Habi Valuation, Funding & Investors

Habi is valued at $1B as of May 2022.

See full Habi profile

Last Habi valuation

$1B

Series C · May 2022

Last Habi funding round

$200M

Series C · May 2022

Cumulative funding Habi raised

$316M

across 4 funding rounds

Key investors in Habi

Habi Overview

About Habi

Habi is a Colombian residential real estate platform that buys homes directly from owners, improves them and resells them, using a proprietary pricing algorithm. The company was founded in 2019 by Brynne McNulty Rojas and Sebastian Noguera and is based in Bogota. It describes itself as a data-driven platform serving middle-class sellers and buyers, and its website promises to buy a home within 10 days. Habi raised a USD 5.5 million pre-seed round in November 2019, a USD 10 million Series A in 2020, a USD 100 million Series B led by SoftBank's Latin America fund in 2021 and a USD 200 million Series C co-led by Homebrew and SoftBank in May 2022, which the company said made it the first proptech unicorn in Spanish-speaking Latin America. In January 2022 it bought the Mexican marketplace Propiedades.com and the iBuyer Tu Canton, and in February 2026 it acquired the Mexican broker-technology company Pulppo. It operates in Colombia and Mexico.


Founded

2019

HQ

ColombiaBogota

Website

habi.co

Status

Privately held

Customer focus

B2C

Revenue model

Commission

Valuation

$1B (May 2022)

Habi Valuation

Habi is currently valued at $1B, based on its Series C in May 2022. Read the announcement ↗

The $200M round was led by Homebrew and SoftBank Group, with participation from Endeavor Catalyst, Tiger Global, Henry Kravis, Inspired Capital, Banorte and 1 other investor.

Habi valuation by funding round

Habi valuation by funding round
DateStageValuation
May 2022Series C$1B

Habi Funding History

Habi has raised a total of $316M across 4 funding rounds.

Habi's first fundraising round was a $6M pre-seed round in November 2019. The most recent completed round was a $200M Series C in May 2022.

