Gladly Revenue, Valuation, Funding & Investors
Gladly is valued at $235M as of April 2017, a 4.3x multiple on its last reported $55M revenue.
Last Gladly valuation
$235M
Series C · Apr 2017
Last Gladly funding round
$40M
Undisclosed stage · Sep 2024
Gladly revenue
$55M
Series C · Apr 2017
Key investors in Gladly
Greylock
New Enterprise Associates
Notable Capital
Glynn Capital Management
DCVC
AVP
About Gladly
Gladly is a San Francisco-headquartered customer experience platform centered on AI-driven conversations. Trusted by brands such as Crate & Barrel, Ulta Beauty, and Tumi, it unifies customer interactions across channels in a single thread. Launched in 2019, Gladly powers over 240 million conversations and delivers measurable outcomes like substantial cost savings and CSAT improvements for B2C companies. The platform balances automation with human touch through its proprietary Customer AI, enabling scalable personalization for mid-to-large enterprises.
Founded
2015
HQ
San Francisco, CAWebsite
Status
Privately held
Customer focus
B2B
Revenue model
Subscription
Revenue
$55M (Apr 2017)
Valuation
$235M (Apr 2017)
Gladly Valuation
Gladly is currently valued at $235M, based on its Series C in April 2017.
The $36M round was led by Notable Capital, with participation from New Enterprise Associates, JetBlue Ventures and Greylock.
Gladly valuation by funding round
| Date | Stage | Valuation | Revenue Multiple |
|---|---|---|---|
| Apr 2017 | Series C | $235M | 4.3x |
Gladly Revenue
Gladly's latest recorded revenue is $55M, as of its Series C in April 2017. At a $235M valuation, that implies a 4.3x revenue multiple.
Gladly revenue by funding round
| Date | Revenue * | Valuation | Revenue Multiple | Stage |
|---|---|---|---|---|
| Apr 2017 | $55M | $235M | 4.3x | Series C |
* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.
Gladly Funding History
Gladly has raised a total of $208M across 6 funding rounds.
Gladly's first fundraising round was a $12M Series A in June 2016. The most recent completed round was a $40M undisclosed-stage round in September 2024.
Gladly funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Sep 2024 | Undisclosed stage | AVP (lead) | $40M | - | Gladly is a San Francisco-based customer service software company that provides an AI-powered, people-centered Customer Service Platform designed to replace outdated ticket-based systems. The platform unifies customer interactions into a single conversation, enabling personalized support across channels with advanced AI capabilities including hallucination detection and configurable AI behavior aligned to brand guidelines. Customers include major brands such as Nordstrom, Warby Parker, and Crate & Barrel. In September 2024, Gladly secured $40 million in Series F funding led by AXA Venture Partners (AVP), a global venture capital firm managing over $2 billion in assets. The funding was announced alongside the launch of the unified Customer Service Platform. According to available data, Gladly has annual revenues estimated at approximately $55 million. Published customer results include up to 470% yearly ROI, 45% reduction in agent handle times, and customer satisfaction scores reaching 98%. The company was founded in 2014 and employs 201–500 people. |
| Dec 2022 | Undisclosed stage | Riverwood Capital (lead); New Enterprise Associates; Greylock; Glynn Capital Management; Notable Capital | $55M | - | Gladly is a customer service platform built around people rather than tickets, designed to help commerce brands foster customer loyalty through personalized service across channels like voice, email, messaging, and social media. On December 14, 2022, the company announced a $55 million funding round led by Riverwood Capital, with participation from existing investors Greylock, GGV (previously listed as Glynn Capital Management or Glynn Partners), NEA (New Enterprise Associates), and others, bringing total funding to $168 million across six rounds. The capital is intended to accelerate innovation in its platform, supporting brands in transitioning from transactional interactions to loyalty-building relationships. This round followed a year of 100% year-over-year growth for Gladly, with over 100 new customers added, including brands like Athletic Greens, Bombas, FTD, Jenni Kayne, Shake Shack, and Select Blinds. Customers using Gladly reported a 10% increase in contact center-generated revenue, 20% improvement in agent efficiency, and 40% reduction in contact center tools. The platform emphasizes outcomes like repeat purchases, with loyal customers being six times more likely to rebuy and recommend, amid data showing 42% of shoppers abandon brands after two poor experiences. Gladly also demonstrated strong expansion with existing customers, achieving 170% one-year Net Dollar Retention (NDR) and 267% two-year NDR. |
