 3 | Lead | Feb 2020 | |
| Washington, DC | 2 | Participant | Jul 2017 | |
| San Francisco, CA | 2 | Lead | Dec 2020 | |
![](data:image/svg+xml,<svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 20 20"><rect fill="%23e5e7eb" width="20" height="20" rx="4"/></svg>){kind=small} Alex Welch | United States | 1 | Participant | Mar 2015 |
| Darren Crystal | Denver, CO | 1 | Participant | Mar 2015 |
| Morgan Linton | Lake Tahoe, NV | 1 | Participant | Mar 2015 |
| Denver, CO | 1 | Participant | Mar 2015 | |
| Boulder, CO | 1 | Participant | Mar 2015 | |
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Start Free TrialAcquisitions by Self Financial
Self Financial has acquired 1 company to date.
Last acquisition by Self Financial was on February 17th 2022. Self Financial acquired RentTrack for undisclosed valuation.
Latest Acquisitions by Self Financial
| Description | RentTrack is a rent reporting service based in Omaha, Nebraska, reporting on-time payments to Equifax, Experian, and TransUnion credit bureaus for U.S. renters. The platform integrates with Yardi, AppFolio, and Buildium, verifying payments from over 2 million residents to improve FICO scores by an average 40 points. |
| HQ Country | |
| HQ City | Minneapolis, MN |
| Deal Date | 17 Feb 2022 |
| Valuation | undisclosed |
| EV/Revenue | |
| EV/EBITDA | |
This data is available for Pro users. Sign up to see all Self Financial acquisitions and their M&A valuation multiples. Start Free Trial | |
Self Financial Competitors
Self Financial competitors include listed companies like Fiinu and Orion Digital, and private ones like Valiu, Cato, Path (fka ScholarMe) and Ffrees Family Finance.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
 Bogotá | Private | - | - | $15M | - | |
 London | Private | - | - | $14M | - | |
| New York City, NY | Private | - | - | $14M | - | |
| Sheffield | Private | - | - | $17M | - | |
| United Kingdom | Publicly listed | $890K | ($14M) | $19M | - | |
 Canada | Publicly listed | $49M | $4M | $24M | 0.5x |
Self Financial Public Comps
Self Financial is still privately-owned, but its public comps include Tandem Group, Fiinu, NEO Finance, Inverite Insights, SaveLend, Finbond Group Ltd, Raize-Instituicao, Change Financial, Usha Financial Services and Novatti Group.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $35M | $2M | 0.4x | 0.4x | 8.5x | 7.0x | |||
| $890K | ($14M) | 20.9x | - | (1.3x) | - | |||
| $9M | $2M | - | - | - | - | |||
| $1M | ($2M) | 9.8x | - | (5.8x) | - | |||
| $11M | $415K | 0.6x | - | 15.1x | - | |||
| $67M | - | 2.6x | - | - | - | |||
| $2M | - | - | - | - | - | |||
| $18M | $3M | 1.2x | 1.2x | 7.5x | 6.3x | |||
This data is available for Pro users. Sign up to see all Self Financial competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Self Financial
| When was Self Financial founded? | Self Financial was founded in 2015. |
| Where is Self Financial headquartered? | Self Financial is headquartered in Austin, TX, United States. |
| Is Self Financial publicly listed? | No, Self Financial is a private, VC-backed company. |
| What is Self Financial's valuation? | Self Financial was last valued at $15M in its Series A in July 2017. |
| How much funding has Self Financial raised? | Self Financial has raised $127M across 7 funding rounds. |
| What was Self Financial's last funding round? | Self Financial's last funding round was a $50M Series E in September 2021, led by Altos Ventures. |
| Who are Self Financial's investors? | Self Financial's investors include Silverton Partners, Altos Ventures, Kickstart, Conductive Ventures, Accion Ventures, Meritech Capital Partners, Alex Welch, Darren Crystal, Morgan Linton, Upslope Ventures and 3 others. |
| Which companies are comparable to Self Financial? | Companies comparable to Self Financial include Valiu, Cato, Path (fka ScholarMe), Ffrees Family Finance, Fiinu and Orion Digital. |
| How many companies has Self Financial acquired? | Self Financial has acquired 1 company, including RentTrack. |
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