- Companies
- Rokid
Rokid Valuation, Funding & Investors
Rokid is valued at $1B as of January 2024.
Last Rokid valuation
$1B
Series C · Jan 2024
Last Rokid funding round
Series D
Amount undisclosed · Jan 2026
Cumulative funding Rokid raised
$643M
across 13 funding rounds
Key investors in Rokid
IDG Capital
Walden International
Linear Venture
NetDragon
Temasek
Vision Plus Capital
About Rokid
Rokid is a Hangzhou-based technology firm specializing in AI-powered smart glasses and robotics. The Rokid Glass features augmented reality capabilities including facial recognition, real-time language translation, and voice control to overlay digital content on the real world.
Founded
2014
HQ
Website
Status
Privately held
Customer focus
B2C
Revenue model
Product sales
Valuation
$1B (Jan 2024)
Rokid Valuation
Rokid is currently valued at $1B, based on its Series C in January 2024.
The $70M round was led by Hefei Municipal Government.
Rokid's valuation has grown 2.2x from $450M at its Series A in July 2015 to $1B in January 2024, across 4 priced rounds.
Rokid valuation by funding round
| Date | Stage | Valuation |
|---|---|---|
| Jan 2024 | Series C | $1B |
| Nov 2023 | Series C | $1B |
| Nov 2016 | Series B | $450M |
| Jul 2015 | Series A | $450M |
Rokid Funding History
Rokid has raised a total of $643M across 13 funding rounds.
Rokid's first fundraising round was a $8M angel round in August 2014. The most recent completed round was a Series D in January 2026.
Rokid funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Jan 2026 | Series D | - | - | - | - |
| Sep 2024 | Series A | Wuhan Jiangxia Technology Investment (lead) | $14M | - | - |
| Jun 2024 | Pre-seed | - | $1M | - | Rokid is a Chinese augmented reality (AR) company developing AR glasses and AI voice interactive systems like YodaOS for industrial and consumer applications. The company focuses on human-computer interaction technology, with products enhancing remote collaboration, AI-powered inspections, and digital workflows in sectors like energy. In early 2024, around January 10, Rokid raised approximately $70 million (500 million RMB) in a strategic financing round led by the Hefei Municipal Government, with CEC Capital as advisor. The funds aim to advance AR technology for industrial metaverse applications, establish an industrial metaverse headquarters, ecosystem center, and R&D center in Hefei, and prepare for consumer market expansion amid competition from Apple's Vision Pro. Previously, Rokid achieved unicorn status with a $1 billion valuation in a $112 million Series C extension in November 2023 from NetDragon Websoft, part of a five-year partnership for metaverse, gaming, and education experiences. Total funding across rounds exceeds $228 million, including earlier Series B and seed investments. |
| Jan 2024 | Series C | Hefei Municipal Government (lead) | $70M | $1B | Rokid is a leading Chinese augmented reality (AR) technology company specializing in spatial computing and human-machine interaction solutions. The company develops AR glasses and software platforms designed for both consumer and enterprise applications, with a focus on metaverse industry development and industrial applications. Rokid completed a Series C+ strategic financing round on January 8, 2024, raising approximately CNY 500 million (USD 70 million), led by the Hefei Municipal Government with participation from multiple financial and strategic investment institutions. This round represented the largest single strategic financing in China's AR field in recent years and was structured as a cooperation agreement between Rokid and Hefei to advance the metaverse and XR industry ecosystem. Following the investment, Rokid's valuation exceeded USD 1 billion, achieving unicorn status. As part of the financing agreement, Rokid committed to establishing its Industrial Metaverse Headquarters, Ecological Center, and Research and Development Center within Hefei's New Station Hi-Tech Zone. Founder and CEO Misa Zhu stated the company would leverage the investment to focus on technological breakthroughs, ecosystem enrichment, and developer support. CEC Capital served as Rokid's exclusive strategic business advisor and financial advisor throughout the transaction. |
| Nov 2023 | Series C | NetDragon (lead) | $112M | $1B | Rokid Inc., a Hangzhou, China-based augmented reality (AR) startup, develops AR glasses and human-computer interaction technology for industrial, consumer, gaming, and education applications. The company closed its Series C funding round at $112 million, with NetDragon Websoft Holdings Ltd. as the lead investor contributing $20 million, alongside a five-year strategic partnership to advance AR for metaverse experiences globally. This investment valued Rokid at $1 billion, establishing it as a unicorn in the AR sector. The funding, announced around November 20, 2023, supports Rokid's overseas expansion and acceleration of AR technology development, particularly for immersive web3, gaming, and education use cases. NetDragon, backed by Temasek Holdings, brings expertise in internet communities, mobile platforms, and global sales networks to enhance product innovation and go-to-market strategies. Rokid's CEO Misa Zhu highlighted the partnership's potential to leverage NetDragon's strengths in education and gaming. Rokid competes in the growing AR market against players like Xreal and is backed by prominent investors including IDG, Walden, Fosun, Haitong, and Temasek. The collaboration aims to create next-generation interactive experiences, positioning AR as a key metaverse channel superior to VR for extended usage. |
