Friday Health Plans Valuation, Funding & Investors
Friday Health Plans is valued at $51M as of February 2020.
Last Friday Health Plans valuation
$51M
Series B · Feb 2020
Last Friday Health Plans funding round
$70M
Undisclosed stage · May 2022
Cumulative funding Friday Health Plans raised
$196M
across 5 funding rounds
Key investors in Friday Health Plans
Vestar Capital Partners
Peloton Equity
Leadenhall Capital Partners
The Colorado Impact Fund
About Friday Health Plans
Friday Health Plans delivers affordable health insurance plans emphasizing operational efficiency and technology in the US individual market. Denver-headquartered since 2015, the company serves 100,000 members across 30 states with networks including UnitedHealthcare providers.
Founded
2015
HQ
Alamosa, COWebsite
Status
Privately held
Customer focus
B2C
Revenue model
Subscription
Valuation
$51M (Feb 2020)
Friday Health Plans Valuation
Friday Health Plans is currently valued at $51M, based on its Series B in February 2020.
The $21M round included The Colorado Impact Fund, Leadenhall Capital Partners and Peloton Equity.
Friday Health Plans valuation by funding round
| Date | Stage | Valuation |
|---|---|---|
| Feb 2020 | Series B | $51M |
Friday Health Plans Funding History
Friday Health Plans has raised a total of $196M across 5 funding rounds.
Friday Health Plans' first fundraising round was a $2M seed round in November 2015. The most recent completed round was a $70M undisclosed-stage round in May 2022.
Friday Health Plans funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| May 2022 | Undisclosed stage | Leadenhall Capital Partners (lead); Vestar Capital Partners; Peloton Equity | $70M | - | Friday Health Plans, a Denver-based health insurance holding company founded in 2015 by Sal Gentile and David Pinkert, operates in the Affordable Care Act space, offering simpler, consumer-friendly health insurance for individuals and small groups not covered by employer plans. The company has expanded through acquisitions and organic growth, employing over 600 people with operations in Alamosa and Pueblo, Colorado. On May 25, 2022, it signed an agreement for $70 million in equity investment led by Leadenhall Capital Partners, with participation from Vestar Capital Partners, Peloton Capital Partners, and others, plus $50 million in debt financing from Leadenhall to support future growth. Leadenhall Capital Partners, a UK-based institutional investment manager with approximately USD 6 billion in assets under management, focuses on insurance-related opportunities and has made over 150 investments in life and health insurance risks. This 2022 round follows prior investments, including a $100 million growth equity led by Vestar in April 2021 with $60 million debt from Leadenhall, and a $50 million round from Leadenhall in late 2019. Friday Health Plans raised a total of $460.68 million across 15 funding rounds from 6 investors. The company later faced challenges, entering bankruptcy/administrative proceedings on June 22, 2023. |
| Apr 2021 | Undisclosed stage | Vestar Capital Partners (lead) | $100M | - | Friday Health Plans, a Denver-based health insurance holding company founded in 2015, secured $100 million in equity funding led by Vestar Capital Partners on April 1, 2021, plus $60 million in debt financing from Leadenhall Capital Partners, for a total of $160 million. The growth capital was intended to support expansion into new markets and accelerate technology-driven individual and small-group health insurance offerings following robust membership growth of more than 400% in 2021. At the time, Friday served over 70,000 members across Colorado, New Mexico, Nevada, and Texas, with plans emphasizing $0 primary care visits, mental health counseling, generic drugs, and telehealth. The company focuses on simplicity, affordable plans, operational efficiency, and consumer-centric technology for individuals and small businesses buying their own insurance. Vestar Capital Partners, a U.S. middle-market private equity firm, led the investment through its Vestar VII fund, highlighting Friday's efficient, technology-driven model in the consumer health insurance market. CEO Sal Gentile noted the funding would enhance technology innovation and market reach. Friday's plans are available on health exchanges, through brokers, or directly via its website, positioning it against larger insurers by prioritizing cost-effective, high-quality options for underserved segments. Subsequent funding included additional rounds in 2022, but the 2021 investment marked Vestar's entry to fuel nationwide expansion. |
| Feb 2020 | Series B | The Colorado Impact Fund; Leadenhall Capital Partners; Peloton Equity | $21M | $51M | - |
| Jun 2017 | Seed | - | $3M | - | Friday Health Plans, a Denver-based health insurer founded in 2015 by Sal Gentile and David Pinkert, offers affordable individual health insurance plans with features like $0 primary care visits, $0 mental health counseling, free generic drugs, and free telehealth. The company sells plans through national or state-based health exchanges, brokers, or its website. Later rounds included $50 million in institutional funding from Peloton Equity, Leadenhall Capital Partners, and the Colorado Impact Fund in 2019, followed by $160 million in 2021 led by Vestar Capital Partners with debt from Leadenhall. |
| Nov 2015 | Seed | - | $2M | - | - |
Who has invested in Friday Health Plans?
