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- Pros Holdings
Pros Holdings Acquisition & Valuation
Pros Holdings was acquired by Thoma Bravo for $1.4B in September 2025, a 4.0x multiple on $353M of revenue.
Pros Holdings acquisition price
$1.4B
Acquired by Thoma Bravo · Sep 2025
Pros Holdings revenue at acquisition
$353M
Last twelve months · Sep 2025
Pros Holdings revenue multiple at acquisition
4.0x
EV/Revenue · Sep 2025
Pros Holdings EBITDA multiple at acquisition
35.6x
EV/EBITDA · Sep 2025
About Pros Holdings
PROS is a Houston-headquartered software company founded in 1985 that delivers AI-driven revenue management, pricing, and eCommerce solutions to airlines, hotels, and manufacturing firms worldwide. Listed on NYSE under PROS, it powers dynamic pricing engines and CPQ configurations for B2B sales optimization across global enterprises.
Founded
1985
HQ
Website
Status
Acquired
Customer focus
B2B
Revenue model
Subscription
Revenue
$353M (Sep 2025)
Valuation
$1.4B (acquired Sep 2025)
Pros Holdings Acquisition
Pros Holdings was acquired by Thoma Bravo for $1.4B on 22 September 2025.
The acquisition price implies a 4.0x revenue and 35.6x EBITDA multiple on $353M of revenue.
PROS Holdings agreed on September 22, 2025 to be acquired by Thoma Bravo in an all-cash transaction valuing the company at approximately 1.4 billion dollars. Shareholders were to receive 23.25 dollars per share, a premium of about 41.7 percent over the closing price on September 19, 2025 and 53.2 percent over the 30-day volume weighted average price. The board chair, Bill Russell, said the deal followed a strategic review that included discussions with a number of parties. President and chief executive Jeff Cotten said the new ownership would support priorities including artificial intelligence innovation, market reach and go-to-market execution. PROS, based in Houston and listed on the New York Stock Exchange, provides AI-powered pricing and selling software. Thoma Bravo planned to split the business, with the business-to-business operations combined with Conga.
| Acquirer | Date | Type | Price | EV/Revenue | EV/EBITDA |
|---|---|---|---|---|---|
| 22 Sep 2025 | PE buyout | $1.4B | 4.0x | 35.6x |
Sources: thomabravo.com, thomabravo.com, prnewswire.com
Acquisitions by Pros Holdings
Pros Holdings has acquired 3 companies to date.
Last acquisition by Pros Holdings was on November 30th 2021. Pros Holdings acquired EveryMundo for $90M.
Latest Acquisitions by Pros Holdings
| Description | EveryMundo develops digital marketing tools for airlines including personalized email campaigns and loyalty apps. Miami-headquartered, the company powers websites for carriers like Copa Airlines and Avianca with dynamic pricing displays. Founded in 2002, EveryMundo processes 1 billion annual pageviews across Latin America and the US. | Travelaer is a London-based e-commerce software provider for airlines, offering Travel PaaS as a booking engine aggregating ancillary products and data. Free from legacy constraints since 2018, it enables direct sales of seats, baggage, and hotels through white-label sites connected to NDC standards. Travelaer serves carriers in Europe and Middle East, integrating with loyalty systems for personalized upsells. The platform supports mobile wallets and AI-driven pricing for phases from search to post-flight surveys. | - |
| HQ Country | |||
| HQ City | Miami, FL | Biot | - |
| Deal Date | 30 Nov 2021 | 27 Aug 2019 | 3 Aug 2017 |
| Valuation | $90M | $12M | $35M |
| EV/Revenue | |||
| EV/EBITDA | |||
This data is available for Pro users. Sign up to see all Pros Holdings acquisitions and their M&A valuation multiples. Start Free Trial | |||
Pros Holdings Competitors
Pros Holdings competitors include listed companies like BlackLine and Freee, and private ones like FPL Technologies, TaxBit, Qualia and Pilot.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Private | $58M | - | $1.4B | 24.0x | ||
| Private | - | - | $1.3B | - | ||
| Private | $65M | - | $1.5B | 22.9x | ||
| Private | $43M | - | $1.3B | 30.5x | ||
| Publicly listed | $700M | $72M | $1.5B | 2.2x | ||
| Publicly listed | $268M | $15M | $1.7B | 5.4x |
Pros Holdings Public Comps
Pros Holdings is no longer listed, but its public comps include BlackLine, 74Software, Freee, Fujian Boss Software, Miroku Jyoho Service, Teamshares, Nordtech Group, Baiwang Cloud, Money Forward and Avant Group.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $700M | $72M | 2.4x | 2.2x | 23.4x | 7.7x | |||
| $793M | $109M | 1.7x | 1.7x | 12.5x | 8.8x | |||
| $268M | $15M | 5.8x | 5.4x | 104.0x | 64.2x | |||
| $301M | $40M | 2.8x | 2.9x | 21.0x | 21.1x | |||
| $309M | $57M | 1.2x | 1.1x | 6.4x | - | |||
| $472M | ($23M) | 1.3x | 1.0x | (26.7x) | 15.9x | |||
| $72M | $15M | 4.9x | - | 24.1x | - | |||
| $109M | $436K | 2.4x | 2.4x | 593.1x | - | |||
This data is available for Pro users. Sign up to see all Pros Holdings competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Pros Holdings
| When was Pros Holdings founded? | Pros Holdings was founded in 1985. |
| Where is Pros Holdings headquartered? | Pros Holdings is headquartered in Houston, TX, United States. |
| Is Pros Holdings publicly listed? | No, Pros Holdings was acquired by Thoma Bravo in September 2025. |
| Who acquired Pros Holdings? | Pros Holdings was acquired by Thoma Bravo in September 2025. |
| How much was Pros Holdings acquired for? | Pros Holdings was acquired for $1.4B in September 2025, a 4.0x revenue multiple. |
| Which companies are comparable to Pros Holdings? | Companies comparable to Pros Holdings include FPL Technologies, TaxBit, Qualia, Pilot, BlackLine and Freee. |
| How many companies has Pros Holdings acquired? | Pros Holdings has acquired 3 companies, including EveryMundo, Travelaer and Vayant Travel Technologies. |
| What was the largest acquisition by Pros Holdings? | The $90M acquisition of EveryMundo in November 2021 is the largest acquisition Pros Holdings has made to date. |
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