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- Tractive
Tractive Acquisition, Valuation, Funding & Investors
Tractive was acquired by Bending Spoons for $900M in March 2026, a 7.8x multiple on $115M of revenue.
Tractive revenue at acquisition
$115M
Last twelve months · Mar 2026
Tractive revenue multiple at acquisition
7.8x
EV/Revenue · Mar 2026
Cumulative funding Tractive raised
$37M
across 2 funding rounds
About Tractive
Tractive is a Pasching, Austria-headquartered leader in GPS tracking, activity, and health monitoring devices for cats and dogs. Founded in 2012, it serves over two million pet owners worldwide through its app-connected collars. The devices track location in real-time, monitor sleep patterns, and detect barking or scratching via LTE-M and GNSS technology. Tractive operates in more than 175 countries, partnering with veterinarians and pet insurers for integrated health services.
Founded
2012
HQ
Website
Status
Acquired
Customer focus
B2C
Revenue model
Product sales, Subscription
Revenue
$115M (Mar 2026)
Valuation
$900M (acquired Mar 2026)
Tractive Acquisition
Tractive was acquired by Bending Spoons for $900M on 24 March 2026.
The acquisition price implies a 7.8x revenue multiple on $115M of revenue.
Before the acquisition Tractive had raised $37M across 2 funding rounds.
| Acquirer | Date | Type | Price | EV/Revenue |
|---|---|---|---|---|
| 24 Mar 2026 | Strategic M&A | $900M | 7.8x |
Sources: bendingspoons.com, trendingtopics.eu, bebeez.eu
Tractive Funding History
Tractive has raised a total of $37M across 2 funding rounds.
Tractive's first fundraising round was a $2M Series A in January 2016. The most recent completed round was a $35M Series A in May 2021.
Tractive funding rounds
| Date | Stage | Investors | Raised | Deal Summary |
|---|---|---|---|---|
| May 2021 | Series A | Guidepost Growth Equity (lead) | $35M | Tractive, an Austrian company based in Pasching, develops GPS tracking devices for dogs and cats, providing real-time location tracking. The company announced on May 26, 2021, that it closed $35 million in growth funding led by Guidepost Growth Equity, with participation from Attila Balogh, marking its first external funding since launching devices in 2013. At the time, Tractive served over 400,000 active subscribers across 175-190 countries, maintaining the largest pet tracking network globally and having been cash flow positive since inception. The investment aims to accelerate innovation, customer acquisition, product development, U.S. market expansion, new partnerships, and key hires, including Andrew Bleiman as EVP of North America and Martin Theissen as VP of Marketing. Guidepost General Partner Chris Cavanagh and former Ancestry/Lynda.com executive Andrew Wait joined the board. The funding supports scaling in the U.S., the largest pet market, leveraging recent improvements like 5x battery life extension and Wi-Fi integration. Guidepost Growth Equity, managing over $1.3 billion, focuses on growth-stage tech companies in software and services, providing flexible capital and operational support. Tractive is positioned as the global market leader with exceptional customer retention, an innovative product roadmap, and strong leadership. |
| Jan 2016 | Series A | Harold Primat | $2M | - |
Who has invested in Tractive?
2 investors have backed Tractive across its funding rounds, including Guidepost Growth Equity and Harold Primat.
Lead investors include Guidepost Growth Equity.
Tractive Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
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Start Free TrialAcquisitions by Tractive
Tractive has acquired 1 company to date.
Last acquisition by Tractive was on July 28th 2025. Tractive acquired Whistle for undisclosed valuation.
Latest Acquisitions by Tractive
| Description | Whistle is a San Francisco-based developer of GPS trackers and health monitors for dogs and cats. Founded in 2012, the Whistle Go Explore device provides real-time location via LTE-M, activity tracking, and sleep analysis against a database of millions of pets. The app delivers insights on calories burned and breed-specific baselines. Acquired by Mars Petcare, it supports veterinary integrations. |
| HQ Country | |
| HQ City | San Francisco, CA |
| Deal Date | 28 Jul 2025 |
| Valuation | undisclosed |
| EV/Revenue | |
| EV/EBITDA | |
This data is available for Pro users. Sign up to see all Tractive acquisitions and their M&A valuation multiples. Start Free Trial | |
Tractive Competitors
Tractive competitors include listed companies like Yunding Technology and Pet Valu, and private ones like Embark, Petmate, Helian Health and Changyang Tech.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Private | - | - | $700M | - | ||
| Private | - | - | $420M | - | ||
| Private | - | - | $900M | - | ||
| Publicly listed | $228M | $22M | $899M | - | ||
| Private | $167M | - | $861M | 5.2x | ||
| Publicly listed | $841M | $169M | $846M | 1.7x |
Tractive Public Comps
Tractive is no longer listed, but its public comps include Yunding Technology, Pet Valu, Queclink, Vetoquinol, Ituran Location & Control, Aeva, Tuya, Arcadyan Technology, Grupo Petz Cobasi and Sercomm.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $228M | $22M | 3.7x | - | 38.5x | - | |||
| $841M | $169M | 1.7x | 1.7x | 8.3x | 7.7x | |||
| $133M | $12M | 4.9x | 4.2x | 52.3x | 29.8x | |||
| $604M | $127M | 1.3x | 1.3x | 6.0x | 6.0x | |||
| $359M | $93M | 2.6x | 2.3x | 10.0x | 8.6x | |||
| $18M | ($139M) | 52.8x | 34.3x | (6.8x) | (8.4x) | |||
| $322M | $22M | 0.3x | 0.3x | 4.6x | 2.7x | |||
| $1.7B | $132M | 0.5x | 0.5x | 6.3x | 6.1x | |||
This data is available for Pro users. Sign up to see all Tractive competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Tractive
| When was Tractive founded? | Tractive was founded in 2012. |
| Where is Tractive headquartered? | Tractive is headquartered in Pasching, Austria. |
| Is Tractive publicly listed? | No, Tractive was acquired by Bending Spoons in March 2026. |
| Who acquired Tractive? | Tractive was acquired by Bending Spoons in March 2026. |
| How much was Tractive acquired for? | Tractive was acquired for $900M in March 2026, a 7.8x revenue multiple. |
| How much funding has Tractive raised? | Tractive has raised $37M across 2 funding rounds. |
| What was Tractive's last funding round? | Tractive's last funding round was a $35M Series A in May 2021, led by Guidepost Growth Equity. |
| Who are Tractive's investors? | Tractive's investors include Guidepost Growth Equity and Harold Primat. |
| Which companies are comparable to Tractive? | Companies comparable to Tractive include Embark, Petmate, Helian Health, Yunding Technology, Changyang Tech and Pet Valu. |
| How many companies has Tractive acquired? | Tractive has acquired 1 company, including Whistle. |
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