Plenty Valuation, Funding & Investors

Plenty is valued at $1.9B as of January 2022.

Last Plenty valuation

$1.9B

Series E · Jan 2022

Last Plenty funding round

$400M

Series E · Jan 2022

Cumulative funding Plenty raised

$941M

across 6 funding rounds

Key investors in Plenty

Plenty Overview

About Plenty

Plenty is a South San Francisco-headquartered vertical farming company producing pesticide-free leafy greens. Its indoor farms use 99 percent less land and 95 percent less water than traditional agriculture, supplying retailers like Walmart, Kroger, and Whole Foods across the United States and Japan.


Founded

2014

HQ

United StatesSan Francisco, CA

Website

plenty.ag

Status

Privately held

Customer focus

B2B

Revenue model

Product sales

Valuation

$1.9B (Jan 2022)

Plenty Valuation

Plenty is currently valued at $1.9B, based on its Series E in January 2022.

The $400M round was led by JS Capital Management and One Madison Group, with participation from SoftBank Group and Walmart.

Plenty's valuation has grown 2.7x from $700M at its Series B in July 2017 to $1.9B in January 2022, across 3 priced rounds.

Plenty valuation by funding round

Plenty valuation by funding round
DateStageValuation
Jan 2022Series E$1.9B
Jun 2019Series C$1.1B
Jul 2017Series B$700M

Plenty Funding History

Plenty has raised a total of $941M across 6 funding rounds.

Plenty's first fundraising round was a $2M seed round in April 2016. The most recent completed round was a $400M Series E in January 2022.

