EasyKnock Valuation, Funding & Investors
EasyKnock is valued at $14M as of September 2018.
Last EasyKnock valuation
$14M
Seed · Sep 2018
Last EasyKnock funding round
$28M
Series D · Feb 2024
Cumulative funding EasyKnock raised
$127M
across 7 funding rounds
Key investors in EasyKnock
FJ Labs
Blumberg Capital
Moderne Ventures
Correlation Ventures
QED Investors
Montage Ventures
About EasyKnock
EasyKnock is a New York City-headquartered residential real estate platform offering sale-leaseback programs nationwide. Through Sell & Stay and MoveAbility, homeowners sell their properties to EasyKnock and lease them back, accessing 100 percent of home equity as cash without mortgages or relocation. The company has completed thousands of transactions across 45 states, partnering with institutional investors to provide flexible liquidity solutions for seniors, real estate investors, and those in transition.
Founded
2016
HQ
New York City, NYWebsite
Status
Privately held
Customer focus
B2C
Revenue model
Product sales
Valuation
$14M (Sep 2018)
Sectors
EasyKnock Valuation
EasyKnock is currently valued at $14M, based on its seed round in September 2018.
The $4M round was led by Montage Ventures, with participation from Blumberg Capital, Crestar Partners, FJ Labs and K50 Ventures.
EasyKnock valuation by funding round
| Date | Stage | Valuation |
|---|---|---|
| Sep 2018 | Seed | $14M |
EasyKnock Funding History
EasyKnock has raised a total of $127M across 7 funding rounds.
EasyKnock's first fundraising round was a $1M seed round in February 2017. The most recent completed round was a $28M Series D in February 2024.
EasyKnock funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Feb 2024 | Series D | Northwestern Mutual Future Ventures (lead) | $28M | - | EasyKnock was a residential sale-leaseback platform founded in 2016 that offered homeowners an alternative way to unlock home equity without traditional mortgage lending. The company positioned itself as a technology-first solution, allowing homeowners to sell their properties to EasyKnock and remain as tenants with an option to repurchase, while the company operated on a real estate transactions model rather than a lending model. In February 2024, EasyKnock closed a $28 million Series D funding round led by Northwestern Mutual Future Ventures, the venture capital arm of Northwestern Mutual. The capital was intended to advance platform development and expand EasyKnock's suite of products and solutions, building on prior 2023 acquisitions of Ribbon Home, Onder, and Balance Homes. Despite the funding injection, EasyKnock announced its abrupt closure on December 6, 2024, after raising over $400 million in total equity and debt across 11 funding rounds. The company had operated with a nationwide presence, particularly strong in Southeastern states and major metropolitan areas, with a median property purchase price of $245,000 and focus on single-family homes in established neighborhoods. |
| Feb 2022 | Series C | Blumberg Capital; FJ Labs; Mistral Equity Partners; QED Investors; Interplay; Moderne Ventures; Viola FinTech; Gaingels; Spencer Rascoff | $57M | - | EasyKnock is a residential sale-leaseback platform that enables homeowners to sell their property to the company, receive cash for the equity, and remain in the home as renters, providing an alternative to traditional financing. The company announced a $57.2 million Series C funding round on February 9, 2022, with participation from investors including Blumberg Capital, Gaingels, Moderne Ventures, QED Investors, Viola FinTech, and individual investor Spencer Rascoff via 75 & Sunny Ventures, among others like FJ Labs, Interplay, and Mistral Equity Partners. This brought total equity capital raised to $105 million. EasyKnock reported approximately 200% customer growth in 2021 over 2020, reflecting strong demand amid economic pressures like inflation and a booming market for sale-leasebacks. The average client was around 50 years old with a home worth $315,000. Funds from the Series C were earmarked for business expansion, new product development, innovative partnerships, and extending offerings to farm owners following the August 2021 acquisition of FarmlandFinder. The company positioned itself within the proptech trend toward real estate flexibility, allowing renters to potentially buy back their homes. Subsequent developments included acquisitions like Ribbon in May 2023, Onder in September 2023, Balance Homes in December 2023, and HomePace in May 2024, alongside a Series D round of $28 million in February 2024. EasyKnock faced increasing regulatory scrutiny, settlements, and lawsuits over its practices, culminating in an abrupt shutdown in December 2024. |
| Aug 2020 | Series B | Viola FinTech (lead) | $5M | - | EasyKnock is the first institutionalized residential sale-leaseback company, enabling homeowners to sell their home, access equity, and lease it back while staying in place. Its MoveAbility solution targets those planning to move soon, allowing sales without rushing relocation, and Sell & Stay lets sellers repurchase anytime. Services are available in all 50 US states. In August 2020, Viola FinTech invested $5 million in EasyKnock's Series B round, bringing the total raised in the round to $25 million. The funding supports operational expansion, technological enhancements, and market reach in the proptech sector, unlocking liquidity from the $6 trillion in trapped home equity amid economic uncertainty. Viola FinTech, a cross-stage venture fund focused on fintech and proptech, joined to capitalize on digital transformation in illiquid real estate transactions. |
