- Companies
- Aura
Aura Revenue, Valuation, Funding & Investors
Aura is valued at $1.6B as of March 2025.
Last Aura valuation
$1.6B
Series G · Mar 2025
Last Aura funding round
$140M
Series G · Mar 2025
Aura revenue
$150M
Series F · Oct 2021
Key investors in Aura
General Catalyst
Warburg Pincus
Accel
WndrCo
Ten Eleven Ventures
Madrone Capital Partners
About Aura
Aura is a Boston-headquartered digital security company protecting consumers with all-in-one antivirus, VPN, password manager, and identity theft monitoring. Its platform detects dark web leaks and provides 24/7 US-based support. Aura serves 20 million members through family plans covering unlimited devices. Founded in 2020, it acquired Iron Dome for parental controls.
Founded
2017
HQ
Website
Status
Privately held
Customer focus
B2C
Revenue model
Subscription
Revenue
$150M (Oct 2021)
Valuation
$1.6B (Mar 2025)
Aura Valuation
Aura is currently valued at $1.6B, based on its Series G in March 2025.
The $140M round was led by Madrone Capital Partners and Ten Eleven Ventures, with participation from General Catalyst, AT&T Ventures, Warburg Pincus and Accel.
Aura's valuation has grown 281x from $6M at its seed round in March 2016 to $1.6B in March 2025, across 4 priced rounds.
Aura valuation by funding round
Revenue multiple| Date | Stage | Valuation | Revenue Multiple |
|---|---|---|---|
| Mar 2025 | Series G | $1.6B | - |
| Oct 2021 | Series F | $2.5B | 16.7x |
| Jun 2021 | Series E | $1B | 4.5x |
| Mar 2016 | Seed | $6M | - |
Aura Revenue
Aura's latest recorded revenue is $150M, as of its Series F in October 2021. At a $2.5B valuation, that implies a 16.7x revenue multiple.
Revenue moved from $220M in June 2021 to $150M in October 2021, while the revenue multiple moved from 4.5x to 16.7x.
Aura revenue by funding round
| Date | Revenue * | Valuation | Revenue Multiple | Stage |
|---|---|---|---|---|
| Oct 2021 | $150M | $2.5B | 16.7x | Series F |
| Jun 2021 | $220M | $1B | 4.5x | Series E |
* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.
Aura Funding History
Aura has raised a total of $663M across 6 funding rounds.
Aura's first fundraising round was a $700K seed round in March 2016. The most recent completed round was a $140M Series G in March 2025.
Aura funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Mar 2025 | Series G | Madrone Capital Partners (lead); Ten Eleven Ventures (lead); General Catalyst; AT&T Ventures; Warburg Pincus; Accel | $140M | $1.6B | - |
| May 2023 | Undisclosed stage | Robert Downey Jr. (lead) | $22M | - | Aura is a digital threat protection platform for families, offering cybersecurity solutions. On approximately May 25, 2023, Aura received an investment of just under $22 million, as per an SEC filing, with Robert Downey Jr. as the investor in this Venture - Series Unknown round. A Substack funding roundup mentions Aura raised $205M from 13 total investors including Robert Downey Jr., likely cumulative, and notes a prior $200M Series F at $2.5B valuation from General Catalyst, WndrCo, Accel, and others. |
| Oct 2021 | Series F | Madrone Capital Partners (lead); General Catalyst; Ten Eleven Ventures; WndrCo; Warburg Pincus; Accel | $200M | $2.5B | Aura is a Boston-based cybersecurity company founded around 2018, offering a digital security platform that protects consumers from online threats, identity theft, fraud, malware, and privacy breaches across devices. It positions itself as a comprehensive solution for digital wellness, targeting individuals and families with AI-enabled features to combat rising cybercrime. On approximately October 19, 2021, Aura closed a $200 million Series F funding round led by Madrone Capital Partners, with participation from investors including Accel and Warburg Pincus. This round achieved a $2.5 billion post-money valuation, marking Aura as a unicorn after its prior $150 million Series E in June 2021 at $1 billion valuation. The funding brought total capital raised to over $500 million at that point, used to expand product development, engineering, go-to-market teams, and hire 200 employees by year-end, amid accelerating digitization and cyber threats. The round reflected strong market momentum for consumer cybersecurity, with CEO Hari Ravichandran emphasizing creation of a digital wellness category. Madrone's Jamie McJunkin highlighted Aura's innovative, simple solution addressing outdated consumer protection technologies. This Series F followed closely after Series E, more than doubling valuation in months. Later developments included a 2024 separation from Pango Group (becoming Point Wild), with a March 2025 Series G round of $140 million at $1.6 billion valuation, noting 50% GAAP revenue growth in 2024 but not retroactive to 2021. |