| Jan 2019 | Series D | Future Fund (lead); Glynn Capital Management (lead); New Enterprise Associates; Greylock; Notable Capital | $50M | - | Gladly is a customer experience (CX) platform powered by Customer AI that centers conversations around individual customers rather than tickets, serving brands like Crate & Barrel, Ulta Beauty, and Tumi. Founded in 2014 and based in San Francisco, it aggregates customer service interactions from channels like email, voice, messaging, Facebook Messenger, and WhatsApp into a unified dashboard. In January 2019, Gladly raised $50 million in a funding round led by Future Fund and Glynn Capital Management, with participation from Greylock, New Enterprise Associates, and Notable Capital, bringing total funding at the time to $118 million. Subsequent funding includes a $55 million round in January 2023 and $40 million in October 2024 led by AXA Venture Partners (AVP), pushing total funding to around $235 million across multiple rounds. The company has grown to 201-500 employees and continues to innovate with AI-powered features to transform customer support into a revenue driver. Gladly positions itself against ticket-based systems, emphasizing efficiency, personalization, and revenue growth through support. |
| Apr 2017 | Series C | Notable Capital (lead); New Enterprise Associates; JetBlue Ventures; Greylock | $36M | $235M | Gladly is a customer experience (CX) platform leveraging Customer AI to prioritize individual customers over tickets, enabling personalized support for brands like Crate & Barrel and Ulta Beauty. The company raised $36.35 million in its Series C funding round on April 20, 2017, with participation from Greylock, New Enterprise Associates (NEA), GGV Capital, JetBlue Ventures, and Notable Capital as the lead investor. This round achieved a post-money valuation of $234.99 million, supporting Gladly's growth in the competitive customer service software market. The 2017 Series C followed earlier rounds, including a $15 million Series B in 2016, building toward total funding exceeding $168 million across six rounds by later years. Investors like Greylock and NEA backed Gladly's vision for transforming customer service into a revenue driver through AI-powered efficiency and personalization. Subsequent developments included later-stage funding such as a $50 million Series D in 2019 led by Glynn Capital and a $55 million private equity round in December 2022, alongside more recent raises like $40 million in 2024 led by AXA Venture Partners (AVP). Gladly has grown to serve hundreds of brands including Nordstrom and Warby Parker, reporting operational metrics like up to 470% ROI and 45% reduction in handle times in later press, positioning it strongly in the multi-billion dollar customer service sector. |
| Jun 2016 | Series B | New Enterprise Associates (lead); Greylock | $15M | - | Gladly raised approximately $15 million in a Series B round on May 27, 2016, with participation from New Enterprise Associates and Greylock Partners. The company develops a customer service platform focused on personalized support experiences. Subsequent rounds included a Series C of $36 million in April 2017 and later financings up to a Series F of $40 million in July 2024. |
| Jun 2016 | Series A | Greylock (lead); DCVC | $12M | - | - |
Who has invested in Gladly?
9 investors have backed Gladly across its funding rounds, including Greylock, New Enterprise Associates, Notable Capital, Glynn Capital Management, DCVC and AVP.
Lead investors include AVP, Riverwood Capital, Future Fund, Glynn Capital Management, Notable Capital and 2 other investors.
