McMakler Revenue, Valuation, Funding & Investors

McMakler is valued at $436M as of June 2023.

Last McMakler valuation

$436M

Undisclosed stage · Jun 2023

Last McMakler funding round

$22M

Undisclosed stage · Jun 2023

McMakler revenue

$46M

Series D · Nov 2020

Key investors in McMakler

  • NAP
  • Frog Capital
  • Warburg Pincus
  • Target Global
  • Piton Capital
  • Israel Growth Partners

McMakler Overview

About McMakler

McMakler is a Berlin-headquartered hybrid real estate platform operating across Germany. It combines digital marketing tools with 400 local agents in major cities like Munich, Hamburg, and Frankfurt. Boasting 33 percent brand awareness as Germany's top-known agent, McMakler manages property sales and rentals with centralized processes ensuring high service standards.


Founded

2015

HQ

GermanyBerlin

Status

Privately held

Customer focus

B2C

Revenue model

Commission

Revenue

$46M (Nov 2020)

Valuation

$436M (Jun 2023)

McMakler Valuation

McMakler is currently valued at $436M, based on its undisclosed-stage round in June 2023.

The $22M round included Baillie Gifford, Warburg Pincus, Israel Growth Partners and Frog Capital.

McMakler's valuation has grown 1.5x from $288M at its Series A in June 2016 to $436M in June 2023, across 4 priced rounds.

McMakler valuation by funding round

Revenue multiple
McMakler valuation by funding round
DateStageValuationRevenue Multiple
Jun 2023Undisclosed stage$436M-
Nov 2020Series D$920M20.0x
May 2017Series B$108M-
Jun 2016Series A$288M-

McMakler Revenue

McMakler's latest recorded revenue is $46M, as of its Series D in November 2020. At a $920M valuation, that implies a 20.0x revenue multiple.

McMakler revenue by funding round

McMakler revenue and valuation multiple by funding round
DateRevenue *ValuationRevenue MultipleStage
Nov 2020$46M$920M20.0xSeries D

* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.

McMakler Funding History

McMakler has raised a total of $201M across 6 funding rounds, plus 1 secondary share sale.

McMakler's first fundraising round was a $9M Series A in June 2016. The most recent completed round was a $22M undisclosed-stage round in June 2023.

