Florence Healthcare Funding, Investors & Competitors

Florence Healthcare has raised $116M across 4 funding rounds, most recently a $27M Series C in June 2022.

Last Florence Healthcare funding round

$27M

Series C · Jun 2022

Cumulative funding Florence Healthcare raised

$116M

across 4 funding rounds

Key investors in Florence Healthcare

  • Bee Partners
  • Insight Partners
  • Fulcrum Equity Partners
  • Alumni Ventures
  • Bessemer Venture Partners
  • Green D Ventures
  • Fitbit
  • Atrium Companies

Florence Healthcare Overview

About Florence Healthcare

Florence Healthcare is an Atlanta-based software provider for clinical research that digitizes investigator site files, trial master files, and source documentation on its shared platform.


Founded

2014

HQ

United StatesAtlanta, GA

Status

Privately held

Customer focus

B2B

Revenue model

Subscription

Florence Healthcare Funding History

Florence Healthcare has raised a total of $116M across 4 funding rounds.

Florence Healthcare's first fundraising round was a $2M seed round in August 2016. The most recent completed round was a $27M Series C in June 2022.

Florence Healthcare funding rounds

Florence Healthcare funding rounds
DateStageInvestorsRaisedDeal Summary
Jun 2022Series CInsight Partners (lead)$27MFlorence Healthcare is a workflow platform providing software that connects clinical trial sites, sponsors, and contract research organizations (CROs). Its main products include eBinders for digital document workflows with regulatory compliance and remote connectivity, and SiteLink for linking stakeholders and powering remote research activities. The company announced a $27 million Series C-1 funding round on June 22, 2022, led by Insight Partners, bringing total funding to $114.1 million. Existing investors participated, with Insight Partners known for its ScaleUp program supporting rapid growth. The funding aims to double clinical trial output through remote access, product development, hiring, and expanding connections among 10,000 clinical trial sites and sponsors. At the time, Florence's software equipped sites within 25 miles of 80% of the U.S. population, facilitated 4 million remote research activities monthly via SiteLink (or 3 million remote monitoring activities per company description), and served over 10,000 research sites in 45 countries managing documents, data, and workflows. The platform hosts over 100 million research documents. This round follows an $80 million Series C in May 2021 also led by Insight Partners, with participation from Fulcrum Equity Partners, Bee Partners, and Flashpoint. The 2022 extension supports decentralization of trials, faster patient enrollment, and diversity by enabling operations closer to underrepresented patients.
May 2021Series CInsight Partners (lead); Fulcrum Equity Partners; Bee Partners$80MFlorence Healthcare is a clinical trial software company that provides platforms like eBinders and SiteLink to manage documents, data, workflows, and remote connectivity for over 10,000 research sites in 45 countries, linking sites, sponsors, and CROs. The company announced an $80 million Series C funding round on May 6, 2021, led by Insight Partners, with participation from existing investors including Bee Partners and Fulcrum Equity Partners. This round brought the total funding raised to over $114 million by mid-2022 after a follow-on $27 million Series C-1 in June 2022 also led by Insight Partners. The $80 million investment aimed to connect clinical research stakeholders, streamline trials, and advance medical cures by expanding staffing, enhancing products, and growing the global network. At the time of the Series C, Florence Healthcare reported rapid growth, with SiteLink powering 4 million remote research activities monthly and eBinders streamlining operations across 45 countries. The platform enabled remote monitoring and digital workflows to improve regulatory compliance and user adoption, positioning the company to double clinical trial output through better site connectivity. Sponsors used the tools for all trial phases and therapeutic areas, with claims of equipping sites within 25 miles of 80% of the U.S. population to enhance patient access and diversity. The funding supported hiring to double the team, product improvements, and network expansion amid a competitive clinical trial tech market. Peers like Reify Health reached $4.8 billion valuation in a $220 million Series D in April 2021, while others such as uMotif and Curebase also raised significant rounds.
Oct 2019Series BFulcrum Equity Partners (lead); Atrium Companies; Bee Partners$7MFlorence Healthcare, an Atlanta-based clinical trials software company, completed a $7.1 million Series B financing round on October 10, 2019, led by Fulcrum Equity Partners with participation from Atrium Health and Bee Partners. The round closed in September 2019 and brought the company's total funding to at least $8.8 million, including a prior $1.7 million seed round in 2016. At the time, Florence operated a rapidly growing global network of over 5,000 clinical trial sites, focusing on building digital connectivity for essential study documents and data exchange between sites and sponsors. The funding supported broadening Florence's product offerings and expanding sales, marketing, and customer success teams to accelerate medical advancements, reduce drug development costs, and mitigate compliance risks. Fulcrum Equity Partners, an Atlanta-based growth equity firm targeting B2B SaaS and HCIT companies, highlighted Florence's platform as aligning with their investment thesis in technology solutions for healthcare business problems.
Aug 2016SeedBee Partners (lead); Fitbit; Green D Ventures; Bessemer Venture Partners; Alumni Ventures$2M-

Who has invested in Florence Healthcare?

