Aura Revenue, Valuation, Funding & Investors

Aura is valued at $1.6B as of March 2025. Aura revenue was $150M, as disclosed with its October 2021 round.

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Last Aura valuation

$1.6B

Series G · Mar 2025

Last Aura funding round

$140M

Series G · Mar 2025

Aura revenue

$150M

Series F · Oct 2021

Key investors in Aura

  • General Catalyst
  • Warburg Pincus
  • Accel
  • WndrCo
  • Ten Eleven Ventures
  • Madrone Capital Partners

Aura Overview

About Aura

Aura is a Boston-headquartered digital security company protecting consumers with all-in-one antivirus, VPN, password manager, and identity theft monitoring. Its platform detects dark web leaks and provides 24/7 US-based support. Aura serves 20 million members through family plans covering unlimited devices. Founded in 2020, it acquired Iron Dome for parental controls.


Founded

2017

HQ

United StatesBoston, MA

Website

aura.com

Status

Privately held

Customer focus

B2C

Revenue model

Subscription

Revenue

$150M (Oct 2021)

Valuation

$1.6B (Mar 2025)

Aura Valuation

Aura is currently valued at $1.6B, based on its Series G in March 2025. Read the announcement ↗

The $140M round was led by Madrone Capital Partners and Ten Eleven Ventures, with participation from General Catalyst, AT&T Ventures, Warburg Pincus and Accel.

Aura's valuation has grown 281x from $6M at its seed round in March 2016 to $1.6B in March 2025, across 4 priced rounds.

Aura valuation by funding round

Revenue multiple
Aura valuation by funding round
DateStageValuationRevenue Multiple
Mar 2025Series G$1.6B-
Oct 2021Series F$2.5B16.7x
Jun 2021Series E$1B4.5x
Mar 2016Seed$6M-

Aura Revenue

Aura's latest recorded revenue is $150M, as of its Series F in October 2021. At a $2.5B valuation, that implies a 16.7x revenue multiple.

Revenue moved from $220M in June 2021 to $150M in October 2021, while the revenue multiple moved from 4.5x to 16.7x.

Aura revenue by funding round

Aura revenue and valuation multiple by funding round
DateRevenue *ValuationRevenue MultipleStage
Oct 2021$150M$2.5B16.7xSeries F
Jun 2021$220M$1B4.5xSeries E

* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.

Aura Funding History

Aura has raised a total of $663M across 6 funding rounds.

Aura's first fundraising round was a $700K seed round in March 2016. The most recent completed round was a $140M Series G in March 2025.

