Bloom Funding, Investors & Competitors

Bloom has raised $380M across 2 funding rounds, most recently a $378M Series A in May 2022.

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Last Bloom funding round

$378M

Series A · May 2022

Cumulative funding Bloom raised

$380M

across 2 funding rounds

Key investors in Bloom

  • Fortress Investment Group
  • SYSTEMA
  • Systema nova
  • Credo Capital Partners

Bloom Overview

About Bloom

Bloom is a financial platform equipping digital brands with revenue-based capital and growth tools. E-commerce companies access non-dilutive funding tied to sales performance, alongside marketing analytics and inventory management features. The service operates remotely, supporting brands scaling in competitive online markets.


Founded

2019

HQ

United KingdomLondon

Status

Privately held

Customer focus

B2B

Revenue model

Product sales

Bloom Funding History

Bloom has raised a total of $380M across 2 funding rounds.

Bloom's first fundraising round was a $2M seed round in May 2021. The most recent completed round was a $378M Series A in May 2022.

Bloom funding rounds

Bloom funding rounds
DateStageInvestorsRaisedDeal Summary
May 2022Series ACredo Capital Partners (lead); Fortress Investment Group (lead)$378MBloom Group SA is a United Kingdom-based revenue-based financing platform founded in 2019 that provides capital to eCommerce merchants and digital entrepreneurs. The company leverages open banking capabilities to offer flexible lending with a differentiated pricing model that charges customers only for what they use, distinguishing it from traditional revenue-based lenders. In May 2022, Bloom secured a £300 million Series A funding round led by Credo Capital Partners and Fortress Investment Group LLC, making it one of the best-funded revenue-based lending businesses in Europe. Christopher Dailey, Co-Managing Partner of Credo, joined Bloom's board as part of the transaction. Bloom's leadership team, including CEO James Hickson, collectively originated over $30 billion in capital throughout their careers, bringing deep expertise in lending and credit risk assessment to the platform. The company markets itself as competitor to other European and U.S. revenue-based lenders including Wayflyer and Clearco, positioning its founder-friendly approach and transparent pricing as key differentiators in the market.
May 2021SeedSYSTEMA (lead); Systema nova$2M-

Who has invested in Bloom?

4 investors have backed Bloom across its funding rounds, including Fortress Investment Group, SYSTEMA, Systema nova and Credo Capital Partners.

Lead investors include Credo Capital Partners, Fortress Investment Group and SYSTEMA.


Bloom Investors

Investors in Bloom by funding rounds participated
InvestorHQRoundsRoleFirst check
Systema novaUnited KingdomLondon1ParticipantMay 2021
Credo Capital PartnersSwedenStockholm1LeadMay 2022

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Bloom Competitors

Bloom competitors include listed companies like Bajaj Finance, Tata Capital, Mitsubishi HC Capital and Muthoot Finance, and private ones like JD Digits and Creditas Financial.

Public and private companies comparable to Bloom
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
Bajaj FinanceIndiaIndiaPublicly listed$5.2B$2.7B$66B16.6x
JD DigitsChinaBeijingPrivate--$18B-
Tata CapitalIndiaIndiaPublicly listed$3.1B$759M$15B20.8x
Mitsubishi HC CapitalJapanJapanPublicly listed$14B$4.2B$13B5.0x
Muthoot FinanceIndiaIndiaPublicly listed$2.1B$1.4B$12B13.5x
Creditas FinancialCayman IslandsGeorge TownPrivate$200M-$4.8B24.0x
Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Bajaj Finance$5.2B$2.7B19.8x16.6x37.3x29.7x
Tata Capital$3.1B$759M12.2x20.8x49.8x-
Mitsubishi HC Capital$14B$4.2B5.0x5.0x17.2x20.9x
Muthoot Finance$2.1B$1.4B12.3x13.5x19.1x18.4x
Aditya Birla Capital$4.8B$1.8B6.2x29.8x16.5x40.5x
Chailease Holding$707M($1.1B)34.4x7.8x(21.2x)19.6x
Credit Acceptance$2.3B$565M5.4x5.7x22.0x-
Blue Owl Capital Corp.$1.7B-7.9x8.1x--

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Common questions about Bloom

When was Bloom founded?Bloom was founded in 2019.
Where is Bloom headquartered?Bloom is headquartered in London, United Kingdom.
Is Bloom publicly listed?No, Bloom is a private, VC-backed company.
How much funding has Bloom raised?Bloom has raised $380M across 2 funding rounds.
What was Bloom's last funding round?Bloom's last funding round was a $378M Series A in May 2022, led by Credo Capital Partners and Fortress Investment Group.
Who are Bloom's investors?Bloom's investors include Systema nova, Credo Capital Partners, SYSTEMA and Fortress Investment Group.
Which companies are comparable to Bloom?Companies comparable to Bloom include Bajaj Finance, JD Digits, Tata Capital, Mitsubishi HC Capital, Muthoot Finance and Creditas Financial.

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