McMakler funding rounds

McMakler funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Jun 2023Undisclosed stageBaillie Gifford; Warburg Pincus; Israel Growth Partners; Frog Capital$22M$436MMcMakler is a Berlin-based hybrid real estate platform that combines local real estate agent expertise with a digital, automated sales process to simplify property transactions in Germany, offering services from property search and financing to energy consulting. The company operates with over 350 agents across more than 30 locations and a 250-person expert team in Berlin, leveraging proprietary software and AI-driven property valuations based on over 30,000 transactions. On June 30, 2023, McMakler raised $21.78 million (approximately €20 million) in a Private Equity - III round led by Baillie Gifford (noted as Scottish Mortgage Investment Trust in some reports), with participation from Frog Capital, Israel Growth Partners, and Warburg Pincus. This round valued the company at a post-money valuation of $435.62 million, down from a prior €800 million valuation (approximately $872 million at the time) referenced 18 months earlier after a €50 million raise in January 2022. The financing came amid economic challenges in the German real estate market, including high interest rates and a 25% year-over-year drop in apartments brokered in Q1 2023. The round followed significant prior funding, with McMakler having raised over $224 million across 14 rounds by that point, including a €42 million Series D in November 2020. Despite ambitions to go public and achieve profitability by end-2023, the company faced difficulties, including layoffs of 60 employees in May 2023 (8% of workforce) and 200 jobs cut between July and October 2022. CEO Felix Jahn cited the worst real estate crisis in 50 years, with potential for additional €10-15 million from investors if monthly profitability targets were met. later 2024 revenue was $109.93 million, and a subsequent round in July 2023 slashed valuation to €400 million.
Jan 2022Undisclosed stageBaillie Gifford; NAP; Warburg Pincus$56M-McMakler is a Berlin-based PropTech company operating a digital real estate marketplace platform. The company positions itself as a technology-first firm in the property brokerage space, though it competes with hybrid online brokers offering similar pricing to traditional agents. The company has raised a total of $224.03M across 14 funding rounds from 22 investors including Baillie Gifford, Israel Growth Partners, Warburg Pincus, and Scottish Mortgage Investment Trust. Most recent disclosed data shows a Series D round on October 4, 2024, raising $21.78M from Baillie Gifford, Israel Growth Partners, and undisclosed investors, though the post-money valuation for that round is not publicly available. As of 2024, McMakler generated $109.93M in revenue with approximately 530 employees. The company reported achieving positive operational cash flow but remains unprofitable on a full-year basis. McMakler has faced significant challenges including layoffs, capital write-downs, and reputational damage, with recent funding described as providing breathing room rather than enabling aggressive expansion. The German-language source indicates approximately €15M in additional funding from a subsequent round, emphasizing that investors have limited patience and the company must now demonstrate sustainable unit economics and profitability.
Nov 2020Series DWarburg Pincus (lead); Balderton Capital; Cascade Ventures; NAP; Target Global; Israel Growth Partners$50M$920MMcMakler is a Berlin-based hybrid real estate brokerage operating in Germany, Austria, and France, combining over 400 full-time agents with AI-driven technology for property valuation, transactions, and customer service. Founded in 2015 by Felix Jahn, the company digitizes traditional real estate processes to improve efficiency and transparency. A Series D round in January 2022 raised 50 million euros, valuing the company at 800 million euros post-money, with participation from Warburg Pincus, new investor Baillie Gifford, and others. This followed prior financings, including a November 2020 Series D of 42 million euros led by Warburg Pincus, contributing to over 250 million euros total raised by mid-2023. In the first half of 2021, McMakler reported turnover of 40 million euros, up 98% year-over-year, amid rapid broker network expansion (up 77% vs. 2020) to over 20 locations and nearly 600 headquarters employees. The company aimed to further grow its agent base and market presence. Warburg Pincus highlighted McMakler's potential to redefine the real estate market using data and technology. Subsequent rounds reflected market challenges: a July 2023 financing halved the valuation to 400 million euros despite 20 million euros raised from Baillie Gifford, Warburg Pincus, and others; additional layoffs and struggles in a real estate downturn followed, with brokered apartments down 25% YoY in Q1 2023. No direct valuation details for the exact November 2020 round were confirmed, and EBITDA figures remain unavailable.
Oct 2019SecondaryBalderton Capital (lead); GR Capital$20M-McMakler is a hybrid real estate platform operating in Germany, Austria, and France, combining AI, data science, digital workflows, and a network of agents to facilitate property transactions. In 2019, it received a $20 million secondary investment from Balderton Capital's Liquidity I Fund and GR Capital. The company had completed transactions worth $400 million in the prior year, marking five times growth from the previous period, and employed over 450 people at the time. McMakler had raised a total of €74.5 million in funding prior to this deal, including a Series C round led by Israel Growth Partners and Target Global.
Jun 2019Series CIsrael Growth Partners (lead); Target Global (lead); GR Capital; NAP; Cascade Investment Fund; Piton Capital; Frog Capital$46M--
May 2017Series BFrog Capital (lead); NAP; Piton Capital; Mutschler Ventures AG$18M$108MMcMakler is a Berlin-based hybrid real estate brokering platform founded in 2015 that combines technology with personal advisory services from regional agents. In the 12 months prior to the May 2017 Series B round, it brokered properties exceeding €50 million in total volume. The company operated in two-thirds of German cities and districts with over 100 agents across 50 offices and 200 employees total. The Series B round raised €16 million led by Frog Capital, with participation from Mutschler Ventures AG, NAP, and Piton Capital. Funds supported network expansion across Germany, technology development, sales operations, and brand growth, aiming for nationwide coverage by year-end and potential entry into Austria and Switzerland. By end-2017, sold properties reached about €150 million with 250 employees and an office opened in Vienna. McMakler positioned itself as a modern broker offering transparent, efficient services at competitive prices, outperforming many competitors despite a late market entry.
Jun 2016Series AFrog Capital (lead); DN Capital; NAP; Piton Capital; Target Global; Mutschler Ventures AG$9M$288MMcMakler is a German hybrid real estate agent and PropTech platform operating in the residential real estate sector. Founded in 2015, the company combines online and offline channels to serve the property market in Germany. The company was valued at €250 million as of February 2016, representing a 2.2x valuation increase from its initial investment. The funding round included participation from multiple investors including Frog Capital, DN Capital, Piton Capital, Target Global, and others, supporting the company's growth and market expansion within the PropTech industry. By 2023, McMakler had expanded its operations to include physical stores in major German cities such as Bonn, demonstrating its hybrid business model evolution.

