ProducePay Valuation, Funding & Investors
ProducePay is valued at $6M as of June 2015.
Last ProducePay valuation
$6M
Seed · Jun 2015
Last ProducePay funding round
$140M
Undisclosed stage · Sep 2026
Cumulative funding ProducePay raised
$246M
across 7 funding rounds
Key investors in ProducePay
Social Leverage
Moonshots Capital
Astanor Ventures
Anterra Capital
Outlander Fund I Archimedes
Red Bear Angels
About ProducePay
ProducePay is a Miami-headquartered AgTech firm that operates a Predictable Commerce Platform connecting fresh produce growers and buyers. The platform delivers supply chain visibility, trading tools, capital access, and market insights to reduce volatility and waste. Founded to address fragmentation in global produce markets, ProducePay supports sustainable practices across farming, delivery, and consumption for industries including agriculture and food processing.
Founded
2014
HQ
Los Angeles, CAWebsite
Status
Privately held
Customer focus
B2B
Revenue model
Subscription
Valuation
$6M (Jun 2015)
ProducePay Valuation
ProducePay is currently valued at $6M, based on its seed round in June 2015.
The $1M round was led by Outlander Fund I Archimedes, with participation from Brady Brim-DeForest, Wonder Ventures, Halmos Ventures, Social Leverage, QueensBridge Venture Partners and 4 other investors.
ProducePay valuation by funding round
| Date | Stage | Valuation |
|---|---|---|
| Jun 2015 | Seed | $6M |
ProducePay Funding History
ProducePay has raised a total of $246M across 7 funding rounds.
ProducePay's first fundraising round was a $1M seed round in June 2015. The most recent completed round was a $140M undisclosed-stage round in September 2026.
ProducePay funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Sep 2026 | Undisclosed stage | Astanor Ventures (lead); Avenue Capital Group (lead) | $140M | - | ProducePay secured more than $140 million in new equity and financing on September 1, 2026, in a round led by Avenue Capital and Astanor, with the transaction structured as a combined equity raise and new lending capacity that could expand to $300 million. The company said the capital would support grower financing, digital platform expansion, and growth in data and predictive analytics capabilities across Latin America, Europe, Northern Africa, and North America. ProducePay operates a digital platform for the fresh produce industry and provides financing and financial solutions to agribusinesses and growers. The company described the raise as funding for continued global expansion of its platform and lending products, alongside broader development of infrastructure for a food system affected by volatility, climate risk, and rising global demand. |
| Feb 2024 | Series D | Syngenta Ventures (lead); Highgate; Endeavor8; Astanor Ventures; Avenue Venture; Red Bear Angels; Avenue Capital Group; CF Private Equity; G2 Venture Partners; Anterra Capital; Common Fund | $38M | - | ProducePay is a Los Angeles-based agtech company that operates a Predictable Commerce Platform designed to transform the global fresh produce supply chain by eliminating economic and food waste. The platform connects growers and buyers with transparency, predictability, and access to working capital, enabling growers to monetize crops ahead of harvest and reach stronger cash positions for the next growing cycle. Founded by Cornell alumnus Pablo Borquez Schwarzbeck MBA '15, the company was recognized as one of Fast Company's Most Innovative Companies and the World Economic Forum's newest Unicorn Innovators. In February 2024, ProducePay closed a Series D financing round of $38 million led by Syngenta Group Ventures (the venture capital arm of agricultural giant Syngenta Group), bringing total funding raised to $136 million. The round included new investor CF Private Equity and existing investors G2 Venture Partners, Anterra Capital, Astanor Ventures, Endeavor8, Avenue Venture Opportunities, Avenue Sustainable Solutions, and Red Bear Angels. Due to oversubscribed demand, the round remained open for additional investors to complete diligence. ProducePay disclosed that revenue increased 76% year-over-year compared to 2022, and trade volume on the platform grew almost 3x, with transaction volume projected to reach $2 billion by late 2023. To date, the company reported supporting more than $4.5 billion in fresh produce transactions globally. The capital will be deployed to accelerate expansion into Europe, Asia, Africa, and Australia, advance technology and services including Predictable Commerce Programs, and grow the team of approximately 300 full-time employees. |
