MoneyLion Acquisition, Valuation, Funding & Investors

MoneyLion was acquired by Gen Digital for $1B in December 2024, a 1.9x multiple on $536M of revenue.

MoneyLion acquisition price

$1B

Acquired by Gen Digital · Dec 2024

MoneyLion revenue at acquisition

$536M

Last twelve months · Dec 2024

MoneyLion revenue multiple at acquisition

1.9x

EV/Revenue · Dec 2024

MoneyLion EBITDA multiple at acquisition

11.1x

EV/EBITDA · Dec 2024

MoneyLion Overview

About MoneyLion

MoneyLion is a New York-headquartered mobile banking and lending platform providing FDIC-insured checking accounts, personal loans up to $500, credit builder loans, and cryptocurrency trading. Listed on NASDAQ as ML since 2021, it uses AI-driven underwriting for personalized financial products including managed investment portfolios and cash advances. MoneyLion serves over 10 million members with Instacash advances and RoarMoney debit cards.


Founded

2013

HQ

United StatesNew York City, NY

Status

Acquired

Customer focus

B2C

Revenue model

Subscription

Revenue

$38M (Jul 2019)

Valuation

$900M (Jul 2019)

MoneyLion Acquisition

MoneyLion was acquired by Gen Digital for $1B on 10 December 2024.

The acquisition price implies a 1.9x revenue and 11.1x EBITDA multiple on $536M of revenue.

Before the acquisition MoneyLion had raised $228M across 4 funding rounds.

MoneyLion acquisition details
AcquirerDateTypePriceEV/RevenueEV/EBITDA
10 Dec 2024Strategic M&A$1B1.9x11.1x

MoneyLion Valuation

MoneyLion is currently valued at $900M, based on its Series C in July 2019.

The $100M round was led by Edison Partners and Greenspring Associates, with participation from Fantail Ventures, MetaBank, Capital One Ventures and FinTech Collective.

MoneyLion valuation by funding round

MoneyLion valuation by funding round
DateStageValuationRevenue Multiple
Jul 2019Series C$900M23.7x

MoneyLion Revenue

MoneyLion's latest recorded revenue is $38M, as of its Series C in July 2019. At a $900M valuation, that implies a 23.7x revenue multiple.

MoneyLion revenue by funding round

MoneyLion revenue and valuation multiple by funding round
DateRevenue *ValuationRevenue MultipleStage
Jul 2019$38M$900M23.7xSeries C

* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.

MoneyLion Funding History

MoneyLion has raised a total of $228M across 4 funding rounds.

MoneyLion's first fundraising round was a $26M Series A in December 2016. The most recent completed round was a $100M Series C in July 2019.

MoneyLion funding rounds

MoneyLion funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Jul 2019Series CEdison Partners (lead); Greenspring Associates (lead); Fantail Ventures; MetaBank; Capital One Ventures; FinTech Collective$100M$900MMoneyLion is a fintech platform offering digital financial solutions to help customers manage their finances. The company raised $160 million in funding announced on July 23, 2019. In the second quarter of 2019, MoneyLion reported net revenue of $37.7 million, representing 122% growth compared to the prior year period. The company was preparing for significant expansion with new product launches including cryptocurrency and buy-now-pay-later offerings that were expected to ramp through 2022 and reach full scale in 2023. MoneyLion subsequently went public through a reverse merger with Fusion Acquisition Corp., with the transaction expected to close in the first half of 2021, and eventually was acquired by Gen Digital in April 2025.
Jun 2018Series BDistributed Ventures$60M-MoneyLion is a personal finance and mobile banking platform founded in 2013 that provides an integrated financial services app for the American financial middle class. The platform allows users to connect their bank accounts and credit cards to receive personalized financial advice, access loans, obtain credit monitoring, and participate in a membership program with features like fee-free checking, access to 55,000+ ATMs, managed investment accounts, and cashback rewards. The startup has positioned itself as a comprehensive alternative to traditional banking, consolidating services typically offered by multiple banks into a single integrated app. By January 2018, MoneyLion had grown to 1.5 million users and had originated over 250,000 loans. The company generated revenue through multiple channels: loan origination, membership fees ($29 monthly), and lead generation for other financial service providers. The search results document a Series B round of $42 million in January 2018 led by Edison Partners (with participation from Greenspring Associates, Danhua Capital, FinTech Collective, and Grupo SURA). Additionally, sources reference a separate $60 million Series B financing round in June 2018 and a $100 million Series C in July 2019 (valuation near $1 billion). By July 2019, the company had grown to over 5 million members and had raised approximately $227.5 million in total equity financing.
Jan 2018Series BEdison Partners (lead); Greenspring Associates; FinTech Collective; Grupo SURA; DHVC$42M-MoneyLion is a mobile personal finance platform leveraging machine learning analytics to provide smarter financial tools and credit products to underserved middle-class consumers. The company positions itself as an all-in-one solution managing both consumer assets (investing, savings) and liabilities (credit, loans) on a single platform, offering services comparable to traditional banking branches including credit monitoring, balance tracking, personalized financial advice, and access to affordable credit. In January 2018, MoneyLion announced a $42 million Series B funding round led by Edison Partners, with participation from existing investors FinTech Collective and Grupo SURA, as well as new investors Greenspring Associates and Danhua Capital. This brought the company's total equity financing to $67 million across multiple rounds. Edison Partners invested $15 million of the $42 million round, having previously invested $22.5 million in the company's Series A in December 2016. At the time of the Series B announcement, MoneyLion had surpassed 1.5 million users and had provided over 250,000 personal loans to customers. The company demonstrated strong growth metrics, with 178% compounded revenue growth since 2015 and loan origination volumes growing three-fold year-over-year with over 150,000 loans originated. The Series B round brought the company's total equity raised to $67 million and funded expansion of its product line. MoneyLion's Series B funding came less than 18 months before its Series C round in July 2019, which raised $100 million and valued the company at nearly $1 billion. The platform's rapid growth and adoption by middle-class consumers demonstrated strong market traction, attracting continued support from Edison Partners and other prominent fintech investors focused on the underserved consumer finance market.
Dec 2016Series AEdison Partners (lead); Citizen VC; Broadhaven Capital Partners; Montage Ventures; FinTech Collective; Clocktower Technology Ventures$26M-MoneyLion is a mobile personal finance platform leveraging machine learning for personalized tools, credit products, lending, savings, and financial advice, targeting the financial middle class underserved by traditional institutions. In its Series A funding round around mid-2016, led by Edison Partners, the company raised $22.5 million in equity plus $650 million in existing debt facilities to fuel growth, expand lending capacity, invest in technology and teams, and enter new markets. The platform enables users to monitor credit, track balances, receive spending-based advice, and access loans, with a built-in rewards system for good financial behavior. At the time, MoneyLion reported over 150,000 loans originated, with loan business growing threefold year-over-year in originations and volume. This Series A followed seed funding and preceded a $42 million Series B in early 2018 led by Edison Partners, bringing total equity to $67 million.

