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- Kount
Kount Acquisition, Valuation, Funding & Investors
Kount was acquired by Equifax for $640M in January 2021, a 10.7x multiple on $60M of revenue.
Kount revenue at acquisition
$60M
Last twelve months · Jan 2021
Kount revenue multiple at acquisition
10.7x
EV/Revenue · Jan 2021
Cumulative funding Kount raised
$80M
across 1 funding round
About Kount
Kount is a Boise-headquartered provider of AI-driven fraud prevention and identity verification for e-commerce. Acquired by Equifax in 2021, its platform uses machine learning, device fingerprinting, and transaction scoring to protect merchants worldwide, integrating with payment gateways like PayPal and Stripe.
Founded
2007
HQ
Website
Status
Acquired
Customer focus
B2B
Revenue model
Subscription
Revenue
$60M (Jan 2021)
Valuation
$640M (acquired Jan 2021)
Kount Acquisition
Kount was acquired by Equifax for $640M on 8 January 2021.
The acquisition price implies a 10.7x revenue multiple on $60M of revenue.
Before the acquisition Kount had raised $80M across 1 funding round.
Kount Inc., a Boise, Idaho-based provider of AI-driven fraud prevention and digital identity solutions, was acquired by Equifax for $640 million. The deal was announced on January 8, 2021, and closed on February 10-11, 2021, integrating Kount into Equifax's United States Information Solutions (USIS) business unit. Kount's Identity Trust Global Network leverages AI to analyze 32 billion digital interactions, 17 billion devices, and 5 billion annual transactions across 200 countries, serving over 9,000 brands to combat online fraud and enable personalized customer experiences. The acquisition expands Equifax's global footprint in digital identity and fraud prevention, combining Kount's capabilities with Equifax's data, analytics, and products to enhance real-time identity trust amid accelerating digital transformation. Equifax funded the purchase using strong 2020 financial performance and cash generation, positioning the combined entity to address growing e-commerce fraud while supporting customer engagement. Kount's CEO noted the partnership would accelerate international adoption and innovation in fraud protection.
| Acquirer | Date | Type | Price | EV/Revenue |
|---|---|---|---|---|
| 8 Jan 2021 | Strategic M&A | $640M | 10.7x |
Kount Funding History
Kount has raised a total of $80M across 1 funding round.
Kount funding rounds
| Date | Stage | Investors | Raised | Deal Summary |
|---|---|---|---|---|
| Dec 2015 | Undisclosed stage | CVC Capital Partners (lead) | $80M | Kount Inc., based in Boise, Idaho, provides cloud-based fraud detection and prevention solutions for online and mobile transactions, helping merchants reduce fraud, minimize chargebacks, and increase valid order acceptance, often by over 90 percent. The company serves sectors like retail, financial services, and gaming, working with thousands of merchants, payment processors, and providers including Chase Paymentech, Braintree, New Balance, Spotify, and Bodybuilding.com, processing billions of transactions annually with proprietary patented technology. On December 16, 2015, CVC Capital Partners' Growth Fund made an $80 million growth equity investment in Kount to support product innovation, global expansion, and enhanced customer support. This was the fund's second investment after Wireless Logic in February 2015, targeting high-growth tech companies in areas like payments, security, and fintech with equity investments of $50-250 million. Portico Capital Securities LLC acted as exclusive financial advisor to Kount. CVC positioned Kount as the industry leader in payments fraud and security amid growing mobile and internet commerce. Later, in 2020, CVC explored a sale valuing Kount over $750 million including debt, culminating in a $640 million sale to Equifax in January 2021, during which revenue more than tripled under CEO Brad Wiskirchen with expansions in sales, marketing, and products like Kount Control for account takeover prevention. |
Who has invested in Kount?
1 investor has backed Kount across its funding rounds, including CVC Capital Partners.
Lead investors include CVC Capital Partners.
Kount Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
This data is available for Pro users. Sign up to see all 1 Kount investors. Start Free Trial | ||||
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Start Free TrialAcquisitions by Kount
Kount has acquired 1 company to date.
Last acquisition by Kount was on July 26th 2022. Kount acquired Midigator for undisclosed valuation.
Latest Acquisitions by Kount
| Description | Midigator is a chargeback management platform headquartered in American Fork, Utah, founded in 2013. It monitors merchant accounts in real-time, automates dispute filing, and uses analytics to prevent fraud for e-commerce businesses. Serving over 10,000 merchants globally, the service recovers 40% more revenue through patented technology, integrating with gateways like Stripe, PayPal, and Authorize.net. |
| HQ Country | |
| HQ City | Salt Lake City, UT |
| Deal Date | 26 Jul 2022 |
| Valuation | undisclosed |
| EV/Revenue | |
| EV/EBITDA | |
This data is available for Pro users. Sign up to see all Kount acquisitions and their M&A valuation multiples. Start Free Trial | |
Kount Competitors
Kount competitors include listed companies like Mitek Systems and Alfa Financial Software, and private ones like Sardine, Hawk, Unit21 and Nelogica.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Private | - | - | $660M | - | ||
| Private | - | - | $560M | - | ||
| Publicly listed | $180M | $37M | $781M | 3.7x | ||
| Private | - | - | $700M | - | ||
| Private | - | - | $532M | - | ||
| Publicly listed | $170M | $58M | $618M | 3.4x |
Kount Public Comps
Kount is no longer listed, but its public comps include Aura.com, DBAPPSecurity, OneSpan, Alfa Financial Software, Shanghai Amarsoft, Feitian Technologies, Sansec, Baudroie, Beijing VRV Software and Sunyard Technology.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $193M | ($155M) | 5.7x | - | (7.0x) | - | |||
| $321M | $15M | 1.8x | 1.8x | 38.5x | 21.1x | |||
| $243M | $57M | 2.6x | 2.5x | 11.0x | 8.9x | |||
| $170M | $58M | 3.5x | 3.4x | 10.3x | 10.4x | |||
| $153M | $8M | 4.6x | - | 90.4x | - | |||
| $104M | ($4K) | 6.2x | - | (168378.6x) | - | |||
| $83M | ($2M) | 6.1x | 5.4x | (310.1x) | (388.8x) | |||
| $112M | $24M | 5.2x | 4.3x | 24.7x | 21.0x | |||
This data is available for Pro users. Sign up to see all Kount competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Kount
| When was Kount founded? | Kount was founded in 2007. |
| Where is Kount headquartered? | Kount is headquartered in Boise, ID, United States. |
| Is Kount publicly listed? | No, Kount was acquired by Equifax in January 2021. |
| Who acquired Kount? | Kount was acquired by Equifax in January 2021. |
| How much was Kount acquired for? | Kount was acquired for $640M in January 2021, a 10.7x revenue multiple. |
| How much funding has Kount raised? | Kount has raised $80M across 1 funding round. |
| What was Kount's last funding round? | Kount's last funding round was a $80M undisclosed-stage round in December 2015, led by CVC Capital Partners. |
| Who are Kount's investors? | Kount's investors include CVC Capital Partners. |
| Which companies are comparable to Kount? | Companies comparable to Kount include Sardine, Hawk, Mitek Systems, Unit21, Nelogica and Alfa Financial Software. |
| How many companies has Kount acquired? | Kount has acquired 1 company, including Midigator. |
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