| May 2021 | Series C | G2 Venture Partners (lead); IDB Invest (lead); International Finance Corporation (lead); CoVenture; Astanor Ventures; Outpost Ventures; Anterra Capital; IGNIA; Finistere Ventures | $43M | - | ProducePay, a Los Angeles-based fintech startup founded in 2014, provides financing, analytics, and marketplace services to growers and distributors in the global fresh produce industry, which is valued at $300 billion. The company offers pre-harvest financing with flexible terms, real-time pricing data via Insights and InsightsPro platforms, and an online marketplace called ProducePay Preferred Network connecting over 700 vetted growers and distributors across 12 countries in North and South America. By May 2021, ProducePay had financed $3 billion in produce and funds close to 2% of the U.S. market, equivalent to about $1 billion annually in a $60 billion consumption market. On May 20, 2021, ProducePay raised $43 million in a Series C equity round co-led by G2 Venture Partners (G2VP), IDB Invest, and International Finance Corporation (IFC), with participation from existing investors Anterra Capital and CoVenture, and new investors Astanor Ventures, IGNIA, and Finistere Ventures. This brought total debt and equity funding to over $300 million since inception. Prior raises included a $14 million Series B in 2018 and $205 million debt in 2019. The new capital was allocated to technology development, infrastructure, direct sales team expansion, and growth across Latin America to address industry challenges like opacity, fragmentation, manual processes, supply chain digitization, embedded fintech, de-commoditization, and climate-driven volatility. The platform earns commissions from transactions, vets participants for environmental, labor, and World Bank standards, and aims to foster sustainable development and economic equity in the produce value chain. |
| Oct 2018 | Series B | Anterra Capital (lead); FJ Labs; Tribeca Early Stage Partners; Moonshots Capital; Social Leverage; Greenhouse Capital Partners; Rabo Frontier Ventures | $14M | - | ProducePay raised $14 million in a Series B funding round on October 18, 2018, led by Anterra Capital with participation from Rabo Frontier Ventures, Coventure, Social Leverage, FJ Labs, Greenhouse Capital, Moonshots Capital, and Tribeca Angels. The Los Angeles-based agtech company provides short-term financing to fresh produce farmers and distributors, securing perishable produce as collateral through its technology platform. Services include pre-season credit lines advancing 10% of annual crop value, pick & pack loans for 50% of crop value post-harvest, and invoice advances up to 80% upon shipment. The funding supports ProducePay's next growth phase, scaling financial services, and developing software tools for online trading, data insights, real-time pricing, and market conditions. These tools connect verified growers, distributors, and shippers across the US, Mexico, Canada, Honduras, and Chile. By 2017, the company financed $400 million in produce, up from $17 million in 2015, cumulatively exceeding $850 million across over 600 growers and distributors in six countries. |
| Mar 2017 | Series A | Menlo Ventures; CoVenture; CIG Spectrum Capital; Red Bear Angels; Stanton Green; Moonshots Capital; Social Leverage; Outlander Fund I Archimedes | $7M | - | ProducePay raised $7 million in a Series A round in 2017 from investors including CIG Spectrum Capital, CoVenture, Menlo Ventures, Moonshots Capital, Outlander Fund I Archimedes, Red Bear Angels, Social Leverage, and Stanton Green. The company also secured a total of $77 million in debt and equity in March 2017 to provide financing to farmers of perishable fresh produce crops. ProducePay operates as a financing, analytics, and marketplace platform focused on the global fresh produce market, buying crops upfront from farms, selling them, and returning profits minus a commission to farmers. The model addresses financing challenges for fruits and vegetables that cannot be stored long-term, offering farmers fair loans to maximize business without annual livelihood risks. Investors like CoVenture highlighted ProducePay's approach as extending credit to underserved farmers in Latin America, combining software-as-a-service with finance. |
| Jun 2016 | Seed | Brady Brim-DeForest; Menlo Ventures; CoVenture; Red Bear Angels; Moonshots Capital; Social Leverage; Outlander Fund I Archimedes; Taurus Ventures | $3M | - | ProducePay raised $2.5 million in seed funding on June 29, 2016, from investors including Menlo Ventures, CoVenture, Red Bear Angels, and Social Leverage. The round matched the specified investors like Brady Brim-DeForest, Moonshots Capital, Outlander Fund I Archimedes, and Taurus Ventures. The funding addressed cash flow challenges for fresh produce farmers by providing payment the day after shipment at a 1-4% discount, financing $80 million in produce from growers in the US, Mexico, Chile, and Honduras since launch. |
| Jun 2015 | Seed | Outlander Fund I Archimedes (lead); Brady Brim-DeForest; Wonder Ventures; Halmos Ventures; Social Leverage; QueensBridge Venture Partners; eLab Accelerator; TYLT Ventures; Dorm Room Fund; 500 Global | $1M | $6M | - |
Who has invested in ProducePay?