| Apr 2023 | Series A | Yingtan Yujiang District Industrial Investment Group (lead) | $15M | - | Rokid received an investment of RMB 100 million from Yujiang District Industrial Investment Group, based in Yingtan, Jiangxi Province, in April 2023. The funding came from the Yujiang District Industrial Investment Group. |
| Nov 2022 | Series C | SDIC Capital (lead); Wuxi Haichuang Investment; Dunhong Capital Management; Chunxiao Capital; NetDragon; Bilibili | $54M | - | Rokid is a Chinese augmented reality (AR) startup specializing in AI-powered AR glasses, human-computer interaction technology, and applications in industrial, consumer, gaming, education, and metaverse sectors. The company develops products like X-Craft, 5G explosion-proof AR glasses for frontline workers to minimize downtime and maximize efficiency. Founded in 2014, Rokid has raised hundreds of millions across multiple rounds, positioning itself as a unicorn in the AR industry with a focus on immersive web3 and metaverse experiences. Traction includes global expansion plans, AR R&D acceleration, and partnerships like with NetDragon for overseas metaverse opportunities. NetDragon later completed a separate $20M investment in November 2023. |
| Mar 2022 | Series C | - | $110M | - | Rokid is a Chinese AR hardware and software company founded in 2014 that pivoted from smart speakers to focus on augmented reality glasses and wearable technology. The company develops end-to-end AR solutions including lightweight AR glasses, the YodaOS operating system, and related software ecosystem, positioning itself as a pioneer in human-computer interaction with a stated mission to democratize AI and AR access. In March 2022, Rokid closed a $160 million Series C funding round (reported as two tranches totaling $160 million by TechCrunch), bringing total capital raised to approximately $378 million. The company declined to name Series C investors, describing them only as "related ecosystem players" and declined to disclose post-money valuation. Proceeds were allocated to research and development of AR products and global expansion initiatives, with the company operating approximately 380 employees at the time. Rokid has established significant market presence in China with the largest XR developer community in the country, winning the CES Innovation Award for three consecutive years and the German IF Design Award five times. |
| Jul 2021 | Series C | Haitong Securities (lead) | $50M | - | - |
| Jan 2018 | Series B | Temasek (lead); IDG Capital; CDIB Capital; Credit Suisse | $100M | - | - |
| Nov 2016 | Series B | Advantech Capital (lead); IDG Capital; Walden International | $50M | $450M | Rokid is an AI-equipped smart home device developer founded in China in 2014 that develops voice and visual command-activated home assistants similar to Amazon Echo or Google Home. The company's technology suite includes natural language processing and computer vision capabilities, with a 90-person team including 15 PhDs and 21 master's degree holders, and a substantial intellectual property portfolio. In October–November 2016, Rokid closed a Series B funding round of $50 million led by Advantech Capital Partners, with participation from existing investors IDG Capital Partners and Walden International. The round valued the company at $450 million post-money and brought total funding to over $70 million. IDG Capital had previously participated in an angel round in 2014 and a $20 million Series A round in 2015 led by Walden International. Rokid began selling its device in April 2016 at an $800 price point in China, with plans for a U.S. market entry in Q1 2017. The Series B proceeds were allocated toward product development, expanded research and design capabilities, improved user experience, and growth of the hardware and software development teams. |
| Jul 2015 | Series A | Walden International (lead); IDG Capital; Vision Plus Capital; Linear Venture | $60M | $450M | Rokid is a Silicon Valley and China-based AI company developing advanced hardware like the Rokid Melody, a social assistant device capable of seeing, hearing, and singing, competing with products like Amazon Echo. The company emphasizes a strong intellectual property portfolio in natural language processing and computer vision, supported by a 90-person team including 15 PhDs and 21 master's holders. In late 2016, Rokid raised $50 million in a Series B round at a $450 million valuation, led by Advantech alongside existing investors IDG Capital Partners and Walden International. Some reports initially cited $65 million but were revised to more than $50 million. The product was available only in China at $800, with plans for adjusted U.S. pricing. |
| Aug 2014 | Angel | IDG Capital (lead); Magic Capital; Linear Venture | $8M | - | Rokid, founded in July 2014 in Hangzhou, China, by Mingming Zhu and Eric Wong, initially focused on AI-powered smart AR glasses and robotics software. The company raised an $8.3 million angel round on August 1, 2014, from investors including IDG Capital, Linear Venture (also referred to as Linear Capital), and Magic Capital (also Yuanjing Capital). IDG Capital led the round. This funding supported early development of AR glasses and related technologies. |
Who has invested in Rokid?
