ROLLER Funding, Investors & Competitors

ROLLER has raised $113M across 6 funding rounds, most recently a $50M undisclosed-stage round in October 2025.

Last ROLLER funding round

$50M

Undisclosed stage · Oct 2025

Cumulative funding ROLLER raised

$113M

across 6 funding rounds

Key investors in ROLLER

ROLLER Overview

About ROLLER

ROLLER is a Melbourne-headquartered enterprise software platform launched in 2016 that equips leisure venues with ticketing, point-of-sale, and booking management tools. The system processes over 100 million transactions annually for 3,000 customers including theme parks, water parks, and family entertainment centers worldwide. ROLLER integrates real-time reporting, inventory control, and CRM features across Australia, New Zealand, Southeast Asia, and North America. It supports hybrid events and memberships through cloud-based architecture.


Founded

2011

HQ

AustraliaMelbourne

Status

Privately held

Customer focus

B2B

Revenue model

Subscription

ROLLER Funding History

ROLLER has raised a total of $113M across 6 funding rounds, plus 1 secondary share sale.

ROLLER's first fundraising round was a $2M seed round in September 2014. The most recent completed round was a $50M undisclosed-stage round in October 2025.

ROLLER funding rounds

ROLLER funding rounds
DateStageInvestorsRaisedDeal Summary
Oct 2025Undisclosed stageInsight Partners (lead); JPMorgan Chase$50MROLLER is an all-in-one venue management platform for leisure and attractions venues, offering solutions including ticketing, point-of-sale, integrated payments, memberships, gift cards, kiosks, and guest experience tools. The Australia-founded company, with offices in Melbourne, Sydney, San Francisco, Austin, London, Costa Rica, and Bosnia, serves over 3,000 customers across more than 30 countries, helping operators streamline operations, improve efficiency, and deliver exceptional guest experiences. On October 22, 2025, ROLLER secured US$50 million in growth capital in an undisclosed round, led by existing investor Insight Partners, who also led a prior US$50 million round in November 2023, with participation from new investor J.P. Morgan (also referred to as JPMorgan Chase & Co.). The transaction involved the issuance of convertible preferred stock. The funds will be used to accelerate AI-powered functionality for efficiency gains, expand financial services offerings, develop new product capabilities, strengthen existing offerings with over 100 enhancements delivered in the past year, grow the partner ecosystem, enhance global customer support, pursue organic and inorganic growth opportunities, and drive global expansion and innovation in the leisure and attractions sector. ROLLER's growth and leadership under co-founders Luke Finn (CEO) and Mark Finn (CFO) have impressed investors like Insight Partners, a global software investor managing over $90 billion in assets with investments in more than 875 companies. The platform positions ROLLER as a category leader in venue management software for leisure and attractions.
Nov 2023Undisclosed stageInsight Partners (lead)$52M-
Dec 2022SecondaryAcadian Software (lead)$12MROLLER is a SaaS platform for amusement parks, entertainment venues, and leisure attractions, offering ticketing, point-of-sale, payments, memberships, and guest experience tools. Founded in 2011 in Melbourne, Australia, by brothers Luke and Mark Finn, it expanded internationally from 2015 with offices in the US, UK, and elsewhere. Acadian Software led ROLLER's first institutional equity financing with a $4.5 million investment in July 2018 and participated in subsequent rounds including Series C in 2022 and Series D in November 2023. Acadian Software continued as a key partner in later financings, including the $50 million Series D led by Insight Partners with J.P. Morgan in 2023 (noted as October 2025 or November 2023 across reports). ROLLER has raised over $80 million across four rounds from eight investors, achieving strong growth with over 3,000 customers in 30+ countries and more than 5x revenue growth in the three years prior to 2023, operating capital-efficiently without early equity reliance.
Aug 2018Series BAcadian Software (lead)$5MROLLER is a Melbourne, Australia-based software-as-a-service platform founded in 2011 by brothers Luke and Mark Finn that provides venue management solutions for the leisure and attractions industry. The platform offers a comprehensive suite of features including ticketing, point-of-sale systems, gift cards, memberships, customer relationship management (CRM), party bookings, stock control, and analytics tools. ROLLER serves customers across over 30 countries in various leisure and entertainment sectors.The company has demonstrated significant institutional backing, with Acadian Software appearing as an investor across multiple funding rounds beginning in 2018. Acadian Software, an asset management firm based in Virginia, supported ROLLER's early-stage development and maintained its shareholding through subsequent rounds. Financial details specific to ROLLER's 2018 Series A funding round, including valuation, revenue metrics, and investor composition, are not publicly available in disclosed sources.
Nov 2017Series A-$2M-
Jan 2016Series AFairfax Media (lead)$3M-
Sep 2014Seed-$2M-

Who has invested in ROLLER?

