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- atVenu
atVenu Funding, Investors & Competitors
atVenu has raised $161M across 3 funding rounds, most recently a $130M undisclosed-stage round in October 2024.
Last atVenu funding round
$130M
Undisclosed stage · Oct 2024
Cumulative funding atVenu raised
$161M
across 3 funding rounds
Key investors in atVenu
Real Ventures
Tom Williams
Sixth Street
Heron Rock Fund
Frontier Growth
Arba Seed Investment Group
Bill Silva Ventures
About atVenu
atVenu is a mobile data platform for professional merchandising teams that captures real-time field metrics on inventory, sales, and costs to replace spreadsheets. Merchandisers log store visits, product placements, and performance data via apps, enabling management to track routes, calculate margins, and distribute insights instantly for better earnings control.
Founded
2012
HQ
Website
Status
Privately held
Customer focus
B2B
Revenue model
Subscription
atVenu Funding History
atVenu has raised a total of $161M across 3 funding rounds.
atVenu's first fundraising round was a $1M seed round in February 2014. The most recent completed round was a $130M undisclosed-stage round in October 2024.
atVenu funding rounds
| Date | Stage | Investors | Raised | Deal Summary |
|---|---|---|---|---|
| Oct 2024 | Undisclosed stage | Sixth Street (lead) | $130M | atVenu is a California-based live event software and payments platform founded in 2012 that manages commerce operations for music festivals, sporting events, and concerts. The company processes over $1.6 billion in merchandise and food and beverage sales annually across approximately 125,000 events globally, maintaining its position as the industry standard in music merchandise while expanding into sports and other event verticals. In October 2024, Sixth Street Growth made a $130 million equity investment in atVenu, with the deal closing on October 4, 2024. Sixth Street declined to disclose the specific equity stake percentage, though the firm characterized it as a "meaningful stake" and noted that some early investors exited in the transaction. atVenu had previously raised approximately $38 million in funding, including a $30 million round from Frontier Growth in 2022, with other investors including FJ Labs and Tekton Ventures. The investment from Sixth Street Growth aims to accelerate atVenu's expansion into new markets beyond music merchandise, including sports and food and beverage sectors, building on the company's historical growth trajectory. Sixth Street Growth is the dedicated growth investing platform of Sixth Street, which manages over $80 billion in assets under management and committed capital and has invested more than $10 billion across more than 70 companies through its Growth franchise since inception. |
| Sep 2022 | Undisclosed stage | Frontier Growth (lead) | $30M | atVenu, founded in 2012, is a SaaS point-of-sale and payment processing platform serving the live events industry. The company provides integrated payment solutions, inventory management, automated reporting, and financial settlement tools to artists, merchandisers, record labels, venue operators, promoters, and food and beverage concessionaires. atVenu's platform manages over 125,000 shows annually, ranging from small club events to large stadium venues and festivals, and processes over $1 billion in merchandise, food, and beverage payments annually. In September 2022, atVenu announced a $30 million minority growth investment from Frontier Growth, a Charlotte-based software-focused private equity firm managing approximately $1.8 billion in assets under management. The capital was intended to support the company's expansion into international markets including the United Kingdom and Canada, deepen relationships with existing clients, and develop new product categories. The investment marked recognition of atVenu's innovation in the live events payment space, including features such as QR code-based mobile ordering with customized fulfillment and RFID payment capabilities. Frontier Growth partner Andrew Lindner joined atVenu's board of directors as part of the investment. The firm was attracted to atVenu's commitment to its customers and its modern technology approach to transforming how the live events market conducts business. Co-founder and CEO Derek Ball highlighted the timing of the investment as coinciding with the company's accelerating growth trajectory, while co-founder Ben Brannen emphasized Frontier Growth's resources and experience as valuable additions to the team. |
| Feb 2014 | Seed | Real Ventures (lead); Tom Williams; Heron Rock Fund; Bill Silva Ventures; Arba Seed Investment Group | $1M | - |
Who has invested in atVenu?
7 investors have backed atVenu across its funding rounds, including Real Ventures, Tom Williams, Sixth Street, Heron Rock Fund, Frontier Growth and Arba Seed Investment Group.
Lead investors include Sixth Street, Frontier Growth and Real Ventures.
atVenu Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 1 | Participant | Feb 2014 | ||
| 1 | Participant | Feb 2014 | ||
| 1 | Lead | Feb 2014 | ||
| 1 | Lead | Oct 2024 | ||
| 1 | Participant | Feb 2014 | ||
This data is available for Pro users. Sign up to see all 7 atVenu investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
Sign up to see data on 350K+ funding rounds and disclosed revenue and EBITDA valuation multiples, from seed, through growth stage, to pre-IPO.
Start Free TrialatVenu Competitors
atVenu competitors include listed companies like Toast, Shiji Group and Newland Digital Tech, and private ones like Replit, Chowbus and SpotOn.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Publicly listed | $6.2B | $359M | $18B | 2.3x | ||
| Private | $1B | - | $9B | 9.0x | ||
| Private | $120M | - | $4.2B | 35.0x | ||
| Private | - | - | $3.6B | - | ||
| Publicly listed | $416M | $21M | $3.1B | 6.2x | ||
| Publicly listed | $1.3B | $189M | $3B | 1.5x |
atVenu Public Comps
atVenu is still privately-owned, but its public comps include Toast, Shiji Group, Newland Digital Tech, Agilysys, Vusion, Pine Labs, Diebold Nixdorf, Nayax, Lightspeed Commerce and NCR Voyix.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $6.2B | $359M | 2.6x | 2.3x | 44.6x | 20.8x | |||
| $416M | $21M | 6.4x | 6.2x | 128.0x | 97.1x | |||
| $1.3B | $189M | 1.8x | 1.5x | 12.2x | 10.6x | |||
| $319M | $57M | 8.7x | 8.1x | 48.7x | 35.8x | |||
| $1.7B | $313M | 1.0x | 0.9x | 5.6x | 4.8x | |||
| $250M | $14M | 8.0x | 6.4x | 145.8x | 32.6x | |||
| $3.8B | $329M | 0.7x | 0.7x | 8.6x | 5.5x | |||
| $400M | $66M | 4.2x | 3.5x | 25.4x | 21.5x | |||
This data is available for Pro users. Sign up to see all atVenu competitors and their valuation data. Start Free Trial | ||||||||
Common questions about atVenu
| When was atVenu founded? | atVenu was founded in 2012. |
| Where is atVenu headquartered? | atVenu is headquartered in Los Angeles, CA, United States. |
| Is atVenu publicly listed? | No, atVenu is a private, VC-backed company. |
| How much funding has atVenu raised? | atVenu has raised $161M across 3 funding rounds. |
| What was atVenu's last funding round? | atVenu's last funding round was a $130M undisclosed-stage round in October 2024, led by Sixth Street. |
| Who are atVenu's investors? | atVenu's investors include Tom Williams, Heron Rock Fund, Real Ventures, Sixth Street, Bill Silva Ventures, Frontier Growth and Arba Seed Investment Group. |
| Which companies are comparable to atVenu? | Companies comparable to atVenu include Toast, Replit, Chowbus, SpotOn, Shiji Group and Newland Digital Tech. |
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