Habi Valuation, Funding & Investors

Habi is valued at $1B as of May 2022.

See full Habi profile

Last Habi valuation

$1B

Series C · May 2022

Last Habi funding round

$200M

Series C · May 2022

Cumulative funding Habi raised

$316M

across 4 funding rounds

Key investors in Habi

Habi Overview

About Habi

Habi is a data-driven residential real estate platform operating an iBuyer model across Spanish-speaking Latin America, primarily Colombia and Mexico. The company buys and sells homes directly from consumers, using pricing algorithms and a proprietary database to provide liquidity and transparent information in housing markets where most homes are not listed online. Habi targets low- and middle-income consumers and has expanded into embedded financial services alongside its core real estate transactions.


Founded

2019

HQ

ColombiaColombia

Website

habi.co

Status

Privately held

Customer focus

B2C

Revenue model

Commission

Valuation

$1B (May 2022)

Habi Valuation

Habi is currently valued at $1B, based on its Series C in May 2022.

The $200M round was led by Homebrew and SoftBank Group.

Habi's valuation has grown 33x from $30M at its Series A in August 2020 to $1B in May 2022, across 2 priced rounds.

Habi valuation by funding round

Habi valuation by funding round
DateStageValuation
May 2022Series C$1B
Aug 2020Series A$30M

Habi Funding History

Habi has raised a total of $316M across 4 funding rounds.

Habi's first fundraising round was a $6M pre-seed round in November 2019. The most recent completed round was a $200M Series C in May 2022.

Habi funding rounds

Habi funding rounds
DateStageInvestorsRaisedValuationDeal Summary
May 2022Series CHomebrew (lead); SoftBank Group (lead)$200M$1BHabi is a data-driven residential real estate platform operating as a PropTech company in Spanish-speaking Latin America, primarily in Colombia and Mexico, empowering low- and middle-income consumers by providing liquidity and information in fragmented housing markets where most homes are not listed online. The company buys and sells properties, with a focus on expanding embedded financial services. On May 11, 2022, Habi raised $200 million in its Series C funding round, led by Homebrew and SoftBank Latin America Funds, with participation from investors including Tiger Global, Banco Mercantil del Norte (Banorte), Inspired Capital, Clocktower Ventures, Endeavor Catalyst, and Henry Kravis. This marked the largest venture round in Spanish-speaking Latin America that year and the first PropTech unicorn in the region, also notable as the highest-valued Latin American startup with a female founder and CEO. Proceeds were earmarked for geographic expansion to cover all major cities across Spanish-speaking Latin America and to deepen its product suite, particularly embedded financial services. Since its Series B in June 2021, Habi had solidified its leadership by growing over 20-fold in revenue during 2021, operating in more than 15 cities, and making strategic acquisitions like Propiedades.com and iBuyer Tu Canton in Mexico in January 2022. Habi's traction included rapid scaling amid a $2 trillion estimated market opportunity in the region. The round stood out in a cooling 2022 VC environment for Latin America, where it was among the top funding events, highlighting investor confidence in Habi's model despite broader market shifts toward smaller deals.
Jun 2021Series BSoftBank Group (lead); 8VC; Flybridge; Homebrew; Tiger Global; Inspired Capital Partners$100M--
Aug 2020Series AInspired Capital Partners (lead); Supernode Ventures; 8VC; Zigg Capital; Vine St. Ventures; Flybridge; Vine Ventures; HOF Capital; Homebrew; Operator Partners; Clocktower Technology Ventures$10M$30MHabi is a Colombian proptech company using an iBuyer model for middle-class residential real estate, simplifying home buying and selling with pricing algorithms, a proprietary database, and a smart platform. Inspired Capital led the $10 million Series A round on August 26, 2020, with participation from 8VC, Clocktower Technology Ventures, Flybridge, HOF Capital, Homebrew, Operator Partners, Supernode Ventures, Vine St. Ventures, Vine Ventures, and Zigg Capital. The funding supports platform and technology development, expansion to Medellín, and scaling operations. Habi became Colombia's largest homebuyer, achieving three-fold transaction volume growth since March 2020 despite Bogotá's lockdown, and sells homes three times faster than the market average of 14 months.
Nov 2019Pre-seedHomebrew (lead); Tiger Global (lead); Zigg Capital (lead); Edward Lando; Supernode Ventures; The Graduate Syndicate; FJ Labs; Flybridge; Vine Ventures; HOF Capital; Reshape Ventures$6M-Habi is a Colombian real estate startup that accelerates buying and selling properties in Latin America using AI pricing algorithms and scalable processes to reduce sales time from over 14 months to about two weeks. It offers to purchase users' homes within 10 days of listing, targeting mid-tier residential dwellings under $90,000 USD in Bogotá initially. Habi raised $5.5 million in a pre-seed round around November 2019, led by Tiger Global Management with participation from Homebrew, Zigg Capital, Reshape Holdings, FJ Labs, Supernode Ventures, and others including Edward Lando, Eric Reiner, Flybridge, HOF Capital, and The Graduate Syndicate. The funds support expansion into northern Bogotá neighborhoods and other Latin American markets, building a full solution for homeownership processes. Co-founded by Brynne McNulty Rojas and Sebastián Noguera, Habi combines advanced analytics with human insight to provide liquidity, transparent information, and efficient transactions in the complex $10 trillion Latin American real estate market.

