Pat McGrath Labs Acquisition, Valuation, Funding & Investors

Pat McGrath Labs was acquired by GDA Luma in March 2026.

Pat McGrath Labs acquisition price

Undisclosed

Acquired by GDA Luma · Mar 2026

Pat McGrath Labs revenue

$60M

Undisclosed stage · Jul 2018

Cumulative funding Pat McGrath Labs raised

$60M

across 1 funding round

Key investors in Pat McGrath Labs

Pat McGrath Labs Overview

About Pat McGrath Labs

Pat McGrath Labs is a luxury cosmetics brand offering high-pigment makeup including Mothership palettes, BlitzTrance lipstick, and Sublime Perfection foundation. New York-headquartered and launched in 2015, the line graces runways for Versace, Prada, and Louis Vuitton shows. Sold at Sephora, Saks, and patmcgrath.com worldwide, Pat McGrath Labs holds over 100 shades across products with formulations featuring skin-matching technology and long-wear finishes.


Founded

2015

HQ

United StatesNew York City, NY

Status

Acquired

Customer focus

B2C

Revenue model

Product sales

Revenue

$60M (Jul 2018)

Valuation

$1B (Jul 2018)

Pat McGrath Labs Acquisition

Pat McGrath Labs was acquired by GDA Luma for an undisclosed price on 5 March 2026.

Before the acquisition Pat McGrath Labs had raised $60M across 1 funding round.

Pat McGrath Labs acquisition details
AcquirerDateType
  • GDA Luma
5 Mar 2026Strategic M&A

Pat McGrath Labs Valuation

Pat McGrath Labs is currently valued at $1B, based on its undisclosed-stage round in July 2018.

The $60M round was led by Eurazeo.

Pat McGrath Labs valuation by funding round

Pat McGrath Labs valuation by funding round
DateStageValuationRevenue Multiple
Jul 2018Undisclosed stage$1B16.7x

Pat McGrath Labs Revenue

Pat McGrath Labs' latest recorded revenue is $60M, as of its undisclosed-stage round in July 2018. At a $1B valuation, that implies a 16.7x revenue multiple.

Pat McGrath Labs revenue by funding round

Pat McGrath Labs revenue and valuation multiple by funding round
DateRevenue *ValuationRevenue MultipleStage
Jul 2018$60M$1B16.7xUndisclosed stage

* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.

Pat McGrath Labs Funding History

Pat McGrath Labs has raised a total of $60M across 1 funding round.

Pat McGrath Labs funding rounds

Pat McGrath Labs funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Jul 2018Undisclosed stageEurazeo (lead)$60M$1BPat McGrath Labs, founded in 2016 by renowned British makeup artist Pat McGrath, revolutionized beauty with limited-edition product drops like Gold 001, which sold out in minutes, and full collections launched in 2017, becoming a top-selling SKU at Sephora in 54 stores with expansion to 90 planned. The brand garnered over 30 billion media impressions and was voted the most engaged beauty brand on Facebook, driving trends with inclusive, runway-inspired makeup available at Sephora and its website. On July 16, 2018, Eurazeo Brands invested $60 million as a minority shareholder (estimated 5-8% stake), bringing total external funding to $88 million including prior investment from ONE Luxury Group. This deal valued the company at over or approximately $1 billion post-money, surpassing Kylie Cosmetics' $800 million valuation at the time. No other terms were disclosed. The investment aims to accelerate U.S. distribution expansion and meet global demand, building on the brand's rapid success since launch. Industry sources projected approximately $60 million in sales for 2018. Pat McGrath emphasized creating an iconic brand beyond limitations, thrilled to partner with Eurazeo for growth. Eurazeo, managing ~€16 billion in assets, targets high-potential consumer brands in beauty and beyond, marking Pat McGrath Labs as its second beauty investment after Nest Fragrances. CEO Virginie Morgon highlighted partnering with brilliant entrepreneurs like McGrath for global reach.

Who has invested in Pat McGrath Labs?

1 investor has backed Pat McGrath Labs across its funding rounds, including Eurazeo.

Lead investors include Eurazeo.


Pat McGrath Labs Investors

Investors in Pat McGrath Labs by funding rounds participated
InvestorHQRoundsRoleFirst check

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Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples

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Pat McGrath Labs Competitors

Pat McGrath Labs competitors include listed companies like Cosmecca Korea and Vivara, and private ones like Christian Louboutin, Augustinus Bader, Haydon and KKW Beauty.

Public and private companies comparable to Pat McGrath Labs
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
Christian LouboutinFranceParisPrivate--$2.6B-
Augustinus BaderUnited KingdomLondonPrivate$100M-$1B10.0x
HaydonChinaShanghaiPrivate--$1B-
KKW BeautyUnited StatesLos Angeles, CAPrivate$100M-$1B10.0x
Cosmecca KoreaSouth KoreaSouth KoreaPublicly listed$467M$71M$1B2.1x
VivaraBrazilBrazilPublicly listed$523M$174M$1B1.9x

Pat McGrath Labs Public Comps

Pat McGrath Labs is no longer listed, but its public comps include Cosmecca Korea, Vivara, Chicmax Cosmetic, Procter & Gamble Health, Beijing Kingee Culture, Mega Lifesciences, T Hasegawa, Sarantis Group, ODDITY Tech and Menicon.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Cosmecca Korea$467M$71M2.5x2.1x16.5x12.9x
Vivara$523M$174M2.3x1.9x6.9x7.0x
Chicmax Cosmetic$1.4B$235M0.8x0.8x4.5x7.3x
Procter & Gamble Health$144M$48M6.4x6.0x19.1x18.3x
Beijing Kingee Culture$131M$15M7.2x-62.4x-
Mega Lifesciences$425M$82M2.0x1.9x10.2x8.4x
T Hasegawa$472M$96M1.5x1.4x7.2x-
Sarantis Group$690M$104M1.3x1.3x8.7x8.3x

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Common questions about Pat McGrath Labs

When was Pat McGrath Labs founded?Pat McGrath Labs was founded in 2015.
Where is Pat McGrath Labs headquartered?Pat McGrath Labs is headquartered in New York City, NY, United States.
Is Pat McGrath Labs publicly listed?No, Pat McGrath Labs was acquired by GDA Luma in March 2026.
Who acquired Pat McGrath Labs?Pat McGrath Labs was acquired by GDA Luma in March 2026.
What is Pat McGrath Labs' valuation?Pat McGrath Labs was last valued at $1B in its undisclosed-stage round in July 2018.
How much funding has Pat McGrath Labs raised?Pat McGrath Labs has raised $60M across 1 funding round.
What was Pat McGrath Labs' last funding round?Pat McGrath Labs' last funding round was a $60M undisclosed-stage round in July 2018, led by Eurazeo.
Who are Pat McGrath Labs' investors?Pat McGrath Labs' investors include Eurazeo.
What is Pat McGrath Labs' revenue?Pat McGrath Labs' latest recorded revenue is $60M (July 2018).
What is Pat McGrath Labs' revenue multiple?Pat McGrath Labs' latest valuation implies a 16.7x revenue multiple ($1B valuation on $60M of revenue).
Which companies are comparable to Pat McGrath Labs?Companies comparable to Pat McGrath Labs include Christian Louboutin, Augustinus Bader, Haydon, KKW Beauty, Cosmecca Korea and Vivara.

See companies similar to Pat McGrath Labs

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