Plenty funding rounds

Plenty funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Jan 2022Series EJS Capital Management (lead); One Madison Group (lead); SoftBank Group; Walmart$400M$1.9BPlenty is an indoor vertical farming company founded in 2014 that grows produce using less space and resources, focusing on crops like leafy greens and strawberries. In January 2022, it raised a $400 million Series E round led by JS Capital Management and One Madison Group, with participation from SoftBank Vision Fund and strategic investor Walmart, marking the largest investment to date for an indoor farming company. Walmart's investment included a supply agreement for Plenty to provide leafy greens to its California stores. The funding supported Plenty's growth strategy, including selling multi-crop farms directly to partners and expanding operations. Total funding raised by Plenty reached approximately $940 million to $1 billion across multiple rounds, with key backers including SoftBank Vision Fund (over $400 million total), Bezos Expeditions, DCM Ventures, Innovation Endeavors, and strategic partners like Driscoll's. SoftBank was the largest investor overall. Plenty later faced challenges, filing for Chapter 11 bankruptcy with a pre-filing valuation under $15 million, a 99%+ decline from its peak, and securing a $20.7 million DIP facility. Exit financing came from One Madison, SoftBank Vision Fund 2, and others. Earlier rounds included a $140 million Series D in October 2020 led by SoftBank.
Oct 2020Series DSoftBank Group (lead); Driscoll's$140M-Plenty is a vertical farming company specializing in indoor agriculture technology to grow leafy greens and strawberries using minimal water and land, with custom sensors for environmental control. In October 2020, it raised $140 million in a Series D round led by SoftBank Vision Fund, with participation from Driscoll's among others, bringing total funding to around $541 million at that time. The funds were intended to expand product lines including strawberries and enhance technological capabilities in its 52,000 square foot South San Francisco facility. This followed earlier rounds, including a $200 million Series B in July 2017 also led by SoftBank Vision Fund, which was the largest agtech investment at the time and fueled commercialization and market expansion. SoftBank Vision Fund, Plenty's largest backer overall with over $400 million across multiple rounds, joined the board via managing director Jeffrey Housenbold in the Series B. Plenty competed in the growing indoor farming sector against players like AeroFarms and Indigo Agriculture.
Jun 2019Series C-$175M$1.1BPlenty is a US-based vertical farming company specializing in indoor agriculture technology to grow premium produce like leafy greens and strawberries using less land and water through AI-driven systems, robotics, and optimized environments. The company raised $175 million in its Series C funding round in June 2019 from undisclosed investors at a post-money valuation of $1.05 billion, following a $200 million Series B in 2017 led by SoftBank Vision Fund and others including DCM Ventures, Innovation Endeavors, and Bezos Expeditions. This brought total funding to over $400 million at that point, aimed at developing farming technology, optimizing operations, and expanding production capacity. The Series C came after Plenty had demonstrated capabilities in growing high-quality crops indoors, positioning it as a leader in sustainable agtech amid growing demand for efficient food production. Investors saw potential in Plenty's model to meet future food needs, with SoftBank's managing partner highlighting the need for innovation as global food demand is projected to rise 70% in 30 years. Plenty continued raising capital post-Series C, including a $140 million Series D in October 2020 led by SoftBank Vision Fund and Driscoll's to expand crop lines like strawberries and enhance tech capabilities, with the valuation set at or below $1.05 billion. Later rounds included a $400 million Series E in January 2022 valuing the company at $1.43 billion, supported by Walmart and others, pushing total funding over $900 million by 2022. The company has focused on scaling commercial farms, retail partnerships, and international expansion, such as a joint venture in the Middle East.
Jul 2017Series BSoftBank Group (lead); Louis Bacon; Innovation Endeavors; Bezos Expeditions; DCVC; DCM Ventures; Finistere Ventures$200M$700MPlenty is a US-based indoor farming company that combines plant science with LED lights, microsensors, and big data to grow fresh produce in urban locations, using a small percentage of the land and water compared to traditional farming methods and no pesticides or synthetic fertilizers. The company operates vertical growing planes, such as in a 52,000 square foot facility in South San Francisco, aiming to produce greens with superior flavor through data-enabled environmental controls. In July 2017, Plenty raised a $200 million Series B round led by SoftBank Vision Fund, marking the largest agricultural technology investment at the time and bringing total funding to $226 million. Other investors included Innovation Endeavors, Bezos Expeditions, DCM Ventures, Data Collective (DCVC), Finistere Ventures, and affiliates of Louis Bacon. The funds were intended to accelerate commercialization of Plenty's vertical farming technology, expand its urban farm network, and enhance market reach following the acquisition of Bright Agrotech. Jeffrey Housenbold from SoftBank Vision Fund joined Plenty's board. This funding surpassed prior agtech records like Indigo's $100 million Series C and followed Plenty's $1.5 million seed and $24.5 million Series A in 2016. The deal aligned with SoftBank Vision Fund's strategy of large $100 million+ checks in tech sectors including AI, robotics, and biotech. It positioned Plenty amid competitors like Bowery ($20 million Series A) and InFarm ($4.5 million), fueling advancement in controlled-environment agriculture.
Jul 2016Series ADCM Ventures (lead); Kirenaga Partners$25M-Plenty is an indoor vertical farming company that combines plant science with LED lights, microsensors, and big data to grow fresh produce in controlled urban environments. The company uses a small percentage of land and water compared to traditional farming methods and focuses on making ultra-fresh, nutrient-rich food accessible in always-local ways that minimize transport waste. Plenty raised a seed round of $1.5 million in April 2016 and a Series A round of $24.5 million in July 2016, led by DCM Ventures, with additional participation from Kirenaga Partners, Innovation Endeavors, Bezos Expeditions, Data Collective, Finistere Ventures, and Western Technology Investment. The company used these early rounds to develop and prove its vertical farming technology, successfully growing leafy greens in a 52,000 square foot South San Francisco facility and demonstrating capability with strawberries and cucumbers. At the time of its Series B in July 2017, Plenty was described as pre-revenue, suggesting it had not yet generated meaningful commercial revenue at the July 2016 Series A stage. The company's financial metrics and post-money valuation for the Series A round were not publicly disclosed, though one venture capitalist cited a pre-money valuation of $500 million for the subsequent Series B round.
Apr 2016SeedPete Flint$2M--

Who has invested in Plenty?

13 investors have backed Plenty across its funding rounds, including SoftBank Group, DCM Ventures, DCVC, Innovation Endeavors, Bezos Expeditions and Walmart.

Lead investors include JS Capital Management, One Madison Group, SoftBank Group and DCM Ventures.


