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- Cera
Cera Funding, Investors & Competitors
Cera has raised $240M across 6 funding rounds, most recently a $151M undisclosed-stage round in August 2022.
Last Cera funding round
$151M
Undisclosed stage · Aug 2022
Cumulative funding Cera raised
$240M
across 6 funding rounds
Key investors in Cera
Guinness Ventures
Yabeo
Kairos HQ
Credo Ventures
Schroders Capital
Jane Street
Nexenai Capital
Loric Ventures
About Cera
London-based Cera is Europe's largest digital-first home healthcare provider, delivering 60,000 daily in-person appointments via 10,000 carers and nurses. Its AI products, powered by extensive home healthcare datasets, reduce hospitalisations by up to 70 percent. Recognized with Home Care Awards for Most Outstanding Provider, top-ten Deloitte Fast 50 for three years, and Great British Entrepreneur of the Year 2023, the company was founded in 2016.
Founded
2016
HQ
Website
Status
Privately held
Customer focus
B2C
Revenue model
Services
Cera Funding History
Cera has raised a total of $240M across 6 funding rounds.
Cera's first fundraising round was a $2M seed round in November 2016. The most recent completed round was a $151M undisclosed-stage round in August 2022.
Cera funding rounds
| Date | Stage | Investors | Raised | Deal Summary |
|---|---|---|---|---|
| Aug 2022 | Undisclosed stage | Kairos HQ (lead); Vanderbilt University Office of Investments; 8090 Partners; Guinness Ventures; Yabeo; Robin Klein; Oltre Impact; Jane Street; Schroders Capital; Squarepoint Capital | $151M | - |
| Apr 2021 | Undisclosed stage | Evolve HealthCare Partners (lead); Schroders Capital | - | Schroder British Opportunities Trust, managed by Schroders Capital, announced on 16 April 2021 that it had invested in Cera Care as part of a new funding round led by the pan-European healthcare private equity firm Evolve HealthCare Partners. Neither the size of the round nor the trust's contribution was disclosed. Cera said the money would be used to advance its technology platform and to scale its service footprint by acquiring small and mid-sized home care providers across the UK. At the time of the investment Cera employed close to 6,000 staff across more than 70 offices in England, Scotland and Wales and delivered over 30,000 care visits a day, making it one of the largest home care providers in the country. The company was founded in 2016 and pairs an employed carer workforce with software that records observations at each visit and flags likely deterioration, with revenue coming largely from local authority and NHS contracts. Schroders Capital added a further investment in August 2022 when Cera raised approximately $320 million of equity and debt, and the holding was valued at £6.2 million in the trust's accounts at 31 March 2026. |
| Feb 2020 | Undisclosed stage | Kairos HQ (lead); Guinness Ventures; Yabeo | $64M | Cera is a UK-based digital-first home healthcare provider offering AI-powered services to support growth and improve outcomes through technological capabilities. In February 2020, Cera raised GBP 50 million in a Series Unknown round led by Kairos HQ, with the motivation to enhance its digital home healthcare solutions; investors including Guinness Ventures and Yabeo were involved in its earlier May 2018 Series A of USD 17 million. A separate Debt Financing round occurred in March 2020 also led by Kairos HQ for similar growth purposes. Cera continued raising capital in later rounds, including GBP 130 million (approx. $160M) in August 2022 led by Kairos HQ and USD 150 million debt in January 2025. |
| May 2018 | Series A | Guinness Ventures (lead); Kairos HQ (lead); Yabeo (lead); Credo Ventures; Earlymarket; Nexenai Capital | $17M | Cera is a London-based technology-enabled home care startup that launched in November 2016, providing in-home services including on-demand care, palliative care, dementia care, private nursing, and live-in care, primarily private pay with some UK system funding. The company uses technology to match carers with users, digitalize logistics, track records in real-time, and predict health risks to prevent deterioration and reduce hospitalizations. Cera raised $17 million in a Series A round in May 2018, comprising equity and debt, from investors including Guinness Asset Management (via its EIS fund), Yabeo, Kairos HQ, and follow-on seed investors such as Credo Ventures, Earlymarket, and others. Guinness VCT, Kairos HQ, and Yabeo participated as noted leads. Cera planned to use the funding for UK expansion beyond London into Manchester, Leeds, and Birmingham via a 'buy and build' strategy acquiring struggling homecare agencies, international growth into Germany, team growth, and further AI development including its chatbot Martha. The round followed seed funding totaling around $4.1 million, including $1.6 million in November 2016, $1.8 million led by Credo Ventures in April 2017, and $650,000 from Auriens in August 2017. Additional developments included advisory board addition of Sir Nick Clegg, product hires from Tinder and Liberty Global, NHS 111 data integration efforts, Amazon Alexa integration, and a Daily Mail partnership. |
| Jun 2017 | Seed | Loric Ventures | $7M | - |
| Nov 2016 | Seed | Credo Ventures; DigitalHealth.London Accelerator | $2M | - |
Who has invested in Cera?
16 investors have backed Cera across its funding rounds, including Guinness Ventures, Yabeo, Kairos HQ, Credo Ventures, Schroders Capital and Jane Street.
Lead investors include Kairos HQ, Evolve HealthCare Partners, Guinness Ventures and Yabeo.