Habi funding rounds

Habi funding rounds
DateStageInvestorsRaisedValuationDeal Summary
May 2022Series CHomebrew (lead); SoftBank Group (lead); Endeavor Catalyst; Tiger Global; Henry Kravis; Inspired Capital; Banorte; Clocktower Technology Ventures$200M$1BHabi is a data-driven residential real estate platform operating as a PropTech company in Spanish-speaking Latin America, primarily in Colombia and Mexico, empowering low- and middle-income consumers by providing liquidity and information in fragmented housing markets where most homes are not listed online. The company buys and sells properties, with a focus on expanding embedded financial services. On May 11, 2022, Habi raised $200 million in its Series C funding round, led by Homebrew and SoftBank Latin America Funds, with participation from investors including Tiger Global, Banco Mercantil del Norte (Banorte), Inspired Capital, Clocktower Ventures, Endeavor Catalyst, and Henry Kravis. This marked the largest venture round in Spanish-speaking Latin America that year and the first PropTech unicorn in the region, also notable as the highest-valued Latin American startup with a female founder and CEO. Proceeds were earmarked for geographic expansion to cover all major cities across Spanish-speaking Latin America and to deepen its product suite, particularly embedded financial services. Since its Series B in June 2021, Habi had solidified its leadership by growing over 20-fold in revenue during 2021, operating in more than 15 cities, and making strategic acquisitions like Propiedades.com and iBuyer Tu Canton in Mexico in January 2022. Habi's traction included rapid scaling amid a $2 trillion estimated market opportunity in the region. The round stood out in a cooling 2022 VC environment for Latin America, where it was among the top funding events, highlighting investor confidence in Habi's model despite broader market shifts toward smaller deals.
Jun 2021Series BSoftBank Group (lead); 8VC; Flybridge; Homebrew; Tiger Global; Inspired Capital$100M-Habi, the Colombian residential real estate platform, raised a USD 100 million Series B in June 2021, led by the SoftBank Latin America Fund. Existing investors Inspired Capital, Tiger Global, Homebrew and 8VC also took part in the round. The company said it would use the capital to start its regional expansion, beginning with Mexico City, and to build out its team. Habi was founded in 2019 by Brynne McNulty Rojas and Sebastian Noguera and buys, improves and resells homes for middle-class owners using a proprietary pricing algorithm. At the time of the round it operated in four Colombian cities, Bogota, Medellin, Barranquilla and Cali, where new home sales in the largest cities had risen 31% in the first quarter of 2021. The round was described as the largest equity round raised by a female chief executive in Latin America and the second-largest Series B in the region after Rappi's USD 185 million in 2018.
Aug 2020Series AInspired Capital (lead); Supernode Ventures; 8VC; Zigg Capital; Vine St. Ventures; Flybridge; Vine Ventures; HOF Capital; Homebrew; Operator Partners; Clocktower Technology Ventures$10M-Habi is a Colombian proptech company using an iBuyer model for middle-class residential real estate, simplifying home buying and selling with pricing algorithms, a proprietary database, and a smart platform. Inspired Capital led the $10 million Series A round on August 26, 2020, with participation from 8VC, Clocktower Technology Ventures, Flybridge, HOF Capital, Homebrew, Operator Partners, Supernode Ventures, Vine St. Ventures, Vine Ventures, and Zigg Capital. The funding supports platform and technology development, expansion to Medellín, and scaling operations. Habi became Colombia's largest homebuyer, achieving three-fold transaction volume growth since March 2020 despite Bogotá's lockdown, and sells homes three times faster than the market average of 14 months.
Nov 2019Pre-seedHomebrew (lead); Tiger Global (lead); Zigg Capital (lead); Edward Lando; Supernode Ventures; The Graduate Syndicate; FJ Labs; Flybridge; Vine Ventures; HOF Capital; Reshape Ventures$6M-Habi is a Colombian real estate startup that accelerates buying and selling properties in Latin America using AI pricing algorithms and scalable processes to reduce sales time from over 14 months to about two weeks. It offers to purchase users' homes within 10 days of listing, targeting mid-tier residential dwellings under $90,000 USD in Bogotá initially. Habi raised $5.5 million in a pre-seed round around November 2019, led by Tiger Global Management with participation from Homebrew, Zigg Capital, Reshape Holdings, FJ Labs, Supernode Ventures, and others including Edward Lando, Eric Reiner, Flybridge, HOF Capital, and The Graduate Syndicate. The funds support expansion into northern Bogotá neighborhoods and other Latin American markets, building a full solution for homeownership processes. Co-founded by Brynne McNulty Rojas and Sebastián Noguera, Habi combines advanced analytics with human insight to provide liquidity, transparent information, and efficient transactions in the complex $10 trillion Latin American real estate market.

Who has invested in Habi?

20 investors have backed Habi across its funding rounds, including Homebrew, Tiger Global, Flybridge, Inspired Capital, SoftBank Group and 8VC.

Lead investors include Homebrew, SoftBank Group, Inspired Capital, Tiger Global and Zigg Capital.


Habi Investors

Investors in Habi by funding rounds participated
InvestorHQRoundsRoleFirst check
HomebrewUnited StatesSan Francisco, CA4LeadNov 2019
FlybridgeUnited StatesNew York City, NY3ParticipantNov 2019
Tiger GlobalUnited StatesNew York City, NY3LeadNov 2019
Inspired CapitalUnited StatesNew York City, NY3LeadAug 2020
Supernode VenturesUnited StatesNew York City, NY2ParticipantNov 2019
SoftBank GroupJapanTokyo2LeadJun 2021
8VCUnited StatesAustin, TX2ParticipantAug 2020
Zigg CapitalUnited StatesNew York City, NY2LeadNov 2019
Vine VenturesUnited StatesNew York City, NY2ParticipantNov 2019
HOF CapitalUnited StatesNew York City, NY2ParticipantNov 2019
Clocktower Technology VenturesUnited StatesSanta Monica, CA2ParticipantAug 2020
Edward LandoUnited StatesMiami, FL1ParticipantNov 2019
The Graduate SyndicateUnited StatesBoston, MA1ParticipantNov 2019

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Acquisitions by Habi

Habi has acquired 3 companies to date.