| Jun 2021 | Series E | Warburg Pincus (lead) | $150M | $1B | Aura is a digital security company offering comprehensive protection for consumers, including antivirus, identity theft protection, financial fraud prevention, and device security in an all-in-one platform. Backed by investors like Jeffrey Katzenberg and Sujay Jaswa, it grew through acquisitions of Intersections, Pango, FigLeaf, and Privacy Mate. On June 9, 2021, Aura raised $150 million in a Series E round led by Warburg Pincus, bringing total funding to approximately $450 million and valuing the company at over $1 billion, achieving unicorn status. The funding supports product launches like the flagship Aura platform, advertising campaigns, and global expansion to position it as a leading consumer safety product. At the time, Aura served more than 1.7 million customers worldwide and was on track for roughly $220 million in revenue in 2021, with officials stating the company was profitable. Warburg Pincus, a global growth equity firm with over $60 billion in assets, joined the board with Chandler Reedy and Brian Chang. This round fueled rapid growth in the cybersecurity space, where Warburg Pincus has a focus on companies like Crowdstrike and Bitsight. Subsequent developments include later rounds like Series G in 2024-2025 raising $140 million at $1.6-2.5 billion valuation, but the 2021 Series E marked a key milestone in consolidating its offerings and scaling customer base. |
| Jul 2019 | Undisclosed stage | General Catalyst (lead); WndrCo (lead) | $150M | - | Aura is a Boston-based cybersecurity company offering AI-powered digital safety solutions for individuals and families, protecting against fraud, malware, and privacy breaches. Founded in 2017 as iSubscribed and renamed Aura in 2019, it consolidates digital security products. The closest prior round is the Series E in June 2021, raising $150 million led by Warburg Pincus, valuing Aura at $1 billion and achieving unicorn status, with participation from General Catalyst, WndrCo, and others. This brought total funding to around $450 million at the time. Subsequent Series F in 2022 raised $200 million at a $2.5 billion post-money valuation, led by Madrone Capital Partners, with participation from General Catalyst, WndrCo, TenEleven Ventures, Warburg Pincus, and Accel, increasing total raised to about $650 million. More recent developments include a Series G in March 2025 raising $140 million in equity and debt at $1.6 billion valuation post-spinoff from Pango Group (now Point Wild) in May 2024, led by Ten Eleven Ventures and Madrone Capital, with General Catalyst participating. Cumulative funding across rounds exceeds $672-898 million per sources. |
| Mar 2016 | Seed | - | $700K | $6M | - |
Who has invested in Aura?
8 investors have backed Aura across its funding rounds, including General Catalyst, Warburg Pincus, Accel, WndrCo, Ten Eleven Ventures and Madrone Capital Partners.
Lead investors include Madrone Capital Partners, Ten Eleven Ventures, Robert Downey Jr., Warburg Pincus, General Catalyst and 1 other investor.
Aura Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 3 | Lead | Jul 2019 | ||
| 3 | Lead | Jun 2021 | ||
| 2 | Lead | Oct 2021 | ||
| 2 | Lead | Jul 2019 | ||
| 2 | Participant | Oct 2021 | ||
| 2 | Lead | Oct 2021 | ||
This data is available for Pro users. Sign up to see all 8 Aura investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
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Start Free TrialAcquisitions by Aura
Aura has acquired 2 companies to date.
