Tractive Acquisition, Valuation, Funding & Investors

Tractive was acquired by Bending Spoons for $900M in March 2026, a 7.8x multiple on $115M of revenue.

Tractive acquisition price

$900M

Acquired by Bending Spoons · Mar 2026

Tractive revenue at acquisition

$115M

Last twelve months · Mar 2026

Tractive revenue multiple at acquisition

7.8x

EV/Revenue · Mar 2026

Cumulative funding Tractive raised

$37M

across 2 funding rounds

Tractive Overview

About Tractive

Tractive is a Pasching, Austria-headquartered leader in GPS tracking, activity, and health monitoring devices for cats and dogs. Founded in 2012, it serves over two million pet owners worldwide through its app-connected collars. The devices track location in real-time, monitor sleep patterns, and detect barking or scratching via LTE-M and GNSS technology. Tractive operates in more than 175 countries, partnering with veterinarians and pet insurers for integrated health services.


Founded

2012

HQ

AustriaPasching

Status

Acquired

Customer focus

B2C

Revenue model

Product sales, Subscription

Revenue

$115M (Mar 2026)

Valuation

$900M (acquired Mar 2026)

Tractive Acquisition

Tractive was acquired by Bending Spoons for $900M on 24 March 2026.

The acquisition price implies a 7.8x revenue multiple on $115M of revenue.

Before the acquisition Tractive had raised $37M across 2 funding rounds.

Tractive acquisition details
AcquirerDateTypePriceEV/Revenue
24 Mar 2026Strategic M&A$900M7.8x

Sources: bendingspoons.com, trendingtopics.eu, bebeez.eu

Tractive Funding History

Tractive has raised a total of $37M across 2 funding rounds.

Tractive's first fundraising round was a $2M Series A in January 2016. The most recent completed round was a $35M Series A in May 2021.

Tractive funding rounds

Tractive funding rounds
DateStageInvestorsRaisedDeal Summary
May 2021Series AGuidepost Growth Equity (lead)$35MTractive, an Austrian company based in Pasching, develops GPS tracking devices for dogs and cats, providing real-time location tracking. The company announced on May 26, 2021, that it closed $35 million in growth funding led by Guidepost Growth Equity, with participation from Attila Balogh, marking its first external funding since launching devices in 2013. At the time, Tractive served over 400,000 active subscribers across 175-190 countries, maintaining the largest pet tracking network globally and having been cash flow positive since inception. The investment aims to accelerate innovation, customer acquisition, product development, U.S. market expansion, new partnerships, and key hires, including Andrew Bleiman as EVP of North America and Martin Theissen as VP of Marketing. Guidepost General Partner Chris Cavanagh and former Ancestry/Lynda.com executive Andrew Wait joined the board. The funding supports scaling in the U.S., the largest pet market, leveraging recent improvements like 5x battery life extension and Wi-Fi integration. Guidepost Growth Equity, managing over $1.3 billion, focuses on growth-stage tech companies in software and services, providing flexible capital and operational support. Tractive is positioned as the global market leader with exceptional customer retention, an innovative product roadmap, and strong leadership.
Jan 2016Series AHarold Primat$2M-

Who has invested in Tractive?

2 investors have backed Tractive across its funding rounds, including Guidepost Growth Equity and Harold Primat.

Lead investors include Guidepost Growth Equity.


Tractive Investors

Investors in Tractive by funding rounds participated
InvestorHQRoundsRoleFirst check

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Acquisitions by Tractive

Tractive has acquired 1 company to date.

Last acquisition by Tractive was on July 28th 2025. Tractive acquired Whistle for undisclosed valuation.


Latest Acquisitions by Tractive

Whistle
Description
Whistle is a San Francisco-based developer of GPS trackers and health monitors for dogs and cats. Founded in 2012, the Whistle Go Explore device provides real-time location via LTE-M, activity tracking, and sleep analysis against a database of millions of pets. The app delivers insights on calories burned and breed-specific baselines. Acquired by Mars Petcare, it supports veterinary integrations.
HQ CountryUnited States
HQ City
San Francisco, CA
Deal Date28 Jul 2025
Valuationundisclosed
EV/Revenue
EV/EBITDA

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Tractive Competitors

Tractive competitors include listed companies like Yunding Technology and Pet Valu, and private ones like Embark, Petmate, Helian Health and Changyang Tech.

Public and private companies comparable to Tractive
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
EmbarkUnited StatesBoston, MAPrivate--$700M-
PetmateUnited StatesSan Francisco, CAPrivate--$420M-
Helian HealthChinaHangzhouPrivate--$900M-
Yunding TechnologyChinaChinaPublicly listed$228M$22M$899M-
Changyang TechChinaBeijingPrivate$167M-$861M5.2x
Pet ValuCanadaCanadaPublicly listed$841M$169M$846M1.7x

Tractive Public Comps

Tractive is no longer listed, but its public comps include Yunding Technology, Pet Valu, Queclink, Vetoquinol, Ituran Location & Control, Aeva, Tuya, Arcadyan Technology, Grupo Petz Cobasi and Sercomm.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Yunding Technology$228M$22M3.7x-38.5x-
Pet Valu$841M$169M1.7x1.7x8.3x7.7x
Queclink$133M$12M4.9x4.2x52.3x29.8x
Vetoquinol$604M$127M1.3x1.3x6.0x6.0x
Ituran Location & Control$359M$93M2.6x2.3x10.0x8.6x
Aeva$18M($139M)52.8x34.3x(6.8x)(8.4x)
Tuya$322M$22M0.3x0.3x4.6x2.7x
Arcadyan Technology$1.7B$132M0.5x0.5x6.3x6.1x

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Common questions about Tractive

When was Tractive founded?Tractive was founded in 2012.
Where is Tractive headquartered?Tractive is headquartered in Pasching, Austria.
Is Tractive publicly listed?No, Tractive was acquired by Bending Spoons in March 2026.
Who acquired Tractive?Tractive was acquired by Bending Spoons in March 2026.
How much was Tractive acquired for?Tractive was acquired for $900M in March 2026, a 7.8x revenue multiple.
How much funding has Tractive raised?Tractive has raised $37M across 2 funding rounds.
What was Tractive's last funding round?Tractive's last funding round was a $35M Series A in May 2021, led by Guidepost Growth Equity.
Who are Tractive's investors?Tractive's investors include Guidepost Growth Equity and Harold Primat.
Which companies are comparable to Tractive?Companies comparable to Tractive include Embark, Petmate, Helian Health, Yunding Technology, Changyang Tech and Pet Valu.
How many companies has Tractive acquired?Tractive has acquired 1 company, including Whistle.

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