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- Pat McGrath Labs
Pat McGrath Labs Acquisition, Valuation, Funding & Investors
Pat McGrath Labs was acquired by GDA Luma in March 2026.
Pat McGrath Labs acquisition price
Undisclosed
Acquired by GDA Luma · Mar 2026
Pat McGrath Labs revenue
$60M
Undisclosed stage · Jul 2018
Cumulative funding Pat McGrath Labs raised
$60M
across 1 funding round
Key investors in Pat McGrath Labs
About Pat McGrath Labs
Pat McGrath Labs is a luxury cosmetics brand offering high-pigment makeup including Mothership palettes, BlitzTrance lipstick, and Sublime Perfection foundation. New York-headquartered and launched in 2015, the line graces runways for Versace, Prada, and Louis Vuitton shows. Sold at Sephora, Saks, and patmcgrath.com worldwide, Pat McGrath Labs holds over 100 shades across products with formulations featuring skin-matching technology and long-wear finishes.
Founded
2015
HQ
Website
Status
Acquired
Customer focus
B2C
Revenue model
Product sales
Revenue
$60M (Jul 2018)
Valuation
$1B (Jul 2018)
Sectors
Pat McGrath Labs Acquisition
Pat McGrath Labs was acquired by GDA Luma for an undisclosed price on 5 March 2026.
Before the acquisition Pat McGrath Labs had raised $60M across 1 funding round.
| Acquirer | Date | Type |
|---|---|---|
| 5 Mar 2026 | Strategic M&A |
Pat McGrath Labs Valuation
Pat McGrath Labs is currently valued at $1B, based on its undisclosed-stage round in July 2018.
The $60M round was led by Eurazeo.
Pat McGrath Labs valuation by funding round
| Date | Stage | Valuation | Revenue Multiple |
|---|---|---|---|
| Jul 2018 | Undisclosed stage | $1B | 16.7x |
Pat McGrath Labs Revenue
Pat McGrath Labs' latest recorded revenue is $60M, as of its undisclosed-stage round in July 2018. At a $1B valuation, that implies a 16.7x revenue multiple.
Pat McGrath Labs revenue by funding round
| Date | Revenue * | Valuation | Revenue Multiple | Stage |
|---|---|---|---|---|
| Jul 2018 | $60M | $1B | 16.7x | Undisclosed stage |
* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.
Pat McGrath Labs Funding History
Pat McGrath Labs has raised a total of $60M across 1 funding round.
Pat McGrath Labs funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Jul 2018 | Undisclosed stage | Eurazeo (lead) | $60M | $1B | Pat McGrath Labs, founded in 2016 by renowned British makeup artist Pat McGrath, revolutionized beauty with limited-edition product drops like Gold 001, which sold out in minutes, and full collections launched in 2017, becoming a top-selling SKU at Sephora in 54 stores with expansion to 90 planned. The brand garnered over 30 billion media impressions and was voted the most engaged beauty brand on Facebook, driving trends with inclusive, runway-inspired makeup available at Sephora and its website. On July 16, 2018, Eurazeo Brands invested $60 million as a minority shareholder (estimated 5-8% stake), bringing total external funding to $88 million including prior investment from ONE Luxury Group. This deal valued the company at over or approximately $1 billion post-money, surpassing Kylie Cosmetics' $800 million valuation at the time. No other terms were disclosed. The investment aims to accelerate U.S. distribution expansion and meet global demand, building on the brand's rapid success since launch. Industry sources projected approximately $60 million in sales for 2018. Pat McGrath emphasized creating an iconic brand beyond limitations, thrilled to partner with Eurazeo for growth. Eurazeo, managing ~€16 billion in assets, targets high-potential consumer brands in beauty and beyond, marking Pat McGrath Labs as its second beauty investment after Nest Fragrances. CEO Virginie Morgon highlighted partnering with brilliant entrepreneurs like McGrath for global reach. |
Who has invested in Pat McGrath Labs?
1 investor has backed Pat McGrath Labs across its funding rounds, including Eurazeo.
Lead investors include Eurazeo.
Pat McGrath Labs Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
This data is available for Pro users. Sign up to see all 1 Pat McGrath Labs investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
Sign up to see data on 350K+ funding rounds and disclosed revenue and EBITDA valuation multiples, from seed, through growth stage, to pre-IPO.
Start Free TrialPat McGrath Labs Competitors
Pat McGrath Labs competitors include listed companies like Cosmecca Korea and Vivara, and private ones like Christian Louboutin, Augustinus Bader, Haydon and KKW Beauty.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Private | - | - | $2.6B | - | ||
| Private | $100M | - | $1B | 10.0x | ||
| Private | - | - | $1B | - | ||
| Private | $100M | - | $1B | 10.0x | ||
| Publicly listed | $467M | $71M | $1B | 2.1x | ||
| Publicly listed | $523M | $174M | $1B | 1.9x |
Pat McGrath Labs Public Comps
Pat McGrath Labs is no longer listed, but its public comps include Cosmecca Korea, Vivara, Chicmax Cosmetic, Procter & Gamble Health, Beijing Kingee Culture, Mega Lifesciences, T Hasegawa, Sarantis Group, ODDITY Tech and Menicon.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $467M | $71M | 2.5x | 2.1x | 16.5x | 12.9x | |||
| $523M | $174M | 2.3x | 1.9x | 6.9x | 7.0x | |||
| $1.4B | $235M | 0.8x | 0.8x | 4.5x | 7.3x | |||
| $144M | $48M | 6.4x | 6.0x | 19.1x | 18.3x | |||
| $131M | $15M | 7.2x | - | 62.4x | - | |||
| $425M | $82M | 2.0x | 1.9x | 10.2x | 8.4x | |||
| $472M | $96M | 1.5x | 1.4x | 7.2x | - | |||
| $690M | $104M | 1.3x | 1.3x | 8.7x | 8.3x | |||
This data is available for Pro users. Sign up to see all Pat McGrath Labs competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Pat McGrath Labs
| When was Pat McGrath Labs founded? | Pat McGrath Labs was founded in 2015. |
| Where is Pat McGrath Labs headquartered? | Pat McGrath Labs is headquartered in New York City, NY, United States. |
| Is Pat McGrath Labs publicly listed? | No, Pat McGrath Labs was acquired by GDA Luma in March 2026. |
| Who acquired Pat McGrath Labs? | Pat McGrath Labs was acquired by GDA Luma in March 2026. |
| What is Pat McGrath Labs' valuation? | Pat McGrath Labs was last valued at $1B in its undisclosed-stage round in July 2018. |
| How much funding has Pat McGrath Labs raised? | Pat McGrath Labs has raised $60M across 1 funding round. |
| What was Pat McGrath Labs' last funding round? | Pat McGrath Labs' last funding round was a $60M undisclosed-stage round in July 2018, led by Eurazeo. |
| Who are Pat McGrath Labs' investors? | Pat McGrath Labs' investors include Eurazeo. |
| What is Pat McGrath Labs' revenue? | Pat McGrath Labs' latest recorded revenue is $60M (July 2018). |
| What is Pat McGrath Labs' revenue multiple? | Pat McGrath Labs' latest valuation implies a 16.7x revenue multiple ($1B valuation on $60M of revenue). |
| Which companies are comparable to Pat McGrath Labs? | Companies comparable to Pat McGrath Labs include Christian Louboutin, Augustinus Bader, Haydon, KKW Beauty, Cosmecca Korea and Vivara. |
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