- Companies
- Florence Healthcare
Florence Healthcare Funding, Investors & Competitors
Florence Healthcare has raised $116M across 4 funding rounds, most recently a $27M Series C in June 2022.
Last Florence Healthcare funding round
$27M
Series C · Jun 2022
Cumulative funding Florence Healthcare raised
$116M
across 4 funding rounds
Key investors in Florence Healthcare
Bee Partners
Insight Partners
Fulcrum Equity Partners
Alumni Ventures
Bessemer Venture Partners
Green D Ventures
Fitbit
Atrium Companies
About Florence Healthcare
Florence Healthcare is an Atlanta-based software provider for clinical research that digitizes investigator site files, trial master files, and source documentation on its shared platform.
Founded
2014
HQ
Website
Status
Privately held
Customer focus
B2B
Revenue model
Subscription
Florence Healthcare Funding History
Florence Healthcare has raised a total of $116M across 4 funding rounds.
Florence Healthcare's first fundraising round was a $2M seed round in August 2016. The most recent completed round was a $27M Series C in June 2022.
Florence Healthcare funding rounds
| Date | Stage | Investors | Raised | Deal Summary |
|---|---|---|---|---|
| Jun 2022 | Series C | Insight Partners (lead) | $27M | Florence Healthcare is a workflow platform providing software that connects clinical trial sites, sponsors, and contract research organizations (CROs). Its main products include eBinders for digital document workflows with regulatory compliance and remote connectivity, and SiteLink for linking stakeholders and powering remote research activities. The company announced a $27 million Series C-1 funding round on June 22, 2022, led by Insight Partners, bringing total funding to $114.1 million. Existing investors participated, with Insight Partners known for its ScaleUp program supporting rapid growth. The funding aims to double clinical trial output through remote access, product development, hiring, and expanding connections among 10,000 clinical trial sites and sponsors. At the time, Florence's software equipped sites within 25 miles of 80% of the U.S. population, facilitated 4 million remote research activities monthly via SiteLink (or 3 million remote monitoring activities per company description), and served over 10,000 research sites in 45 countries managing documents, data, and workflows. The platform hosts over 100 million research documents. This round follows an $80 million Series C in May 2021 also led by Insight Partners, with participation from Fulcrum Equity Partners, Bee Partners, and Flashpoint. The 2022 extension supports decentralization of trials, faster patient enrollment, and diversity by enabling operations closer to underrepresented patients. |
| May 2021 | Series C | Insight Partners (lead); Fulcrum Equity Partners; Bee Partners | $80M | Florence Healthcare is a clinical trial software company that provides platforms like eBinders and SiteLink to manage documents, data, workflows, and remote connectivity for over 10,000 research sites in 45 countries, linking sites, sponsors, and CROs. The company announced an $80 million Series C funding round on May 6, 2021, led by Insight Partners, with participation from existing investors including Bee Partners and Fulcrum Equity Partners. This round brought the total funding raised to over $114 million by mid-2022 after a follow-on $27 million Series C-1 in June 2022 also led by Insight Partners. The $80 million investment aimed to connect clinical research stakeholders, streamline trials, and advance medical cures by expanding staffing, enhancing products, and growing the global network. At the time of the Series C, Florence Healthcare reported rapid growth, with SiteLink powering 4 million remote research activities monthly and eBinders streamlining operations across 45 countries. The platform enabled remote monitoring and digital workflows to improve regulatory compliance and user adoption, positioning the company to double clinical trial output through better site connectivity. Sponsors used the tools for all trial phases and therapeutic areas, with claims of equipping sites within 25 miles of 80% of the U.S. population to enhance patient access and diversity. The funding supported hiring to double the team, product improvements, and network expansion amid a competitive clinical trial tech market. Peers like Reify Health reached $4.8 billion valuation in a $220 million Series D in April 2021, while others such as uMotif and Curebase also raised significant rounds. |
| Oct 2019 | Series B | Fulcrum Equity Partners (lead); Atrium Companies; Bee Partners | $7M | Florence Healthcare, an Atlanta-based clinical trials software company, completed a $7.1 million Series B financing round on October 10, 2019, led by Fulcrum Equity Partners with participation from Atrium Health and Bee Partners. The round closed in September 2019 and brought the company's total funding to at least $8.8 million, including a prior $1.7 million seed round in 2016. At the time, Florence operated a rapidly growing global network of over 5,000 clinical trial sites, focusing on building digital connectivity for essential study documents and data exchange between sites and sponsors. The funding supported broadening Florence's product offerings and expanding sales, marketing, and customer success teams to accelerate medical advancements, reduce drug development costs, and mitigate compliance risks. Fulcrum Equity Partners, an Atlanta-based growth equity firm targeting B2B SaaS and HCIT companies, highlighted Florence's platform as aligning with their investment thesis in technology solutions for healthcare business problems. |
| Aug 2016 | Seed | Bee Partners (lead); Fitbit; Green D Ventures; Bessemer Venture Partners; Alumni Ventures | $2M | - |
Who has invested in Florence Healthcare?