Who has invested in McMakler?

13 investors have backed McMakler across its funding rounds, including NAP, Frog Capital, Warburg Pincus, Target Global, Piton Capital and Israel Growth Partners.

Lead investors include Warburg Pincus, Balderton Capital, Israel Growth Partners, Target Global and Frog Capital.


McMakler Investors

Investors in McMakler by funding rounds participated
InvestorHQRoundsRoleFirst check
NAPGermanyBerlin5ParticipantJun 2016
Frog CapitalUnited KingdomUnited Kingdom4LeadJun 2016
Piton CapitalUnited KingdomLondon3ParticipantJun 2016
Target GlobalUnited KingdomLondon3LeadJun 2016
Warburg PincusUnited StatesNew York City, NY3LeadNov 2020
Israel Growth PartnersIsraelHerzliya3LeadJun 2019
Baillie GiffordUnited KingdomEdinburgh2ParticipantJan 2022
GR CapitalGermanyBerlin2ParticipantJun 2019
Balderton CapitalUnited KingdomLondon2LeadOct 2019
Mutschler Ventures AGSwitzerlandBaar2ParticipantJun 2016
DN CapitalUnited StatesUnited States1ParticipantJun 2016

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McMakler Competitors

McMakler competitors include listed companies like Real Brokerage and eXp World Holdings, and private ones like Pearl Certification, Nobul Technologies, Street Group and Flyhomes.

Public and private companies comparable to McMakler
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
Pearl CertificationUnited StatesCharlottesville, VAPrivate--$400M-
Nobul TechnologiesCanadaTorontoPrivate--$300M-
Real BrokerageUnited StatesUnited StatesPublicly listed$2B($6M)$638M0.2x
eXp World HoldingsUnited StatesUnited StatesPublicly listed$4.8B($11M)$650M0.1x
Street GroupUnited KingdomManchesterPrivate--$266M-
FlyhomesUnited StatesSeattle, WAPrivate--$800M-

McMakler Public Comps

McMakler is still privately-owned, but its public comps include ZKH Group, RE/MAX Holdings, Jadwa REIT Saudi, Bonyan REIT, Mountview Estates, Lavvi, LOG CP, Property Franchise Group, Moura Dubeux and Electra Real Estate.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
ZKH Group$1.3B($19M)0.2x0.2x(13.6x)33.7x
RE/MAX Holdings$292M$74M1.0x1.0x4.1x3.2x
Jadwa REIT Saudi$51M$37M11.0x-15.0x-
Bonyan REIT$74M$52M7.5x-10.7x-
Mountview Estates$96M$42M5.6x-12.8x-
Lavvi$342M$111M1.2x1.0x3.6x4.2x
LOG CP$48M$32M13.0x13.1x19.4x15.2x
Property Franchise Group$113M$43M3.5x3.4x9.4x8.7x

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Common questions about McMakler

When was McMakler founded?McMakler was founded in 2015.
Where is McMakler headquartered?McMakler is headquartered in Berlin, Germany.
Is McMakler publicly listed?No, McMakler is a private, VC-backed company.
What is McMakler's valuation?McMakler was last valued at $436M in its undisclosed-stage round in June 2023.
How much funding has McMakler raised?McMakler has raised $201M across 6 funding rounds.
What was McMakler's last funding round?McMakler's last funding round was a $22M undisclosed-stage round in June 2023.
Who are McMakler's investors?McMakler's investors include NAP, Frog Capital, Piton Capital, Target Global, Warburg Pincus, Israel Growth Partners, Baillie Gifford, GR Capital, Balderton Capital, Mutschler Ventures AG and 3 others.
What is McMakler's revenue?McMakler's latest recorded revenue is $46M (November 2020).
What is McMakler's revenue multiple?McMakler's latest valuation implies a 20.0x revenue multiple ($920M valuation on $46M of revenue).
Which companies are comparable to McMakler?Companies comparable to McMakler include Pearl Certification, Nobul Technologies, Real Brokerage, eXp World Holdings, Street Group and Flyhomes.

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