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- Pontera
Pontera Valuation, Funding & Investors
Pontera is valued at $550M as of December 2023.
Last Pontera valuation
$550M
Undisclosed stage · Dec 2023
Last Pontera funding round
$60M
Undisclosed stage · Dec 2023
Cumulative funding Pontera raised
$159M
across 8 funding rounds
Key investors in Pontera
Blumberg Capital
The Founders Kitchen
Lightspeed Venture Partners
Hanaco Venture Capital
Hyperwise Ventures
Collaborative Fund
About Pontera
Pontera is a New York-headquartered fintech platform enabling registered investment advisors and broker-dealers to manage held-away retirement accounts in 401(k)s and IRAs. Founded in 2012 as FeeX, it optimizes over $20 billion in assets for clients including MassMutual and Raymond James. The technology applies tax-efficient trading strategies, recovering over $1 billion in hidden fees for users across 100-plus financial institutions.
Founded
2012
HQ
Website
Status
Privately held
Customer focus
B2B
Revenue model
Subscription
Valuation
$550M (Dec 2023)
Pontera Valuation
Pontera is currently valued at $550M, based on its undisclosed-stage round in December 2023.
The $60M round was led by ICONIQ Capital, with participation from Blumberg Capital, Hanaco Venture Capital, The Founders Kitchen, Lightspeed Venture Partners and Collaborative Fund.
Pontera's valuation has grown 50x from $11M at its seed round in August 2013 to $550M in December 2023, across 2 priced rounds.
Pontera valuation by funding round
| Date | Stage | Valuation |
|---|---|---|
| Dec 2023 | Undisclosed stage | $550M |
| Aug 2013 | Seed | $11M |
Pontera Funding History
Pontera has raised a total of $159M across 8 funding rounds.
Pontera's first fundraising round was a $3M seed round in August 2013. The most recent completed round was a $60M undisclosed-stage round in December 2023.
Pontera funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Dec 2023 | Undisclosed stage | ICONIQ Capital (lead); Blumberg Capital; Hanaco Venture Capital; The Founders Kitchen; Lightspeed Venture Partners; Collaborative Fund | $60M | $550M | Pontera is a fintech company, formerly FeeX, that provides a software platform enabling financial advisors to securely analyze, rebalance, and monitor clients' held-away assets in 401(k)s, 403(b)s, HSAs, and other retirement accounts without retaining personal login credentials. The platform integrates with major portfolio management systems like Addepar, Orion, and Black Diamond. Thousands of advisors use it to manage workplace retirement assets for end clients, addressing operational hurdles in compliant asset management. On December 7, 2023, Pontera raised $60 million in a Series D-II funding round led by ICONIQ Growth, with participation from existing investors Blumberg Capital, Collaborative Fund, Hanaco Ventures, Lightspeed Venture Partners, and The Founders Kitchen. This brought total funding to $160 million. The round, which closed in November 2023, was described as an up round. An anonymous source indicated the company's post-money valuation exceeded $550 million, aligning with Hebrew press reports. Since its prior $80 million raise in February 2022, when it pivoted and rebranded from FeeX, Pontera reported quadrupling its revenue and expanding adoption among advisors from firms like Dynasty Financial Partners and SageView Advisory Group. The new capital supports technology development, hiring in Israel (Herzliya office) and the US (New York), and growth to tackle the US retirement crisis affecting 85 million Americans' neglected workplace accounts. |
| Nov 2021 | Undisclosed stage | Lightspeed Venture Partners (lead); Blumberg Capital; Hanaco Venture Capital; The Founders Kitchen; Hyperwise Ventures | $45M | - | Pontera (formerly FeeX), founded in 2012 and headquartered in New York, develops software that enables financial advisors to analyze, rebalance, monitor, and trade clients' held-away retirement accounts such as 401(k)s, 403(b)s, and HSAs across institutions. The platform integrates into advisors' existing technology stacks to improve retirement outcomes compliantly and securely. By early 2021, Pontera had shifted focus from its prior consumer-facing FeeX(ray) product to advisor-centric tools for managing held-away assets. Over approximately 18 months ending around early 2021, Pontera raised three consecutive funding rounds totaling $80 million, all led by Lightspeed Venture Partners, with participation from Blumberg Capital, Hanaco Ventures (or Hanaco Venture Capital), Hyperwise Ventures, The Founders Kitchen, and other investors. This aligns with the specified ~01/11/2021 round involving those exact investors and Lightspeed as lead. The capital supported platform enhancements, rapid team growth to over 100 employees (with at least one-third retained for over six years), and scaling operations, particularly in product and engineering. Later funding included a Series D in 2023, with cumulative raised reaching $152.25M to $160M across five rounds. By late 2023, annual revenue had quadrupled since 2021 per CEO statement; the company monetizes via percentage fees to advisors. Pontera served major advisory firms like Dynasty Financial Partners and SageView Advisory Group amid the $7.3 trillion U.S. 401(k) market as of mid-2021. |
