Bowtie Life Insurance Company Funding, Investors & Competitors

Bowtie Life Insurance Company has raised $158M across 4 funding rounds, most recently a $70M Series C in July 2025.

Last Bowtie Life Insurance Company funding round

$70M

Series C · Jul 2025

Cumulative funding Bowtie Life Insurance Company raised

$158M

across 4 funding rounds

Key investors in Bowtie Life Insurance Company

Bowtie Life Insurance Company Overview

About Bowtie Life Insurance Company

Bowtie Life Insurance Company is a Hong Kong-licensed virtual insurer offering term life insurance and critical illness coverage. Headquartered in Hong Kong, the company digitizes policy issuance and claims processing through an online platform accessible to individuals and families. Bowtie provides straightforward plans without medical exams for eligible applicants, focusing on transparent pricing and rapid payouts. Regulated by the Insurance Authority, it serves the Greater Bay Area market with products tailored to local needs.


Founded

2018

HQ

Hong KongHong Kong

Status

Privately held

Customer focus

B2C

Revenue model

Product sales

Bowtie Life Insurance Company Funding History

Bowtie Life Insurance Company has raised a total of $158M across 4 funding rounds.

Bowtie Life Insurance Company's first fundraising round was a $30M Series A in December 2018. The most recent completed round was a $70M Series C in July 2025.

Bowtie Life Insurance Company funding rounds

Bowtie Life Insurance Company funding rounds
DateStageInvestorsRaisedDeal Summary
Jul 2025Series CSun Life Hong Kong (lead)$70MBowtie Life Insurance Company Limited, Hong Kong's first virtual insurer authorized under the Insurance Authority’s Fast Track pilot scheme, secured up to US$70 million in its Series C funding round on July 18, 2025, led by long-term partner Sun Life Hong Kong Limited. This marks the largest investment in a direct-to-consumer digital health insurer in Asia, increasing Sun Life's stake while Bowtie operates independently under its existing leadership, brand, and workforce. The company, founded in 2018, has raised over HK$1.0 billion to date from Sun Life Financial and Mitsui & Co., providing more than HK$100 billion in protection coverage. The funding will accelerate Bowtie's growth to secure a top-five position in Hong Kong's medical insurance market by new customer count, scale preventive healthcare initiatives, expand digital health offerings with AI-driven services, and enter international markets. Bowtie leads the direct digital insurance channel in Hong Kong, ranking first in that segment and ninth overall in new individual non-single premium policies sold in Q4 2024 per Insurance Authority statistics. It was recognized as No. 1 high-growth company in Hong Kong and No. 65 in Asia-Pacific on the Financial Times’ High-Growth Companies 2025 list. Bowtie reports more than $80 million in annual recurring revenue, validating its business model focused on transparent, simple digital products amid strong public trust. Sun Life's investment aligns with its strategy to partner with innovative digital firms, combining technology with insurance expertise to enhance accessibility in health insurance.
Sep 2023Series BSun Life Hong Kong (lead); Mitsui & Co$35MBowtie Life Insurance Company Limited is Hong Kong's first virtual insurer, authorized by the Hong Kong Insurance Authority under the Fast Track pilot scheme and established in December 2018. The company operates a commission-free, digital-first platform offering life and medical insurance products with transparent pricing and a focus on accessibility and affordability. Sun Life has been an investor and strategic partner since Bowtie's inception, backing all funding rounds to increase its equity stake over time. In 2023, Sun Life Hong Kong led Bowtie's Series B2 funding round, investing $34.9 million to reaffirm confidence in the company's long-term development and growth trajectory. By July 2025, Bowtie had completed its Series C round with Sun Life investing up to $70 million, bringing total fundraising from Sun Life and Mitsui & Co. to over HK$1 billion. At the time of the Series C in July 2025, Bowtie reported annual recurring revenue (ARR) of $80 million on a year-over-year basis. The company has achieved significant market traction, ranking first in Hong Kong's direct insurance distribution channel for new individual policies and ninth across all distribution channels as of Q4 2024, while also ranking 65th on the Financial Times High-Growth Companies Asia-Pacific 2025 list.
Oct 2021Series BMitsui & Co (lead); Sun Life$23MBowtie Life Insurance Company, Hong Kong's first virtual insurer launched in 2019, closed a US$22.6 million Series B1 funding round on October 19, 2021, led by Mitsui & Co., Ltd., with participation from existing investor Sun Life Hong Kong Limited. The company offers agent-free, commission-free health and life insurance products through an online platform, aiming to bridge the health protection gap and transform healthcare access in Asia by partnering with providers on a value-based model. By the round date, Bowtie had protected over 40,000 customers with more than US$3 billion in insured value and ranked number one in policies with premiums for Hong Kong's direct distribution channel per Insurance Authority data. Co-founders Michael Chan and Fred Ngan highlighted the company's 10x growth over the prior year, proving the viability of Hong Kong's digital insurance market, with plans to scale operations domestically—addressing the US$886 billion protection gap—and expand across Asia. Mitsui, a major Japanese trading firm and shareholder in IHH Healthcare Berhad, marked this as its first health insurance investment to complete its value-based healthcare ecosystem. Sun Life, a long-term backer since Bowtie's inception, continued increasing its stake, aligning on missions to enhance affordability and service via technology. The funding brought Bowtie's total raised to over $52 million in three years, following a $30 million Series A in 2018. Investors expressed confidence in Bowtie's rapid achievements and potential to set industry precedents through digital innovation.
Dec 2018Series ASun Life (lead); Neil Shen; Pony Ma; Hong Kong X-Tech$30MBowtie Life Insurance Company, Hong Kong's first virtual insurer authorized under the Fast Track pilot scheme in 2018, raised $30 million in its Series A round on December 19, 2018, with investors including Sun Life Hong Kong (part of Sun Life Financial), Neil Shen, Pony Ma, and Hong Kong X-Tech, led by Sun Life Financial. The funding supported Bowtie's digital-only insurance model, focusing on simple, transparent health and life products without physical branches, operating independently from Sun Life while aligning on customer-centric goals. Later developments show strong growth: by July 2025, in its Series C round, Bowtie reported over $80 million in annual recurring revenue and raised up to $70 million from Sun Life Hong Kong, totaling over HK$1.0 billion raised from Sun Life and Mitsui & Co., providing more than HK$100 billion in protection coverage. Bowtie has since expanded into medical insurance leadership, ranking first in Hong Kong's direct channel and ninth overall in new individual non-single premium policies, capturing 30% of the direct market with a commission-free, AI-driven platform addressing health coverage gaps. The company earned recognition as No.1 in Hong Kong and No.65 in the Financial Times High-Growth Companies Asia-Pacific 2025 list, planning international expansion and preventive healthcare services.

