Seedtag Valuation, Funding & Investors
Seedtag is valued at $12M as of August 2017.
Last Seedtag valuation
$12M
Series A · Aug 2017
Last Seedtag funding round
$256M
Undisclosed stage · Jul 2022
Cumulative funding Seedtag raised
$302M
across 6 funding rounds
Key investors in Seedtag
Acurio Ventures
Adara Ventures
Advent International
Oakley Capital
About Seedtag
Seedtag is an advertising-technology company that sells contextual digital advertising solutions to brands and media agencies. Its software analyzes the content and context of webpages and other media so advertisements can be placed without relying primarily on individual user tracking. Publishers use Seedtag to monetize inventory, while advertisers use the platform to plan, deliver and measure contextual campaigns. The company was founded in 2014 and is headquartered in Madrid, with operations across multiple international markets. Seedtag earns advertising and usage-based platform revenue. Its technology incorporates machine learning for content classification, campaign optimization and creative placement across display, video and other formats. The platform is designed for campaigns bought across multiple publishers and markets through a single business-facing system.
Founded
2014
HQ
MadridWebsite
Status
Privately held
Customer focus
B2B
Revenue model
Usage-based, Subscription
Valuation
$12M (Aug 2017)
Seedtag Valuation
Seedtag is currently valued at $12M, based on its Series A in August 2017. Read the announcement ↗
Seedtag valuation by funding round
| Date | Stage | Valuation |
|---|---|---|
| Aug 2017 | Series A | $12M |
Seedtag Funding History
Seedtag has raised a total of $302M across 6 funding rounds.
Seedtag's first fundraising round was a $500K seed round in June 2014. The most recent completed round was a $256M undisclosed-stage round in July 2022.
Seedtag funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Jul 2022 | Undisclosed stage | Advent International (lead) | $256M | - | Seedtag is a contextual advertising platform leveraging AI technology called LIZ© to enable cookieless advertising by analyzing page content to match ads without relying on cookies. The company, founded in 2014 in Madrid by ex-Googlers Jorge Poyatos and Albert Nieto, leads in EMEA and LATAM markets and serves major clients like Unilever, LG, and Levi's. On July 27, 2022, Seedtag announced raising over €250 million (approximately $255.5 million) from Advent International in a funding round described as equity investment or secondary market transaction. Advent International, a global private equity firm with €68.6 billion in assets under management as of March 2022, led the round as the sole new investor, while existing shareholders including Oakley Capital, Adara Ventures, All Iron Ventures, and the co-founders retained stakes. The funds are earmarked for scaling LIZ© technology, innovation, worldwide operations, aggressive US expansion—including new offices in New York, Miami, Chicago, and Los Angeles—and potential M&A activity. Co-CEO Albert Nieto relocated to the US to drive this growth, positioning Seedtag to target the world's largest advertising market. Prior to this round, Seedtag had raised around $44-46 million across five or six earlier rounds since inception, with its only disclosed prior valuation at $11.95 million in August 2017. LionTree served as exclusive financial advisor to Seedtag, with Kirkland & Ellis as legal advisor; Uria and Citigroup advised Advent. |
| Sep 2021 | Series B | Oakley Capital (lead); Acurio Ventures; Adara Ventures | $40M | - | Seedtag is a Madrid-based adtech company specializing in contextual advertising using AI to target premium visual content without cookies, positioning itself as the leader in EMEA and LATAM. It provides brand-safe, privacy-focused solutions for publishers and brands amid rising demand driven by consumer privacy regulations and the cookieless future. The company achieved 25% organic YoY growth in 2020 to $50 million in revenue despite COVID-19, with a forecasted 60% increase to $80 million in 2021, and has been profitable for four years. On September 14, 2021, Seedtag raised $40 million in a Series B round led by Oakley Capital, with participation from Adara Ventures and All Iron Ventures, bringing total funding to $46.1 million following a $5.2 million Series A in 2017. LionTree served as exclusive financial advisor. The funds were earmarked for US market expansion and further investment in contextual AI technology. Oakley Capital, a mid-market growth equity firm managing over $4 billion, highlighted Seedtag's best-in-class technology, commercial relationships, and management team as key to capitalizing on contextual advertising growth. Seedtag ranks among the top five for market reach in Europe, trailing only Facebook and Google in some countries, and continues a capital-efficient, high-growth model with T2D3 trajectory. Post-investment, it launched in North America and acquired KMTX (formerly Keymantics) to enhance AI capabilities. The round reflects renewed investor interest in adtech amid rising public company valuations and digital ad spend shifts. Seedtag explored strategic options with LionTree but committed to growth over near-term exit, targeting global leadership without plans for acquisition or IPO in the next 4-5 years. |
| Jul 2020 | Undisclosed stage | Acurio Ventures | - | - | Acurio Ventures, then operating as All Iron Ventures, made an initial equity investment in Seedtag in July 2020, according to the audited investment schedule for All Iron Ventures I filed with Spain's securities regulator. Historical cost and fair-value figures in the schedule are fund-accounting balances rather than a disclosed company financing amount. The investment gave the fund exposure to contextual advertising software that analyzes media content and places campaigns for brands while helping publishers monetize digital inventory. Acurio's direct strategy backs technology businesses at early stages and usually invests alongside other shareholders, although the regulatory schedule does not allocate this acquisition to a named syndicated round. Seedtag was founded in 2014 and operates from Madrid. The company serves business customers through advertising and usage-based economics linked to its core product or service. |
| Aug 2017 | Series A | - | $2M | $12M | Seedtag is a Madrid-based contextual advertising startup founded in 2014 that uses AI technology to match advertisements with webpage content without relying on cookies or personal data. The company was co-founded by Jorge Poyatos and Albert Nieto, both former Google employees, and has built a privacy-first advertising platform positioned as an alternative to traditional cookie-based ad-tech solutions. In August 2017, Seedtag was valued at $11.95 million, reflecting its early-stage position at that time. Since then, the company has grown significantly, culminating in a major €250 million (~$252 million) investment from PE firm Advent International in July 2022, which represented a substantial capital influx for U.S. expansion and technology development. |
| Sep 2016 | Series A | Adara Ventures (lead) | $3M | - | Seedtag raised a €2.8 million round in 2016 led by Adara Ventures. Adara Ventures led the investor syndicate in this early funding for the contextual advertising company. This round contributed to Adara achieving a 19% stake in Seedtag through subsequent transactions. |
| Jun 2014 | Seed | - | $500K | - | - |
Who has invested in Seedtag?
