Alliance of American Football Revenue, Valuation, Funding & Investors

Alliance of American Football is valued at $80M as of April 2018, a 6.7x revenue multiple. Alliance of American Football revenue was $12M, as disclosed with its latest round.

Last Alliance of American Football valuation

$80M

Seed · Apr 2018

Last Alliance of American Football funding round

$250M

Strategic investment · Feb 2019

Alliance of American Football revenue

$12M

Seed · Apr 2018

Key investors in Alliance of American Football

  • MaC Venture Capital
  • Founders Fund
  • Slow Ventures
  • TCG
  • Keith Rabois
  • Tom Dundon

Alliance of American Football Overview

About Alliance of American Football

The Alliance of American Football was a professional American football minor league that played one unfinished season in 2019. It was founded by television producer Charlie Ebersol and former NFL general manager Bill Polian, formally organised on February 6, 2018 and announced on March 20, 2018 as an upper-level minor league between college football and the NFL. The league centrally owned and operated eight teams in the southern and western United States, including the Orlando Apollos, Atlanta Legends and San Antonio Commanders, and offered players non-guaranteed three-year contracts worth $250,000. It planned to earn money from media rights, sponsorship and ticket sales, with a broadcast deal that put opening day and the championship game on CBS. The AAF kicked off on February 9, 2019, and on February 18 Carolina Hurricanes owner Tom Dundon agreed to invest up to $250 million and became chairman, reportedly with a majority stake. Dundon suspended football operations on April 2, 2019 after eight weeks, and on April 17 the league's entities filed for Chapter 7 liquidation, listing $11.3 million of assets and $48.3 million of liabilities. The league lost an estimated $88 million, with $12 million of revenue against $100 million of expenses.


Founded

2018

HQ

United StatesSan Francisco, CA

Website

aaf.com

Status

Privately held

Customer focus

B2C & B2B

Revenue model

Product sales, Advertising

Revenue

$12M (Apr 2018)

Valuation

$80M (Apr 2018)

Sectors

Alliance of American Football Valuation

Alliance of American Football is currently valued at $80M, based on its seed round in April 2018.

The $10M round included Slow Ventures, TCG, MaC Venture Capital, Keith Rabois and Founders Fund.

Alliance of American Football's valuation has grown 2.9x from $28M at its seed round in January 2018 to $80M in April 2018, across 2 priced rounds.

Alliance of American Football valuation by funding round

Revenue multiple
Alliance of American Football valuation by funding round
DateStageValuationRevenue Multiple
Apr 2018Seed$80M6.7x
Jan 2018Seed$28M-

Alliance of American Football Revenue

Alliance of American Football's latest recorded revenue is $12M, as of its seed round in April 2018. At a $80M valuation, that implies a 6.7x revenue multiple.

Alliance of American Football revenue by funding round

Alliance of American Football revenue and valuation multiple by funding round
DateRevenue *ValuationRevenue MultipleStage
Apr 2018$12M$80M6.7xSeed

* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.

Alliance of American Football Funding History

Alliance of American Football has raised a total of $267M across 3 funding rounds.

Alliance of American Football's first fundraising round was a $7M seed round in January 2018. The most recent completed round was a $250M strategic investment round in February 2019.

Alliance of American Football funding rounds

Alliance of American Football funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Feb 2019Strategic investmentTom Dundon (lead)$250M-The Alliance of American Football announced on 19 February 2019 a USD 250 million investment from Carolina Hurricanes owner Tom Dundon, who became chairman of the league's board and, by later accounts, its majority owner. The spring professional football league had begun play on 9 February 2019 and, despite strong opening television ratings, was reported to be at risk of missing payroll before its second weekend; the deal came together within days, according to Dundon and co-founder Charlie Ebersol. The USD 250 million was a commitment to be funded over time rather than an upfront payment, and reports noted that Dundon kept the right to stop funding. He later pressed the NFL Players Association to allow active NFL players to take part and warned the league might be discontinued without that help. About six weeks after his investment Dundon halted further financing, and the league suspended operations on 2 April 2019; its entities subsequently entered Chapter 7 liquidation, where the trustee disputed how much of the commitment had been paid. The AAF was founded in 2018 by television producer Charlie Ebersol and former NFL executive Bill Polian and backed by venture investors including Founders Fund and The Chernin Group. It ran an eight-team league of spring football with a player-development focus, media agreements with CBS and other networks, and an integrated fantasy and betting app.
Apr 2018SeedSlow Ventures; TCG; MaC Venture Capital; Keith Rabois; Founders Fund$10M$80MThe Alliance of American Football (AAF) was a professional American football league founded in 2018 by Charlie Ebersol and Bill Polian, formally organized as an interlocked web of five Delaware limited liability companies controlled by Ebersol Sports Media Group, Inc. The league aimed to provide a spring football alternative, signing 205 players by August 2018 to three-year non-guaranteed contracts worth $250,000 total with incentives. It began play on February 9, 2019, with a planned 10-week season. The league received early equity and credit commitments, including $50 million in equity and a $120 million line of credit from an investor owning 31 percent. Operations were later supported by a $250 million commitment from Thomas Dundon in February 2019, granting him a majority stake as chairman. The AAF generated $12 million in total revenue over its year of existence against over $100 million in expenses, resulting in an estimated $88 million loss. It suspended operations after eight weeks on April 2, 2019, filed for Chapter 7 bankruptcy on April 17, 2019, with $11.4 million in assets and $48.4 million in liabilities.
Jan 2018SeedMaC Venture Capital (lead)$7M$28M-

