Plenty Valuation, Funding & Investors
Plenty is not operational anymore. Its last reported valuation was $1.9B as of January 2022.
Last Plenty valuation
$1.9B
Series E · Jan 2022
Last Plenty funding round
$400M
Series E · Jan 2022
Cumulative funding Plenty raised
$941M
across 6 funding rounds
Key investors in Plenty
SoftBank Group
DCVC
DCM Ventures
Innovation Endeavors
Bezos Expeditions
Finistere Ventures
About Plenty
Plenty is an indoor vertical farming company that grows fresh produce in controlled environments. Its farms use vertical grow towers with managed lighting, water and nutrients, which lets it grow crops year-round without soil or sunlight and with far higher yields per unit of land than field agriculture. The company sells its produce to grocery retailers and berry marketers under supply and partnership agreements, and it has operated farms in California and Virginia alongside a plant science research and development farm in Laramie, Wyoming. It earns revenue by selling the produce it grows, and has also discussed licensing its farm technology and selling farms to partners. Plenty was founded in 2014 by Nate Storey and Matt Barnard, was previously called See Jane Farm, and is headquartered in the San Francisco Bay Area. It acquired the indoor growing equipment maker Bright Agrotech in 2017, filed for Chapter 11 in 2025 and emerged with a focus on strawberries.
Founded
2014
HQ
San Francisco, CAWebsite
Status
Closed
Customer focus
B2B
Revenue model
Product sales
Valuation
$1.9B (Jan 2022)
Plenty Valuation
Plenty is insolvent and not operational anymore. Read the announcement ↗
Plenty was last valued at $1.9B, based on its Series E in January 2022. Read the announcement ↗
The $400M round was led by JS Capital Management and One Madison Group, with participation from SoftBank Group and Walmart.
Plenty's valuation grew 2.7x from $700M at its Series B in July 2017 to $1.9B in January 2022, across 3 priced rounds.
Plenty valuation by funding round
| Date | Stage | Valuation |
|---|---|---|
| Mar 2025 | Write-down · Insolvency | $0 |
| Jan 2022 | Series E | $1.9B |
| Jun 2019 | Series C | $1.1B |
| Jul 2017 | Series B | $700M |
Plenty Funding History
Before winding down, Plenty has raised a total of $941M across 6 funding rounds.
Plenty's first fundraising round was a $2M seed round in April 2016. The most recent completed round was a $400M Series E in January 2022.
Plenty funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Jan 2022 | Series E | JS Capital Management (lead); One Madison Group (lead); SoftBank Group; Walmart | $400M | $1.9B | Plenty is an indoor vertical farming company founded in 2014 that grows produce using less space and resources, focusing on crops like leafy greens and strawberries. In January 2022, it raised a $400 million Series E round led by JS Capital Management and One Madison Group, with participation from SoftBank Vision Fund and strategic investor Walmart, marking the largest investment to date for an indoor farming company. Walmart's investment included a supply agreement for Plenty to provide leafy greens to its California stores. The funding supported Plenty's growth strategy, including selling multi-crop farms directly to partners and expanding operations. Total funding raised by Plenty reached approximately $940 million to $1 billion across multiple rounds, with key backers including SoftBank Vision Fund (over $400 million total), Bezos Expeditions, DCM Ventures, Innovation Endeavors, and strategic partners like Driscoll's. SoftBank was the largest investor overall. Plenty later faced challenges, filing for Chapter 11 bankruptcy with a pre-filing valuation under $15 million, a 99%+ decline from its peak, and securing a $20.7 million DIP facility. Exit financing came from One Madison, SoftBank Vision Fund 2, and others. Earlier rounds included a $140 million Series D in October 2020 led by SoftBank. |
| Oct 2020 | Series D | SoftBank Group (lead); Driscoll's | $140M | - | Plenty is a vertical farming company specializing in indoor agriculture technology to grow leafy greens and strawberries using minimal water and land, with custom sensors for environmental control. In October 2020, it raised $140 million in a Series D round led by SoftBank Vision Fund, with participation from Driscoll's among others, bringing total funding to around $541 million at that time. The funds were intended to expand product lines including strawberries and enhance technological capabilities in its 52,000 square foot South San Francisco facility. This followed earlier rounds, including a $200 million Series B in July 2017 also led by SoftBank Vision Fund, which was the largest agtech investment at the time and fueled commercialization and market expansion. SoftBank Vision Fund, Plenty's largest backer overall with over $400 million across multiple rounds, joined the board via managing director Jeffrey Housenbold in the Series B. Plenty competed in the growing indoor farming sector against players like AeroFarms and Indigo Agriculture. |