4 investors have backed Seedtag across its funding rounds, including Acurio Ventures, Adara Ventures, Advent International and Oakley Capital.
Lead investors include Advent International, Oakley Capital and Adara Ventures.
Seedtag Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| Bilbao | 2 | Participant | Jul 2020 | |
| Madrid | 2 | Lead | Sep 2016 | |
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Start Free TrialAcquisitions by Seedtag
Seedtag has acquired 5 companies to date.
Last acquisition by Seedtag was on July 2nd 2024. Seedtag acquired JustEggs for undisclosed valuation.
Latest Acquisitions by Seedtag
| Description | JustEggs is a digital marketing agency providing branding, advertising, and campaign services. Specializing in creative strategies for consumer brands, it handles social media management, content creation, SEO, and performance marketing. Based in the UK, the agency serves clients in fashion, e-commerce, and lifestyle sectors through tailored digital growth plans. | Beachfront is a New York-headquartered provider of video advertising technology platforms for publishers and advertisers. The company operates the Beachfront Canvas suite, enabling programmatic monetization of connected TV, OTT, and video inventory across desktop, mobile, and smart TVs. Beachfront integrates with demand partners like The Trade Desk and supply platforms including Magnite, processing billions of ad impressions monthly. Serving media companies such as Disney and Paramount, Beachfront offers contextual targeting and creative optimization tools compliant with privacy standards like GDPR and CCPA. | KMTX is a programmatic advertising platform processing log-level data for real-time bid analysis and audience targeting. The software builds semantic personas and AI-driven media plans for display, video, and mobile campaigns. Clients including Ford, Coca-Cola, Huawei, Samsung, Microsoft, and P&G use KMTX across global markets. | Recognified is a Tel Aviv-based computer vision company specializing in contextual video advertising. Its AI analyzes video content in real-time to match ads with scenes, boosting engagement for publishers on platforms like YouTube and OTT services. Recognified serves media firms in Europe and North America with non-intrusive, brand-safe placements. | |
| HQ Country |  |  |  |  | |
| HQ City | Sydney | Daytona Beach, FL | Paris | Munich | |
| Deal Date | 2 Jul 2024 | 3 Jun 2024 | 14 Jun 2022 | 2 Feb 2021 | |
| Valuation | undisclosed | undisclosed | undisclosed | undisclosed | |
| EV/Revenue | |||||
| EV/EBITDA | |||||
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Seedtag Competitors
Seedtag competitors include listed companies like Cardlytics and Emova Group, and private ones like Markable Creators(Markable AI), Matter AI, ADGENTIC AI and Equals 3.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| New York City, NY | Private | - | - | $12M | - | |
| New York City, NY | Private | - | - | $11M | - | |
| Stuttgart | Private | - | - | $12M | - | |
| Minneapolis, MN | Private | - | - | $11M | - | |
| United States | Publicly listed | $233M | ($68M) | $12M | 1.2x | |
| France | Publicly listed | $31M | $8M | $14M | - |
Seedtag Public Comps
Seedtag is still privately-owned, but its public comps include Cardlytics, Greater Than, Global Mofy AI, Genuine Marketing Group, Emova Group, Mobiquity Technologies, Yoc, AI Maverick Intel, Firefly Neuroscience and Beamtree.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $233M | ($68M) | 0.8x | 1.2x | (2.7x) | 30.1x | |||
| $584K | ($5M) | 17.3x | - | (2.1x) | - | |||
| $56M | ($6M) | 0.3x | - | (2.3x) | - | |||
| - | - | - | - | - | - | |||
| $31M | $8M | 1.0x | - | 4.1x | - | |||
| $112K | ($9M) | 101.9x | - | (1.3x) | - | |||
| $42M | $3M | 0.3x | 0.3x | 4.2x | 4.4x | |||
| - | ($4M) | - | - | (2.6x) | - | |||
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Common questions about Seedtag
| When was Seedtag founded? | Seedtag was founded in 2014. |
| Where is Seedtag headquartered? | Seedtag is headquartered in Madrid, Spain. |
| Is Seedtag publicly listed? | No, Seedtag is a private, VC-backed company. |
| What is Seedtag's valuation? | Seedtag was last valued at $12M in its Series A in August 2017. |
| How much funding has Seedtag raised? | Seedtag has raised $302M across 6 funding rounds. |
| What was Seedtag's last funding round? | Seedtag's last funding round was a $256M undisclosed-stage round in July 2022, led by Advent International. |
| Who are Seedtag's investors? | Seedtag's investors include Acurio Ventures, Adara Ventures, Advent International and Oakley Capital. |
| Which companies are comparable to Seedtag? | Companies comparable to Seedtag include Markable Creators(Markable AI), Matter AI, ADGENTIC AI, Equals 3, Cardlytics and Emova Group. |
| How many companies has Seedtag acquired? | Seedtag has acquired 5 companies, including JustEggs, Beachfront, KMTX, Recognified and AtomikAd. |
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