Interactive Investor Acquisition & Valuation

Interactive Investor was acquired by Aberdeen Group for $1.9B in December 2021.

Interactive Investor acquisition price

$1.9B

Acquired by Aberdeen Group · Dec 2021

Key investors in Interactive Investor

  • Augmentum Fintech

Interactive Investor Overview

About Interactive Investor

Interactive Investor is a Manchester-based subscription-based investment platform serving over 400,000 customers in the UK. Founded in 1995 and acquired by abrdn in 2022, it offers execution-only trading in stocks, funds, and ETFs with a flat £4.99 to £19.99 monthly fee structure. The site attracts 8 million unique annual visitors through independent research tools and direct investment access. It ranks as the UK's largest flat-fee platform by client numbers and assets under administration exceeding £50 billion.


Founded

1995

HQ

United KingdomGlasgow

Website

ii.co.uk

Status

Acquired

Customer focus

B2C

Revenue model

Subscription

Valuation

$1.9B (acquired Dec 2021)

Interactive Investor Acquisition

Interactive Investor was acquired by Aberdeen Group for $1.9B on 2 December 2021.

Interactive Investor is the UK's leading subscription-based investment platform, serving over 400,000 customers with approximately £55-59 billion in assets under administration as of late 2021. It features a scalable technology platform, high trading volumes (c.21,700 daily average retail trades over 12 months to June 2021), and strong growth momentum with £5.5 billion net flows representing c.17% of opening AUA. The company had grown AUA 55% compound from December 2018 to June 2021 and continued revenue and customer growth despite 2021 market volatility. abrdn (formerly Aberdeen Standard Investments/Standard Life Aberdeen) agreed to acquire 100% of Interactive Investor for £1.49 billion in cash on 2 December 2021, with completion in Q2 2022 following shareholder approval on 15 March 2022. The deal was funded from abrdn’s capital resources, subject to locked box adjustment from 30 September 2021 and regulatory capital adjustment. Interactive Investor operates as a standalone brand under abrdn, led by CEO Richard Wilson, complementing abrdn’s wealth management offerings and expanding its UK retail presence. The acquisition aligns with shared goals for wealth market growth, diversifying abrdn’s revenues through ii’s subscription model and direct investing service, while enhancing client reach and supporting abrdn’s targets for revenue growth and cost/income ratio.

Interactive Investor acquisition details
AcquirerDateTypePrice
2 Dec 2021Strategic M&A$1.9B

Interactive Investor Funding History

Interactive Investor has 1 recorded secondary share sale and no primary funding rounds.

Interactive Investor funding rounds
DateStageInvestorsDeal Summary
Mar 2018SecondaryAugmentum FintechOn admission to the London Stock Exchange on 13 March 2018, Augmentum Fintech plc acquired the seed portfolio of the predecessor Augmentum Capital vehicle, which included the holding in direct-to-consumer investment platform interactive investor. The five-company seed portfolio, which also comprised Zopa, Seedrs, BullionVault and SRL Global, was valued in aggregate at approximately GBP 33.3 million as at 31 December 2017; Augmentum's interactive investor stake carried a book cost of GBP 3.8 million. The transfer gave the newly listed trust an immediate operating portfolio alongside the GBP 94 million of fresh cash raised at the IPO.

Who has invested in Interactive Investor?

1 investor has backed Interactive Investor across its funding rounds, including Augmentum Fintech.


Interactive Investor Investors

Investors in Interactive Investor by funding rounds participated
InvestorHQRoundsRoleFirst check

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Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples

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Acquisitions by Interactive Investor

Interactive Investor has acquired 3 companies to date.

Last acquisition by Interactive Investor was on January 17th 2021. Interactive Investor acquired EQi for $62M.