Last acquisition by Aura was on December 9th 2021. Aura acquired Circle Media for undisclosed valuation.
Latest Acquisitions by Aura
| Description | Circle Media Labs is a Portland, Oregon-headquartered developer of the Circle Home Plus device for parental controls and screen time management. The product filters content, sets time limits, and pauses internet access on Wi-Fi and mobile devices. With additional offices in Cypress, California, it expanded during the COVID-19 pandemic to support remote learning families. | Pango Group is a global cybersecurity firm offering bundled subscriptions for privacy protection. Its suite features Hotspot Shield VPN, 1Password password manager, Hiya and Robo Shield for call blocking, and Identity Guard for fraud monitoring. |
| HQ Country | ||
| HQ City | Portland, OR | - |
| Deal Date | 9 Dec 2021 | 7 Jul 2020 |
| Valuation | undisclosed | undisclosed |
| EV/Revenue | ||
| EV/EBITDA | ||
This data is available for Pro users. Sign up to see all Aura acquisitions and their M&A valuation multiples. Start Free Trial | ||
Aura Competitors
Aura competitors include listed companies like Progress Software and CloudWalk, and private ones like SpyCloud, Exein, Point Wild and Huntress.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Publicly listed | $978M | $302M | $1.6B | 2.9x | ||
| Private | - | - | $1.6B | - | ||
| Publicly listed | $75M | ($75M) | $1.6B | 19.9x | ||
| Private | $23M | - | $1.7B | - | ||
| Private | - | $150M | $1.7B | - | ||
| Private | $100M | - | $1.5B | 15.0x |
Aura Public Comps
Aura is still privately-owned, but its public comps include Progress Software, CloudWalk, Secunet, DPtech, CETC Cyberspace Security, A10 Networks, Eastcompeace Tech, Radware, Red Violet and NSFOCUS.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $978M | $302M | 2.9x | 2.9x | 9.5x | 7.3x | |||
| $75M | ($75M) | 19.5x | 19.9x | (19.5x) | - | |||
| $528M | $86M | 2.9x | 2.7x | 17.8x | 16.8x | |||
| $182M | $25M | 5.5x | 5.1x | 40.5x | - | |||
| $338M | $20M | 4.5x | - | 73.8x | - | |||
| $291M | $62M | 6.1x | 5.6x | 28.5x | 18.5x | |||
| $197M | $26M | 4.9x | - | 36.8x | - | |||
| $302M | $20M | 3.4x | 3.2x | 52.8x | 21.8x | |||
This data is available for Pro users. Sign up to see all Aura competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Aura
| When was Aura founded? | Aura was founded in 2017. |
| Where is Aura headquartered? | Aura is headquartered in Boston, MA, United States. |
| Is Aura publicly listed? | No, Aura is a private, VC-backed company. |
| What is Aura's valuation? | Aura was last valued at $1.6B in its Series G in March 2025. |
| How much funding has Aura raised? | Aura has raised $663M across 6 funding rounds. |
| What was Aura's last funding round? | Aura's last funding round was a $140M Series G in March 2025, led by Madrone Capital Partners and Ten Eleven Ventures. |
| Who are Aura's investors? | Aura's investors include General Catalyst, Warburg Pincus, Ten Eleven Ventures, WndrCo, Accel, Madrone Capital Partners, AT&T Ventures and Robert Downey Jr.. |
| What is Aura's revenue? | Aura's latest recorded revenue is $150M (October 2021). |
| What is Aura's revenue multiple? | Aura's latest valuation implies a 16.7x revenue multiple ($2.5B valuation on $150M of revenue). |
| Which companies are comparable to Aura? | Companies comparable to Aura include Progress Software, SpyCloud, CloudWalk, Exein, Point Wild and Huntress. |
| How many companies has Aura acquired? | Aura has acquired 2 companies, including Circle Media and Pango Group. |
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