- Companies
- Plenty
Plenty Valuation, Funding & Investors
Plenty is valued at $1.9B as of January 2022.
Last Plenty valuation
$1.9B
Series E · Jan 2022
Last Plenty funding round
$400M
Series E · Jan 2022
Cumulative funding Plenty raised
$941M
across 6 funding rounds
Key investors in Plenty
SoftBank Group
DCM Ventures
DCVC
Innovation Endeavors
Bezos Expeditions
Walmart
About Plenty
Plenty is a South San Francisco-headquartered vertical farming company producing pesticide-free leafy greens. Its indoor farms use 99 percent less land and 95 percent less water than traditional agriculture, supplying retailers like Walmart, Kroger, and Whole Foods across the United States and Japan.
Founded
2014
HQ
Website
Status
Privately held
Customer focus
B2B
Revenue model
Product sales
Valuation
$1.9B (Jan 2022)
Plenty Valuation
Plenty is currently valued at $1.9B, based on its Series E in January 2022.
The $400M round was led by JS Capital Management and One Madison Group, with participation from SoftBank Group and Walmart.
Plenty's valuation has grown 2.7x from $700M at its Series B in July 2017 to $1.9B in January 2022, across 3 priced rounds.
Plenty valuation by funding round
| Date | Stage | Valuation |
|---|---|---|
| Jan 2022 | Series E | $1.9B |
| Jun 2019 | Series C | $1.1B |
| Jul 2017 | Series B | $700M |
Plenty Funding History
Plenty has raised a total of $941M across 6 funding rounds.
Plenty's first fundraising round was a $2M seed round in April 2016. The most recent completed round was a $400M Series E in January 2022.
Plenty funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Jan 2022 | Series E | JS Capital Management (lead); One Madison Group (lead); SoftBank Group; Walmart | $400M | $1.9B | Plenty is an indoor vertical farming company founded in 2014 that grows produce using less space and resources, focusing on crops like leafy greens and strawberries. In January 2022, it raised a $400 million Series E round led by JS Capital Management and One Madison Group, with participation from SoftBank Vision Fund and strategic investor Walmart, marking the largest investment to date for an indoor farming company. Walmart's investment included a supply agreement for Plenty to provide leafy greens to its California stores. The funding supported Plenty's growth strategy, including selling multi-crop farms directly to partners and expanding operations. Total funding raised by Plenty reached approximately $940 million to $1 billion across multiple rounds, with key backers including SoftBank Vision Fund (over $400 million total), Bezos Expeditions, DCM Ventures, Innovation Endeavors, and strategic partners like Driscoll's. SoftBank was the largest investor overall. Plenty later faced challenges, filing for Chapter 11 bankruptcy with a pre-filing valuation under $15 million, a 99%+ decline from its peak, and securing a $20.7 million DIP facility. Exit financing came from One Madison, SoftBank Vision Fund 2, and others. Earlier rounds included a $140 million Series D in October 2020 led by SoftBank. |
| Oct 2020 | Series D | SoftBank Group (lead); Driscoll's | $140M | - | Plenty is a vertical farming company specializing in indoor agriculture technology to grow leafy greens and strawberries using minimal water and land, with custom sensors for environmental control. In October 2020, it raised $140 million in a Series D round led by SoftBank Vision Fund, with participation from Driscoll's among others, bringing total funding to around $541 million at that time. The funds were intended to expand product lines including strawberries and enhance technological capabilities in its 52,000 square foot South San Francisco facility. This followed earlier rounds, including a $200 million Series B in July 2017 also led by SoftBank Vision Fund, which was the largest agtech investment at the time and fueled commercialization and market expansion. SoftBank Vision Fund, Plenty's largest backer overall with over $400 million across multiple rounds, joined the board via managing director Jeffrey Housenbold in the Series B. Plenty competed in the growing indoor farming sector against players like AeroFarms and Indigo Agriculture. |