Who has invested in MoneyLion?

13 investors have backed MoneyLion across its funding rounds, including Edison Partners, FinTech Collective, Greenspring Associates, Clocktower Technology Ventures, DHVC and Capital One Ventures.

Lead investors include Edison Partners and Greenspring Associates.


MoneyLion Investors

Investors in MoneyLion by funding rounds participated
InvestorHQRoundsRoleFirst check
FinTech CollectiveUnited StatesNew York City, NY3ParticipantDec 2016
Edison PartnersUnited StatesPrinceton, NJ3LeadDec 2016
Greenspring AssociatesUnited StatesBaltimore, MD2LeadJan 2018
Fantail VenturesUnited StatesNew York City, NY1ParticipantJul 2019
Citizen VCUnited StatesSan Francisco, CA1ParticipantDec 2016
MetaBankUnited StatesSioux Falls, SD1ParticipantJul 2019
Broadhaven Capital PartnersUnited StatesNew York City, NY1ParticipantDec 2016
Montage VenturesUnited StatesSan Francisco, CA1ParticipantDec 2016
Capital One VenturesUnited StatesSan Francisco, CA1ParticipantJul 2019
Grupo SURAColombiaMedellín1ParticipantJan 2018
DHVCUnited StatesSan Francisco, CA1ParticipantJan 2018

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Acquisitions by MoneyLion

MoneyLion has acquired 3 companies to date.

Last acquisition by MoneyLion was on December 16th 2021. MoneyLion acquired Engine by MoneyLion for $440M.


Latest Acquisitions by MoneyLion

Engine by MoneyLion
Malka Media Group
WealthTech
Description
Engine by MoneyLion is a New York-headquartered provider of embedded finance platforms connecting businesses to financial products via search, comparison, and recommendation engines. Formerly Even Financial, the company offers APIs for personalized loan, credit card, and insurance offers integrated into partner apps. It serves over 1,000 enterprise clients including Rocket Companies and SoFi, processing billions in loan volume annually across the United States.
Malka Media Group is a Hoboken-headquartered content studio employing 30 full-time creatives in design, animation, video production, and virtual reality. The company maintains in-house post-production facilities for audio, color grading, editing, visual effects, and computer graphics, plus a green-screen shoot space and nearly $1 million in equipment. Producing 200 pieces monthly, Malka serves clients including Showtime for social media content, Universal Music for videos, Brooks Brothers and Oakley for branded work, and delivers documentaries to Netflix. Founded by experts from Comedy Central, Universal McCann, and Adobe, it operates from New Jersey.
WealthTech is a digital finance technology provider specializing in dynamic financial planning systems. Its fGPS platform delivers advisor-assisted or automated guidance covering goal setting, budget management, liquidity, credit decisions, and investment allocation. Deployed by financial advisors, fGPS enables hyper-customizable strategies across personal finance sectors.
HQ CountryUnited StatesUnited StatesUnited States
HQ City
New York City, NY
Jersey City, NJ
New York City, NY
Deal Date16 Dec 202116 Nov 20214 Mar 2021
Valuation$440M$75M$28M
EV/Revenue
EV/EBITDA

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Investments by MoneyLion

MoneyLion has invested in 1 company to date.