Who has invested in Bowtie Life Insurance Company?

6 investors have backed Bowtie Life Insurance Company across its funding rounds, including Mitsui & Co, Sun Life, Sun Life Hong Kong, Hong Kong X-Tech, Neil Shen and Pony Ma.

Lead investors include Sun Life Hong Kong, Mitsui & Co and Sun Life.


Bowtie Life Insurance Company Investors

Investors in Bowtie Life Insurance Company by funding rounds participated
InvestorHQRoundsRoleFirst check
Sun Life Hong KongHong KongHong Kong2LeadSep 2023
Sun LifeCanadaToronto2LeadDec 2018
Mitsui & CoJapanTokyo2LeadOct 2021
Neil ShenHong KongHong Kong1ParticipantDec 2018

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Bowtie Life Insurance Company Competitors

Bowtie Life Insurance Company competitors include listed companies like Berkshire Hathaway, Allianz, China Life and Ping An Insurance, and private ones like Ping An Healthcare Management and Hollard Insurance.

Public and private companies comparable to Bowtie Life Insurance Company
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
Berkshire HathawayUnited StatesUnited StatesPublicly listed$411B$101B$1.1T3.0x
AllianzGermanyGermanyPublicly listed$158B$20B$196B0.9x
China LifeChinaChinaPublicly listed$90B$28B$143B1.7x
Ping An InsuranceChinaChinaPublicly listed$138B$13B$135B6.3x
Ping An Healthcare ManagementChinaShanghaiPrivate--$8.8B-
Hollard InsuranceSouth AfricaJohannesburgPrivate--$5.3B-

Bowtie Life Insurance Company Public Comps

Bowtie Life Insurance Company is still privately-owned, but its public comps include Berkshire Hathaway, Allianz, China Life, Ping An Insurance, Chubb, Progressive, Zurich Insurance Group, AXA, AIA Group and Tokio Marine.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Berkshire Hathaway$411B$101B2.9x3.0x11.7x-
Allianz$158B$20B1.3x0.9x10.2x10.0x
China Life$90B$28B1.8x1.7x5.8x6.0x
Ping An Insurance$138B$13B7.3x6.3x77.0x-
Chubb$60B$14B2.7x2.7x11.2x11.8x
Progressive$88B$15B1.5x1.5x9.0x8.8x
Zurich Insurance Group$89B$11B1.4x1.8x10.6x16.0x
AXA$122B$12B1.4x1.7x14.2x13.4x

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Common questions about Bowtie Life Insurance Company

When was Bowtie Life Insurance Company founded?Bowtie Life Insurance Company was founded in 2018.
Where is Bowtie Life Insurance Company headquartered?Bowtie Life Insurance Company is headquartered in Hong Kong, Hong Kong.
Is Bowtie Life Insurance Company publicly listed?No, Bowtie Life Insurance Company is a private, VC-backed company.
How much funding has Bowtie Life Insurance Company raised?Bowtie Life Insurance Company has raised $158M across 4 funding rounds.
What was Bowtie Life Insurance Company's last funding round?Bowtie Life Insurance Company's last funding round was a $70M Series C in July 2025, led by Sun Life Hong Kong.
Who are Bowtie Life Insurance Company's investors?Bowtie Life Insurance Company's investors include Sun Life Hong Kong, Sun Life, Mitsui & Co, Neil Shen, Pony Ma and Hong Kong X-Tech.
Which companies are comparable to Bowtie Life Insurance Company?Companies comparable to Bowtie Life Insurance Company include Berkshire Hathaway, Allianz, China Life, Ping An Insurance, Ping An Healthcare Management and Hollard Insurance.

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