- Companies
- Habi
Last Habi valuation
$1B
Series C · May 2022
Last Habi funding round
$200M
Series C · May 2022
Cumulative funding Habi raised
$316M
across 4 funding rounds
Key investors in Habi
Homebrew
Flybridge
Tiger Global
SoftBank Group
8VC
HOF Capital
About Habi
Habi is a data-driven residential real estate platform operating an iBuyer model across Spanish-speaking Latin America, primarily Colombia and Mexico. The company buys and sells homes directly from consumers, using pricing algorithms and a proprietary database to provide liquidity and transparent information in housing markets where most homes are not listed online. Habi targets low- and middle-income consumers and has expanded into embedded financial services alongside its core real estate transactions.
Founded
2019
HQ
Website
Status
Privately held
Customer focus
B2C
Revenue model
Commission
Valuation
$1B (May 2022)
Habi Valuation
Habi is currently valued at $1B, based on its Series C in May 2022.
The $200M round was led by Homebrew and SoftBank Group.
Habi's valuation has grown 33x from $30M at its Series A in August 2020 to $1B in May 2022, across 2 priced rounds.
Habi valuation by funding round
| Date | Stage | Valuation |
|---|---|---|
| May 2022 | Series C | $1B |
| Aug 2020 | Series A | $30M |
Habi Funding History
Habi has raised a total of $316M across 4 funding rounds.
Habi's first fundraising round was a $6M pre-seed round in November 2019. The most recent completed round was a $200M Series C in May 2022.
Habi funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| May 2022 | Series C | Homebrew (lead); SoftBank Group (lead) | $200M | $1B | Habi is a data-driven residential real estate platform operating as a PropTech company in Spanish-speaking Latin America, primarily in Colombia and Mexico, empowering low- and middle-income consumers by providing liquidity and information in fragmented housing markets where most homes are not listed online. The company buys and sells properties, with a focus on expanding embedded financial services. On May 11, 2022, Habi raised $200 million in its Series C funding round, led by Homebrew and SoftBank Latin America Funds, with participation from investors including Tiger Global, Banco Mercantil del Norte (Banorte), Inspired Capital, Clocktower Ventures, Endeavor Catalyst, and Henry Kravis. This marked the largest venture round in Spanish-speaking Latin America that year and the first PropTech unicorn in the region, also notable as the highest-valued Latin American startup with a female founder and CEO. Proceeds were earmarked for geographic expansion to cover all major cities across Spanish-speaking Latin America and to deepen its product suite, particularly embedded financial services. Since its Series B in June 2021, Habi had solidified its leadership by growing over 20-fold in revenue during 2021, operating in more than 15 cities, and making strategic acquisitions like Propiedades.com and iBuyer Tu Canton in Mexico in January 2022. Habi's traction included rapid scaling amid a $2 trillion estimated market opportunity in the region. The round stood out in a cooling 2022 VC environment for Latin America, where it was among the top funding events, highlighting investor confidence in Habi's model despite broader market shifts toward smaller deals. |
| Jun 2021 | Series B | SoftBank Group (lead); 8VC; Flybridge; Homebrew; Tiger Global; Inspired Capital Partners | $100M | - | - |
| Aug 2020 | Series A | Inspired Capital Partners (lead); Supernode Ventures; 8VC; Zigg Capital; Vine St. Ventures; Flybridge; Vine Ventures; HOF Capital; Homebrew; Operator Partners; Clocktower Technology Ventures | $10M | $30M | Habi is a Colombian proptech company using an iBuyer model for middle-class residential real estate, simplifying home buying and selling with pricing algorithms, a proprietary database, and a smart platform. Inspired Capital led the $10 million Series A round on August 26, 2020, with participation from 8VC, Clocktower Technology Ventures, Flybridge, HOF Capital, Homebrew, Operator Partners, Supernode Ventures, Vine St. Ventures, Vine Ventures, and Zigg Capital. The funding supports platform and technology development, expansion to Medellín, and scaling operations. Habi became Colombia's largest homebuyer, achieving three-fold transaction volume growth since March 2020 despite Bogotá's lockdown, and sells homes three times faster than the market average of 14 months. |
| Nov 2019 | Pre-seed | Homebrew (lead); Tiger Global (lead); Zigg Capital (lead); Edward Lando; Supernode Ventures; The Graduate Syndicate; FJ Labs; Flybridge; Vine Ventures; HOF Capital; Reshape Ventures | $6M | - | Habi is a Colombian real estate startup that accelerates buying and selling properties in Latin America using AI pricing algorithms and scalable processes to reduce sales time from over 14 months to about two weeks. It offers to purchase users' homes within 10 days of listing, targeting mid-tier residential dwellings under $90,000 USD in Bogotá initially. Habi raised $5.5 million in a pre-seed round around November 2019, led by Tiger Global Management with participation from Homebrew, Zigg Capital, Reshape Holdings, FJ Labs, Supernode Ventures, and others including Edward Lando, Eric Reiner, Flybridge, HOF Capital, and The Graduate Syndicate. The funds support expansion into northern Bogotá neighborhoods and other Latin American markets, building a full solution for homeownership processes. Co-founded by Brynne McNulty Rojas and Sebastián Noguera, Habi combines advanced analytics with human insight to provide liquidity, transparent information, and efficient transactions in the complex $10 trillion Latin American real estate market. |
Who has invested in Habi?
