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- Alliance of American Football
Alliance of American Football Revenue, Valuation, Funding & Investors
Alliance of American Football is valued at $80M as of April 2018, a 6.7x revenue multiple. Alliance of American Football revenue was $12M, as disclosed with its latest round.
Last Alliance of American Football valuation
$80M
Seed · Apr 2018
Last Alliance of American Football funding round
$250M
Strategic investment · Feb 2019
Alliance of American Football revenue
$12M
Seed · Apr 2018
Key investors in Alliance of American Football
MaC Venture Capital
Founders Fund
Slow Ventures
TCG
Keith Rabois
Tom Dundon
About Alliance of American Football
The Alliance of American Football was a professional American football minor league that played one unfinished season in 2019. It was founded by television producer Charlie Ebersol and former NFL general manager Bill Polian, formally organised on February 6, 2018 and announced on March 20, 2018 as an upper-level minor league between college football and the NFL. The league centrally owned and operated eight teams in the southern and western United States, including the Orlando Apollos, Atlanta Legends and San Antonio Commanders, and offered players non-guaranteed three-year contracts worth $250,000. It planned to earn money from media rights, sponsorship and ticket sales, with a broadcast deal that put opening day and the championship game on CBS. The AAF kicked off on February 9, 2019, and on February 18 Carolina Hurricanes owner Tom Dundon agreed to invest up to $250 million and became chairman, reportedly with a majority stake. Dundon suspended football operations on April 2, 2019 after eight weeks, and on April 17 the league's entities filed for Chapter 7 liquidation, listing $11.3 million of assets and $48.3 million of liabilities. The league lost an estimated $88 million, with $12 million of revenue against $100 million of expenses.
Alliance of American Football Valuation
Alliance of American Football is currently valued at $80M, based on its seed round in April 2018.
The $10M round included Slow Ventures, TCG, MaC Venture Capital, Keith Rabois and Founders Fund.
Alliance of American Football's valuation has grown 2.9x from $28M at its seed round in January 2018 to $80M in April 2018, across 2 priced rounds.
Alliance of American Football valuation by funding round
Revenue multiple| Date | Stage | Valuation | Revenue Multiple |
|---|---|---|---|
| Apr 2018 | Seed | $80M | 6.7x |
| Jan 2018 | Seed | $28M | - |
Alliance of American Football Revenue
Alliance of American Football's latest recorded revenue is $12M, as of its seed round in April 2018. At a $80M valuation, that implies a 6.7x revenue multiple.
Alliance of American Football revenue by funding round
| Date | Revenue * | Valuation | Revenue Multiple | Stage |
|---|---|---|---|---|
| Apr 2018 | $12M | $80M | 6.7x | Seed |
* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.
Alliance of American Football Funding History
Alliance of American Football has raised a total of $267M across 3 funding rounds.
Alliance of American Football's first fundraising round was a $7M seed round in January 2018. The most recent completed round was a $250M strategic investment round in February 2019.
Alliance of American Football funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Feb 2019 | Strategic investment | Tom Dundon (lead) | $250M | - | The Alliance of American Football announced on 19 February 2019 a USD 250 million investment from Carolina Hurricanes owner Tom Dundon, who became chairman of the league's board and, by later accounts, its majority owner. The spring professional football league had begun play on 9 February 2019 and, despite strong opening television ratings, was reported to be at risk of missing payroll before its second weekend; the deal came together within days, according to Dundon and co-founder Charlie Ebersol. The USD 250 million was a commitment to be funded over time rather than an upfront payment, and reports noted that Dundon kept the right to stop funding. He later pressed the NFL Players Association to allow active NFL players to take part and warned the league might be discontinued without that help. About six weeks after his investment Dundon halted further financing, and the league suspended operations on 2 April 2019; its entities subsequently entered Chapter 7 liquidation, where the trustee disputed how much of the commitment had been paid. The AAF was founded in 2018 by television producer Charlie Ebersol and former NFL executive Bill Polian and backed by venture investors including Founders Fund and The Chernin Group. It ran an eight-team league of spring football with a player-development focus, media agreements with CBS and other networks, and an integrated fantasy and betting app. |
| Apr 2018 | Seed | Slow Ventures; TCG; MaC Venture Capital; Keith Rabois; Founders Fund | $10M | $80M | The Alliance of American Football (AAF) was a professional American football league founded in 2018 by Charlie Ebersol and Bill Polian, formally organized as an interlocked web of five Delaware limited liability companies controlled by Ebersol Sports Media Group, Inc. The league aimed to provide a spring football alternative, signing 205 players by August 2018 to three-year non-guaranteed contracts worth $250,000 total with incentives. It began play on February 9, 2019, with a planned 10-week season. The league received early equity and credit commitments, including $50 million in equity and a $120 million line of credit from an investor owning 31 percent. Operations were later supported by a $250 million commitment from Thomas Dundon in February 2019, granting him a majority stake as chairman. The AAF generated $12 million in total revenue over its year of existence against over $100 million in expenses, resulting in an estimated $88 million loss. It suspended operations after eight weeks on April 2, 2019, filed for Chapter 7 bankruptcy on April 17, 2019, with $11.4 million in assets and $48.4 million in liabilities. |
| Jan 2018 | Seed | MaC Venture Capital (lead) | $7M | $28M | - |
Who has invested in Alliance of American Football?
