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- Pie Insurance
Pie Insurance Funding, Investors & Competitors
Pie Insurance has raised $621M across 6 funding rounds, most recently a $315M Series D in September 2022.
Last Pie Insurance funding round
$315M
Series D · Sep 2022
Cumulative funding Pie Insurance raised
$621M
across 6 funding rounds
Key investors in Pie Insurance
Greycroft
Elefund
Echelon
Sirius International Insurance
Aspect Ventures
SVB Capital
Acrew Capital
Allianz X
About Pie Insurance
Pie Insurance is a Denver-headquartered insurtech firm offering workers' compensation coverage to small businesses throughout the United States. Founded in 2015, it employs machine learning for risk assessment and pricing across industries like restaurants, construction, and retail. Pie partners with independent agencies nationwide to distribute policies via a digital platform that simplifies quoting, binding, and claims management.
Founded
2017
HQ
Website
Status
Privately held
Customer focus
B2B
Revenue model
Product sales
Pie Insurance Funding History
Pie Insurance has raised a total of $621M across 6 funding rounds.
Pie Insurance's first fundraising round was a $5M seed round in October 2017. The most recent completed round was a $315M Series D in September 2022.
Pie Insurance funding rounds
| Date | Stage | Investors | Raised | Deal Summary |
|---|---|---|---|---|
| Sep 2022 | Series D | Allianz X (lead); Centerbridge Partners (lead); Acrew Capital; White Mountains; Greycroft; Gallatin Point Capital | $315M | Pie Insurance is an insurtech company founded in 2017, specializing in workers' compensation insurance for small businesses such as trades, contractors, landscapers, janitors, auto shops, and restaurants. The company offers digital insurance solutions using data and analytics to provide affordable coverage, selling directly via its website and through thousands of independent insurance agents, with over 40% of applications submitted via its proprietary API. It has expanded to cover 89% of U.S. small businesses across states and launched innovations like pay-as-you-go billing in January 2022. On September 21, 2022, Pie closed a $315 million Series D funding round co-led by Allianz X and Centerbridge Partners, with participation from White Mountains Insurance Group, Gallatin Point Capital, Greycroft, Acrew Capital, and others. This round doubled the company's total capital raised to over $615 million, marking the largest U.S. P&C insurtech financing of 2022. The funding supports Pie's growth in product enhancements, partner expansion, and market reach. Around the round date, Pie reported strong traction: in the first four months of 2022, its annualized run rate premium (ARR) reached nearly $300 million, following more than doubling gross written premium in Q1 2022 versus Q1 2021. Since early 2021, it doubled policyholders and insurance agency partners to over 2,800, processing over 30,000 applications monthly, with policyholder retention above 80% and excellent customer ratings. Pie achieved underwriting success with claim frequency below industry averages and loss ratios on par with incumbents despite being a newer entrant. |
| Mar 2021 | Series C | Acrew Capital (lead); Allianz X (lead); SVB Capital; Greycroft; Echelon; Elefund; SiriusPoint | $118M | Pie Insurance is an insurtech company specializing in workers' compensation insurance for small businesses in the U.S., leveraging proprietary data and advanced analytics for automated, tailored underwriting and instant offers. On March 25, 2021, it closed a $118 million Series C funding round co-led by Allianz X and Acrew Capital, with participation from Greycroft, SVB Capital, SiriusPoint, Elefund, and Moxley Holdings, bringing total funding to over $300 million since its 2017 founding. The round supported further investment in technology, automation, core workers' comp growth, and groundwork for new business offerings. At the time, Pie reported gross written premium above $100 million and partnerships with over 1,000 insurance agencies nationally. Allianz X highlighted Pie's potential for digital disruption in the $25 billion U.S. small business workers' comp market and opportunities for collaboration, including joint product development. |
| May 2020 | Series B | Gallatin Point Capital (lead); SVB Capital; Sirius International Insurance; Greycroft; Sand Hill Angels; Aspect Ventures; Elefund | $127M | Pie Insurance, founded in 2017, provides workers' compensation insurance to small businesses directly via its website and through thousands of independent agents, leveraging advanced analytics for risk assessment and quick quotes in 34 states plus D.C. On May 28, 2020, it closed $127 million in financing and capital commitments led by Gallatin Point Capital, with participation from Greycroft, SVB Capital, Aspect Ventures, Elefund, Sand Hill Angels (implied via context), and Sirius International Insurance Group; this included $27 million for growth and $100 million equity commitment to form and purchase licensed insurance companies via new entity Pie Carrier Holdings. Over the prior 12 months, Pie grew written premium 150% to nearly $19 million in Q1 