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- Sana Benefits
Sana Benefits Funding, Investors & Competitors
Sana Benefits has raised $107M across 5 funding rounds, most recently a $60M Series B in June 2022.
Last Sana Benefits funding round
$60M
Series B · Jun 2022
Cumulative funding Sana Benefits raised
$107M
across 5 funding rounds
Key investors in Sana Benefits
Trust Ventures
Gigafund
Mark Ventures
Breyer Capital
JAM Fund
American Family Ventures
Liquid 2 Ventures
Greenlight Re
About Sana Benefits
Sana Benefits is Austin, Texas-based brokerage offering health insurance plans to small and medium-sized businesses and individuals. Founded in 2017, the company simplifies enrollment in ACA-compliant policies from carriers like Blue Cross Blue Shield. Sana Benefits prioritizes transparent pricing and dedicated support for group benefits administration.
Founded
2017
HQ
Website
Status
Privately held
Customer focus
B2C & B2B
Revenue model
Commission
Sectors
Sana Benefits Funding History
Sana Benefits has raised a total of $107M across 5 funding rounds.
Sana Benefits' first fundraising round was a $2M seed round in September 2018. The most recent completed round was a $60M Series B in June 2022.
Sana Benefits funding rounds
| Date | Stage | Investors | Raised | Deal Summary |
|---|---|---|---|---|
| Jun 2022 | Series B | Gigafund (lead); Trust Ventures (lead); Breyer Capital; JAM Fund; American Family Ventures; Liquid 2 Ventures; Mark Ventures | $60M | Sana Benefits is a health insurance technology company founded in 2017 and based in Austin, Texas, that provides health benefits to small businesses at significantly lower costs than traditional options. The company operates through a vertically integrated model that cuts out middleman brokers, leveraging modern technology (AWS, Rails, React on HIPAA-compliant infrastructure) and partnerships with digital health providers including Plushcare, Maven, Beam, ClassPass, and Calm to deliver comprehensive care while reducing administrative waste and insurance costs. On June 15, 2022, Sana Benefits closed a $60 million Series B funding round co-led by Trust Ventures and Gigafund, bringing total funding raised to $107 million since inception. Existing backers American Family Ventures, Mark VC, Breyer Capital, JAM Fund, and Liquid 2 also participated. The company deliberately declined to disclose its post-money valuation, stating only that it had 'roughly doubled' since its $20 million Series A extension in October 2021. This non-disclosure is consistent across all sources reviewed. By the time of the Series B close, Sana had achieved significant traction: 200% customer growth over the prior year, with availability to 25% of small businesses across the U.S. The company had expanded into ten states and launched Sana MD, its first physical primary care health center in Austin, offering concierge care to members free of charge on most plans. The company was not yet profitable but stated it planned to achieve profitability with the new capital. Sana's go-to-market model emphasizes direct-to-consumer sales, eliminating traditional insurance brokers. When entering new markets, approximately 40% of new customers were small businesses previously unable to afford employee health benefits due to cost constraints. The company made money through fees for underwriting, administration, and sales services, plus revenue on insurance risk. The $60 million Series B was earmarked for geographic expansion into new markets, hiring across operations, member advocacy, sales and marketing, and opening additional primary care health centers beyond Austin. Gigafund had led four separate investment rounds in Sana, reflecting conviction in the team's execution and long-term vision for disrupting the traditional health insurance market dominated by major national carriers. |
| Oct 2021 | Series A | Gigafund (lead); Breyer Capital; JAM Fund; American Family Ventures; Trust Ventures; Mark Ventures; Harmon Brothers Ad Ventures | $20M | Sana Benefits provides self-funded health insurance and benefits to small and midsize businesses, aiming to reduce costs by 20-30% compared to traditional insurers through vertical integration, modern care management, automation, and partnerships for premium services like Plushcare, Maven, Beam, ClassPass, and Calm. The company sells plans directly, avoiding brokers, and uses custom HIPAA-compliant technology on AWS, Rails, and React for back-office efficiency and data-driven care. Launched in Texas, it had early traction with dozens of customers and thousands of members by 2019-2020, delivering savings and positive outcomes as per client testimonials. In October 2021, Sana closed a $20M Series A extension round led by Gigafund, with participation from new investors American Family Ventures, Breyer Capital, JAM Fund, Harmon Brothers Ad Ventures, and existing backers Trust Ventures and mark vc. This followed a $20.8M Series A in September 2020 also led by Gigafund and a $3.6M seed in 2019 bringing total seed to $6.3M. The extension funded expansion of zero-cost healthcare options, digital health offerings, and care navigation to support value-based care, targeting cost reductions and better outcomes for employer-covered Americans. Gigafund, a firm backing ambitious ventures like SpaceX and with over $2B AUM, emphasized Sana's role in fixing healthcare incentives for lower costs and better care. Membership grew 10X in the year prior to the 2020 Series A. Post-2021, Sana raised a $60M Series B in June 2022 co-led by Gigafund and Trust Ventures, doubling valuation from the October 2021 round (exact prior valuation undisclosed), bringing total funding to $107M. Funds supported market expansion, hiring, and primary care centers like Sana MD in Austin. Sana was later acquired by Workday for $1.1B in November 2025. |