6 investors have backed Alliance of American Football across its funding rounds, including MaC Venture Capital, Founders Fund, Slow Ventures, TCG, Keith Rabois and Tom Dundon.
Lead investors include Tom Dundon and MaC Venture Capital.
Alliance of American Football Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 2 | Lead | Jan 2018 | ||
| 1 | Participant | Apr 2018 | ||
| 1 | Participant | Apr 2018 | ||
| 1 | Participant | Apr 2018 | ||
This data is available for Pro users. Sign up to see all 6 Alliance of American Football investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
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Start Free TrialAlliance of American Football Competitors
Alliance of American Football competitors include listed companies like AGF Aarhus and Club de Golf Santiago, and private ones like PlaySight Interactive, Welsh Fire, Chicago Sky and Padel City.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Private | - | - | $82M | 15.3x | ||
| Private | - | - | $84M | - | ||
| Publicly listed | $35M | $6M | $76M | - | ||
| Private | - | - | $85M | - | ||
| Publicly listed | - | $15K | $72M | - | ||
| Private | - | - | $70M | - |
Alliance of American Football Public Comps
Alliance of American Football is still privately-owned, but its public comps include AGF Aarhus, Club de Golf Santiago, FC Porto, Brisbane Broncos, Beşiktaş JK, Brøndby IF, Trabzonspor, Enhanced Group, Bali United and Renaissance.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $35M | $6M | 1.7x | - | 9.7x | - | |||
| - | $15K | - | - | 4535.8x | - | |||
| $166M | $65M | 2.5x | - | 6.5x | - | |||
| $51M | $8M | 1.5x | - | 9.7x | - | |||
| $140M | $50M | 1.3x | - | 3.5x | - | |||
| $42M | $7M | 1.6x | - | 10.0x | - | |||
| $47M | ($4M) | 2.3x | - | (25.3x) | - | |||
| - | ($27M) | - | 2.7x | (3.5x) | (1.6x) | |||
This data is available for Pro users. Sign up to see all Alliance of American Football competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Alliance of American Football
| When was Alliance of American Football founded? | Alliance of American Football was founded in 2018. |
| Where is Alliance of American Football headquartered? | Alliance of American Football is headquartered in San Francisco, CA, United States. |
| Is Alliance of American Football publicly listed? | No, Alliance of American Football is a private, VC-backed company. |
| What is Alliance of American Football's valuation? | Alliance of American Football was last valued at $80M in its seed round in April 2018. |
| How much funding has Alliance of American Football raised? | Alliance of American Football has raised $267M across 3 funding rounds. |
| What was Alliance of American Football's last funding round? | Alliance of American Football's last funding round was a $250M strategic investment round in February 2019, led by Tom Dundon. |
| Who are Alliance of American Football's investors? | Alliance of American Football's investors include MaC Venture Capital, Slow Ventures, TCG, Keith Rabois, Founders Fund and Tom Dundon. |
| What is Alliance of American Football's revenue? | Alliance of American Football's latest recorded revenue is $12M (April 2018). |
| What is Alliance of American Football's revenue multiple? | Alliance of American Football's latest valuation implies a 6.7x revenue multiple ($80M valuation on $12M of revenue). |
| Which companies are comparable to Alliance of American Football? | Companies comparable to Alliance of American Football include PlaySight Interactive, Welsh Fire, AGF Aarhus, Chicago Sky, Club de Golf Santiago and Padel City. |
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