Cera Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 3 | Lead | May 2018 | ||
| 3 | Lead | May 2018 | ||
| 3 | Lead | May 2018 | ||
| 2 | Participant | Nov 2016 | ||
| 2 | Participant | Apr 2021 | ||
| 1 | Participant | Aug 2022 | ||
| 1 | Participant | Aug 2022 | ||
| 1 | Participant | Jun 2017 | ||
| 1 | Participant | Aug 2022 | ||
| 1 | Participant | Aug 2022 | ||
| 1 | Participant | Nov 2016 | ||
| 1 | Participant | Aug 2022 | ||
| 1 | Participant | Aug 2022 | ||
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Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
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Start Free TrialAcquisitions by Cera
Cera has acquired 2 companies to date.
Last acquisition by Cera was on February 3rd 2020. Cera acquired Mears Care for $6M.
Latest Acquisitions by Cera
| Description | Mears Care is the domiciliary care division of Mears Group, the London-listed housing and social care company headquartered in Gloucester. The business delivered home care visits to elderly and vulnerable people under contracts with local authorities and health bodies across England, Wales and Scotland, providing personal care, medication support and companionship in customers' own homes. Mears built the division through acquisition from the late 1990s onwards, and at the point of sale the English and Welsh operation employed around 1,500 people across 18 branches and generated revenue of more than GBP 30 million a year. Income came almost entirely from publicly commissioned care packages paid at hourly rates set by councils. Persistent underfunding of the sector meant the division did not earn an adequate return for its parent, and Mears Group resolved in January 2020 to exit domiciliary care entirely in order to concentrate on its housing management and maintenance business. The England and Wales operation was sold to Cera in February 2020 and the Scottish operation followed in September 2020. | Radcliffe Home Help Services is an English domiciliary care agency operating in Nottinghamshire. The business provided home help and personal care visits to elderly and disabled clients living in their own homes, covering support with washing, dressing, medication, meal preparation and companionship. Like most independent regional care agencies of its size it was funded principally through local authority commissioned care packages, supplemented by privately paying clients, and charged on an hourly visit basis. It was a small operator run with paper records, whiteboards and manual rostering rather than digital care management systems, which was typical of the fragmented British home care market. The company was acquired in early 2019 by the London-based technology-enabled care provider Cera, which set out to consolidate small regional agencies and migrate them onto its own digital platform. The consideration was described as a six-figure sum and was not otherwise disclosed. |
| HQ Country | ||
| HQ City | Gloucester | Nottingham |
| Deal Date | 3 Feb 2020 | 1 Mar 2019 |
| Valuation | $6M | undisclosed |
| EV/Revenue | ||
| EV/EBITDA | ||
This data is available for Pro users. Sign up to see all Cera acquisitions and their M&A valuation multiples. Start Free Trial | ||
Cera Competitors
Cera competitors include listed companies like JMDC, BlinkLab, IQVIA and Revvity, and private ones like WeDoctor and Noom.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Private | $139M | - | $7B | 50.4x | ||
| Private | $400M | - | $3.7B | 9.3x | ||
| Publicly listed | $324M | $88M | $1.5B | 4.6x | ||
| Publicly listed | $848K | ($5M) | $87M | 87.2x | ||
| Publicly listed | $16B | $3.4B | $44B | 3.4x | ||
| Publicly listed | $2.9B | $735M | $16B | 6.6x |
Cera Public Comps
Cera is still privately-owned, but its public comps include IQVIA, Revvity, Rollins, Solventum, Tempus AI, ICON plc, Service Corporation International, Max Healthcare Institute, Oscar Health and Caris Life Sciences.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $16B | $3.4B | 3.6x | 3.4x | 17.2x | 14.8x | |||
| $2.9B | $735M | 6.5x | 6.6x | 25.4x | 21.0x | |||
| $3.8B | $854M | 4.5x | 4.2x | 19.8x | 19.1x | |||
| $8.3B | $2.5B | 2.4x | 2.4x | 7.8x | 8.9x | |||
| $1.3B | ($131M) | 12.0x | 10.1x | (116.0x) | 346.0x | |||
| $8.3B | $816M | 1.9x | 1.9x | 19.2x | 11.3x | |||
| $4.3B | $1.3B | 3.7x | 3.6x | 11.9x | 11.7x | |||
| $858M | $232M | 12.6x | 10.2x | 46.5x | 36.8x | |||
This data is available for Pro users. Sign up to see all Cera competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Cera
| When was Cera founded? | Cera was founded in 2016. |
| Where is Cera headquartered? | Cera is headquartered in London, United Kingdom. |
| Is Cera publicly listed? | No, Cera is a private, VC-backed company. |
| How much funding has Cera raised? | Cera has raised $240M across 6 funding rounds. |
| What was Cera's last funding round? | Cera's last funding round was a $151M undisclosed-stage round in August 2022, led by Kairos HQ. |
| Who are Cera's investors? | Cera's investors include Guinness Ventures, Yabeo, Kairos HQ, Credo Ventures, Schroders Capital, Vanderbilt University Office of Investments, 8090 Partners, Loric Ventures, Robin Klein, Oltre Impact and 6 others. |
| Which companies are comparable to Cera? | Companies comparable to Cera include WeDoctor, Noom, JMDC, BlinkLab, IQVIA and Revvity. |
| How many companies has Cera acquired? | Cera has acquired 2 companies, including Mears Care and Radcliffe Home Help Services. |
| What was the largest acquisition by Cera? | The $6M acquisition of Mears Care in February 2020 is the largest acquisition Cera has made to date. |
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