Plenty Investors

Investors in Plenty by funding rounds participated
InvestorHQRoundsRoleFirst check
SoftBank GroupJapanTokyo3LeadJul 2017
DCM VenturesUnited StatesSan Francisco, CA2LeadJul 2016
JS Capital ManagementUnited StatesNew York City, NY1LeadJan 2022
Louis BaconUnited StatesNew York City, NY1ParticipantJul 2017
Innovation EndeavorsUnited StatesSan Francisco, CA1ParticipantJul 2017
One Madison GroupUnited StatesNew York City, NY1LeadJan 2022
Kirenaga PartnersUnited StatesNew York City, NY1ParticipantJul 2016
Bezos ExpeditionsUnited StatesWashington, DC1ParticipantJul 2017
DCVCUnited StatesUnited States1ParticipantJul 2017
WalmartUnited StatesBentonville, AR1ParticipantJan 2022
Pete FlintUnited StatesUnited States1ParticipantApr 2016

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Acquisitions by Plenty

Plenty has acquired 1 company to date.

Last acquisition by Plenty was on June 14th 2017. Plenty acquired Bright Agrotech for undisclosed valuation.


Latest Acquisitions by Plenty

Bright Agrotech
Description
Bright Agrotech supplies vertical farming technology, software, and education to farmers in Laramie, Wyoming. Its ZipGrow Towers enable year-round production of fresh crops in hydroponic warehouses, aquaponic greenhouses, and container farms, supporting local food systems.
HQ CountryUnited States
HQ City
Laramie, WY
Deal Date14 Jun 2017
Valuationundisclosed
EV/Revenue
EV/EBITDA

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Plenty Competitors

Plenty competitors include listed companies like Tongwei and Sunrun, and private ones like Pivot Bio, Indigo, Zume and Solugen.

Public and private companies comparable to Plenty
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
Pivot BioUnited StatesSan Francisco, CAPrivate--$2B-
IndigoUnited StatesBoston, MAPrivate$163M-$3.5B21.5x
TongweiChinaChinaPublicly listed$13B$461M$7.4B1.5x
ZumeUnited StatesLos Angeles, CAPrivate--$1.9B-
SolugenUnited StatesHouston, TXPrivate$12M-$2B-
SunrunUnited StatesUnited StatesPublicly listed$3B$546M$2.1B6.0x

Plenty Public Comps

Plenty is still privately-owned, but its public comps include Genus, COSUMAR, Biomar Group, Austevoll Seafood, Presco, Sildarvinnslan, UIE, BF Group, Premier Group and Nofar Energy.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Genus$903M$122M2.2x2.2x16.4x11.3x
COSUMAR$1.5B$161M1.2x1.6x11.6x10.5x
Biomar Group$2.5B$218M1.0x0.9x11.2x9.7x
Austevoll Seafood$4.2B$406M1.0x1.0x10.2x6.9x
Presco$249M$176M7.2x6.8x10.2x10.9x
Sildarvinnslan$386M$116M5.0x-16.5x-
UIE$587M$328M3.7x-6.7x-
BF Group$1.9B$124M1.4x1.3x21.3x19.5x

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Common questions about Plenty

When was Plenty founded?Plenty was founded in 2014.
Where is Plenty headquartered?Plenty is headquartered in San Francisco, CA, United States.
Is Plenty publicly listed?No, Plenty is a private, VC-backed company.
What is Plenty's valuation?Plenty was last valued at $1.9B in its Series E in January 2022.
How much funding has Plenty raised?Plenty has raised $941M across 6 funding rounds.
What was Plenty's last funding round?Plenty's last funding round was a $400M Series E in January 2022, led by JS Capital Management and One Madison Group.
Who are Plenty's investors?Plenty's investors include SoftBank Group, DCM Ventures, JS Capital Management, Louis Bacon, Innovation Endeavors, One Madison Group, Kirenaga Partners, Bezos Expeditions, DCVC, Walmart and 3 others.
Which companies are comparable to Plenty?Companies comparable to Plenty include Pivot Bio, Indigo, Tongwei, Zume, Solugen and Sunrun.
How many companies has Plenty acquired?Plenty has acquired 1 company, including Bright Agrotech.

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