Last acquisition by Habi was on January 27th 2026. Habi acquired Pulppo for undisclosed valuation.


Latest Acquisitions by Habi

Pulppo
Propiedades
Tu Canton
Description
Pulppo is a Mexican real estate technology company that works as an online broker and platform for property agents and brokerages. It was founded in 2021 by the Argentine entrepreneurs Matias Gath and Agustin Iglesias and is based in Mexico City. The platform gives brokers tools for property appraisals, listings, client management, home visits and market metrics, and the company shares the brokerage commission with the agent. It went through the Y Combinator Summer 2022 batch and raised a US$1.7 million pre-seed round in 2022 and a US$5 million seed round in 2023. At the time of its sale it worked with about 100 real estate agencies and 800 brokers, and its founders said it sold US$215 million of property in 2025. In early 2026 it was acquired by Habi, known in Mexico as Tuhabi, and continues to operate as an independent brand and platform.
Propiedades is a Mexico City-based online marketplace for residential and commercial real estate listings. It connects buyers, sellers, renters, and agents via consumer and professional portals, providing property data and transaction tools.
Tu Canton is a full-stack real estate marketplace simplifying home buying and selling processes for clients.
HQ CountryMexicoMexicoMexico
HQ City
Mexico City
Mexico City
Mexico City
Deal Date27 Jan 202619 Jan 202219 Jan 2022
Valuationundisclosedundisclosedundisclosed
EV/Revenue
EV/EBITDA

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Habi Competitors

Habi competitors include listed companies like United Real Estate Company (URC), Sveafastigheter, Plazza and Suzhou New District, and private ones like Orchard and Delos.

Public and private companies comparable to Habi
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
OrchardUnited StatesNew York City, NYPrivate--$1B-
DelosUnited StatesNew York City, NYPrivate--$800M-
United Real Estate Company (URC)KuwaitKuwaitPublicly listed$334M$110M$1B-
SveafastigheterSwedenSwedenPublicly listed$156M$50M$944M12.5x
PlazzaSwitzerlandSwitzerlandPublicly listed$48M-$1.1B30.8x
Suzhou New DistrictChinaChinaPublicly listed$822M$181M$913M10.2x
Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
National Real Estate Company$11M($206M)117.7x-(6.5x)-
CPI FIM$140M$82M18.4x-31.2x-
Center$274M$179M7.6x8.1x11.6x16.6x
United Real Estate Company (URC)$334M$110M7.9x-24.0x-
Abacus Storage King$173M$139M11.1x11.6x13.8x21.3x
Villar International$114M-11.7x---
FII CSHG Logistica$57M-17.3x---
LGI Homes$1.7B$103M1.5x1.4x24.9x17.4x

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Common questions about Habi

When was Habi founded?Habi was founded in 2019.
Where is Habi headquartered?Habi is headquartered in Bogota, Colombia.
Is Habi publicly listed?No, Habi is a private, VC-backed company.
What is Habi's valuation?Habi was last valued at $1B in its Series C in May 2022.
How much funding has Habi raised?Habi has raised $316M across 4 funding rounds.
What was Habi's last funding round?Habi's last funding round was a $200M Series C in May 2022, led by Homebrew and SoftBank Group.
Who are Habi's investors?Habi's investors include Homebrew, Flybridge, Tiger Global, Inspired Capital, Supernode Ventures, SoftBank Group, 8VC, Zigg Capital, Vine Ventures, HOF Capital and 10 others.
Which companies are comparable to Habi?Companies comparable to Habi include Orchard, Delos, United Real Estate Company (URC), Sveafastigheter, Plazza and Suzhou New District.
How many companies has Habi acquired?Habi has acquired 3 companies, including Pulppo, Propiedades and Tu Canton.

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