Alice Funding, Investors & Competitors

Alice has raised $216M across 6 funding rounds, most recently a $22M Series C in February 2025.

See full Alice profile

Last Alice funding round

$22M

Series C · Feb 2025

Cumulative funding Alice raised

$216M

across 6 funding rounds

Key investors in Alice

  • Kaszek
  • Canary
  • MAYA Capital
  • ThornTree Capital Partners
  • Globo Ventures
  • Bossa Invest
  • SoftBank Group
  • Endeavor Catalyst

Alice Overview

About Alice

Alice is a São Paulo-headquartered health insurance provider in Brazil that delivers end-to-end care via proprietary primary clinics, data analytics, and value-based provider contracts. It offers personalized longitudinal treatment plans through telemedicine, in-app consultations, and chronic disease management for subscribers in major cities. Launched in 2020, it partners with hospitals like Hospital Israelita Albert Einstein to reduce costs and improve outcomes.


Founded

2019

HQ

BrazilSão Paulo

Status

Privately held

Customer focus

B2C

Revenue model

Subscription

Alice Funding History

Alice has raised a total of $216M across 6 funding rounds.

Alice's first fundraising round was a $2M seed round in July 2019. The most recent completed round was a $22M Series C in February 2025.

Alice funding rounds

Alice funding rounds
DateStageInvestorsRaisedDeal Summary
Feb 2025Series CKaszek (lead); Globo Ventures; Canary; ThornTree Capital Partners$22MAlice is a Brazilian healthtech company focused on health management with emphasis on long-term results for corporate customers. In its Series C round, Alice raised $127 million led by SoftBank, with participation from Kaszek, ThornTree Capital Partner, Allen & Co., G. Squared, Globo Ventures, and StepStone, making it the largest funding round raised by a healthtech in Latin America at the time. The company used proceeds to accelerate technology investments and expand operations targeting small and medium-sized corporate customers, including acquiring Cuidas startup in November to serve this market segment. The round demonstrated investor confidence in Alice's approach to corporate health management amid complex regulatory environment in Brazil.
Dec 2021Series CSoftBank Group (lead); StepStone Group; Globo Ventures; ThornTree Capital Partners; Kaszek; G Squared; Allen & Company$127MAlice is a Brazilian healthtech company that operates on a B2B model, providing health services as a benefit to corporate employees. The company manages health services for more than 6,000 corporate customers through an affiliated network of ten hospitals, approximately 200 laboratories, and 150 medical specialists, primarily in the São Paulo metropolitan region. The company was created in response to health challenges exacerbated by the Covid-19 pandemic and offers online medical consultations throughout Brazil. In December 2021, Alice closed a Series C funding round of $127 million led by SoftBank Latin America Fund, making it the largest funding round yet for a healthtech startup in Latin America. The round also included previous investors Kaszek Ventures and ThornTree Capital Partners, as well as new investors Allen & Company LLC, G Squared, Globo Ventures, and StepStone, with existing shareholders Canary, Endeavor Catalyst, and Maya Capital remaining invested. The company used the new capital to invest in technology and expand its service offerings. Alice also acquired Cuidas, another corporate health company specializing in small and medium-sized business customers, with an estimated market of more than 5 million members in São Paulo alone.
Feb 2021Series BThornTree Capital Partners (lead); Canary; Kaszek; IKJ Capital; Endeavor Catalyst; MAYA Capital; Bossa Invest$33MAlice is a Brazilian healthtech company founded in 2019 by Andre Florence, Matheus Moraes (alums of 99), and Guilherme Azevedo (Dr. Consulta), providing corporate health plans focused on primary care, care coordination, and technology. In February 2021, ThornTree Capital Partners led a Series B round of $33.3 million (R$180 million), with participation from investors including Bossa Invest, Canary, Endeavor Catalyst, IKJ Capital, Kaszek, and MAYA Capital. This followed a $16 million (US$16m) investment in 2020 from Canary, Kaszek Ventures, and MAYA Capital. The round aimed to address healthcare needs in Brazil's population. Later in December 2021, Alice raised $127 million in a Series C round led by SoftBank, with participation from Kaszek, ThornTree Capital Partners, Allen & Co., G. Squared, Globo Ventures, and StepStone, marking the largest funding for a healthtech in Latin America at the time. Previous investors like Maya Capital, Canary, and Endeavor Catalyst remained shareholders. Total funding across rounds reached approximately $176 million by late 2021. With proceeds from later funding, Alice planned to accelerate technology investments and expand to small and medium-sized corporate customers, including through the acquisition of rival startup Cuidas in November 2021, which specialized in that segment and had raised $4 million from investors like Jorge Paulo Lemann and Abilio Diniz. The company operated in a competitive market with complex regulations, positioning itself for long-term health management results.
Jul 2020Undisclosed stageCanary; Kaszek; MAYA Capital$16M-
Sep 2019Series AKaszek (lead); Canary; MAYA Capital$16MAlice is a Brazilian healthcare provider founded by André Florence, Matheus Moraes, and Guilherme Azevedo. The company offers a proprietary care model delivered in person and digitally by a health team, combined with B2C integrated health insurance. It features a tech-integrated network of providers inspired by primary care, coordinating members across the health system with centralized health data. Canary, Kaszek Ventures, and MAYA Capital invested a total of US$16 million in Alice prior to its launch in Sao Paulo in the second semester of 2020. Alice first raised from Canary, followed by a Series A round led by Kaszek Ventures, with MAYA Capital and Canary as additional investors. The funding supported the development of its health action plans monitored by dedicated teams. The company had been in development for 15 months as of July 2020 and is registered with Brazil's National Health Agency (ANS).
Jul 2019SeedCanary (lead); Wormhole Capital; MAYA Capital$2M-

Who has invested in Alice?

