Mercado Bitcoin Valuation, Funding & Investors

Mercado Bitcoin is valued at $2.1B as of November 2021.

Last Mercado Bitcoin valuation

$2.1B

Series B · Nov 2021

Last Mercado Bitcoin funding round

$20M

Series C · Jul 2026

Cumulative funding Mercado Bitcoin raised

$70M

across 2 funding rounds

Key investors in Mercado Bitcoin

Mercado Bitcoin Overview

About Mercado Bitcoin

Mercado Bitcoin is Latin America's largest bitcoin exchange and Brazil's biggest crypto exchange by market valuation. Founded in 2013, it is part of the 2TM holding company, which also provides digital asset custody through Bitrust and multi-asset wallets through Meubank. The exchange had grown to more than 3 million clients by late 2021.


Founded

2013

HQ

BrazilSão Paulo

Status

Privately held

Customer focus

B2C

Revenue model

Commission

Valuation

$2.1B (Nov 2021)

Mercado Bitcoin Valuation

Mercado Bitcoin is currently valued at $2.1B, based on its Series B in November 2021.

The $50M round was led by 50T Funds and Tribe Capital, with participation from Traders Club, Endeavor Catalyst and PIPO Capital.

Mercado Bitcoin valuation by funding round

Mercado Bitcoin valuation by funding round
DateStageValuation
Nov 2021Series B$2.1B

Mercado Bitcoin Funding History

Mercado Bitcoin has raised a total of $70M across 2 funding rounds.

Mercado Bitcoin's first fundraising round was a $50M Series B in November 2021. The most recent completed round was a $20M Series C in July 2026.

Mercado Bitcoin funding rounds

Mercado Bitcoin funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Jul 2026Series CTether (lead); SoftBank Group$20M--
Nov 2021Series B50T Funds (lead); Tribe Capital (lead); Traders Club; Endeavor Catalyst; PIPO Capital$50M$2.1BMercado Bitcoin is Latin America's largest bitcoin exchange and Brazil's biggest crypto exchange by market valuation, founded in 2013 as part of the 2TM holding company, which manages digital asset services including custody via Bitrust and multi-asset wallets via Meubank. In late November 2021, 2TM raised $50 million in a Series B extension round led by 50T Funds (also referred to as 10T Holdings) and Tribe Capital, with participation from Endeavor Brasil, PIPO Capital, and Traders Club (TC Traders Club), following a prior $200 million raise from SoftBank in July 2021. The funds were earmarked for expansion into Chile, Colombia, Mexico, and Argentina, product development, and growth ahead of potential further private rounds or IPO. Post-extension, 2TM was valued at $2.15 billion, building on the $2.1 billion valuation from the SoftBank investment, establishing it as a major crypto unicorn in Latin America. Mercado Bitcoin had grown to over 3 million clients by late 2021, surpassing Brazil's stock exchange individual investor accounts of 3.8 million in the first half of the year, and significantly expanded headcount from 200 to 700 while acquiring other Brazilian firms. Trading activity surged, with the exchange recording nearly $5 billion in volume in the first five months of 2021 and over $7.1 billion for the full year—more than all prior years combined—driven by cryptocurrency market interest.

Who has invested in Mercado Bitcoin?

7 investors have backed Mercado Bitcoin across its funding rounds, including SoftBank Group, Endeavor Catalyst, Tribe Capital, Tether, 50T Funds and Traders Club.

Lead investors include Tether, 50T Funds and Tribe Capital.


Mercado Bitcoin Investors

Investors in Mercado Bitcoin by funding rounds participated
InvestorHQRoundsRoleFirst check
Traders ClubBrazilSão Paulo1ParticipantNov 2021
SoftBank GroupJapanTokyo1ParticipantJul 2026
TetherEl SalvadorSan Salvador1LeadJul 2026
Tribe CapitalUnited StatesSan Francisco, CA1LeadNov 2021
Endeavor CatalystUnited StatesNew York City, NY1ParticipantNov 2021

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Mercado Bitcoin Competitors

Mercado Bitcoin competitors include listed companies like Coinbase and BTCS, and private ones like CoinList, KuCoin, Kraken and CoinDCX.

Public and private companies comparable to Mercado Bitcoin
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
CoinListUnited StatesSan Francisco, CAPrivate--$1.5B-
KuCoinChinaChinaPrivate--$10B-
KrakenUnited StatesSan Francisco, CAPrivate$2.2B$531M$21B9.5x
CoinbaseUnited StatesUnited StatesPublicly listed$7.2B$1.8B$46B7.6x
BTCSUnited StatesUnited StatesPublicly listed$16M($30M)$73M2.2x
CoinDCXIndiaMumbaiPrivate$141M-$2.1B15.2x

Mercado Bitcoin Public Comps

Mercado Bitcoin is still privately-owned, but its public comps include eToro, Matsui Securities, TOP Financial Group, CMC Markets, Sharplink, Securitize, Flow Traders, Hyperliquid Strategies, OSL Group and AJ Bell.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
eToro$14B$277M0.1x1.1x3.8x3.4x
Matsui Securities$316M-----
TOP Financial Group$5M($716K)396.4x-(2613.7x)-
CMC Markets$562M$159M3.7x3.3x13.0x8.7x
Sharplink$28M($734M)61.9x39.9x(2.4x)141.1x
Securitize$62M($34M)25.5x22.2x(46.0x)(37910.8x)
Flow Traders$914M$243M7.3x11.0x27.6x27.2x
Hyperliquid Strategies$9M-308.0x162.2x--

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Common questions about Mercado Bitcoin

When was Mercado Bitcoin founded?Mercado Bitcoin was founded in 2013.
Where is Mercado Bitcoin headquartered?Mercado Bitcoin is headquartered in São Paulo, Brazil.
Is Mercado Bitcoin publicly listed?No, Mercado Bitcoin is a private, VC-backed company.
What is Mercado Bitcoin's valuation?Mercado Bitcoin was last valued at $2.1B in its Series B in November 2021.
How much funding has Mercado Bitcoin raised?Mercado Bitcoin has raised $70M across 2 funding rounds.
What was Mercado Bitcoin's last funding round?Mercado Bitcoin's last funding round was a $20M Series C in July 2026, led by Tether.
Who are Mercado Bitcoin's investors?Mercado Bitcoin's investors include Traders Club, SoftBank Group, Tether, Tribe Capital, Endeavor Catalyst, 50T Funds and PIPO Capital.
Which companies are comparable to Mercado Bitcoin?Companies comparable to Mercado Bitcoin include CoinList, KuCoin, Kraken, Coinbase, BTCS and CoinDCX.

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