| Jun 2020 | Series B | Blumberg Capital (lead); QED Investors (lead); FJ Labs; Interplay; Moderne Ventures; 7BC Venture Capital; Correlation Ventures | $20M | - | EasyKnock is a residential sale-leaseback company that enables homeowners to sell their property to EasyKnock and lease it back, allowing them to access home equity while remaining in their homes and with the option to repurchase later. This addresses the challenge for over 25% of the U.S. housing market with built-up equity that cannot be easily liquidated. The company, headquartered in New York City, operates in the fintech and real estate sectors. In June 2020, EasyKnock raised $20 million in its Series B round led by Blumberg Capital and QED Investors, with participation from 7BC Venture Capital, Correlation Ventures, FJ Labs, Interplay, and Moderne Ventures. The funds were intended to support product development and market expansion. This followed a $12 million Series A in May 2019 led by Blumberg Capital and earlier debt financing. Total funding across rounds reached approximately $429.7 million by 2024, including a Series D of $28 million in February 2024 led by Northwestern Mutual Future Ventures. Customers benefit from average savings of $5,000 on home expenses, 20% home value appreciation, and 35-point credit score increases. EasyKnock competes with companies like Knock and Opendoor in the real estate tech space. |
| May 2019 | Series A | Blumberg Capital (lead); Constance Freedman; Haymaker Ventures; FJ Labs; Rubicon Venture Capital; Montage Ventures; Moderne Ventures; Correlation Ventures; 500 Global | $12M | - | EasyKnock raised a $215 million Series A in May 2019, comprising $12 million in equity from lead investor Blumberg Capital alongside returning investors Montage Ventures, Kairos, and FJ Labs, and new investors Correlation Ventures, 500 Startups, and Rubicon Ventures. The company, founded in 2016, operates as the first institutionalized residential sale-leaseback platform in the United States, enabling homeowners to access equity through flexible homeownership programs. The Series A funding was announced to support the launch of MoveAbility, a product allowing homeowners to purchase their next home while still occupying their current home, and to expand operations across 33 states. |
| Sep 2018 | Seed | Montage Ventures (lead); Blumberg Capital; Crestar Partners; FJ Labs; K50 Ventures | $4M | $14M | EasyKnock operates a residential sale-leaseback platform that enables homeowners to sell their property at market value for quick cash access while remaining as renters with flexible lease terms and repurchase options. Launched in 2016, the company targets homeowners unable to unlock home equity through traditional means, such as those with high-interest debt or non-W2 income. The platform supports short- and long-term leases with annual renewal options and fixed-price increases, addressing a $2.6 trillion addressable market in single-family rentals. On September 19, 2018, EasyKnock closed a $3.5 million Seed equity round led by Montage Ventures, with participation from Crestar Partners and Blumberg Capital, alongside $100 million in debt financing. The $14 million valuation reflects the round's terms. Funds supported customer growth, market expansion, team hiring, AI-driven underwriting development, and partnerships like with LendingTree for mortgage rejects. This followed a $1.2 million seed in 2017 used for team expansion and product refinement. EasyKnock projected profitability in 2019 and aimed to scale real estate closings significantly. The company planned innovations like an AI qualification engine and new products such as MoveAbility, introduced later. U.S. homeowners hold over $14.5 trillion in equity, which EasyKnock unlocks without requiring relocation. |
| Feb 2017 | Seed | Cambridge Technology Partners | $1M | - | - |
Who has invested in EasyKnock?
20 investors have backed EasyKnock across its funding rounds, including FJ Labs, Blumberg Capital, Moderne Ventures, Correlation Ventures, QED Investors and Montage Ventures.
Lead investors include Northwestern Mutual Future Ventures, Viola FinTech, Blumberg Capital, QED Investors and Montage Ventures.
EasyKnock Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| San Francisco, CA | 4 | Lead | Sep 2018 | |
| New York City, NY | 4 | Participant | Sep 2018 | |
| Chicago, IL | 3 | Participant | May 2019 | |
| Alexandria, VA | 2 | Lead | Jun 2020 | |
| San Francisco, CA | 2 | Lead | Sep 2018 | |
| United States | 2 | Participant | Jun 2020 | |
 Herzliya | 2 | Lead | Aug 2020 | |
| San Diego, CA | 2 | Participant | May 2019 | |
| Boca Raton, FL | 1 | Participant | Sep 2018 | |
![](data:image/svg+xml,<svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 20 20"><rect fill="%23e5e7eb" width="20" height="20" rx="4"/></svg>){kind=small} Constance Freedman | Chicago, IL | 1 | Participant | May 2019 |
| San Francisco, CA | 1 | Participant | May 2019 | |
| New York City, NY | 1 | Participant | Feb 2022 | |
| San Francisco, CA | 1 | Participant | May 2019 | |
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Start Free TrialAcquisitions by EasyKnock
EasyKnock has acquired 6 companies to date.