| Jun 2019 | Series C | - | $175M | $1.1B | Plenty is a US-based vertical farming company specializing in indoor agriculture technology to grow premium produce like leafy greens and strawberries using less land and water through AI-driven systems, robotics, and optimized environments. The company raised $175 million in its Series C funding round in June 2019 from undisclosed investors at a post-money valuation of $1.05 billion, following a $200 million Series B in 2017 led by SoftBank Vision Fund and others including DCM Ventures, Innovation Endeavors, and Bezos Expeditions. This brought total funding to over $400 million at that point, aimed at developing farming technology, optimizing operations, and expanding production capacity. The Series C came after Plenty had demonstrated capabilities in growing high-quality crops indoors, positioning it as a leader in sustainable agtech amid growing demand for efficient food production. Investors saw potential in Plenty's model to meet future food needs, with SoftBank's managing partner highlighting the need for innovation as global food demand is projected to rise 70% in 30 years. Plenty continued raising capital post-Series C, including a $140 million Series D in October 2020 led by SoftBank Vision Fund and Driscoll's to expand crop lines like strawberries and enhance tech capabilities, with the valuation set at or below $1.05 billion. Later rounds included a $400 million Series E in January 2022 valuing the company at $1.43 billion, supported by Walmart and others, pushing total funding over $900 million by 2022. The company has focused on scaling commercial farms, retail partnerships, and international expansion, such as a joint venture in the Middle East. |
| Jul 2017 | Series B | SoftBank Group (lead); Louis Bacon; Innovation Endeavors; Bezos Expeditions; DCVC; DCM Ventures; Finistere Ventures | $200M | $700M | Plenty is a US-based indoor farming company that combines plant science with LED lights, microsensors, and big data to grow fresh produce in urban locations, using a small percentage of the land and water compared to traditional farming methods and no pesticides or synthetic fertilizers. The company operates vertical growing planes, such as in a 52,000 square foot facility in South San Francisco, aiming to produce greens with superior flavor through data-enabled environmental controls. In July 2017, Plenty raised a $200 million Series B round led by SoftBank Vision Fund, marking the largest agricultural technology investment at the time and bringing total funding to $226 million. Other investors included Innovation Endeavors, Bezos Expeditions, DCM Ventures, Data Collective (DCVC), Finistere Ventures, and affiliates of Louis Bacon. The funds were intended to accelerate commercialization of Plenty's vertical farming technology, expand its urban farm network, and enhance market reach following the acquisition of Bright Agrotech. Jeffrey Housenbold from SoftBank Vision Fund joined Plenty's board. This funding surpassed prior agtech records like Indigo's $100 million Series C and followed Plenty's $1.5 million seed and $24.5 million Series A in 2016. The deal aligned with SoftBank Vision Fund's strategy of large $100 million+ checks in tech sectors including AI, robotics, and biotech. It positioned Plenty amid competitors like Bowery ($20 million Series A) and InFarm ($4.5 million), fueling advancement in controlled-environment agriculture. |
| Jul 2016 | Series A | DCM Ventures (lead); Kirenaga Partners | $25M | - | Plenty is an indoor vertical farming company that combines plant science with LED lights, microsensors, and big data to grow fresh produce in controlled urban environments. The company uses a small percentage of land and water compared to traditional farming methods and focuses on making ultra-fresh, nutrient-rich food accessible in always-local ways that minimize transport waste. Plenty raised a seed round of $1.5 million in April 2016 and a Series A round of $24.5 million in July 2016, led by DCM Ventures, with additional participation from Kirenaga Partners, Innovation Endeavors, Bezos Expeditions, Data Collective, Finistere Ventures, and Western Technology Investment. The company used these early rounds to develop and prove its vertical farming technology, successfully growing leafy greens in a 52,000 square foot South San Francisco facility and demonstrating capability with strawberries and cucumbers. At the time of its Series B in July 2017, Plenty was described as pre-revenue, suggesting it had not yet generated meaningful commercial revenue at the July 2016 Series A stage. The company's financial metrics and post-money valuation for the Series A round were not publicly disclosed, though one venture capitalist cited a pre-money valuation of $500 million for the subsequent Series B round. |
| Apr 2016 | Seed | Pete Flint | $2M | - | - |
Who has invested in Plenty?
13 investors have backed Plenty across its funding rounds, including SoftBank Group, DCM Ventures, DCVC, Innovation Endeavors, Bezos Expeditions and Walmart.
Lead investors include JS Capital Management, One Madison Group, SoftBank Group and DCM Ventures.
