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- Safe Life
Safe Life Acquisition, Valuation, Funding & Investors
Safe Life was acquired by Bridgepoint Group for $540M in June 2025, a 2.0x multiple on $270M of revenue.
Safe Life revenue at acquisition
$270M
Last twelve months · Jun 2025
Safe Life revenue multiple at acquisition
2.0x
EV/Revenue · Jun 2025
Cumulative funding Safe Life raised
$31M
across 1 funding round
Safe Life Overview
About Safe Life
Safe Life is a Swedish distributor of automated external defibrillators equipped with support services for client expansion. The Stockholm-based firm supplies AED units to public venues and businesses, including training resources and maintenance programs to professionalize emergency response markets.
Founded
2019
HQ
Website
Status
Acquired
Customer focus
B2B
Revenue model
Product sales
Revenue
$270M (Jun 2025)
Valuation
$540M (acquired Jun 2025)
Sectors
Safe Life Acquisition
Safe Life was acquired by Bridgepoint Group for $540M on 13 June 2025.
The acquisition price implies a 2.0x revenue multiple on $270M of revenue.
Before the acquisition Safe Life had raised $31M across 1 funding round.
Safe Life, founded in 2019 and headquartered in Stockholm, Sweden, is a global leader in the distribution of automated external defibrillators (AEDs) across North America and Europe. The company equips communities and workplaces with lifesaving AEDs, complemented by ongoing services such as CPR training, maintenance, and replacement parts like pads and batteries. Since inception, Safe Life has distributed over 500,000 AEDs globally, completed 40 acquisitions including ten in 2024 and further deals in France, Switzerland, Poland, and the US in 2025, and projects over €250 million in sales for 2025 in a highly fragmented, fast-growing medtech sector addressing cardiac arrests, a leading global cause of death. Bridgepoint, a leading quoted private asset growth investor, agreed in June 2025 to acquire a significant controlling stake in Safe Life, valuing the company at approximately €500 million (equivalent to $578 million or SEK 5.5 billion). Bridgepoint will partner with Safe Life's founders Jimmy Eriksson and Alexander Albedj, alongside reinvesting existing institutional investors Byggmästaren, Bonnier Capital, and Swedbank Robur. The strategic rationale centers on supporting organic expansion, aftermarket and training development, continued M&A, and international growth in a mission-driven, founder-led platform combining AED distribution with comprehensive services. The transaction, announced June 13-16, 2025, is subject to customary closing conditions including regulatory approvals and is expected to complete in Q3 2025. Bridgepoint received advisory from Jefferies (M&A), Vinge (legal), EY (financial/tax/operational due diligence), Strategy& (commercial), ERM (ESG), and Marsh (insurance), while Safe Life's owners were advised by Baker & McKenzie (legal), which has supported over 20 prior Safe Life acquisitions.
| Acquirer | Date | Type | Price | EV/Revenue |
|---|---|---|---|---|
| 13 Jun 2025 | PE buyout | $540M | 2.0x |
Safe Life Funding History
Safe Life has raised a total of $31M across 1 funding round.
Safe Life funding rounds
| Date | Stage | Investors | Raised | Deal Summary |
|---|---|---|---|---|
| Mar 2023 | Undisclosed stage | Swedbank Robur (lead) | $31M | Safe Life raised SEK 325 million in a growth round led by new investor Swedbank Robur Alternative Equity I, the fund's fourth investment. New shareholders SIBA Invest and Salenia came in alongside returning owners Byggmastare Anders J Ahlstrom Holding and Eros Capital Partners together with entrepreneurs and key employees. The capital funded the buy-and-build expansion of the defibrillator and first-aid distributor, including its entry into the United States. |
Who has invested in Safe Life?
1 investor has backed Safe Life across its funding rounds, including Swedbank Robur.
Lead investors include Swedbank Robur.
Safe Life Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
This data is available for Pro users. Sign up to see all 1 Safe Life investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
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Start Free TrialAcquisitions by Safe Life
Safe Life has acquired 19 companies to date.
Last acquisition by Safe Life was on September 4th 2025. Safe Life acquired AED Brands for undisclosed valuation.
