Kount Acquisition, Valuation, Funding & Investors

Kount was acquired by Equifax for $640M in January 2021, a 10.7x multiple on $60M of revenue.

See full Kount profile

Kount acquisition price

$640M

Acquired by Equifax · Jan 2021

Kount revenue at acquisition

$60M

Last twelve months · Jan 2021

Kount revenue multiple at acquisition

10.7x

EV/Revenue · Jan 2021

Cumulative funding Kount raised

$80M

across 1 funding round

Kount Overview

About Kount

Kount is a Boise-headquartered provider of AI-driven fraud prevention and identity verification for e-commerce. Acquired by Equifax in 2021, its platform uses machine learning, device fingerprinting, and transaction scoring to protect merchants worldwide, integrating with payment gateways like PayPal and Stripe.


Founded

2007

HQ

United StatesBoise, ID

Website

kount.com

Status

Acquired

Customer focus

B2B

Revenue model

Subscription

Revenue

$60M (Jan 2021)

Valuation

$640M (acquired Jan 2021)

Kount Acquisition

Kount was acquired by Equifax for $640M on 8 January 2021.

The acquisition price implies a 10.7x revenue multiple on $60M of revenue.

Before the acquisition Kount had raised $80M across 1 funding round.

Kount Inc., a Boise, Idaho-based provider of AI-driven fraud prevention and digital identity solutions, was acquired by Equifax for $640 million. The deal was announced on January 8, 2021, and closed on February 10-11, 2021, integrating Kount into Equifax's United States Information Solutions (USIS) business unit. Kount's Identity Trust Global Network leverages AI to analyze 32 billion digital interactions, 17 billion devices, and 5 billion annual transactions across 200 countries, serving over 9,000 brands to combat online fraud and enable personalized customer experiences. The acquisition expands Equifax's global footprint in digital identity and fraud prevention, combining Kount's capabilities with Equifax's data, analytics, and products to enhance real-time identity trust amid accelerating digital transformation. Equifax funded the purchase using strong 2020 financial performance and cash generation, positioning the combined entity to address growing e-commerce fraud while supporting customer engagement. Kount's CEO noted the partnership would accelerate international adoption and innovation in fraud protection.

Kount acquisition details
AcquirerDateTypePriceEV/Revenue
8 Jan 2021Strategic M&A$640M10.7x

Kount Funding History

Kount has raised a total of $80M across 1 funding round.

Kount funding rounds

Kount funding rounds
DateStageInvestorsRaisedDeal Summary
Dec 2015Undisclosed stageCVC Capital Partners (lead)$80MKount Inc., based in Boise, Idaho, provides cloud-based fraud detection and prevention solutions for online and mobile transactions, helping merchants reduce fraud, minimize chargebacks, and increase valid order acceptance, often by over 90 percent. The company serves sectors like retail, financial services, and gaming, working with thousands of merchants, payment processors, and providers including Chase Paymentech, Braintree, New Balance, Spotify, and Bodybuilding.com, processing billions of transactions annually with proprietary patented technology. On December 16, 2015, CVC Capital Partners' Growth Fund made an $80 million growth equity investment in Kount to support product innovation, global expansion, and enhanced customer support. This was the fund's second investment after Wireless Logic in February 2015, targeting high-growth tech companies in areas like payments, security, and fintech with equity investments of $50-250 million. Portico Capital Securities LLC acted as exclusive financial advisor to Kount. CVC positioned Kount as the industry leader in payments fraud and security amid growing mobile and internet commerce. Later, in 2020, CVC explored a sale valuing Kount over $750 million including debt, culminating in a $640 million sale to Equifax in January 2021, during which revenue more than tripled under CEO Brad Wiskirchen with expansions in sales, marketing, and products like Kount Control for account takeover prevention.

Who has invested in Kount?

1 investor has backed Kount across its funding rounds, including CVC Capital Partners.

Lead investors include CVC Capital Partners.


Kount Investors

Investors in Kount by funding rounds participated
InvestorHQRoundsRoleFirst check

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Acquisitions by Kount

Kount has acquired 1 company to date.

Last acquisition by Kount was on July 26th 2022. Kount acquired Midigator for undisclosed valuation.


Latest Acquisitions by Kount

Midigator
Description
Midigator is a chargeback management platform headquartered in American Fork, Utah, founded in 2013. It monitors merchant accounts in real-time, automates dispute filing, and uses analytics to prevent fraud for e-commerce businesses. Serving over 10,000 merchants globally, the service recovers 40% more revenue through patented technology, integrating with gateways like Stripe, PayPal, and Authorize.net.
HQ CountryUnited States
HQ City
Salt Lake City, UT
Deal Date26 Jul 2022
Valuationundisclosed
EV/Revenue
EV/EBITDA

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Kount Competitors

Kount competitors include listed companies like Mitek Systems and Alfa Financial Software, and private ones like Sardine, Hawk, Unit21 and Nelogica.

Public and private companies comparable to Kount
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
SardineUnited StatesMiami, FLPrivate--$660M-
HawkGermanyMunichPrivate--$560M-
Mitek SystemsUnited StatesUnited StatesPublicly listed$180M$37M$781M3.7x
Unit21United StatesSan Francisco, CAPrivate--$700M-
NelogicaBrazilPorto AlegrePrivate--$532M-
Alfa Financial SoftwareUnited KingdomUnited KingdomPublicly listed$170M$58M$618M3.4x

Kount Public Comps

Kount is no longer listed, but its public comps include Aura.com, DBAPPSecurity, OneSpan, Alfa Financial Software, Shanghai Amarsoft, Feitian Technologies, Sansec, Baudroie, Beijing VRV Software and Sunyard Technology.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Aura.com$193M($155M)5.7x-(7.0x)-
DBAPPSecurity$321M$15M1.8x1.8x38.5x21.1x
OneSpan$243M$57M2.6x2.5x11.0x8.9x
Alfa Financial Software$170M$58M3.5x3.4x10.3x10.4x
Shanghai Amarsoft$153M$8M4.6x-90.4x-
Feitian Technologies$104M($4K)6.2x-(168378.6x)-
Sansec$83M($2M)6.1x5.4x(310.1x)(388.8x)
Baudroie$112M$24M5.2x4.3x24.7x21.0x

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Common questions about Kount

When was Kount founded?Kount was founded in 2007.
Where is Kount headquartered?Kount is headquartered in Boise, ID, United States.
Is Kount publicly listed?No, Kount was acquired by Equifax in January 2021.
Who acquired Kount?Kount was acquired by Equifax in January 2021.
How much was Kount acquired for?Kount was acquired for $640M in January 2021, a 10.7x revenue multiple.
How much funding has Kount raised?Kount has raised $80M across 1 funding round.
What was Kount's last funding round?Kount's last funding round was a $80M undisclosed-stage round in December 2015, led by CVC Capital Partners.
Who are Kount's investors?Kount's investors include CVC Capital Partners.
Which companies are comparable to Kount?Companies comparable to Kount include Sardine, Hawk, Mitek Systems, Unit21, Nelogica and Alfa Financial Software.
How many companies has Kount acquired?Kount has acquired 1 company, including Midigator.

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