13 investors have backed Alice across its funding rounds, including Kaszek, Canary, MAYA Capital, ThornTree Capital Partners, Globo Ventures and Bossa Invest.

Lead investors include Kaszek, SoftBank Group, ThornTree Capital Partners and Canary.


Alice Investors

Investors in Alice by funding rounds participated
InvestorHQRoundsRoleFirst check
CanaryBrazilSão Paulo5LeadJul 2019
KaszekBrazilSão Paulo5LeadSep 2019
MAYA CapitalBrazilSão Paulo4ParticipantJul 2019
ThornTree Capital PartnersUnited StatesBoston, MA3LeadFeb 2021
Globo VenturesBrazilRio de Janeiro2ParticipantDec 2021
StepStone GroupUnited StatesNew York City, NY1ParticipantDec 2021
SoftBank GroupJapanTokyo1LeadDec 2021
Wormhole CapitalUnited StatesNew York City, NY1ParticipantJul 2019
G SquaredUnited StatesChicago, IL1ParticipantDec 2021
IKJ CapitalBrazilSão Paulo1ParticipantFeb 2021
Endeavor CatalystUnited StatesNew York City, NY1ParticipantFeb 2021

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Acquisitions by Alice

Alice has acquired 1 company to date.

Last acquisition by Alice was on November 23rd 2021. Alice acquired Cuidas for $5M.


Latest Acquisitions by Alice

Cuidas
Description
Cuidas is a Sao Paulo-based health tech company founded in 2018 that links corporate employees to primary care physicians via teleconsultations and in-clinic visits. Operating in over 200 companies across Brazil, it manages chronic conditions like hypertension through its app, which schedules appointments and tracks prescriptions. The platform partners with health insurers such as Bradesco Saude, serving 100,000 patients annually in Sao Paulo, Rio de Janeiro, and Belo Horizonte with 24/7 virtual support.
HQ CountryBrazil
HQ City
São Paulo
Deal Date23 Nov 2021
Valuation$5M
EV/Revenue
EV/EBITDA

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Alice Competitors

Alice competitors include listed companies like Clover Health and CCC Intelligent Solutions, and private ones like Cityblock Health, Aledade, Somatus and Strive Health.

Public and private companies comparable to Alice
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
Cityblock HealthUnited StatesNew York City, NYPrivate--$5.7B-
AledadeUnited StatesWashington, DCPrivate$475M-$3.5B7.4x
SomatusUnited StatesWashington, DCPrivate--$2.5B-
Clover HealthUnited StatesUnited StatesPublicly listed$1.9B($84M)$2.4B0.8x
Strive HealthUnited StatesDenver, COPrivate--$1.8B-
CCC Intelligent SolutionsUnited StatesUnited StatesPublicly listed$1.1B$238M$3.9B4.5x

Alice Public Comps

Alice is still privately-owned, but its public comps include UnitedHealth Group, IQVIA, Veeva, IDEXX Laboratories, Roper Technologies, GE HealthCare, ICON plc, Pro Medicus, United Imaging and Molina Healthcare.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
UnitedHealth Group$448B$23B0.9x0.9x16.7x13.3x
IQVIA$16B$3.4B3.6x3.4x17.2x14.8x
Veeva$3.2B$965M11.1x10.2x36.9x22.4x
IDEXX Laboratories$4.3B$1.5B9.5x8.9x27.1x24.9x
Roper Technologies$7.9B$3.2B6.1x5.7x15.2x14.6x
GE HealthCare$21B$3.7B1.8x1.8x10.1x10.0x
ICON plc$8.3B$816M1.9x1.9x19.2x11.3x
Pro Medicus$186M$147M66.6x62.7x84.4x77.6x

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Common questions about Alice

When was Alice founded?Alice was founded in 2019.
Where is Alice headquartered?Alice is headquartered in São Paulo, Brazil.
Is Alice publicly listed?No, Alice is a private, VC-backed company.
How much funding has Alice raised?Alice has raised $216M across 6 funding rounds.
What was Alice's last funding round?Alice's last funding round was a $22M Series C in February 2025, led by Kaszek.
Who are Alice's investors?Alice's investors include Canary, Kaszek, MAYA Capital, ThornTree Capital Partners, Globo Ventures, StepStone Group, SoftBank Group, Wormhole Capital, G Squared, IKJ Capital and 3 others.
Which companies are comparable to Alice?Companies comparable to Alice include Cityblock Health, Aledade, Somatus, Clover Health, Strive Health and CCC Intelligent Solutions.
How many companies has Alice acquired?Alice has acquired 1 company, including Cuidas.
What was the largest acquisition by Alice?The $5M acquisition of Cuidas in November 2021 is the largest acquisition Alice has made to date.

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