| Jun 2019 | Series C | - | $175M | $1.1B | Plenty is a US-based vertical farming company specializing in indoor agriculture technology to grow premium produce like leafy greens and strawberries using less land and water through AI-driven systems, robotics, and optimized environments. The company raised $175 million in its Series C funding round in June 2019 from undisclosed investors at a post-money valuation of $1.05 billion, following a $200 million Series B in 2017 led by SoftBank Vision Fund and others including DCM Ventures, Innovation Endeavors, and Bezos Expeditions. This brought total funding to over $400 million at that point, aimed at developing farming technology, optimizing operations, and expanding production capacity. The Series C came after Plenty had demonstrated capabilities in growing high-quality crops indoors, positioning it as a leader in sustainable agtech amid growing demand for efficient food production. Investors saw potential in Plenty's model to meet future food needs, with SoftBank's managing partner highlighting the need for innovation as global food demand is projected to rise 70% in 30 years. Plenty continued raising capital post-Series C, including a $140 million Series D in October 2020 led by SoftBank Vision Fund and Driscoll's to expand crop lines like strawberries and enhance tech capabilities, with the valuation set at or below $1.05 billion. Later rounds included a $400 million Series E in January 2022 valuing the company at $1.43 billion, supported by Walmart and others, pushing total funding over $900 million by 2022. The company has focused on scaling commercial farms, retail partnerships, and international expansion, such as a joint venture in the Middle East. |
| Jul 2017 | Series B | SoftBank Group (lead); Louis Bacon; Innovation Endeavors; Bezos Expeditions; DCVC; DCM Ventures; Finistere Ventures | $200M | $700M | Plenty is a US-based indoor farming company that combines plant science with LED lights, microsensors, and big data to grow fresh produce in urban locations, using a small percentage of the land and water compared to traditional farming methods and no pesticides or synthetic fertilizers. The company operates vertical growing planes, such as in a 52,000 square foot facility in South San Francisco, aiming to produce greens with superior flavor through data-enabled environmental controls. In July 2017, Plenty raised a $200 million Series B round led by SoftBank Vision Fund, marking the largest agricultural technology investment at the time and bringing total funding to $226 million. Other investors included Innovation Endeavors, Bezos Expeditions, DCM Ventures, Data Collective (DCVC), Finistere Ventures, and affiliates of Louis Bacon. The funds were intended to accelerate commercialization of Plenty's vertical farming technology, expand its urban farm network, and enhance market reach following the acquisition of Bright Agrotech. Jeffrey Housenbold from SoftBank Vision Fund joined Plenty's board. This funding surpassed prior agtech records like Indigo's $100 million Series C and followed Plenty's $1.5 million seed and $24.5 million Series A in 2016. The deal aligned with SoftBank Vision Fund's strategy of large $100 million+ checks in tech sectors including AI, robotics, and biotech. It positioned Plenty amid competitors like Bowery ($20 million Series A) and InFarm ($4.5 million), fueling advancement in controlled-environment agriculture. |
| Jul 2016 | Series A | DCM Ventures (lead); Kirenaga Partners; DCVC | $25M | - | Plenty, the indoor vertical farming company, closed a $24.5 million Series A round in July 2016, with DCM Ventures and Kirenaga Partners among the investors. Data Collective, the data-focused venture firm now known as DCVC, also took part and described Plenty as its first indoor agriculture investment. Plenty's chief executive Matt Barnard said the Series A and the earlier $1.5 million seed round let the company demonstrate that it could deliver vegetables and fruit at least as good as those already on the market. The financing took total funding to about $26 million. Plenty grows crops indoors on vertical towers without soil or sunlight, using managed lighting, water and nutrients, and at the time operated a pilot farm in South San Francisco and a research farm in Laramie, Wyoming. The company was founded in 2014 and was previously called See Jane Farm. |
| Apr 2016 | Seed | Pete Flint | $2M | - | Plenty, the indoor vertical farming company then known as See Jane Farm, raised a seed round of $1.5 million in 2016. The company's chief executive, Matt Barnard, later said the seed financing and the subsequent Series A allowed the business to prove to investors that it could deliver vegetables and fruit as good as or better than what was available on the market. Plenty grows produce in controlled indoor environments using vertical grow towers, with lighting, water and nutrients managed to maximise yield. The company was founded in 2014 and is headquartered in the San Francisco Bay Area, with a research and development farm in Laramie, Wyoming. Together the seed and Series A rounds brought total funding to about $26 million before the 2017 Series B. |
Who has invested in Plenty?
13 investors have backed Plenty across its funding rounds, including SoftBank Group, DCVC, DCM Ventures, Innovation Endeavors, Bezos Expeditions and Finistere Ventures.