17 investors have backed Habi across its funding rounds, including Homebrew, Flybridge, Tiger Global, SoftBank Group, 8VC and HOF Capital.
Lead investors include Homebrew, SoftBank Group, Inspired Capital Partners, Tiger Global and Zigg Capital.
Habi Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 4 | Lead | Nov 2019 | ||
| 3 | Participant | Nov 2019 | ||
| 2 | Participant | Nov 2019 | ||
| 2 | Lead | Jun 2021 | ||
| 2 | Participant | Aug 2020 | ||
| 2 | Lead | Nov 2019 | ||
| 2 | Participant | Nov 2019 | ||
| 2 | Participant | Nov 2019 | ||
| 2 | Lead | Nov 2019 | ||
| 2 | Lead | Aug 2020 | ||
| 1 | Participant | Nov 2019 | ||
| 1 | Participant | Nov 2019 | ||
| 1 | Participant | Nov 2019 | ||
This data is available for Pro users. Sign up to see all 17 Habi investors. Start Free Trial | ||||
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Start Free TrialAcquisitions by Habi
Habi has acquired 3 companies to date.
Last acquisition by Habi was on February 25th 2026. Habi acquired Pulppo for undisclosed valuation.
Latest Acquisitions by Habi
| Description | Pulppo is a technology platform that enables real estate brokerage across Latin America through partnerships with local agents. The Buenos Aires-headquartered company equips brokers with digital listing tools, CRM integration, virtual tour capabilities, and automated transaction management to simplify property sales and rentals. Operating in Argentina, Mexico, Colombia, and Peru, Pulppo processes listings for residential and commercial properties via its marketplace. Launched in 2021, the platform connects buyers directly to verified brokers while ensuring transparent pricing and document handling. | Propiedades is a Mexico City-based online marketplace for residential and commercial real estate listings. It connects buyers, sellers, renters, and agents via consumer and professional portals, providing property data and transaction tools. | Tu Canton is a full-stack real estate marketplace simplifying home buying and selling processes for clients. |
| HQ Country | |||
| HQ City | Mexico City | Mexico City | Mexico City |
| Deal Date | 25 Feb 2026 | 19 Jan 2022 | 19 Jan 2022 |
| Valuation | undisclosed | undisclosed | undisclosed |
| EV/Revenue | |||
| EV/EBITDA | |||
This data is available for Pro users. Sign up to see all Habi acquisitions and their M&A valuation multiples. Start Free Trial | |||
Habi Competitors
Habi competitors include listed companies like Plazza, Suzhou New District, GAG Immobilien and United Real Estate Company (URC), and private ones like Orchard and Delos.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Private | - | - | $1B | - | ||
| Publicly listed | $49M | - | $1.1B | 30.3x | ||
| Publicly listed | $816M | $180M | $1.1B | 10.5x | ||
| Publicly listed | $536M | $200M | $893M | - | ||
| Publicly listed | $336M | $111M | $1.2B | - | ||
| Private | - | - | $800M | - |
Habi Public Comps
Habi is still privately-owned, but its public comps include DigiCo REIT, Abacus Storage King, CPI FIM, Africa Israel Residences, Wework India Management, Direcional, Country Garden Holdings, Argo Properties, Rami Levi Hashikma and FII CSHG Logistica.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $155M | $91M | 14.0x | 13.8x | 24.0x | 24.1x | |||
| $176M | $141M | 10.9x | 11.7x | 13.6x | 21.4x | |||
| $144M | $85M | 18.1x | - | 30.7x | - | |||
| $305M | $96M | 5.7x | - | 18.2x | - | |||
| $254M | $165M | 6.0x | 5.4x | 9.3x | 8.3x | |||
| $844M | $230M | 1.5x | 1.3x | 5.4x | 4.8x | |||
| $23B | $3B | 1.2x | 1.8x | 8.9x | (6.7x) | |||
| $58M | - | 26.9x | - | - | - | |||
This data is available for Pro users. Sign up to see all Habi competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Habi
| When was Habi founded? | Habi was founded in 2019. |
| Where is Habi headquartered? | Habi is headquartered in Colombia. |
| Is Habi publicly listed? | No, Habi is a private, VC-backed company. |
| What is Habi's valuation? | Habi was last valued at $1B in its Series C in May 2022. |
| How much funding has Habi raised? | Habi has raised $316M across 4 funding rounds. |
| What was Habi's last funding round? | Habi's last funding round was a $200M Series C in May 2022, led by Homebrew and SoftBank Group. |
| Who are Habi's investors? | Habi's investors include Homebrew, Flybridge, Supernode Ventures, SoftBank Group, 8VC, Zigg Capital, Vine Ventures, HOF Capital, Tiger Global, Inspired Capital Partners and 7 others. |
| Which companies are comparable to Habi? | Companies comparable to Habi include Orchard, Plazza, Suzhou New District, GAG Immobilien, United Real Estate Company (URC) and Delos. |
| How many companies has Habi acquired? | Habi has acquired 3 companies, including Pulppo, Propiedades and Tu Canton. |
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