Empathy Valuation, Funding & Investors
Empathy is valued at $400M as of March 2024.
Last Empathy valuation
$400M
Series B · Mar 2024
Last Empathy funding round
$72M
Series C · May 2025
Cumulative funding Empathy raised
$162M
across 4 funding rounds
Key investors in Empathy
General Catalyst
Entrée Capital
Aleph
Index Ventures
LocalGlobe
Adams Street Partners
About Empathy
Empathy is a New York-headquartered platform offering digital tools and human support for bereaved families navigating end-of-life logistics. Launched in 2020, it provides a mobile app guiding users through funeral arrangements, account closures, estate settlements, and grief resources. Empathy partners with insurers and employers, handling over 1,000 tasks per family to streamline probate and financial matters in the U.S.
Founded
2020
HQ
New York City, NYWebsite
Status
Privately held
Customer focus
B2C & B2B
Revenue model
Services
Valuation
$400M (Mar 2024)
Empathy Valuation
Empathy is currently valued at $400M, based on its Series B in March 2024.
The $47M round was led by Index Ventures, with participation from Allianz, General Catalyst, MassMutual, Latitude, MetLife and 5 other investors.
Empathy valuation by funding round
| Date | Stage | Valuation |
|---|---|---|
| Mar 2024 | Series B | $400M |
Empathy Funding History
Empathy has raised a total of $162M across 4 funding rounds.
Empathy's first fundraising round was a $13M seed round in April 2021. The most recent completed round was a $72M Series C in May 2025.
Empathy funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| May 2025 | Series C | Adams Street Partners (lead) | $72M | - | Empathy, founded in 2021 by Ron Gura and Yonatan Bergman, is a technology platform transforming how families plan for and manage life's most challenging moments, including bereavement, estate management, and legacy planning. The company serves more than 50 million covered lives across North America, currently partnering with eight of the top ten U.S. life insurance carriers and handling one in five life insurance claims in the U.S. beyond the payout. Empathy's core platform includes AI-powered features to enhance speed, accuracy, and reach through real-time insights, guidance, and automation, while maintaining human care at the center of its mission. On May 29, 2025, Empathy announced a $72 million Series C fundraise led by Adams Street Partners, with participation from General Catalyst, Index Ventures, Entrée Capital, Brewer Lane Ventures, SemperVirens, Latitude, and LionTree, bringing total capital raised to $162 million. The round was notable for the simultaneous formation of the Empathy Alliance, a coalition of eight global financial institutions and insurers—Aflac Ventures, Allianz Life Ventures, Citi Impact Fund, Munich Re, MetLife, New York Life, Securian, and TIAA Ventures—who participated directly in the Series C as strategic investors. The company demonstrated strong commercial traction preceding the investment. According to management, Empathy generated tens of millions of dollars in revenue and maintained a 100% customer retention rate. Revenue had tripled since the prior Series B round approximately one year prior, and grown tenfold over the preceding two years. In the four months before the announcement, an additional 7 million people gained access to Empathy's LifeVault product through partnerships with insurers including New York Life, Voya, and Aflac. The company employed 130 people at the time of the Series C, with approximately half based in Israel and the remainder in the United States. The $72 million Series C capital will be deployed to accelerate product development, expand into new markets, deepen strategic partnerships, and grow the team. |
| Mar 2024 | Series B | Index Ventures (lead); Allianz; General Catalyst; MassMutual; Latitude; MetLife; Entrée Capital; Brewer Lane Ventures; Securian Financial Group; New York Life Ventures; Sumitomo | $47M | $400M | Empathy is a bereavement care platform founded in 2020 by Ron Gura and Yonatan Bergman that provides comprehensive support to individuals and families dealing with grief, estate settlement, probate, and end-of-life matters. The company operates through a B2B2C model, partnering with Fortune 500 employers and leading life insurance carriers to deliver services at no cost to families, with support provided either through life insurance benefits or coupled with employer bereavement leave programs. By March 2024, Empathy had made its services available to 5 million employees and 35 million policyholders across the United States through partnerships with major carriers. Empathy's platform combines technology with a dedicated care team, offering personalized grief support through an award-winning app and supplementary tools including articles, guides, meditation resources, and automated workflows to help users navigate their grieving process. On March 12, 2024, Empathy announced a $47 million Series B funding round led by Index Ventures. The round included participation from venture capital firms General Catalyst, Entrée Capital, Latitude, and Brewer Lane Ventures, along with strategic investments from six major life insurance carriers: Allianz, MassMutual Ventures, MetLife, New York Life Ventures, Securian Financial Group, and Sumitomo. This brought the company's total capital raised to $90 million. The funding was designated for expanding Empathy's service offerings across new industries and regions within the United States. The company employed 82 people across offices in New York and Tel Aviv, with growing research and development operations in Israel. |
| Sep 2021 | Series A | Entrée Capital (lead); John Y. Kim; General Catalyst; LocalGlobe; Sir Ronald Cohen; Primetime Partners; Aleph; Shai Wininger; Fiverr | $30M | - | Empathy is an Israeli-founded startup, headquartered in New York and Tel Aviv, that provides a digital platform to help bereaved families navigate the logistical and emotional challenges following the loss of a loved one. Its app offers personalized plans for probate, estate administration, taxes, and bureaucratic tasks, alongside grief support and counseling links. Launched in April 2021, Empathy targets the U.S. market, partnering with insurance companies, hospice providers, funeral homes, and others like New York Life to expand reach. On September 30, 2021, Empathy raised $30 million in a Series A funding round led by Entrée Capital, with participation from General Catalyst, Aleph (doubling down from seed), LocalGlobe, Primetime Partners, and angels including Shai Wininger (Lemonade co-founder), Sir Ronald Cohen, John Y. Kim (ex-New York Life president), and Micha Kaufman (Fiverr co-founder). This followed a $13 million seed round in April 2021. The company did not disclose its valuation. Funds support U.S. expansion, new partnerships, product development, and team growth. Early traction includes 250,000 monthly visits from bereaved executors, capturing a single-digit percentage of the U.S. market for such services. CEO Ron Gura and co-founder Yonatan Bergman emphasize a customer-centric approach blending compassion with automation to disrupt the end-of-life industry. Investors highlight Empathy's holistic, category-defining solution amid strong demand. Subsequent rounds include Series B in 2024 and Series C ($72M) in May 2025, bringing total funding to $162M. |
| Apr 2021 | Seed | Aleph (lead); General Catalyst (lead) | $13M | - | Empathy is a technology company that supports bereaved families by streamlining logistics and guiding them through probate, estate administration, taxes, and other tasks associated with loss. The company launched its direct-to-consumer app across the US and partnered with enterprise brands in insurance, hospice, and funeral homes. In April 2021, Empathy raised $13M in seed funding led by Aleph and General Catalyst. The funding enabled expansion of products, strategic partnerships, and team growth to empower families dealing with loss. |
Who has invested in Empathy?