4 investors have backed Friday Health Plans across its funding rounds, including Vestar Capital Partners, Peloton Equity, Leadenhall Capital Partners and The Colorado Impact Fund.
Lead investors include Leadenhall Capital Partners and Vestar Capital Partners.
Friday Health Plans Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| New York City, NY | 2 | Lead | Apr 2021 | |
 London | 2 | Lead | Feb 2020 | |
This data is available for Pro users. Sign up to see all 4 Friday Health Plans investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
Sign up to see data on 350K+ funding rounds and disclosed revenue and EBITDA valuation multiples, from seed, through growth stage, to pre-IPO.
Start Free TrialFriday Health Plans Competitors
Friday Health Plans competitors include listed companies like Nobleoak Life and Zurich Chile, and private ones like Troy Medicare, Moda Health, Amulet Protocol and Tulea Health.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Charlotte, NC | Private | - | - | $25M | - | |
| Portland, OR | Private | - | - | $308M | - | |
 Singapore | Private | - | - | $50M | - | |
| San Francisco, CA | Private | - | - | $50M | - | |
 Australia | Publicly listed | $364M | $11M | $83M | 0.1x | |
 Chile | Publicly listed | $167M | $4M | $84M | - |
Friday Health Plans Public Comps
Friday Health Plans is still privately-owned, but its public comps include Dc Healthcare Holdings, Nord Insuretech Group, Nobleoak Life, Zurich Chile, Sanlam Allianz Holdings, Genesis Fertility Center, CIG Pannonia Life, Softlogic Life Insurance, Qualitas and STE Electricité.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $21M | $4M | 1.3x | - | 7.0x | - | |||
| $436K | ($2M) | 50.6x | - | (10.7x) | - | |||
| $364M | $11M | 0.1x | 0.1x | 2.7x | 1.3x | |||
| $167M | $4M | 0.4x | - | 20.3x | - | |||
| $71M | $19M | 0.5x | - | 1.8x | - | |||
| $11M | $3M | 1.2x | - | 5.2x | - | |||
| $79M | $15M | 1.1x | - | 5.7x | - | |||
| $137M | $23M | 0.6x | - | 3.5x | - | |||
This data is available for Pro users. Sign up to see all Friday Health Plans competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Friday Health Plans
| When was Friday Health Plans founded? | Friday Health Plans was founded in 2015. |
| Where is Friday Health Plans headquartered? | Friday Health Plans is headquartered in Alamosa, CO, United States. |
| Is Friday Health Plans publicly listed? | No, Friday Health Plans is a private, VC-backed company. |
| What is Friday Health Plans' valuation? | Friday Health Plans was last valued at $51M in its Series B in February 2020. |
| How much funding has Friday Health Plans raised? | Friday Health Plans has raised $196M across 5 funding rounds. |
| What was Friday Health Plans' last funding round? | Friday Health Plans' last funding round was a $70M undisclosed-stage round in May 2022, led by Leadenhall Capital Partners. |
| Who are Friday Health Plans' investors? | Friday Health Plans' investors include Vestar Capital Partners, Leadenhall Capital Partners, Peloton Equity and The Colorado Impact Fund. |
| Which companies are comparable to Friday Health Plans? | Companies comparable to Friday Health Plans include Troy Medicare, Moda Health, Amulet Protocol, Tulea Health, Nobleoak Life and Zurich Chile. |
See companies similar to Friday Health Plans
Start Your
Free Trial Today
Try Multiples for free for 3 days. Got questions or need a demo? Schedule a call with us below.