Atalanta B.C. Acquisition & Valuation

Atalanta B.C. was acquired by Stephen Pagliuca for $560M in February 2022, a 2.1x multiple on $261M of revenue.

Atalanta B.C. acquisition price

$560M

Acquired by Stephen Pagliuca · Feb 2022

Atalanta B.C. revenue at acquisition

$261M

Last twelve months · Feb 2022

Atalanta B.C. revenue multiple at acquisition

2.1x

EV/Revenue · Feb 2022

Key investors in Atalanta B.C.

  • Arctos Partners

Atalanta B.C. Overview

About Atalanta B.C.

Atalanta B.C. (Atalanta Bergamasca Calcio S.p.A.) is an Italian professional football club based in Bergamo, Lombardy, that competes in Serie A. It was founded on 17 October 1907 by students of the Liceo Classico Paolo Sarpi and took its present form in 1920 after merging with local rival Bergamasca, adopting its black and blue colours. The club plays its home games at the New Balance Arena, which holds 23,439 spectators, and is known for a youth academy that has produced players for Europe's top leagues. Its honours include the 1963 Coppa Italia and the 2024 UEFA Europa League; it has qualified for the UEFA Champions League five times, reaching the quarter-finals in 2020, and holds the record for most promotions to Serie A. Atalanta is controlled by La Dea S.r.l., which owns 86% of the shares. In February 2022 a US consortium led by Stephen Pagliuca acquired 55% of La Dea from the Percassi family, with Antonio Percassi remaining chairman and Pagliuca becoming co-chairman.


Founded

1907

HQ

ItalyBergamo

Status

Acquired

Customer focus

B2C & B2B

Revenue model

Product sales, Advertising

Revenue

$201M (May 2022)

Valuation

$560M (acquired Feb 2022)

Sectors

Atalanta B.C. Acquisition

Atalanta B.C. was acquired by Stephen Pagliuca for $560M on 19 February 2022.

The acquisition price implies a 2.1x revenue multiple on $261M of revenue.

Atalanta Bergamasca Calcio, a Serie A soccer club based in Bergamo, Italy, entered a partnership where a group of investors led by Stephen Pagliuca, co-chairman of Bain Capital and co-owner of the Boston Celtics, acquired a 55% stake in La Dea Srl, the Percassi family's holding company that owns approximately 86% of the club. The Percassi family retained a 45% stake in La Dea Srl, remaining the largest single shareholder, with Antonio Percassi continuing as chairman and Luca Percassi as CEO; Pagliuca became co-chairman. The deal, announced on February 19, 2022, was valued at around €500 million including debt according to sources. The transaction reflects growing U.S. investment in Italian Serie A, following acquisitions of clubs like AC Milan, AS Roma, and others, with nine of 20 top-flight teams then foreign-controlled. Atalanta, under Percassi ownership since 2010, had risen prominently, finishing third in Serie A for three prior seasons and reaching the Champions League quarterfinals in 2020. The partnership aims to enhance the club's global brand, talent network, commercial opportunities, and use of innovative technologies for management and competitiveness. Financially, Atalanta reported strong 2020 results with production value rising to €242 million from €118.6 million in 2019, driven by player trading rights (€88.9 million) and TV rights from Champions League participation, yielding a net profit of €51.7 million and positive net financial position of €42.1 million despite halved ticket sales.

Atalanta B.C. acquisition details
AcquirerDateTypePriceEV/Revenue
  • Stephen Pagliuca
19 Feb 2022Strategic M&A$560M2.1x

Sources: investing.com, en.atalanta.it, sportspro.com, finance.yahoo.com

Atalanta B.C. Revenue

Atalanta B.C.'s latest recorded revenue is $201M, as of its secondary sale in May 2022.

Atalanta B.C. revenue by funding round

Atalanta B.C. revenue and valuation multiple by funding round
DateRevenue *Stage
May 2022$201MSecondary

* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.

Atalanta B.C. Funding History

Atalanta B.C. has 1 recorded secondary share sale and no primary funding rounds.