2020, serving tens of thousands of small businesses amid national TV advertising and agency expansion. The round supported Pie's transformation of small business insurance through automation from quote to claim, starting with workers' comp backed by A.M. Best 'A-' rated Sirius America Insurance Company. By October 2020, just months later, Pie surpassed $100 million in cumulative written premium and annualized run rate premium in under 3.5 years, growing its agency channel nearly 200% to over 1,000 partners since early 2020, with innovations like a partner portal and automated bind requests auto-deciding 73% of class codes. This positioned Pie as the fastest insurtech to these milestones, evidencing demand for modern insurance among SMBs and agents. Post-round traction included 150% revenue growth (per later reports) by March 2021, gross written premium over $100 million, and partnerships with over 1,000 agencies nationwide; headcount rose from 140 to 260. Pie continued rapid scaling, doubling premium, customers, and partners by 2022 with ARR nearing $300 million in early 2022, maintaining strong underwriting (industry-average loss ratios), 80%+ retention, and expansions like pay-as-you-go billing. Total funding reached $188 million by October 2020, over $300 million by 2021 Series C, and more than $615 million overall, with investors like Allianz X and Acrew Capital joining later. |
| Mar 2019 | Series B | SVB Capital (lead); Sirius International Insurance; Greycroft; Echelon; Aspect Ventures; Elefund; Gaingels | $45M | Pie Insurance is a US insurtech startup founded in May 2017, specializing in workers' compensation insurance for small businesses (SMBs). It operates as a managing general agency (MGA) for Sirius America Insurance Company, offering an online quoting process that promises to save customers an average of 30% through proprietary analytics for risk assessment and pricing. The company sold its first policy in March 2018 and rapidly expanded to serve 19 states covering over 60% of the US workers' compensation market by early 2019, with plans for national coverage by year-end. In March 2019, Pie Insurance raised $45 million in a Series B funding round led by SVB Capital, with participation from Sirius Group, Greycroft, Moxley Holdings, Aspect Ventures, Elefund, and others including Echelon and Gaingels as noted in query context. This followed an $11 million Series A in July 2018, bringing total funding to $61 million. The funds were earmarked for geographic expansion, adding distribution channels, and enhancing customer experience. Traction in the first 11 months post-launch (through early 2019) included generating more than $10 million in written premiums from thousands of small business customers, alongside strong underwriting results highlighted by investors. By Q1 2020, premiums grew to nearly $19 million, up 150% year-over-year, demonstrating robust early growth in the underserved SMB segment of commercial insurance. Pie continued scaling with subsequent raises, including a second Series B tranche and later rounds totaling over $300 million by 2021, enabling further tech investment, hiring, and formation of its own insurance carrier holdings. Investors praised its momentum and potential to disrupt traditional workers' comp with a modern, accessible online model. |
| Jun 2018 | Series A | Greycroft (lead); Sirius International Insurance; Evolution VC Partners; Four Cities Capital; Echelon; Aspect Ventures; Elefund | $11M | Pie Insurance is an insurtech startup specializing in workers' compensation insurance for small businesses, utilizing data analytics to identify risk and price policies more competitively than traditional insurers. The company's platform automates the entire insurance purchase experience, offering savings of up to 30 percent on AM Best A- (Excellent) rated workers' compensation coverage. In June 2018, Pie Insurance raised $11 million in Series A funding led by Greycroft, with participation from Aspect Ventures, Sirius Group, Moxley Holdings, and Elefund. At the time of the funding round, Pie had begun selling workers' compensation directly online and was operating in eight states including Arizona, Colorado, Georgia, Illinois, Louisiana, North Carolina, Tennessee, and Texas. The company was founded in 2017 by experienced industry veterans, including a founder who previously built and sold an online insurance company for over one billion dollars. |
| Oct 2017 | Seed | Sirius International Insurance; Echelon; Elefund | $5M | Pie Insurance raised a $4.3 million seed round in October 2017 led by Sirius Group, Moxley Holdings, and Elefund. The company, founded to provide workers’ compensation insurance to small businesses, launched with an interactive Price Predictor tool powered by Valen Analytics to help SMEs assess insurance rates. Pie targeted the $100 billion SME insurance market, noting that 90% of small businesses in many industries overpay for workers’ compensation. |
Who has invested in Pie Insurance?
16 investors have backed Pie Insurance across its funding rounds, including Greycroft, Elefund, Echelon, Sirius International Insurance, Aspect Ventures and SVB Capital.