Latest Acquisitions by Interactive Investor

EQi
Alliance Trust Savings
Trustnet Direct (investment platform unit)
Description
EQi is a United Kingdom-based online investment platform providing advisory services, share dealing, funds, ISAs, SIPPs, and international market access. Launched in 2000 as Selftrade, it offers real-time quotes for equities, ETPs, bonds, and ETFs across London Stock Exchange, NYSE, and other exchanges. The Manchester-headquartered firm serves retail investors with tools for daily trading, investment plans, and portfolio management through its app and website.
Alliance Trust Savings is a UK platform offering self-invested personal pensions, individual savings accounts, and share dealing services. Launched more than three decades ago by Alliance Trust PLC in Dundee, Scotland, it managed £16 billion in assets across 110,000 customer accounts as of June 2018. The firm has earned multiple industry awards and serves as a founding member of KickStart Money, partnering with the Tax Incentivised Savings Association and 15 other UK financial services providers to deliver financial education programs in primary schools nationwide.
Trustnet Direct is a London-based investment platform offering white-label services for fund supermarkets and advisory firms in the UK. The platform provides access to over 5,000 funds, ETFs, and model portfolios with tools for portfolio analysis, rebalancing, and reporting. It integrates with back-office systems like FNZ and Ascentric, serving independent financial advisers with SIPPs, ISAs, and consolidation accounts under FCA regulation.
HQ CountryUnited KingdomUnited KingdomUnited Kingdom
HQ City
Worthing
Dundee
Glasgow
Deal Date17 Jan 202122 Oct 201825 Oct 2017
Valuation$62M$51Mundisclosed
EV/Revenue
EV/EBITDA

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Interactive Investor Competitors

Interactive Investor competitors include listed companies like TOP Financial Group, Matsui Securities, eToro and Wealthfront, and private ones like Acorns and Masterworks.

Public and private companies comparable to Interactive Investor
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
AcornsUnited StatesLos Angeles, CAPrivate--$1.9B-
TOP Financial GroupSingaporeSingaporePublicly listed$5M($716K)$1.9B-
Matsui SecuritiesJapanJapanPublicly listed$316M-$1.9B-
eToroIsraelIsraelPublicly listed$14B$277M$2.2B1.1x
WealthfrontUnited StatesUnited StatesPublicly listed$365M($93M)$1.6B4.2x
MasterworksUnited StatesNew York City, NYPrivate--$1B-

Interactive Investor Public Comps

Interactive Investor is no longer listed, but its public comps include TOP Financial Group, Matsui Securities, BaoViet, IBF Financial Holdings, Sharplink, iFAST Corp, GoFintech Quantum, Okasan Securities, Wealthfront and eToro.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
TOP Financial Group$5M($716K)396.4x-(2613.7x)-
Matsui Securities$316M-----
BaoViet$2.3B$214M0.9x1.1x9.3x-
IBF Financial Holdings$274M-7.3x---
Sharplink$28M($734M)61.9x39.9x(2.4x)141.1x
iFAST Corp$349M$106M3.7x2.7x12.2x8.9x
GoFintech Quantum$223M($270M)9.5x-(7.9x)-
Okasan Securities$645M-7.1x7.6x--

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Common questions about Interactive Investor

When was Interactive Investor founded?Interactive Investor was founded in 1995.
Where is Interactive Investor headquartered?Interactive Investor is headquartered in Glasgow, United Kingdom.
Is Interactive Investor publicly listed?No, Interactive Investor was acquired by Aberdeen Group in December 2021.
Who acquired Interactive Investor?Interactive Investor was acquired by Aberdeen Group in December 2021.
How much was Interactive Investor acquired for?Interactive Investor was acquired for $1.9B in December 2021.
Who are Interactive Investor's investors?Interactive Investor's investors include Augmentum Fintech.
Which companies are comparable to Interactive Investor?Companies comparable to Interactive Investor include Acorns, TOP Financial Group, Matsui Securities, eToro, Wealthfront and Masterworks.
How many companies has Interactive Investor acquired?Interactive Investor has acquired 3 companies, including EQi, Alliance Trust Savings and Trustnet Direct (investment platform unit).
What was the largest acquisition by Interactive Investor?The $62M acquisition of EQi in January 2021 is the largest acquisition Interactive Investor has made to date.

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