Au Vodka Acquisition, Valuation, Funding & Investors

Au Vodka was acquired by Sazerac Company for $674M in August 2026, a 6.0x multiple on $112M of revenue.

Au Vodka acquisition price

$674M

Acquired by Sazerac Company · Aug 2026

Au Vodka revenue at acquisition

$112M

Last twelve months · Aug 2026

Au Vodka revenue multiple at acquisition

6.0x

EV/Revenue · Aug 2026

Key investors in Au Vodka

  • Metric Capital Partners

Au Vodka Overview

About Au Vodka

Au Vodka is a manufacturer and distributor of alcoholic beverages.


Founded

2016

HQ

United KingdomLondon

Status

Acquired

Customer focus

B2C & B2B

Revenue model

Product sales

Revenue

$112M (Aug 2026)

Valuation

$674M (acquired Aug 2026)

Sectors

Au Vodka Acquisition

Au Vodka was acquired by Sazerac Company for $674M on 17 August 2026.

The acquisition price implies a 6.0x revenue multiple on $112M of revenue.

Sazerac agreed in August 2026 to acquire Au Vodka in a binding transaction, with a reported deal value of around £500 million including future payments. The terms were not confirmed by the parties, but reports indicated a potential founder windfall of more than £100 million each for Charlie Morgan and Jackson Quinn. The acquisition fits Sazerac’s strategy to expand its UK presence and strengthen its portfolio in flavoured vodka and ready-to-drink products. Au Vodka had grown into a leading UK off-trade RTD brand, and the deal was described as one of the largest exits for a British RTD brand. Au Vodka was founded in Swansea, Wales, in 2015 by Charlie Morgan and Jackson Quinn, with broadcaster and DJ Charlie Sloth also associated with the brand. The company’s accounts for the year ended 29 April 2025 showed turnover of £82.8 million, up 27% year on year, and profit of just under £5 million. It employed more than 80 people and had expanded its RTD sales rapidly in the UK market.

Au Vodka acquisition details
AcquirerDateTypePriceEV/Revenue
  • Sazerac Company
17 Aug 2026Strategic M&A$674M6.0x

Au Vodka Funding History

Au Vodka has raised 1 funding round.

Au Vodka funding rounds
DateStageInvestorsDeal Summary
Nov 2023Undisclosed stageMetric Capital PartnersMetric Capital Partners acquired a minority stake in Au Vodka, the Welsh super-premium spirits and ready-to-drink brand, in November 2023. Metric records the transaction as a growth capital investment from its fourth fund, and the capital was raised to fund the company’s international expansion, including in the United States. Financial terms were not disclosed and founders Charlie Morgan and Jackson Quinn retained control of the business. Au Vodka was founded in 2015 by Morgan and Quinn and is based in Swansea, Wales, where it operates a 30,000 square foot facility. The brand sells flavoured vodka, an expanding range of ready-to-drink canned cocktails and branded merchandise through wholesale, e-commerce, duty free, on-trade and retail channels, and built its profile through social media and endorsements from figures including Floyd Mayweather and Jake Paul. The company reported revenue of GBP 82.8 million in the year to April 2025, up 27.3%, and had become the second-largest ready-to-drink cocktail brand in the United Kingdom. In August 2026 the founders and Metric agreed to sell the business to the US spirits group Sazerac in a transaction reported by Sky News as potentially worth more than GBP 500 million.

Who has invested in Au Vodka?

1 investor has backed Au Vodka across its funding rounds, including Metric Capital Partners.


Au Vodka Investors

Investors in Au Vodka by funding rounds participated
InvestorHQRoundsRoleFirst check

This data is available for Pro users. Sign up to see all 1 Au Vodka investors.

Start Free Trial

Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples

Sign up to see data on 350K+ funding rounds and disclosed revenue and EBITDA valuation multiples, from seed, through growth stage, to pre-IPO.

Start Free Trial

Au Vodka Competitors

Au Vodka competitors include listed companies like Concha y Toro, Oeneo, Guinness Nigeria and Societe des Boissons du Maroc, and private ones like Provi and Bira 91.

Public and private companies comparable to Au Vodka
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
Concha y ToroChileChilePublicly listed$1B$149M$659M1.2x
OeneoFranceFrancePublicly listed$317M$68M$656M2.3x
Guinness NigeriaNigeriaNigeriaPublicly listed$373M$44M$634M1.3x
Societe des Boissons du MarocMoroccoMoroccoPublicly listed$325M$57M$629M1.8x
ProviUnited StatesChicago, ILPrivate--$750M-
Bira 91IndiaNew DelhiPrivate$91M-$600M6.6x

Au Vodka Public Comps

Au Vodka is no longer listed, but its public comps include Concha y Toro, Oeneo, Guinness Nigeria, Societe des Boissons du Maroc, Hitejinro, Olvi, Laurent-Perrier, C&C Group, Malteries Franco-Belges and Tuborg.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Concha y Toro$1B$149M1.2x1.2x8.2x7.7x
Oeneo$317M$68M2.3x2.3x10.5x10.5x
Guinness Nigeria$373M$44M1.7x1.3x14.9x7.5x
Societe des Boissons du Maroc$325M$57M1.9x1.8x10.8x8.7x
Hitejinro$1.8B$185M0.7x0.8x7.3x5.9x
Olvi$766M$125M1.1x1.0x6.9x6.3x
Laurent-Perrier$350M$93M2.2x2.1x8.2x8.3x
C&C Group$1.8B$69M0.5x0.5x12.1x6.9x

This data is available for Pro users. Sign up to see all Au Vodka competitors and their valuation data.

Start Free Trial

Common questions about Au Vodka

When was Au Vodka founded?Au Vodka was founded in 2016.
Where is Au Vodka headquartered?Au Vodka is headquartered in London, United Kingdom.
Is Au Vodka publicly listed?No, Au Vodka was acquired by Sazerac Company in August 2026.
Who acquired Au Vodka?Au Vodka was acquired by Sazerac Company in August 2026.
How much was Au Vodka acquired for?Au Vodka was acquired for $674M in August 2026, a 6.0x revenue multiple.
What was Au Vodka's last funding round?Au Vodka's last funding round was a undisclosed-stage round in November 2023.
Who are Au Vodka's investors?Au Vodka's investors include Metric Capital Partners.
Which companies are comparable to Au Vodka?Companies comparable to Au Vodka include Concha y Toro, Oeneo, Guinness Nigeria, Societe des Boissons du Maroc, Provi and Bira 91.

See companies similar to Au Vodka

Start Your
Free Trial Today

Try Multiples for free for 3 days. Got questions or need a demo? Schedule a call with us below.

Start Trial