19 investors have backed Empathy across its funding rounds, including General Catalyst, Entrée Capital, Aleph, Index Ventures, LocalGlobe and Adams Street Partners.
Lead investors include Adams Street Partners, Index Ventures, Entrée Capital, Aleph and General Catalyst.
Empathy Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| San Francisco, CA | 3 | Lead | Apr 2021 | |
 Israel | 2 | Lead | Apr 2021 | |
| Tel Aviv | 2 | Lead | Sep 2021 | |
| Chicago, IL | 1 | Lead | May 2025 | |
 Munich | 1 | Participant | Mar 2024 | |
![](data:image/svg+xml,<svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 20 20"><rect fill="%23e5e7eb" width="20" height="20" rx="4"/></svg>){kind=small} John Y. Kim | United States | 1 | Participant | Sep 2021 |
| United States | 1 | Participant | Mar 2024 | |
 London | 1 | Lead | Mar 2024 | |
| London | 1 | Participant | Sep 2021 | |
| Sir Ronald Cohen | London | 1 | Participant | Sep 2021 |
| New York City, NY | 1 | Participant | Sep 2021 | |
| United Kingdom | 1 | Participant | Mar 2024 | |
| United States | 1 | Participant | Mar 2024 | |
This data is available for Pro users. Sign up to see all 19 Empathy investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
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Start Free TrialEmpathy Competitors
Empathy competitors include listed companies like Cogstate, Evolent Health, TaiDoc Technology and Yidu Tech, and private ones like PicnicHealth and Medbanks.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
 Australia | Publicly listed | $58M | $18M | $403M | 5.7x | |
| San Francisco, CA | Private | $61M | - | $410M | 6.7x | |
| United States | Publicly listed | $1.9B | ($365M) | $415M | 0.5x | |
 Beijing | Private | - | - | $430M | - | |
 Taiwan | Publicly listed | $132M | $58M | $431M | - | |
| China | Publicly listed | $122M | ($4M) | $449M | 1.2x |
Empathy Public Comps
Empathy is still privately-owned, but its public comps include Cogstate, Evolent Health, TaiDoc Technology, Mears Group, Yidu Tech, Bayzed Health Group, Echo IQ, Carriage Services, Andrews Sykes Group and Propel Funeral Partners.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $58M | $18M | 6.3x | 5.7x | 20.0x | 18.9x | |||
| $1.9B | ($365M) | 0.7x | 0.5x | (3.5x) | 9.4x | |||
| $132M | $58M | 2.1x | - | 4.8x | - | |||
| $1.5B | $209M | 0.5x | 0.5x | 3.6x | 4.3x | |||
| $122M | ($4M) | 1.4x | 1.2x | (45.0x) | 7.7x | |||
| $167M | $18M | 3.0x | - | 28.4x | - | |||
| $65K | ($13M) | 4656.6x | 994.2x | (23.1x) | (26.6x) | |||
| $417M | $124M | 2.5x | 2.4x | 8.3x | 7.7x | |||
This data is available for Pro users. Sign up to see all Empathy competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Empathy
| When was Empathy founded? | Empathy was founded in 2020. |
| Where is Empathy headquartered? | Empathy is headquartered in New York City, NY, United States. |
| Is Empathy publicly listed? | No, Empathy is a private, VC-backed company. |
| What is Empathy's valuation? | Empathy was last valued at $400M in its Series B in March 2024. |
| How much funding has Empathy raised? | Empathy has raised $162M across 4 funding rounds. |
| What was Empathy's last funding round? | Empathy's last funding round was a $72M Series C in May 2025, led by Adams Street Partners. |
| Who are Empathy's investors? | Empathy's investors include General Catalyst, Aleph, Entrée Capital, Adams Street Partners, Allianz, John Y. Kim, MassMutual, Index Ventures, LocalGlobe, Sir Ronald Cohen and 9 others. |
| Which companies are comparable to Empathy? | Companies comparable to Empathy include Cogstate, PicnicHealth, Evolent Health, Medbanks, TaiDoc Technology and Yidu Tech. |
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