Lead investors include Allianz X, Centerbridge Partners, Acrew Capital, Gallatin Point Capital, SVB Capital and 1 other investor.
Pie Insurance Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 5 | Lead | Jun 2018 | ||
| 5 | Participant | Oct 2017 | ||
| 4 | Participant | Oct 2017 | ||
| 4 | Participant | Oct 2017 | ||
| 3 | Lead | Mar 2019 | ||
| 3 | Participant | Jun 2018 | ||
| 2 | Lead | Mar 2021 | ||
| 2 | Lead | Mar 2021 | ||
| 2 | Lead | May 2020 | ||
| 1 | Participant | Sep 2022 | ||
| 1 | Participant | Jun 2018 | ||
| 1 | Participant | Jun 2018 | ||
| 1 | Participant | May 2020 | ||
This data is available for Pro users. Sign up to see all 16 Pie Insurance investors. Start Free Trial | ||||
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Start Free TrialAcquisitions by Pie Insurance
Pie Insurance has acquired 1 company to date.
Last acquisition by Pie Insurance was on August 25th 2021. Pie Insurance acquired Western Select Insurance Company for undisclosed valuation.
Latest Acquisitions by Pie Insurance
| Description | Western Select Insurance Company is an Illinois-licensed property and casualty insurer writing commercial multi-peril, general liability, and workers' compensation policies. Headquartered in Itasca, the company targets small to medium-sized businesses in the Midwest, partnering with independent agents for risk management and claims handling services. |
| HQ Country | |
| HQ City | Quad Cities, IL |
| Deal Date | 25 Aug 2021 |
| Valuation | undisclosed |
| EV/Revenue | |
| EV/EBITDA | |
This data is available for Pro users. Sign up to see all Pie Insurance acquisitions and their M&A valuation multiples. Start Free Trial | |
Pie Insurance Competitors
Pie Insurance competitors include listed companies like Berkshire Hathaway, Allianz, China Life and Ping An Insurance, and private ones like Acko and JD Digits.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Private | $303M | - | $1B | 3.3x | ||
| Publicly listed | $411B | $101B | $1.1T | 3.0x | ||
| Publicly listed | $158B | $20B | $196B | 0.9x | ||
| Publicly listed | $90B | $28B | $143B | 1.7x | ||
| Publicly listed | $138B | $13B | $135B | 6.3x | ||
| Private | - | - | $18B | - |
Pie Insurance Public Comps
Pie Insurance is still privately-owned, but its public comps include Berkshire Hathaway, Allianz, China Life, Ping An Insurance, Chubb, Progressive, Zurich Insurance Group, AXA, AIA Group and Tokio Marine.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $411B | $101B | 2.9x | 3.0x | 11.7x | - | |||
| $158B | $20B | 1.3x | 0.9x | 10.2x | 10.0x | |||
| $90B | $28B | 1.8x | 1.7x | 5.8x | 6.0x | |||
| $138B | $13B | 7.3x | 6.3x | 77.0x | - | |||
| $60B | $14B | 2.7x | 2.7x | 11.2x | 11.8x | |||
| $88B | $15B | 1.5x | 1.5x | 9.0x | 8.8x | |||
| $89B | $11B | 1.4x | 1.8x | 10.6x | 16.0x | |||
| $122B | $12B | 1.4x | 1.7x | 14.2x | 13.4x | |||
This data is available for Pro users. Sign up to see all Pie Insurance competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Pie Insurance
| When was Pie Insurance founded? | Pie Insurance was founded in 2017. |
| Where is Pie Insurance headquartered? | Pie Insurance is headquartered in Washington, DC, United States. |
| Is Pie Insurance publicly listed? | No, Pie Insurance is a private, VC-backed company. |
| How much funding has Pie Insurance raised? | Pie Insurance has raised $621M across 6 funding rounds. |
| What was Pie Insurance's last funding round? | Pie Insurance's last funding round was a $315M Series D in September 2022, led by Allianz X and Centerbridge Partners. |
| Who are Pie Insurance's investors? | Pie Insurance's investors include Greycroft, Elefund, Sirius International Insurance, Echelon, SVB Capital, Aspect Ventures, Acrew Capital, Allianz X, Gallatin Point Capital, White Mountains and 6 others. |
| Which companies are comparable to Pie Insurance? | Companies comparable to Pie Insurance include Acko, Berkshire Hathaway, Allianz, China Life, Ping An Insurance and JD Digits. |
| How many companies has Pie Insurance acquired? | Pie Insurance has acquired 1 company, including Western Select Insurance Company. |
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