Aura funding rounds

Aura funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Mar 2025Series GMadrone Capital Partners (lead); Ten Eleven Ventures (lead); General Catalyst; AT&T Ventures; Warburg Pincus; Accel$140M$1.6BAura, the US consumer digital safety company, completed a Series G funding round raising $140 million in equity and debt at a valuation of $1.6 billion. The round had an initial close in August 2024 and was announced in March 2025, with participation from existing investors including General Catalyst and Ten Eleven Ventures. It was Aura's first funding round since its separation from Pango Group, now Point Wild, in May 2024, when the combined companies had been valued at $2.5 billion. The proceeds are intended to fund further product development, including new AI-powered safety features planned for general availability later in 2025. Aura sells an all-in-one family safety product covering device security, scam and fraud protection, child safety features and identity theft protection. The company reported about 50 percent GAAP revenue growth year over year in 2024.
May 2023Undisclosed stageRobert Downey Jr. (lead)$22M-Aura is a digital threat protection platform for families, offering cybersecurity solutions. On approximately May 25, 2023, Aura received an investment of just under $22 million, as per an SEC filing, with Robert Downey Jr. as the investor in this Venture - Series Unknown round. A Substack funding roundup mentions Aura raised $205M from 13 total investors including Robert Downey Jr., likely cumulative, and notes a prior $200M Series F at $2.5B valuation from General Catalyst, WndrCo, Accel, and others.
Oct 2021Series FMadrone Capital Partners (lead); General Catalyst; Ten Eleven Ventures; WndrCo; Warburg Pincus; Accel$200M$2.5BAura is a Boston-based cybersecurity company founded around 2018, offering a digital security platform that protects consumers from online threats, identity theft, fraud, malware, and privacy breaches across devices. It positions itself as a comprehensive solution for digital wellness, targeting individuals and families with AI-enabled features to combat rising cybercrime. On approximately October 19, 2021, Aura closed a $200 million Series F funding round led by Madrone Capital Partners, with participation from investors including Accel and Warburg Pincus. This round achieved a $2.5 billion post-money valuation, marking Aura as a unicorn after its prior $150 million Series E in June 2021 at $1 billion valuation. The funding brought total capital raised to over $500 million at that point, used to expand product development, engineering, go-to-market teams, and hire 200 employees by year-end, amid accelerating digitization and cyber threats. The round reflected strong market momentum for consumer cybersecurity, with CEO Hari Ravichandran emphasizing creation of a digital wellness category. Madrone's Jamie McJunkin highlighted Aura's innovative, simple solution addressing outdated consumer protection technologies. This Series F followed closely after Series E, more than doubling valuation in months. Later developments included a 2024 separation from Pango Group (becoming Point Wild), with a March 2025 Series G round of $140 million at $1.6 billion valuation, noting 50% GAAP revenue growth in 2024 but not retroactive to 2021.
Jun 2021Series EWarburg Pincus (lead)$150M$1BAura is a digital security company offering comprehensive protection for consumers, including antivirus, identity theft protection, financial fraud prevention, and device security in an all-in-one platform. Backed by investors like Jeffrey Katzenberg and Sujay Jaswa, it grew through acquisitions of Intersections, Pango, FigLeaf, and Privacy Mate. On June 9, 2021, Aura raised $150 million in a Series E round led by Warburg Pincus, bringing total funding to approximately $450 million and valuing the company at over $1 billion, achieving unicorn status. The funding supports product launches like the flagship Aura platform, advertising campaigns, and global expansion to position it as a leading consumer safety product. At the time, Aura served more than 1.7 million customers worldwide and was on track for roughly $220 million in revenue in 2021, with officials stating the company was profitable. Warburg Pincus, a global growth equity firm with over $60 billion in assets, joined the board with Chandler Reedy and Brian Chang. This round fueled rapid growth in the cybersecurity space, where Warburg Pincus has a focus on companies like Crowdstrike and Bitsight. Subsequent developments include later rounds like Series G in 2024-2025 raising $140 million at $1.6-2.5 billion valuation, but the 2021 Series E marked a key milestone in consolidating its offerings and scaling customer base.
Jul 2019Undisclosed stageGeneral Catalyst (lead); WndrCo (lead)$150M-Aura is a Boston-based cybersecurity company offering AI-powered digital safety solutions for individuals and families, protecting against fraud, malware, and privacy breaches. Founded in 2017 as iSubscribed and renamed Aura in 2019, it consolidates digital security products. The closest prior round is the Series E in June 2021, raising $150 million led by Warburg Pincus, valuing Aura at $1 billion and achieving unicorn status, with participation from General Catalyst, WndrCo, and others. This brought total funding to around $450 million at the time. Subsequent Series F in 2022 raised $200 million at a $2.5 billion post-money valuation, led by Madrone Capital Partners, with participation from General Catalyst, WndrCo, TenEleven Ventures, Warburg Pincus, and Accel, increasing total raised to about $650 million. More recent developments include a Series G in March 2025 raising $140 million in equity and debt at $1.6 billion valuation post-spinoff from Pango Group (now Point Wild) in May 2024, led by Ten Eleven Ventures and Madrone Capital, with General Catalyst participating. Cumulative funding across rounds exceeds $672-898 million per sources.
Mar 2016Seed-$700K$6M-

Who has invested in Aura?

8 investors have backed Aura across its funding rounds, including General Catalyst, Warburg Pincus, Accel, WndrCo, Ten Eleven Ventures and Madrone Capital Partners.

Lead investors include Madrone Capital Partners, Ten Eleven Ventures, Robert Downey Jr., Warburg Pincus, General Catalyst and 1 other investor.


Aura Investors

Investors in Aura by funding rounds participated
InvestorHQRoundsRoleFirst check
General CatalystUnited StatesCambridge, MA3LeadJul 2019
Warburg PincusUnited StatesNew York City, NY3LeadJun 2021
Ten Eleven VenturesUnited StatesSan Francisco, CA2LeadOct 2021
WndrCoUnited StatesLos Angeles, CA2LeadJul 2019
AccelUnited StatesPalo Alto, CA2ParticipantOct 2021
Madrone Capital PartnersUnited StatesMenlo Park2LeadOct 2021

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Acquisitions by Aura

Aura has acquired 3 companies to date.