Last acquisition by EasyKnock was on May 13th 2024. EasyKnock acquired HomePace for undisclosed valuation.
Latest Acquisitions by EasyKnock
| Description | HomePace is a financial services platform enhancing purchasing power for U.S. homeowners and buyers via shared appreciation mortgages. Headquartered in Boston, it advances equity shares in exchange for lower interest rates, available in 20 states. Founded in 2018, HomePace collaborates with lenders to refinance existing loans, unlocking up to 20% additional home equity. | Balance is a San Francisco-headquartered fintech firm offering co-ownership solutions for homeowners to tap home equity. The platform refinances mortgages and debts, providing up to $50,000 cash while enabling equity-based payments and flexible terms. Accessible to those with low credit or delinquency, it keeps owners on title for control over refinancing or sales. Launched to prevent foreclosures via balancehomes.com. | Onder is a proptech platform offering homeowners membership-based management for home services including maintenance, repairs, and renovations. The service coordinates vetted contractors, scheduling, payments, and warranties through a mobile app, targeting urban markets in the United States. | Ribbon Home is a nationwide U.S. platform facilitating home purchases before sales through bridge financing. Partnered with realtors in markets like Texas and Florida, it issues same-as-cash offers and flexible loans via Hurst Lending backing. Ribbon Home extends timelines for sellers to maximize prices on existing properties. | |
| HQ Country | | | | | |
| HQ City | Park City, UT | Los Angeles, CA | Seattle, WA | New York City, NY | |
| Deal Date | 13 May 2024 | 5 Dec 2023 | 11 Sep 2023 | 8 May 2023 | |
| Valuation | undisclosed | undisclosed | undisclosed | undisclosed | |
| EV/Revenue | |||||
| EV/EBITDA | |||||
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EasyKnock Competitors
EasyKnock competitors include listed companies like Parvis Invest and LendInvest, and private ones like RE-Lender, GloComX, Propcap Technologies and 100 Ladrillos.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
 Italy | Private | - | - | $14M | - | |
| Sheridan, WY | Private | - | - | $14M | - | |
 Hong Kong | Private | - | - | $14M | - | |
| 100 Ladrillos |  Mexico | Private | - | - | $15M | - |
 Canada | Publicly listed | $2M | ($818K) | $7M | - | |
 United Kingdom | Publicly listed | $139M | $47M | $54M | 20.9x |
EasyKnock Public Comps
EasyKnock is still privately-owned, but its public comps include General Capital, Sancus Lending Group, Eurocastle Investment, Fundusz Hipoteczny Dom, N1 Holdings, Buydepa, Financière Hoche Bains-les-Bains, Parvis Invest, Credifamilia and CNFinance.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $344K | ($3M) | - | - | - | - | |||
| $30M | $5M | 8.8x | 8.5x | 56.1x | - | |||
| $271K | - | 58.0x | - | - | - | |||
| $146K | ($272K) | 109.3x | - | (58.6x) | - | |||
| $4M | - | 23.0x | - | - | - | |||
| - | - | - | - | - | - | |||
| ($62K) | - | (126.7x) | - | - | - | |||
| $2M | ($818K) | 4.3x | - | (8.6x) | - | |||
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Common questions about EasyKnock
| When was EasyKnock founded? | EasyKnock was founded in 2016. |
| Where is EasyKnock headquartered? | EasyKnock is headquartered in New York City, NY, United States. |
| Is EasyKnock publicly listed? | No, EasyKnock is a private, VC-backed company. |
| What is EasyKnock's valuation? | EasyKnock was last valued at $14M in its seed round in September 2018. |
| How much funding has EasyKnock raised? | EasyKnock has raised $127M across 7 funding rounds. |
| What was EasyKnock's last funding round? | EasyKnock's last funding round was a $28M Series D in February 2024, led by Northwestern Mutual Future Ventures. |
| Who are EasyKnock's investors? | EasyKnock's investors include Blumberg Capital, FJ Labs, Moderne Ventures, QED Investors, Montage Ventures, Interplay, Viola FinTech, Correlation Ventures, Crestar Partners, Constance Freedman and 10 others. |
| Which companies are comparable to EasyKnock? | Companies comparable to EasyKnock include RE-Lender, GloComX, Propcap Technologies, 100 Ladrillos, Parvis Invest and LendInvest. |
| How many companies has EasyKnock acquired? | EasyKnock has acquired 6 companies, including HomePace, Balance, Onder, Ribbon Home and FarmlandFinder. |
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