8 investors have backed Florence Healthcare across its funding rounds, including Bee Partners, Insight Partners, Fulcrum Equity Partners, Alumni Ventures, Bessemer Venture Partners and Green D Ventures.
Lead investors include Insight Partners, Fulcrum Equity Partners and Bee Partners.
Florence Healthcare Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 3 | Lead | Aug 2016 | ||
| 2 | Lead | Oct 2019 | ||
| 2 | Lead | May 2021 | ||
| 1 | Participant | Oct 2019 | ||
| 1 | Participant | Aug 2016 | ||
| 1 | Participant | Aug 2016 | ||
This data is available for Pro users. Sign up to see all 8 Florence Healthcare investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
Sign up to see data on 350K+ funding rounds and disclosed revenue and EBITDA valuation multiples, from seed, through growth stage, to pre-IPO.
Start Free TrialAcquisitions by Florence Healthcare
Florence Healthcare has acquired 1 company to date.
Last acquisition by Florence Healthcare was on September 25th 2023. Florence Healthcare acquired VersaTrial for undisclosed valuation.
Latest Acquisitions by Florence Healthcare
| Description | VersaTrial is a clinical trial management platform connecting sponsors with research sites globally. Headquartered in Vancouver, Canada, it streamlines site feasibility, selection, and activation through AI matching and document exchange. VersaTrial serves pharma companies like Pfizer, reducing startup timelines by automating regulatory submissions and diversity tracking. |
| HQ Country | |
| HQ City | Norwalk, CT |
| Deal Date | 25 Sep 2023 |
| Valuation | undisclosed |
| EV/Revenue | |
| EV/EBITDA | |
This data is available for Pro users. Sign up to see all Florence Healthcare acquisitions and their M&A valuation multiples. Start Free Trial | |
Florence Healthcare Competitors
Florence Healthcare competitors include listed companies like IQVIA, Veeva, IDEXX Laboratories and Roper Technologies, and private ones like Commure and Doctolib.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Publicly listed | $16B | $3.4B | $44B | 3.4x | ||
| Publicly listed | $3.2B | $965M | $43B | 10.2x | ||
| Publicly listed | $4.3B | $1.5B | $40B | 8.9x | ||
| Publicly listed | $7.9B | $3.2B | $37B | 5.7x | ||
| Private | $200M | - | $7B | 35.0x | ||
| Private | $400M | - | $6.4B | 16.0x |
Florence Healthcare Public Comps
Florence Healthcare is still privately-owned, but its public comps include IQVIA, Veeva, IDEXX Laboratories, Roper Technologies, GE HealthCare, ICON plc, Pro Medicus, United Imaging, Glaukos and M3 Inc..
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $16B | $3.4B | 3.6x | 3.4x | 17.2x | 14.8x | |||
| $3.2B | $965M | 11.1x | 10.2x | 36.9x | 22.4x | |||
| $4.3B | $1.5B | 9.5x | 8.9x | 27.1x | 24.9x | |||
| $7.9B | $3.2B | 6.1x | 5.7x | 15.2x | 14.6x | |||
| $21B | $3.7B | 1.8x | 1.8x | 10.1x | 10.0x | |||
| $8.3B | $816M | 1.9x | 1.9x | 19.2x | 11.3x | |||
| $186M | $147M | 66.6x | 62.7x | 84.4x | 77.6x | |||
| $2.1B | $367M | 5.5x | 4.8x | 30.7x | 26.9x | |||
This data is available for Pro users. Sign up to see all Florence Healthcare competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Florence Healthcare
| When was Florence Healthcare founded? | Florence Healthcare was founded in 2014. |
| Where is Florence Healthcare headquartered? | Florence Healthcare is headquartered in Atlanta, GA, United States. |
| Is Florence Healthcare publicly listed? | No, Florence Healthcare is a private, VC-backed company. |
| How much funding has Florence Healthcare raised? | Florence Healthcare has raised $116M across 4 funding rounds. |
| What was Florence Healthcare's last funding round? | Florence Healthcare's last funding round was a $27M Series C in June 2022, led by Insight Partners. |
| Who are Florence Healthcare's investors? | Florence Healthcare's investors include Bee Partners, Fulcrum Equity Partners, Insight Partners, Atrium Companies, Fitbit, Green D Ventures, Bessemer Venture Partners and Alumni Ventures. |
| Which companies are comparable to Florence Healthcare? | Companies comparable to Florence Healthcare include IQVIA, Veeva, IDEXX Laboratories, Roper Technologies, Commure and Doctolib. |
| How many companies has Florence Healthcare acquired? | Florence Healthcare has acquired 1 company, including VersaTrial. |
See companies similar to Florence Healthcare
Start Your
Free Trial Today
Try Multiples for free for 3 days. Got questions or need a demo? Schedule a call with us below.