36 investors have backed ProducePay across its funding rounds, including Social Leverage, Moonshots Capital, Astanor Ventures, Anterra Capital, Outlander Fund I Archimedes and Red Bear Angels.
Lead investors include Astanor Ventures, Avenue Capital Group, Syngenta Ventures, G2 Venture Partners, IDB Invest and 3 other investors.
ProducePay Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| Phoenix, AZ | 4 | Participant | Jun 2015 | |
| New York City, NY | 3 | Participant | Jun 2016 | |
 Luxembourg | 3 | Lead | May 2021 | |
| New York City, NY | 3 | Participant | Jun 2016 | |
| Austin, TX | 3 | Participant | Jun 2016 | |
| New York City, NY | 3 | Lead | Jun 2015 | |
 Amsterdam | 3 | Lead | Oct 2018 | |
![](data:image/svg+xml,<svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 20 20"><rect fill="%23e5e7eb" width="20" height="20" rx="4"/></svg>){kind=small} Brady Brim-DeForest | Dallas, TX | 2 | Participant | Jun 2015 |
| San Francisco, CA | 2 | Participant | Jun 2016 | |
| New York City, NY | 2 | Lead | Feb 2024 | |
| San Francisco, CA | 2 | Lead | May 2021 | |
| United States | 1 | Participant | Feb 2024 | |
 Basel | 1 | Lead | Feb 2024 | |
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Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
Sign up to see data on 350K+ funding rounds and disclosed revenue and EBITDA valuation multiples, from seed, through growth stage, to pre-IPO.
Start Free TrialProducePay Competitors
ProducePay competitors include listed companies like Nuvini and Editel, and private ones like BITE Data, Fruitometry, Mavuno and Figured.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Washington, DC | Private | - | - | $6M | - | |
 Katikati | Private | - | - | $7M | - | |
 Brazil | Publicly listed | $38M | ($3M) | $11M | 0.5x | |
 Berlin | Private | - | - | $6M | - | |
| Auckland | Private | - | - | $6M | - | |
 Poland | Publicly listed | $2M | $307K | $5M | - |
ProducePay Public Comps
ProducePay is still privately-owned, but its public comps include Dekel Agri-Vision, SpectrumOne, Nutriplant, Florentaise, Empresa Agroindustrial Tuman, RooLife Group, Editel, Hydrofarm Holdings Group, Pescanova and Agricola Cayalti.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $39M | $2M | 1.1x | 1.0x | 20.6x | 10.8x | |||
| $358K | ($703K) | 16.4x | - | (8.3x) | - | |||
| $42M | $2M | 0.2x | - | 5.9x | - | |||
| $77M | $12M | 0.1x | - | 0.5x | - | |||
| Empresa Agroindustrial Tuman | - | - | - | - | - | - | ||
| $7M | ($2M) | 1.0x | - | (2.8x) | - | |||
| $2M | $307K | 1.6x | - | 12.2x | - | |||
| $134M | ($254M) | 1.2x | 1.2x | (0.6x) | - | |||
This data is available for Pro users. Sign up to see all ProducePay competitors and their valuation data. Start Free Trial | ||||||||
Common questions about ProducePay
| When was ProducePay founded? | ProducePay was founded in 2014. |
| Where is ProducePay headquartered? | ProducePay is headquartered in Los Angeles, CA, United States. |
| Is ProducePay publicly listed? | No, ProducePay is a private, VC-backed company. |
| What is ProducePay's valuation? | ProducePay was last valued at $6M in its seed round in June 2015. |
| How much funding has ProducePay raised? | ProducePay has raised $246M across 7 funding rounds. |
| What was ProducePay's last funding round? | ProducePay's last funding round was a $140M undisclosed-stage round in September 2026, led by Astanor Ventures and Avenue Capital Group. |
| Who are ProducePay's investors? | ProducePay's investors include Social Leverage, CoVenture, Astanor Ventures, Red Bear Angels, Moonshots Capital, Outlander Fund I Archimedes, Anterra Capital, Brady Brim-DeForest, Menlo Ventures, Avenue Capital Group and 26 others. |
| Which companies are comparable to ProducePay? | Companies comparable to ProducePay include BITE Data, Fruitometry, Nuvini, Mavuno, Figured and Editel. |
See companies similar to ProducePay
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