4 investors have backed ROLLER across its funding rounds, including Insight Partners, Acadian Software, JPMorgan Chase and Fairfax Media.

Lead investors include Insight Partners, Acadian Software and Fairfax Media.


ROLLER Investors

Investors in ROLLER by funding rounds participated
InvestorHQRoundsRoleFirst check
Acadian SoftwareUnited StatesWashington, DC2LeadAug 2018
Insight PartnersUnited StatesNew York City, NY2LeadNov 2023

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Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples

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Acquisitions by ROLLER

ROLLER has acquired 2 companies to date.

Last acquisition by ROLLER was on September 23rd 2025. ROLLER acquired BookNow Software for undisclosed valuation.


Latest Acquisitions by ROLLER

BookNow Software
Active8 Software
Description
-
Active8 Software is a POS system developer for trampoline parks, climbing gyms, and family entertainment centers. The U.S.-based platform handles ticketing, waivers, inventory, and memberships, with integrations for payment processors and arcade games used by over 200 venues.
HQ CountryUnited KingdomUnited States
HQ City
-
Dallas, TX
Deal Date23 Sep 202521 Jun 2022
Valuationundisclosedundisclosed
EV/Revenue
EV/EBITDA

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ROLLER Competitors

ROLLER competitors include listed companies like Shiji Group and Agilysys, and private ones like Deliverect, Lunchbox Technologies, StoreHub and Perk.

Public and private companies comparable to ROLLER
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
Shiji GroupChinaChinaPublicly listed$416M$21M$3.1B6.2x
AgilysysUnited StatesUnited StatesPublicly listed$319M$57M$2.9B8.1x
DeliverectBelgiumGhentPrivate--$1.4B-
Lunchbox TechnologiesUnited StatesNew York City, NYPrivate$15M-$275M18.3x
StoreHubMalaysiaPetaling JayaPrivate--$138M-
PerkSpainBarcelonaPrivate$300M-$2.7B9.0x

ROLLER Public Comps

ROLLER is still privately-owned, but its public comps include Amadeus, Aristocrat Leisure, Toast, Navan, ServiceTitan, Amex GBT, Sportradar, TravelSky, Shiji Group and Newland Digital Tech.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Amadeus$7.5B$2.9B4.0x3.8x10.4x10.0x
Aristocrat Leisure$4.5B$1.7B6.0x6.2x15.5x14.6x
Toast$6.2B$359M2.6x2.3x44.6x20.8x
Navan$702M($294M)7.3x6.0x(17.4x)56.7x
ServiceTitan$961M($86M)5.0x4.5x(55.8x)25.5x
Amex GBT$2.7B$426M2.2x1.9x14.3x9.9x
Sportradar$1.5B$613M2.3x2.1x5.6x8.7x
TravelSky$1.3B$518M0.9x0.9x2.3x2.3x

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Common questions about ROLLER

When was ROLLER founded?ROLLER was founded in 2011.
Where is ROLLER headquartered?ROLLER is headquartered in Melbourne, Australia.
Is ROLLER publicly listed?No, ROLLER is a private, VC-backed company.
How much funding has ROLLER raised?ROLLER has raised $113M across 6 funding rounds.
What was ROLLER's last funding round?ROLLER's last funding round was a $50M undisclosed-stage round in October 2025, led by Insight Partners.
Who are ROLLER's investors?ROLLER's investors include Acadian Software, Insight Partners, Fairfax Media and JPMorgan Chase.
Which companies are comparable to ROLLER?Companies comparable to ROLLER include Shiji Group, Agilysys, Deliverect, Lunchbox Technologies, StoreHub and Perk.
How many companies has ROLLER acquired?ROLLER has acquired 2 companies, including BookNow Software and Active8 Software.

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