Atalanta B.C. funding rounds

Atalanta B.C. funding rounds
DateStageInvestorsRaisedDeal Summary
May 2022SecondaryArctos Partners (lead)$36MArctos Sports Partners agreed in May 2022 to pay €34 million, about $36 million, for an initial minority equity investment in Atalanta, the Serie A club based in Bergamo, according to Sportico. Boston Celtics managing owner Steve Pagliuca, co-chairman of Bain Capital, helped make the connection with Arctos. Earlier in 2022 Pagliuca had led a group of US investors that bought 55% of La Dea, the holding company that owns about 86% of Atalanta, from the Percassi family, a deal that Reuters reported valued La Dea at €500 million; the Percassi family kept the remaining 45% of the holding. It was not disclosed whose Atalanta equity Arctos bought, although Pagliuca had been a finalist in the bidding for Chelsea and was expected to need to reduce his Atalanta position had he won. The investment was made through Arctos' first fund, which had $3.9 billion of capital, and marked the firm's first reported direct stake in a European football club outside its Fenway Sports Group holding. Arctos had just closed $1.1 billion for its second fund and had more than $5 billion of total assets. Atalanta finished third in Serie A in each of the three seasons before the deal and generated about $255 million of revenue in calendar year 2020, the latest period it had disclosed to Italian regulators.

Who has invested in Atalanta B.C.?

1 investor has backed Atalanta B.C. across its funding rounds, including Arctos Partners.

Lead investors include Arctos Partners.


Atalanta B.C. Investors

Investors in Atalanta B.C. by funding rounds participated
InvestorHQRoundsRoleFirst check

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Atalanta B.C. Competitors

Atalanta B.C. competitors include listed companies like Ollamani and Juventus FC, and private ones like Suning Sports, Guinness Pro14, Inter Miami CF and Overtime.

Public and private companies comparable to Atalanta B.C.
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
Suning SportsChinaNanjingPrivate--$2.6B-
Guinness Pro14IrelandDublinPrivate$23M-$570M24.8x
Inter Miami CFUnited StatesMiami, FLPrivate$56M($5M)$600M-
OvertimeUnited StatesNew York City, NYPrivate$50M-$500M10.0x
OllamaniMexicoMexicoPublicly listed$348M$36M$684M1.9x
Juventus FCItalyItalyPublicly listed$586M$121M$738M2.1x

Atalanta B.C. Public Comps

Atalanta B.C. is no longer listed, but its public comps include Ollamani, Borussia Dortmund, Juventus FC, Parken Sport, Cannae Holdings, ZO Future Group, Olympique Lyon, Fenerbahce SK, Colab Platforms and Celtic Glasgow.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Ollamani$348M$36M2.3x1.9x22.3x11.2x
Borussia Dortmund$516M$103M0.8x0.7x3.8x3.4x
Juventus FC$586M$121M1.9x2.1x9.1x9.9x
Parken Sport$282M$84M1.9x-6.3x-
Cannae Holdings$424M($162M)2.0x2.2x(5.3x)(16.8x)
ZO Future Group$21M($12M)16.3x-(28.6x)-
Olympique Lyon$161M$20M5.2x-42.2x-
Fenerbahce SK$171M$17M1.9x-19.3x-

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Common questions about Atalanta B.C.

When was Atalanta B.C. founded?Atalanta B.C. was founded in 1907.
Where is Atalanta B.C. headquartered?Atalanta B.C. is headquartered in Bergamo, Italy.
Is Atalanta B.C. publicly listed?No, Atalanta B.C. was acquired by Stephen Pagliuca in February 2022.
Who acquired Atalanta B.C.?Atalanta B.C. was acquired by Stephen Pagliuca in February 2022.
How much was Atalanta B.C. acquired for?Atalanta B.C. was acquired for $560M in February 2022, a 2.1x revenue multiple.
Who are Atalanta B.C.'s investors?Atalanta B.C.'s investors include Arctos Partners.
What is Atalanta B.C.'s revenue?Atalanta B.C.'s latest recorded revenue is $201M (May 2022).
Which companies are comparable to Atalanta B.C.?Companies comparable to Atalanta B.C. include Suning Sports, Guinness Pro14, Inter Miami CF, Overtime, Ollamani and Juventus FC.

See companies similar to Atalanta B.C.

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