Who has invested in Alliance of American Football?

6 investors have backed Alliance of American Football across its funding rounds, including MaC Venture Capital, Founders Fund, Slow Ventures, TCG, Keith Rabois and Tom Dundon.

Lead investors include Tom Dundon and MaC Venture Capital.


Alliance of American Football Investors

Investors in Alliance of American Football by funding rounds participated
InvestorHQRoundsRoleFirst check
MaC Venture CapitalUnited StatesAbilene, TX2LeadJan 2018
Slow VenturesUnited StatesSan Francisco, CA1ParticipantApr 2018
TCGUnited StatesLos Angeles, CA1ParticipantApr 2018
Keith RaboisUnited StatesUnited States1ParticipantApr 2018

This data is available for Pro users. Sign up to see all 6 Alliance of American Football investors.

Start Free Trial

Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples

Sign up to see data on 350K+ funding rounds and disclosed revenue and EBITDA valuation multiples, from seed, through growth stage, to pre-IPO.

Start Free Trial

Alliance of American Football Competitors

Alliance of American Football competitors include listed companies like AGF Aarhus and Club de Golf Santiago, and private ones like PlaySight Interactive, Welsh Fire, Chicago Sky and Padel City.

Public and private companies comparable to Alliance of American Football
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
PlaySight InteractiveIsraelTel AvivPrivate--$82M15.3x
Welsh FireUnited KingdomCardiffPrivate--$84M-
AGF AarhusDenmarkDenmarkPublicly listed$35M$6M$76M-
Chicago SkyUnited StatesChicagoPrivate--$85M-
Club de Golf SantiagoChileChilePublicly listed-$15K$72M-
Padel CityGermanyMunichPrivate--$70M-

Alliance of American Football Public Comps

Alliance of American Football is still privately-owned, but its public comps include AGF Aarhus, Club de Golf Santiago, FC Porto, Brisbane Broncos, Beşiktaş JK, Brøndby IF, Trabzonspor, Enhanced Group, Bali United and Renaissance.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
AGF Aarhus$35M$6M1.7x-9.7x-
Club de Golf Santiago-$15K--4535.8x-
FC Porto$166M$65M2.5x-6.5x-
Brisbane Broncos$51M$8M1.5x-9.7x-
Beşiktaş JK$140M$50M1.3x-3.5x-
Brøndby IF$42M$7M1.6x-10.0x-
Trabzonspor$47M($4M)2.3x-(25.3x)-
Enhanced Group-($27M)-2.7x(3.5x)(1.6x)

This data is available for Pro users. Sign up to see all Alliance of American Football competitors and their valuation data.

Start Free Trial

Common questions about Alliance of American Football

When was Alliance of American Football founded?Alliance of American Football was founded in 2018.
Where is Alliance of American Football headquartered?Alliance of American Football is headquartered in San Francisco, CA, United States.
Is Alliance of American Football publicly listed?No, Alliance of American Football is a private, VC-backed company.
What is Alliance of American Football's valuation?Alliance of American Football was last valued at $80M in its seed round in April 2018.
How much funding has Alliance of American Football raised?Alliance of American Football has raised $267M across 3 funding rounds.
What was Alliance of American Football's last funding round?Alliance of American Football's last funding round was a $250M strategic investment round in February 2019, led by Tom Dundon.
Who are Alliance of American Football's investors?Alliance of American Football's investors include MaC Venture Capital, Slow Ventures, TCG, Keith Rabois, Founders Fund and Tom Dundon.
What is Alliance of American Football's revenue?Alliance of American Football's latest recorded revenue is $12M (April 2018).
What is Alliance of American Football's revenue multiple?Alliance of American Football's latest valuation implies a 6.7x revenue multiple ($80M valuation on $12M of revenue).
Which companies are comparable to Alliance of American Football?Companies comparable to Alliance of American Football include PlaySight Interactive, Welsh Fire, AGF Aarhus, Chicago Sky, Club de Golf Santiago and Padel City.

See companies similar to Alliance of American Football

Start Your
Free Trial Today

Try Multiples for free for 3 days. Got questions or need a demo? Schedule a call with us below.

Start Trial