Plenty Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 3 | Lead | Jul 2017 | ||
| 2 | Lead | Jul 2016 | ||
| 1 | Lead | Jan 2022 | ||
| 1 | Participant | Jul 2017 | ||
| 1 | Participant | Jul 2017 | ||
| 1 | Lead | Jan 2022 | ||
| 1 | Participant | Jul 2016 | ||
| 1 | Participant | Jul 2017 | ||
| 1 | Participant | Jul 2017 | ||
| 1 | Participant | Jan 2022 | ||
| 1 | Participant | Apr 2016 | ||
This data is available for Pro users. Sign up to see all 13 Plenty investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
Sign up to see data on 350K+ funding rounds and disclosed revenue and EBITDA valuation multiples, from seed, through growth stage, to pre-IPO.
Start Free TrialAcquisitions by Plenty
Plenty has acquired 1 company to date.
Last acquisition by Plenty was on June 14th 2017. Plenty acquired Bright Agrotech for undisclosed valuation.
Latest Acquisitions by Plenty
| Description | Bright Agrotech supplies vertical farming technology, software, and education to farmers in Laramie, Wyoming. Its ZipGrow Towers enable year-round production of fresh crops in hydroponic warehouses, aquaponic greenhouses, and container farms, supporting local food systems. |
| HQ Country | |
| HQ City | Laramie, WY |
| Deal Date | 14 Jun 2017 |
| Valuation | undisclosed |
| EV/Revenue | |
| EV/EBITDA | |
This data is available for Pro users. Sign up to see all Plenty acquisitions and their M&A valuation multiples. Start Free Trial | |
Plenty Competitors
Plenty competitors include listed companies like Tongwei and Sunrun, and private ones like Pivot Bio, Indigo, Zume and Solugen.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Private | - | - | $2B | - | ||
| Private | $163M | - | $3.5B | 21.5x | ||
| Publicly listed | $13B | $461M | $7.4B | 1.5x | ||
| Private | - | - | $1.9B | - | ||
| Private | $12M | - | $2B | - | ||
| Publicly listed | $3B | $546M | $2.1B | 6.0x |
Plenty Public Comps
Plenty is still privately-owned, but its public comps include Genus, COSUMAR, Biomar Group, Austevoll Seafood, Presco, Sildarvinnslan, UIE, BF Group, Premier Group and Nofar Energy.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $903M | $122M | 2.2x | 2.2x | 16.4x | 11.3x | |||
| $1.5B | $161M | 1.2x | 1.6x | 11.6x | 10.5x | |||
| $2.5B | $218M | 1.0x | 0.9x | 11.2x | 9.7x | |||
| $4.2B | $406M | 1.0x | 1.0x | 10.2x | 6.9x | |||
| $249M | $176M | 7.2x | 6.8x | 10.2x | 10.9x | |||
| $386M | $116M | 5.0x | - | 16.5x | - | |||
| $587M | $328M | 3.7x | - | 6.7x | - | |||
| $1.9B | $124M | 1.4x | 1.3x | 21.3x | 19.5x | |||
This data is available for Pro users. Sign up to see all Plenty competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Plenty
| When was Plenty founded? | Plenty was founded in 2014. |
| Where is Plenty headquartered? | Plenty is headquartered in San Francisco, CA, United States. |
| Is Plenty publicly listed? | No, Plenty is a private, VC-backed company. |
| What is Plenty's valuation? | Plenty was last valued at $1.9B in its Series E in January 2022. |
| How much funding has Plenty raised? | Plenty has raised $941M across 6 funding rounds. |
| What was Plenty's last funding round? | Plenty's last funding round was a $400M Series E in January 2022, led by JS Capital Management and One Madison Group. |
| Who are Plenty's investors? | Plenty's investors include SoftBank Group, DCM Ventures, JS Capital Management, Louis Bacon, Innovation Endeavors, One Madison Group, Kirenaga Partners, Bezos Expeditions, DCVC, Walmart and 3 others. |
| Which companies are comparable to Plenty? | Companies comparable to Plenty include Pivot Bio, Indigo, Tongwei, Zume, Solugen and Sunrun. |
| How many companies has Plenty acquired? | Plenty has acquired 1 company, including Bright Agrotech. |
See companies similar to Plenty
Start Your
Free Trial Today
Try Multiples for free for 3 days. Got questions or need a demo? Schedule a call with us below.




