Pros Holdings Acquisition & Valuation

Pros Holdings was acquired by Thoma Bravo for $1.4B in September 2025, a 4.0x multiple on $353M of revenue.

Pros Holdings acquisition price

$1.4B

Acquired by Thoma Bravo · Sep 2025

Pros Holdings revenue at acquisition

$353M

Last twelve months · Sep 2025

Pros Holdings revenue multiple at acquisition

4.0x

EV/Revenue · Sep 2025

Pros Holdings EBITDA multiple at acquisition

35.6x

EV/EBITDA · Sep 2025

Pros Holdings Overview

About Pros Holdings

PROS is a Houston-headquartered software company founded in 1985 that delivers AI-driven revenue management, pricing, and eCommerce solutions to airlines, hotels, and manufacturing firms worldwide. Listed on NYSE under PROS, it powers dynamic pricing engines and CPQ configurations for B2B sales optimization across global enterprises.


Founded

1985

HQ

United StatesHouston, TX

Website

pros.com

Status

Acquired

Customer focus

B2B

Revenue model

Subscription

Revenue

$353M (Sep 2025)

Valuation

$1.4B (acquired Sep 2025)

Pros Holdings Acquisition

Pros Holdings was acquired by Thoma Bravo for $1.4B on 22 September 2025.

The acquisition price implies a 4.0x revenue and 35.6x EBITDA multiple on $353M of revenue.

PROS Holdings agreed on September 22, 2025 to be acquired by Thoma Bravo in an all-cash transaction valuing the company at approximately 1.4 billion dollars. Shareholders were to receive 23.25 dollars per share, a premium of about 41.7 percent over the closing price on September 19, 2025 and 53.2 percent over the 30-day volume weighted average price. The board chair, Bill Russell, said the deal followed a strategic review that included discussions with a number of parties. President and chief executive Jeff Cotten said the new ownership would support priorities including artificial intelligence innovation, market reach and go-to-market execution. PROS, based in Houston and listed on the New York Stock Exchange, provides AI-powered pricing and selling software. Thoma Bravo planned to split the business, with the business-to-business operations combined with Conga.

Pros Holdings acquisition details
AcquirerDateTypePriceEV/RevenueEV/EBITDA
  • Thoma Bravo
22 Sep 2025PE buyout$1.4B4.0x35.6x

Sources: thomabravo.com, thomabravo.com, prnewswire.com

Acquisitions by Pros Holdings

Pros Holdings has acquired 3 companies to date.

Last acquisition by Pros Holdings was on November 30th 2021. Pros Holdings acquired EveryMundo for $90M.


Latest Acquisitions by Pros Holdings

EveryMundo
Travelaer
Vayant Travel Technologies
Description
EveryMundo develops digital marketing tools for airlines including personalized email campaigns and loyalty apps. Miami-headquartered, the company powers websites for carriers like Copa Airlines and Avianca with dynamic pricing displays. Founded in 2002, EveryMundo processes 1 billion annual pageviews across Latin America and the US.
Travelaer is a London-based e-commerce software provider for airlines, offering Travel PaaS as a booking engine aggregating ancillary products and data. Free from legacy constraints since 2018, it enables direct sales of seats, baggage, and hotels through white-label sites connected to NDC standards. Travelaer serves carriers in Europe and Middle East, integrating with loyalty systems for personalized upsells. The platform supports mobile wallets and AI-driven pricing for phases from search to post-flight surveys.
-
HQ CountryUnited StatesFranceBulgaria
HQ City
Miami, FL
Biot
-
Deal Date30 Nov 202127 Aug 20193 Aug 2017
Valuation$90M$12M$35M
EV/Revenue
EV/EBITDA

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Pros Holdings Competitors

Pros Holdings competitors include listed companies like BlackLine and Freee, and private ones like FPL Technologies, TaxBit, Qualia and Pilot.

Public and private companies comparable to Pros Holdings
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
FPL TechnologiesIndiaPunePrivate$58M-$1.4B24.0x
TaxBitUnited StatesSalt Lake City, UTPrivate--$1.3B-
QualiaUnited StatesSan Francisco, CAPrivate$65M-$1.5B22.9x
PilotUnited StatesSan Francisco, CAPrivate$43M-$1.3B30.5x
BlackLineUnited StatesUnited StatesPublicly listed$700M$72M$1.5B2.2x
FreeeJapanJapanPublicly listed$268M$15M$1.7B5.4x

Pros Holdings Public Comps

Pros Holdings is no longer listed, but its public comps include BlackLine, 74Software, Freee, Fujian Boss Software, Miroku Jyoho Service, Teamshares, Nordtech Group, Baiwang Cloud, Money Forward and Avant Group.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
BlackLine$700M$72M2.4x2.2x23.4x7.7x
74Software$793M$109M1.7x1.7x12.5x8.8x
Freee$268M$15M5.8x5.4x104.0x64.2x
Fujian Boss Software$301M$40M2.8x2.9x21.0x21.1x
Miroku Jyoho Service$309M$57M1.2x1.1x6.4x-
Teamshares$472M($23M)1.3x1.0x(26.7x)15.9x
Nordtech Group$72M$15M4.9x-24.1x-
Baiwang Cloud$109M$436K2.4x2.4x593.1x-

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Common questions about Pros Holdings

When was Pros Holdings founded?Pros Holdings was founded in 1985.
Where is Pros Holdings headquartered?Pros Holdings is headquartered in Houston, TX, United States.
Is Pros Holdings publicly listed?No, Pros Holdings was acquired by Thoma Bravo in September 2025.
Who acquired Pros Holdings?Pros Holdings was acquired by Thoma Bravo in September 2025.
How much was Pros Holdings acquired for?Pros Holdings was acquired for $1.4B in September 2025, a 4.0x revenue multiple.
Which companies are comparable to Pros Holdings?Companies comparable to Pros Holdings include FPL Technologies, TaxBit, Qualia, Pilot, BlackLine and Freee.
How many companies has Pros Holdings acquired?Pros Holdings has acquired 3 companies, including EveryMundo, Travelaer and Vayant Travel Technologies.
What was the largest acquisition by Pros Holdings?The $90M acquisition of EveryMundo in November 2021 is the largest acquisition Pros Holdings has made to date.

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