Last acquisition by Aura was on February 2nd 2026. Aura acquired Qoria for $697M.


Latest Acquisitions by Aura

Qoria
Circle Media
Pango Group
Description
Qoria Ltd formerly Family Zone Cyber Safety Ltd is engaged in developing a universal cyber safety and parental control platform. It is engaged in the sales and distribution, marketing, and customer support of its suite of cyber safety products and services. The Group has four operating segments being the provision of educational technology services in the United States of America (USA), the United Kingdom (UK), Australia & New Zealand (ANZ) and Europe. It derives a majority of its revenue from the United States of America.
Circle Media Labs is a Portland, Oregon-headquartered developer of the Circle Home Plus device for parental controls and screen time management. The product filters content, sets time limits, and pauses internet access on Wi-Fi and mobile devices. With additional offices in Cypress, California, it expanded during the COVID-19 pandemic to support remote learning families.
Pango Group is a global cybersecurity firm offering bundled subscriptions for privacy protection. Its suite features Hotspot Shield VPN, 1Password password manager, Hiya and Robo Shield for call blocking, and Identity Guard for fraud monitoring.
HQ CountryAustraliaUnited StatesUnited States
HQ City
Perth
Portland, OR
-
Deal Date2 Feb 20269 Dec 20217 Jul 2020
Valuation$697Mundisclosedundisclosed
EV/Revenue
EV/EBITDA

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Aura Competitors

Aura competitors include listed companies like CloudWalk and CETC Cyberspace Security, and private ones like SpyCloud, Exein, Point Wild and Huntress.

Public and private companies comparable to Aura
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
SpyCloudUnited StatesAustin, TXPrivate--$1.6B-
CloudWalkChinaChinaPublicly listed$75M($75M)$1.5B20.0x
ExeinItalyRomePrivate$23M-$1.7B-
Point WildUnited StatesBoston, MAPrivate$600M$150M$1.7B2.8x
HuntressUnited StatesBaltimore, MDPrivate$100M-$1.5B15.0x
CETC Cyberspace SecurityChinaChinaPublicly listed$340M$21M$1.8B-

Aura Public Comps

Aura is still privately-owned, but its public comps include CloudWalk, Secunet, CETC Cyberspace Security, Progress Software, A10 Networks, Yubico, DPtech, NSFOCUS, Radware and Riskified.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
CloudWalk$75M($75M)19.5x20.0x(19.4x)-
Secunet$515M$84M3.3x3.0x20.1x18.7x
CETC Cyberspace Security$340M$21M4.2x-70.0x-
Progress Software$978M$302M3.0x2.8x9.7x7.3x
A10 Networks$291M$62M5.7x5.0x26.6x16.5x
Yubico$226M$19M5.6x5.2x67.7x32.8x
DPtech$183M$25M5.0x4.6x37.1x-
NSFOCUS$381M$37M3.5x3.3x35.7x35.2x

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Common questions about Aura

When was Aura founded?Aura was founded in 2017.
Where is Aura headquartered?Aura is headquartered in Boston, MA, United States.
Is Aura publicly listed?No, Aura is a private, VC-backed company.
What is Aura's valuation?Aura was last valued at $1.6B in its Series G in March 2025.
How much funding has Aura raised?Aura has raised $663M across 6 funding rounds.
What was Aura's last funding round?Aura's last funding round was a $140M Series G in March 2025, led by Madrone Capital Partners and Ten Eleven Ventures.
Who are Aura's investors?Aura's investors include General Catalyst, Warburg Pincus, Ten Eleven Ventures, WndrCo, Accel, Madrone Capital Partners, AT&T Ventures and Robert Downey Jr..
What is Aura's revenue?Aura's latest recorded revenue is $150M (October 2021).
What is Aura's revenue multiple?Aura's latest valuation implies a 16.7x revenue multiple ($2.5B valuation on $150M of revenue).
Which companies are comparable to Aura?Companies comparable to Aura include SpyCloud, CloudWalk, Exein, Point Wild, Huntress and CETC Cyberspace Security.
How many companies has Aura acquired?Aura has acquired 3 companies, including Qoria, Circle Media and Pango Group.
What was the largest acquisition by Aura?The $697M acquisition of Qoria in February 2026 is the largest acquisition Aura has made to date.

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