Who has invested in Habi?

17 investors have backed Habi across its funding rounds, including Homebrew, Flybridge, Tiger Global, SoftBank Group, 8VC and HOF Capital.

Lead investors include Homebrew, SoftBank Group, Inspired Capital Partners, Tiger Global and Zigg Capital.


Habi Investors

Investors in Habi by funding rounds participated
InvestorHQRoundsRoleFirst check
HomebrewUnited StatesSan Francisco, CA4LeadNov 2019
FlybridgeUnited StatesNew York City, NY3ParticipantNov 2019
Supernode VenturesUnited StatesNew York City, NY2ParticipantNov 2019
SoftBank GroupJapanTokyo2LeadJun 2021
8VCUnited StatesSan Francisco, CA2ParticipantAug 2020
Zigg CapitalUnited StatesNew York City, NY2LeadNov 2019
Vine VenturesUnited StatesNew York City, NY2ParticipantNov 2019
HOF CapitalUnited StatesNew York City, NY2ParticipantNov 2019
Tiger GlobalUnited StatesNew York City, NY2LeadNov 2019
Inspired Capital PartnersUnited StatesNew York City, NY2LeadAug 2020
Edward LandoUnited StatesMiami, FL1ParticipantNov 2019
The Graduate SyndicateUnited StatesBoston, MA1ParticipantNov 2019
FJ LabsUnited StatesNew York City, NY1ParticipantNov 2019

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Acquisitions by Habi

Habi has acquired 3 companies to date.

Last acquisition by Habi was on February 25th 2026. Habi acquired Pulppo for undisclosed valuation.


Latest Acquisitions by Habi

Pulppo
Propiedades
Tu Canton
Description
Pulppo is a technology platform that enables real estate brokerage across Latin America through partnerships with local agents. The Buenos Aires-headquartered company equips brokers with digital listing tools, CRM integration, virtual tour capabilities, and automated transaction management to simplify property sales and rentals. Operating in Argentina, Mexico, Colombia, and Peru, Pulppo processes listings for residential and commercial properties via its marketplace. Launched in 2021, the platform connects buyers directly to verified brokers while ensuring transparent pricing and document handling.
Propiedades is a Mexico City-based online marketplace for residential and commercial real estate listings. It connects buyers, sellers, renters, and agents via consumer and professional portals, providing property data and transaction tools.
Tu Canton is a full-stack real estate marketplace simplifying home buying and selling processes for clients.
HQ CountryMexicoMexicoMexico
HQ City
Mexico City
Mexico City
Mexico City
Deal Date25 Feb 202619 Jan 202219 Jan 2022
Valuationundisclosedundisclosedundisclosed
EV/Revenue
EV/EBITDA

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Habi Competitors

Habi competitors include listed companies like Plazza, Suzhou New District, GAG Immobilien and United Real Estate Company (URC), and private ones like Orchard and Delos.

Public and private companies comparable to Habi
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
OrchardUnited StatesNew York City, NYPrivate--$1B-
PlazzaSwitzerlandSwitzerlandPublicly listed$49M-$1.1B30.3x
Suzhou New DistrictChinaChinaPublicly listed$816M$180M$1.1B10.5x
GAG ImmobilienGermanyGermanyPublicly listed$536M$200M$893M-
United Real Estate Company (URC)KuwaitKuwaitPublicly listed$336M$111M$1.2B-
DelosUnited StatesNew York City, NYPrivate--$800M-
Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
DigiCo REIT$155M$91M14.0x13.8x24.0x24.1x
Abacus Storage King$176M$141M10.9x11.7x13.6x21.4x
CPI FIM$144M$85M18.1x-30.7x-
Africa Israel Residences$305M$96M5.7x-18.2x-
Wework India Management$254M$165M6.0x5.4x9.3x8.3x
Direcional$844M$230M1.5x1.3x5.4x4.8x
Country Garden Holdings$23B$3B1.2x1.8x8.9x(6.7x)
Argo Properties$58M-26.9x---

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Common questions about Habi

When was Habi founded?Habi was founded in 2019.
Where is Habi headquartered?Habi is headquartered in Colombia.
Is Habi publicly listed?No, Habi is a private, VC-backed company.
What is Habi's valuation?Habi was last valued at $1B in its Series C in May 2022.
How much funding has Habi raised?Habi has raised $316M across 4 funding rounds.
What was Habi's last funding round?Habi's last funding round was a $200M Series C in May 2022, led by Homebrew and SoftBank Group.
Who are Habi's investors?Habi's investors include Homebrew, Flybridge, Supernode Ventures, SoftBank Group, 8VC, Zigg Capital, Vine Ventures, HOF Capital, Tiger Global, Inspired Capital Partners and 7 others.
Which companies are comparable to Habi?Companies comparable to Habi include Orchard, Plazza, Suzhou New District, GAG Immobilien, United Real Estate Company (URC) and Delos.
How many companies has Habi acquired?Habi has acquired 3 companies, including Pulppo, Propiedades and Tu Canton.

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