Latest investment by MoneyLion was on January 29th 2019. MoneyLion invested in Bipsync in their $7M Series A round.


Latest Investments by MoneyLion

Bipsync
Description
San Francisco-headquartered Bipsync is a research and workflow management platform for investment firms across asset classes and strategies. Founded in 2012, the company serves allocators from the largest institutions to emerging managers with tools for data aggregation, collaboration, and operational efficiency in a single system of record.
HQ CountryUnited States
HQ City
New York City, NY
Deal Date29 Jan 2019
RoundSeries A
Raised$7M
InvestorsPFS; GAIN Capital; BFS Capital; Franchise Group; FINTOP Capital; EdgeTrade; Predata; Edison Partners; ComplySci; Clearpool Group
Valuationundisclosed
EV/Revenue
EV/EBITDA

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MoneyLion Competitors

MoneyLion competitors include listed companies like Wealthfront and Orion Digital, and private ones like Numbrs, TIFIN, Raise Financial Services and Credit Sesame.

Public and private companies comparable to MoneyLion
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
NumbrsSwitzerlandZurichPrivate--$1B-
TIFINUnited StatesBoulder, COPrivate--$842M-
Raise Financial ServicesIndiaMumbaiPrivate$96M-$1.2B12.5x
WealthfrontUnited StatesUnited StatesPublicly listed$365M($93M)$1.6B4.2x
Orion DigitalCanadaCanadaPublicly listed$49M$4M$24M0.5x
Credit SesameUnited StatesSan Francisco, CAPrivate--$1B-

MoneyLion Public Comps

MoneyLion is no longer listed, but its public comps include Agibank, Bravura Solutions, Superbank Indonesia, Forbright Bank, Wema Bank, Tiger Brokers, Monex Group, Judo Bank, PicPay and Green Dot.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Agibank$1.3B$227M0.8x0.6x4.4x5.3x
Bravura Solutions$201M$55M4.9x4.9x17.9x17.0x
Superbank Indonesia$89M-10.8x---
Forbright Bank$325M-2.9x---
Wema Bank$312M-2.8x---
Tiger Brokers$612M$284M0.4x0.4x0.9x1.2x
Monex Group$577M$189M2.7x3.1x8.2x28.9x
Judo Bank$368M-2.2x2.1x--

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Common questions about MoneyLion

When was MoneyLion founded?MoneyLion was founded in 2013.
Where is MoneyLion headquartered?MoneyLion is headquartered in New York City, NY, United States.
Is MoneyLion publicly listed?No, MoneyLion was acquired by Gen Digital in December 2024.
Who acquired MoneyLion?MoneyLion was acquired by Gen Digital in December 2024.
How much was MoneyLion acquired for?MoneyLion was acquired for $1B in December 2024, a 1.9x revenue multiple.
What is MoneyLion's valuation?MoneyLion was last valued at $900M in its Series C in July 2019.
How much funding has MoneyLion raised?MoneyLion has raised $228M across 4 funding rounds.
What was MoneyLion's last funding round?MoneyLion's last funding round was a $100M Series C in July 2019, led by Edison Partners and Greenspring Associates.
Who are MoneyLion's investors?MoneyLion's investors include FinTech Collective, Edison Partners, Greenspring Associates, Fantail Ventures, Citizen VC, MetaBank, Broadhaven Capital Partners, Montage Ventures, Capital One Ventures, Grupo SURA and 3 others.
What is MoneyLion's revenue?MoneyLion's latest recorded revenue is $38M (July 2019).
What is MoneyLion's revenue multiple?MoneyLion's latest valuation implies a 23.7x revenue multiple ($900M valuation on $38M of revenue).
Which companies are comparable to MoneyLion?Companies comparable to MoneyLion include Numbrs, TIFIN, Raise Financial Services, Wealthfront, Orion Digital and Credit Sesame.
How many companies has MoneyLion acquired?MoneyLion has acquired 3 companies, including Engine by MoneyLion, Malka Media Group and WealthTech.
What was the largest acquisition by MoneyLion?The $440M acquisition of Engine by MoneyLion in December 2021 is the largest acquisition MoneyLion has made to date.
How many companies has MoneyLion invested in?MoneyLion has invested in 1 company, including Bipsync.
What was MoneyLion's last investment?In January 2019, MoneyLion invested in Bipsync's $7M Series A alongside PFS, GAIN Capital, BFS Capital and 7 other investors.

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