19 investors have backed Rokid across its funding rounds, including IDG Capital, Walden International, Linear Venture, NetDragon, Temasek and Vision Plus Capital.
Lead investors include Wuhan Jiangxia Technology Investment, Hefei Municipal Government, NetDragon, Yingtan Yujiang District Industrial Investment Group, SDIC Capital and 5 other investors.
Rokid Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 4 | Lead | Aug 2014 | ||
| 2 | Lead | Jul 2015 | ||
| 2 | Participant | Aug 2014 | ||
| 2 | Lead | Nov 2022 | ||
| 1 | Lead | Jan 2018 | ||
| 1 | Lead | Sep 2024 | ||
| 1 | Participant | Nov 2022 | ||
| 1 | Lead | Nov 2016 | ||
| 1 | Participant | Nov 2022 | ||
| 1 | Participant | Aug 2014 | ||
| 1 | Lead | Nov 2022 | ||
| 1 | Lead | Apr 2023 | ||
| 1 | Participant | Jul 2015 | ||
This data is available for Pro users. Sign up to see all 19 Rokid investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
Sign up to see data on 350K+ funding rounds and disclosed revenue and EBITDA valuation multiples, from seed, through growth stage, to pre-IPO.
Start Free TrialRokid Competitors
Rokid competitors include listed companies like UBtech Robotics and Extreme Vision, and private ones like Cornerstone Robotics, Forterra, Gravis Robotics and Heven AeroTech.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Publicly listed | $298M | ($108M) | $5.1B | 9.5x | ||
| Private | - | - | $1B | - | ||
| Private | - | $82M | $1B | - | ||
| Private | - | - | $1B | - | ||
| Private | - | - | $1B | - | ||
| Publicly listed | $44M | ($6M) | $1B | 11.6x |
Rokid Public Comps
Rokid is still privately-owned, but its public comps include SEER Robotics, Extreme Vision, AEVEX, Braiin, Xtend AI Robotics, Kodiak AI, Huayan Robotics, Cidi, Eacon Group and RoboStrategy.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $66M | ($6M) | 13.2x | - | (156.2x) | - | |||
| $44M | ($6M) | 22.8x | 11.6x | (163.7x) | - | |||
| $433M | $30M | 5.2x | 3.5x | 74.9x | 25.6x | |||
| $73M | ($15M) | 15.8x | 13.0x | (76.1x) | 89.6x | |||
| $20M | ($27M) | 64.2x | - | (47.5x) | - | |||
| $4M | ($577M) | 233.9x | 98.7x | (1.5x) | (6.6x) | |||
| $58M | ($4M) | 12.8x | 9.5x | (184.5x) | (3194.4x) | |||
| $132M | ($155M) | 8.8x | 5.0x | (7.5x) | (22.7x) | |||
This data is available for Pro users. Sign up to see all Rokid competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Rokid
| When was Rokid founded? | Rokid was founded in 2014. |
| Where is Rokid headquartered? | Rokid is headquartered in San Francisco, CA, United States. |
| Is Rokid publicly listed? | No, Rokid is a private, VC-backed company. |
| What is Rokid's valuation? | Rokid was last valued at $1B in its Series C in January 2024. |
| How much funding has Rokid raised? | Rokid has raised $643M across 13 funding rounds. |
| What was Rokid's last funding round? | Rokid's last funding round was a Series D in January 2026. |
| Who are Rokid's investors? | Rokid's investors include IDG Capital, Walden International, Linear Venture, NetDragon, Temasek, Wuhan Jiangxia Technology Investment, Wuxi Haichuang Investment, Advantech Capital, Dunhong Capital Management, Magic Capital and 9 others. |
| Which companies are comparable to Rokid? | Companies comparable to Rokid include UBtech Robotics, Cornerstone Robotics, Forterra, Gravis Robotics, Heven AeroTech and Extreme Vision. |
See companies similar to Rokid
Start Your
Free Trial Today
Try Multiples for free for 3 days. Got questions or need a demo? Schedule a call with us below.