Gladly Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| San Francisco, CA | 5 | Lead | Jun 2016 | |
| San Francisco, CA | 4 | Lead | Jun 2016 | |
| San Francisco, CA | 3 | Lead | Apr 2017 | |
| San Francisco, CA | 2 | Lead | Jan 2019 | |
| San Francisco, CA | 1 | Lead | Dec 2022 | |
 Paris | 1 | Lead | Sep 2024 | |
| San Francisco, CA | 1 | Participant | Apr 2017 | |
This data is available for Pro users. Sign up to see all 9 Gladly investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
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Start Free TrialAcquisitions by Gladly
Gladly has acquired 1 company to date.
Last acquisition by Gladly was on July 13th 2023. Gladly acquired Thankful for undisclosed valuation.
Latest Acquisitions by Gladly
| Description | Thankful is a San Francisco-based AI automation tool for e-commerce customer service. It resolves repetitive queries autonomously, freeing agents for complex issues and integrating with Zendesk to boost satisfaction scores at brands like Brooklinen. |
| HQ Country | |
| HQ City | Los Angeles, CA |
| Deal Date | 13 Jul 2023 |
| Valuation | undisclosed |
| EV/Revenue | |
| EV/EBITDA | |
This data is available for Pro users. Sign up to see all Gladly acquisitions and their M&A valuation multiples. Start Free Trial | |
Gladly Competitors
Gladly competitors include listed companies like Voicecomm International, Selvas AI, Veritone and Heroz, and private ones like NavigateAI and Qure AI.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
 China | Publicly listed | $150M | $42M | $139M | - | |
| -- | Private | - | - | $225M | - | |
 South Korea | Publicly listed | $84M | ($65K) | $170M | 3.3x | |
| United States | Publicly listed | $92M | ($74M) | $109M | 1.4x | |
 Japan | Publicly listed | $41M | $8M | $94M | 2.1x | |
 Mumbai | Private | $19M | - | $240M | 12.6x |
Gladly Public Comps
Gladly is still privately-owned, but its public comps include AIAI Holdings, AInnovation Technology, 8x8, Merlin, Abeja, Fortifai, CM.com, Expert.ai, Appen and Perfect Corp..
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $272M | ($194M) | 1.0x | - | (1.4x) | - | |||
| $226M | ($30M) | 0.7x | 0.8x | (5.7x) | (4.6x) | |||
| $736M | $52M | 0.7x | 0.7x | 10.2x | 5.7x | |||
| $1M | ($52M) | 153.4x | 23.3x | (3.6x) | (2.6x) | |||
| $23M | $3M | 7.8x | 6.4x | 60.9x | - | |||
| $3M | ($1M) | 62.7x | - | (150.0x) | - | |||
| $299M | $29M | 1.2x | 1.1x | 11.9x | 12.8x | |||
| $53M | $5M | 4.0x | 4.3x | 39.9x | 53.8x | |||
This data is available for Pro users. Sign up to see all Gladly competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Gladly
| When was Gladly founded? | Gladly was founded in 2015. |
| Where is Gladly headquartered? | Gladly is headquartered in San Francisco, CA, United States. |
| Is Gladly publicly listed? | No, Gladly is a private, VC-backed company. |
| What is Gladly's valuation? | Gladly was last valued at $235M in its Series C in April 2017. |
| How much funding has Gladly raised? | Gladly has raised $208M across 6 funding rounds. |
| What was Gladly's last funding round? | Gladly's last funding round was a $40M undisclosed-stage round in September 2024, led by AVP. |
| Who are Gladly's investors? | Gladly's investors include Greylock, New Enterprise Associates, Notable Capital, Glynn Capital Management, Riverwood Capital, AVP, JetBlue Ventures, Future Fund and DCVC. |
| What is Gladly's revenue? | Gladly's latest recorded revenue is $55M (April 2017). |
| What is Gladly's revenue multiple? | Gladly's latest valuation implies a 4.3x revenue multiple ($235M valuation on $55M of revenue). |
| Which companies are comparable to Gladly? | Companies comparable to Gladly include Voicecomm International, NavigateAI, Selvas AI, Veritone, Heroz and Qure AI. |
| How many companies has Gladly acquired? | Gladly has acquired 1 company, including Thankful. |
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