Lead investors include JS Capital Management, One Madison Group, SoftBank Group and DCM Ventures.
Plenty Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
 Tokyo | 3 | Lead | Jul 2017 | |
| San Francisco, CA | 2 | Participant | Jul 2016 | |
| San Francisco, CA | 2 | Lead | Jul 2016 | |
![](data:image/svg+xml,<svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 20 20"><rect fill="%23e5e7eb" width="20" height="20" rx="4"/></svg>){kind=small} JS Capital Management | New York City, NY | 1 | Lead | Jan 2022 |
| New York City, NY | 1 | Participant | Jul 2017 | |
| San Francisco, CA | 1 | Participant | Jul 2017 | |
| New York City, NY | 1 | Lead | Jan 2022 | |
| New York City, NY | 1 | Participant | Jul 2016 | |
| Mercer Island, WA | 1 | Participant | Jul 2017 | |
| Bentonville, AR | 1 | Participant | Jan 2022 | |
| Pete Flint | United States | 1 | Participant | Apr 2016 |
This data is available for Pro users. Sign up to see all 13 Plenty investors. Start Free Trial | ||||
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Start Free TrialAcquisitions by Plenty
Plenty has acquired 1 company to date.
Last acquisition by Plenty was on June 14th 2017. Plenty acquired Bright Agrotech for undisclosed valuation.
Latest Acquisitions by Plenty
| Description | Bright Agrotech supplies vertical farming technology, software, and education to farmers in Laramie, Wyoming. Its ZipGrow Towers enable year-round production of fresh crops in hydroponic warehouses, aquaponic greenhouses, and container farms, supporting local food systems. |
| HQ Country | |
| HQ City | Laramie, WY |
| Deal Date | 14 Jun 2017 |
| Valuation | undisclosed |
| EV/Revenue | |
| EV/EBITDA | |
This data is available for Pro users. Sign up to see all Plenty acquisitions and their M&A valuation multiples. Start Free Trial | |
Plenty Competitors
Plenty competitors included listed companies like Firepoint Energy and Pri0r1ty Intelligence Group, and private ones like Azolla Projects, Carbonaught, Big Akwa and BeesDigitalFarm.
| Company | HQ | Status | Revenue | EBITDA | Valuation |
|---|---|---|---|---|---|
 Barcelona | Private | - | - | $1M | |
 Brisbane | Private | - | - | $917K | |
 Härnösand | Private | - | - | $600K | |
 BeesDigitalFarm |  Amsterdam | Private | - | - | $200K |
| United States | Publicly listed | - | - | $4M | |
 United Kingdom | Publicly listed | $234K | ($14M) | $3M |
Plenty Public Comps
Plenty is defunct now, but its public comps included Benson Hill, Maxeon Solar Technologies, Gold River Productions, Geosolar Technologies, Nature's Miracle Holding, Lavoro, Next-ChemX and Mary Agrotechnologies.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $473M | ($55M) | 0.0x | - | 0.0x | - | |||
| $509M | ($510M) | 0.6x | - | (0.6x) | - | |||
| $152M | - | 0.0x | - | - | - | |||
| $15K | ($3M) | 226.4x | - | (1.0x) | - | |||
| $2M | ($8M) | 10.9x | 1.5x | (2.4x) | (8.4x) | |||
| $1.2B | ($278M) | 0.2x | - | (0.7x) | - | |||
This data is available for Pro users. Sign up to see all Plenty competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Plenty
| What happened to Plenty? | Plenty is not operational anymore and insolvent as of 23 March 2025. |
| When was Plenty founded? | Plenty was founded in 2014. |
| Where was Plenty headquartered? | Plenty was headquartered in San Francisco, CA, United States. |
| Was Plenty publicly listed? | No, Plenty was a private, VC-backed company. |
| What was Plenty's valuation? | Plenty was last valued at $1.9B in its Series E in January 2022. |
| How much did Plenty raise? | Plenty raised $941M across 6 funding rounds. |
| What was Plenty's last funding round? | Plenty's last funding round was a $400M Series E in January 2022, led by JS Capital Management and One Madison Group. |
| Who were Plenty's investors? | Plenty's investors included SoftBank Group, DCVC, DCM Ventures, JS Capital Management, Louis Bacon, Innovation Endeavors, One Madison Group, Kirenaga Partners, Bezos Expeditions, Walmart and 3 others. |
| Who were Plenty's competitors? | Plenty's competitors included Azolla Projects, Carbonaught, Big Akwa, BeesDigitalFarm, Firepoint Energy and Pri0r1ty Intelligence Group. |
| How many companies did Plenty acquire? | Plenty acquired 1 company, including Bright Agrotech. |
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