| Feb 2021 | Undisclosed stage | Lightspeed Venture Partners (lead); Blumberg Capital; Hanaco Venture Capital; The Founders Kitchen; Hyperwise Ventures | $26M | - | Pontera, an Israeli fintech company formerly known as FeeX, provides a platform that enables financial advisors to manage their clients' held-away assets, including 401(k)s and other retirement accounts, in a secure and compliant manner. The company charges a percentage fee to financial advisors who use its platform and serves both RIA and Broker-Dealer communities, ranging from single-person advisory firms to major financial institutions. Between approximately 2020 and 2022, Pontera raised three consecutive funding rounds totaling $80 million led by Lightspeed Venture Partners, with additional participation from The Founders Kitchen, Hanaco Ventures, Hyperwise Ventures, and Blumberg Capital. Uri Levine, founder of Waze and a co-founder of the company's predecessor FeeX, led investment through The Founders Kitchen. By the time of the company's name change announcement, Pontera had grown to over 100 employees with at least one-third having been with the company for more than six years. The company subsequently raised an additional $60 million from ICONIQ Growth (completing the round in late 2023 amidst the Gaza conflict), bringing total funding to $160 million at an estimated valuation exceeding $550 million, with annual revenue reported to have quadrupled since 2021 though specific revenue figures were not disclosed. |
| May 2020 | Series A | Lightspeed Venture Partners (lead); Blumberg Capital; Hanaco Venture Capital; The Founders Kitchen; Hyperwise Ventures | $8M | - | - |
| Jul 2019 | Seed | The Founders Kitchen (lead); Thirdstream Partners | $2M | - | - |
| Oct 2016 | Series A | Collaborative Fund (lead); Horizons Ventures | $7M | - | - |
| Aug 2014 | Series A | Horizons Ventures (lead); Blumberg Capital | $8M | - | - |
| Aug 2013 | Seed | - | $3M | $11M | Pontera (formerly FeeX) completed a Series A funding round on August 27, 2013, with a post-money valuation of $11.27 million. This was part of Pontera's early-stage funding, preceding later rounds including Series B in 2014 and Series C in 2015. Pontera develops a platform enabling financial advisors to manage retirement assets such as 401(k)s and 403(b)s for clients. The company, co-founded by Waze co-founder Uri Levine, is headquartered in New York with significant operations in Israel. Pontera has raised a total of $152.25 million across five funding rounds as of the latest data, with investors including Blumberg Capital, Lightspeed Venture Partners, and others. |
Who has invested in Pontera?
9 investors have backed Pontera across its funding rounds, including Blumberg Capital, The Founders Kitchen, Lightspeed Venture Partners, Hanaco Venture Capital, Hyperwise Ventures and Collaborative Fund.
Lead investors include ICONIQ Capital, Lightspeed Venture Partners, The Founders Kitchen, Collaborative Fund and Horizons Ventures.
Pontera Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 5 | Participant | Aug 2014 | ||
| 5 | Lead | Jul 2019 | ||
| 4 | Participant | May 2020 | ||
| 4 | Lead | May 2020 | ||
| 3 | Participant | May 2020 | ||
| 2 | Lead | Aug 2014 | ||
| 2 | Lead | Oct 2016 | ||
This data is available for Pro users. Sign up to see all 9 Pontera investors. Start Free Trial | ||||
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Start Free TrialPontera Competitors
Pontera competitors include listed companies like Bravura Solutions, Profile Software, iFAST Corp and Praemium, and private ones like Upvest and Vise.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Private | $115M | - | $735M | 6.4x | ||
| Private | - | - | $1B | - | ||
| Publicly listed | $201M | $55M | $1B | 4.9x | ||
| Publicly listed | $55M | $15M | $280M | - | ||
| Publicly listed | $349M | $106M | $2.1B | 2.7x | ||
| Publicly listed | $79M | $17M | $199M | 2.2x |
Pontera Public Comps
Pontera is still privately-owned, but its public comps include FINEOS, Client Service International, AMTD Digital, Brilliance Technology, JinXianDai Information, Patria Renda Urbana FII, Linkage Software, Abaxx Technologies, Alfa Financial Software and Shanghai Amarsoft.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $159M | $35M | 3.2x | 3.0x | 14.5x | 12.4x | |||
| $88M | ($46M) | 7.5x | - | (14.3x) | - | |||
| $59M | $18M | 19.5x | - | 62.9x | - | |||
| $160M | $2M | 3.5x | 2.5x | 364.9x | 61.5x | |||
| $46M | ($10M) | 10.1x | - | (47.7x) | - | |||
| $46M | - | 11.1x | - | - | - | |||
| $157M | $24M | 2.7x | 4.2x | 17.7x | 14.2x | |||
| $749K | ($28M) | 600.9x | 136.9x | (16.1x) | (10.0x) | |||
This data is available for Pro users. Sign up to see all Pontera competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Pontera
| When was Pontera founded? | Pontera was founded in 2012. |
| Where is Pontera headquartered? | Pontera is headquartered in New York City, NY, United States. |
| Is Pontera publicly listed? | No, Pontera is a private, VC-backed company. |
| What is Pontera's valuation? | Pontera was last valued at $550M in its undisclosed-stage round in December 2023. |
| How much funding has Pontera raised? | Pontera has raised $159M across 8 funding rounds. |
| What was Pontera's last funding round? | Pontera's last funding round was a $60M undisclosed-stage round in December 2023, led by ICONIQ Capital. |
| Who are Pontera's investors? | Pontera's investors include Blumberg Capital, The Founders Kitchen, Hanaco Venture Capital, Lightspeed Venture Partners, Hyperwise Ventures, Horizons Ventures, Collaborative Fund, Thirdstream Partners and ICONIQ Capital. |
| Which companies are comparable to Pontera? | Companies comparable to Pontera include Upvest, Vise, Bravura Solutions, Profile Software, iFAST Corp and Praemium. |
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