8 investors have backed Florence Healthcare across its funding rounds, including Bee Partners, Insight Partners, Fulcrum Equity Partners, Alumni Ventures, Bessemer Venture Partners and Green D Ventures.

Lead investors include Insight Partners, Fulcrum Equity Partners and Bee Partners.


Florence Healthcare Investors

Investors in Florence Healthcare by funding rounds participated
InvestorHQRoundsRoleFirst check
Bee PartnersUnited StatesUnited States3LeadAug 2016
Fulcrum Equity PartnersUnited StatesAtlanta, GA2LeadOct 2019
Insight PartnersUnited StatesNew York City, NY2LeadMay 2021
Atrium CompaniesUnited StatesCharlotte, NC1ParticipantOct 2019
FitbitUnited StatesSan Francisco, CA1ParticipantAug 2016
Green D VenturesUnited StatesBoston, MA1ParticipantAug 2016

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Acquisitions by Florence Healthcare

Florence Healthcare has acquired 1 company to date.

Last acquisition by Florence Healthcare was on September 25th 2023. Florence Healthcare acquired VersaTrial for undisclosed valuation.


Latest Acquisitions by Florence Healthcare

VersaTrial
Description
VersaTrial is a clinical trial management platform connecting sponsors with research sites globally. Headquartered in Vancouver, Canada, it streamlines site feasibility, selection, and activation through AI matching and document exchange. VersaTrial serves pharma companies like Pfizer, reducing startup timelines by automating regulatory submissions and diversity tracking.
HQ CountryUnited States
HQ City
Norwalk, CT
Deal Date25 Sep 2023
Valuationundisclosed
EV/Revenue
EV/EBITDA

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Florence Healthcare Competitors

Florence Healthcare competitors include listed companies like IQVIA, Veeva, IDEXX Laboratories and Roper Technologies, and private ones like Commure and Doctolib.

Public and private companies comparable to Florence Healthcare
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
IQVIAUnited StatesUnited StatesPublicly listed$16B$3.4B$44B3.4x
VeevaUnited StatesUnited StatesPublicly listed$3.2B$965M$43B10.2x
IDEXX LaboratoriesUnited StatesUnited StatesPublicly listed$4.3B$1.5B$40B8.9x
Roper TechnologiesUnited StatesUnited StatesPublicly listed$7.9B$3.2B$37B5.7x
CommureUnited StatesSan Francisco, CAPrivate$200M-$7B35.0x
DoctolibFranceParisPrivate$400M-$6.4B16.0x

Florence Healthcare Public Comps

Florence Healthcare is still privately-owned, but its public comps include IQVIA, Veeva, IDEXX Laboratories, Roper Technologies, GE HealthCare, ICON plc, Pro Medicus, United Imaging, Glaukos and M3 Inc..

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
IQVIA$16B$3.4B3.6x3.4x17.2x14.8x
Veeva$3.2B$965M11.1x10.2x36.9x22.4x
IDEXX Laboratories$4.3B$1.5B9.5x8.9x27.1x24.9x
Roper Technologies$7.9B$3.2B6.1x5.7x15.2x14.6x
GE HealthCare$21B$3.7B1.8x1.8x10.1x10.0x
ICON plc$8.3B$816M1.9x1.9x19.2x11.3x
Pro Medicus$186M$147M66.6x62.7x84.4x77.6x
United Imaging$2.1B$367M5.5x4.8x30.7x26.9x

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Common questions about Florence Healthcare

When was Florence Healthcare founded?Florence Healthcare was founded in 2014.
Where is Florence Healthcare headquartered?Florence Healthcare is headquartered in Atlanta, GA, United States.
Is Florence Healthcare publicly listed?No, Florence Healthcare is a private, VC-backed company.
How much funding has Florence Healthcare raised?Florence Healthcare has raised $116M across 4 funding rounds.
What was Florence Healthcare's last funding round?Florence Healthcare's last funding round was a $27M Series C in June 2022, led by Insight Partners.
Who are Florence Healthcare's investors?Florence Healthcare's investors include Bee Partners, Fulcrum Equity Partners, Insight Partners, Atrium Companies, Fitbit, Green D Ventures, Bessemer Venture Partners and Alumni Ventures.
Which companies are comparable to Florence Healthcare?Companies comparable to Florence Healthcare include IQVIA, Veeva, IDEXX Laboratories, Roper Technologies, Commure and Doctolib.
How many companies has Florence Healthcare acquired?Florence Healthcare has acquired 1 company, including VersaTrial.

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