Latest Acquisitions by Safe Life
| Description | AED Brands is a distributor of lifesaving equipment including AEDs, CPR training kits, first aid supplies, and accessories like batteries, pads, and wall cabinets. Based in the United States, it provides programs such as Accutrack for compliance tracking and serves corporations, schools, and public venues with defibrillators from Cardiac Science, Heartsine, and ZOLL. | HTM Medico is a distributor of home medical devices and emergency medical supplies in Singapore. The company stocks products such as oxygen concentrators, nebulizers, blood pressure monitors, and wheelchair accessories from brands like Philips Respironics and Omron. Operating from its warehouse in Singapore since 2010, HTM Medico serves hospitals, clinics, and individual consumers through an online store and direct sales. It also provides training on device usage and maintenance, emphasizing rapid delivery for emergency kits including defibrillators and first-aid supplies. HTM Medico holds certifications for medical device distribution in Southeast Asia. | Salvavidas is a Madrid-based healthcare provider of cardioprotection services, installing public access defibrillators and delivering CPR training to over 50,000 participants annually. Operating nationwide since 2012, the company equips schools, offices, and municipalities with AED maintenance and emergency response programs. | HeartCert delivers CPR, AED, and first aid training programs certified by the American Heart Association and Red Cross. The Florida-based company operates training centers in Orlando and offers online courses alongside on-site sessions for businesses. HeartCert supplies automated external defibrillators from brands like Philips and Zoll to hospitals and schools. Its instructor certification spans basic life support to advanced cardiac life support, serving over 50,000 trainees annually since 2010. | |
| HQ Country | |||||
| HQ City | Atlanta, GA | Singapore | Madrid | Minneapolis, MN | |
| Deal Date | 4 Sep 2025 | 15 Jul 2025 | 2 Jul 2025 | 8 May 2025 | |
| Valuation | undisclosed | undisclosed | undisclosed | undisclosed | |
| EV/Revenue | |||||
| EV/EBITDA | |||||
This data is available for Pro users. Sign up to see all Safe Life acquisitions and their M&A valuation multiples. Start Free Trial | |||||
Safe Life Competitors
Safe Life competitors include listed companies like Ocumension and Delcath Systems, and private ones like Precision Neuroscience, Strand Therapeutics, Shoreline Biosciences and MicroPort Orthopedics.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Private | - | - | $543M | - | ||
| Publicly listed | $120M | ($3M) | $548M | - | ||
| Private | - | - | $550M | - | ||
| Private | - | - | $528M | - | ||
| Publicly listed | $85M | $939K | $564M | 4.7x | ||
| Private | - | - | $566M | - |
Safe Life Public Comps
Safe Life is no longer listed, but its public comps include BrainsWay, SD Biosensor, Cerus, Ocumension, Delcath Systems, OrthoPediatrics, Tactile Medical, IBA Group, Kamada and The Beauty Tech Group.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $52M | $7M | 9.3x | 7.6x | 71.7x | 41.7x | |||
| $517M | ($509M) | 0.8x | - | (0.8x) | - | |||
| $206M | ($5M) | 2.7x | 2.2x | (112.8x) | 42.1x | |||
| $120M | ($3M) | 4.1x | - | (178.3x) | - | |||
| $85M | $939K | 5.5x | 4.7x | 501.0x | 28.4x | |||
| $236M | ($12M) | 2.6x | 2.4x | (51.6x) | 28.2x | |||
| $330M | $36M | 1.3x | 1.2x | 12.3x | 9.1x | |||
| $714M | $40M | 0.8x | 0.8x | 14.8x | 10.5x | |||
This data is available for Pro users. Sign up to see all Safe Life competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Safe Life
| When was Safe Life founded? | Safe Life was founded in 2019. |
| Where is Safe Life headquartered? | Safe Life is headquartered in Stockholm, Sweden. |
| Is Safe Life publicly listed? | No, Safe Life was acquired by Bridgepoint Group in June 2025. |
| Who acquired Safe Life? | Safe Life was acquired by Bridgepoint Group in June 2025. |
| How much was Safe Life acquired for? | Safe Life was acquired for $540M in June 2025, a 2.0x revenue multiple. |
| How much funding has Safe Life raised? | Safe Life has raised $31M across 1 funding round. |
| What was Safe Life's last funding round? | Safe Life's last funding round was a $31M undisclosed-stage round in March 2023, led by Swedbank Robur. |
| Who are Safe Life's investors? | Safe Life's investors include Swedbank Robur. |
| Which companies are comparable to Safe Life? | Companies comparable to Safe Life include Precision Neuroscience, Ocumension, Strand Therapeutics, Shoreline Biosciences, Delcath Systems and MicroPort Orthopedics. |
| How many companies has Safe Life acquired? | Safe Life has acquired 19 companies, including AED Brands, HTM Medico, Salvavidas, HeartCert and AEDMAX.PL. |
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