| Sep 2020 | Series A | Gigafund (lead); Trust Ventures; Mark Ventures | $21M | Sana Benefits is a health insurance manager that enables small businesses to establish self-funded insurance plans, allowing employers to customize benefits and reduce costs compared to traditional insurance from major carriers like United Healthcare and Aetna. The company partners with health startups including Beam Dental, PlushCare, Calm, Ginger.io, ClassPass, and Maven Clinic to provide comprehensive benefits packages including dental, telemedicine, mental wellness, fitness, and maternity care. In September 2020, Sana Benefits closed a $20.8 million Series A round led by Gigafund, with participation from Trust Ventures and mark vc. The company claimed to save customers approximately 20% compared to traditional plans and operated in Texas and Kentucky at the time, with expansion plans to Illinois. By June 2022, Sana had closed a $60 million Series B round co-led by Gigafund and Trust Ventures, bringing total funding to $107 million across multiple rounds. The company had achieved 200% customer growth and was available to approximately 25% of small businesses across the U.S., with 40% of new customers in any market previously unable to provide health coverage to employees. |
| Oct 2019 | Seed | Gigafund (lead); Trust Ventures (lead); Greenlight Re; Mark Ventures | $4M | Sana Benefits raised $3.6 million in an additional seed funding round on approximately October 29, 2019, led by Gigafund and Trust Ventures, with participation from Greenlight Re and Mark Ventures, bringing total funding to $6.3 million. The Austin-based company provides self-funded health insurance plans to small businesses, offering premium benefits at 20% lower cost than traditional options through vertical integration, modern care management, and backend automation. Sana sells plans directly to customers, eliminating brokers, and includes free premium services via partnerships with Plushcare, Maven, Beam, ClassPass, and Calm, all built on a custom HIPAA-compliant technology stack. At launch in Texas the prior year, Sana had dozens of customers and thousands of members on its plans. Early customers reported saving tens to hundreds of thousands of dollars annually while employees accessed preferred doctors without out-of-network fees. |
| Sep 2018 | Seed | - | $2M | - |
Who has invested in Sana Benefits?
9 investors have backed Sana Benefits across its funding rounds, including Trust Ventures, Gigafund, Mark Ventures, Breyer Capital, JAM Fund and American Family Ventures.
Lead investors include Gigafund and Trust Ventures.
Sana Benefits Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 4 | Lead | Oct 2019 | ||
| 4 | Lead | Oct 2019 | ||
| 4 | Participant | Oct 2019 | ||
| 2 | Participant | Oct 2021 | ||
| 2 | Participant | Oct 2021 | ||
| 2 | Participant | Oct 2021 | ||
| 1 | Participant | Jun 2022 | ||
This data is available for Pro users. Sign up to see all 9 Sana Benefits investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
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Start Free TrialSana Benefits Competitors
Sana Benefits competitors include listed companies like Berkshire Hathaway, Allianz, China Life and Ping An Insurance, and private ones like Ping An Healthcare Management and Hollard Insurance.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Publicly listed | $411B | $101B | $1.1T | 3.0x | ||
| Publicly listed | $158B | $20B | $196B | 0.9x | ||
| Publicly listed | $90B | $28B | $143B | 1.7x | ||
| Publicly listed | $138B | $13B | $135B | 6.3x | ||
| Private | - | - | $8.8B | - | ||
| Private | - | - | $5.3B | - |
Sana Benefits Public Comps
Sana Benefits is still privately-owned, but its public comps include Berkshire Hathaway, Allianz, China Life, Ping An Insurance, Chubb, Progressive, Zurich Insurance Group, AXA, AIA Group and Tokio Marine.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $411B | $101B | 2.9x | 3.0x | 11.7x | - | |||
| $158B | $20B | 1.3x | 0.9x | 10.2x | 10.0x | |||
| $90B | $28B | 1.8x | 1.7x | 5.8x | 6.0x | |||
| $138B | $13B | 7.3x | 6.3x | 77.0x | - | |||
| $60B | $14B | 2.7x | 2.7x | 11.2x | 11.8x | |||
| $88B | $15B | 1.5x | 1.5x | 9.0x | 8.8x | |||
| $89B | $11B | 1.4x | 1.8x | 10.6x | 16.0x | |||
| $122B | $12B | 1.4x | 1.7x | 14.2x | 13.4x | |||
This data is available for Pro users. Sign up to see all Sana Benefits competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Sana Benefits
| When was Sana Benefits founded? | Sana Benefits was founded in 2017. |
| Where is Sana Benefits headquartered? | Sana Benefits is headquartered in Austin, TX, United States. |
| Is Sana Benefits publicly listed? | No, Sana Benefits is a private, VC-backed company. |
| How much funding has Sana Benefits raised? | Sana Benefits has raised $107M across 5 funding rounds. |
| What was Sana Benefits' last funding round? | Sana Benefits' last funding round was a $60M Series B in June 2022, led by Gigafund and Trust Ventures. |
| Who are Sana Benefits' investors? | Sana Benefits' investors include Trust Ventures, Gigafund, Mark Ventures, Breyer Capital, JAM Fund, American Family Ventures, Liquid 2 Ventures, Greenlight Re and Harmon Brothers Ad Ventures. |
| Which companies are comparable to Sana Benefits? | Companies comparable to Sana Benefits include Berkshire Hathaway, Allianz, China Life, Ping An Insurance, Ping An Healthcare Management and Hollard Insurance. |
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