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- Crimson Education
Crimson Education Revenue, Valuation, Funding & Investors
Crimson Education is valued at $590M as of November 2024, a 5.9x revenue multiple. Crimson Education revenue was $100M, as disclosed with its latest round.
Last Crimson Education valuation
$590M
Series D · Nov 2024
Last Crimson Education funding round
$40M
Series D · Nov 2024
Crimson Education revenue
$100M
Series D · Nov 2024
Key investors in Crimson Education
Icehouse Ventures
K1W1
HighSage Ventures
HEAL Partners
U.S. News & World Report
Solborn Investment
About Crimson Education
Crimson Education is an Auckland-headquartered edtech provider offering admissions consulting and online learning platforms for students globally. Launched around 2014, it supports applications to universities in the US, UK, EU, and Australia, alongside medical school entry programs for Australia and New Zealand. The ecosystem includes tutoring aligned with local curricula and extracurricular activity mentoring. Crimson extends from pre-primary courses to postgraduate preparation through interactive digital tools accessible in over 60 countries.
Founded
2013
HQ
Website
Status
Privately held
Customer focus
B2C
Revenue model
Services
Revenue
$100M (Nov 2024)
Valuation
$590M (Nov 2024)
Sectors
Crimson Education Valuation
Crimson Education is currently valued at $590M, based on its Series D in November 2024. Read the announcement ↗
The $40M round was led by Movac, with participation from HighSage Ventures, Larry Fitzgerald, Icehouse Ventures, HEAL Partners, Five Sigma and 1 other investor.
Crimson Education's valuation has grown 11x from $55M at its Series A in August 2015 to $590M in November 2024, across 7 priced rounds.
Crimson Education valuation by funding round
Revenue multiple| Date | Stage | Valuation | Revenue Multiple |
|---|---|---|---|
| Nov 2024 | Series D | $590M | 5.9x |
| Oct 2022 | Undisclosed stage | $550M | - |
| Sep 2021 | Undisclosed stage | $460M | 4.2x |
| Oct 2019 | Series C | $250M | - |
| Aug 2019 | Undisclosed stage | $245M | - |
| Sep 2016 | Series B | $160M | 1.5x |
| Aug 2015 | Series A | $55M | - |
Crimson Education Revenue
Crimson Education's latest recorded revenue is $100M, as of its Series D in November 2024. At a $590M valuation, that implies a 5.9x revenue multiple.
Revenue moved from $110M in September 2016 to $100M in November 2024, while the revenue multiple moved from 1.5x to 5.9x.
Crimson Education revenue by funding round
| Date | Revenue * | Valuation | Revenue Multiple | Stage |
|---|---|---|---|---|
| Nov 2024 | $100M | $590M | 5.9x | Series D |
| Sep 2021 | $110M | $460M | 4.2x | Undisclosed stage |
| Sep 2016 | $110M | $160M | 1.5x | Series B |
* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.
Crimson Education Funding History
Crimson Education has raised a total of $129M across 7 funding rounds.
Crimson Education's first fundraising round was a $5M Series A in August 2015. The most recent completed round was a $40M Series D in November 2024.
Crimson Education funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Nov 2024 | Series D | Movac (lead); HighSage Ventures; Larry Fitzgerald; Icehouse Ventures; HEAL Partners; Five Sigma; U.S. News & World Report | $40M | $590M | Crimson Education is a New Zealand-based edtech company founded in 2013, specializing in college admissions consulting, tutoring for elite universities like Ivy League schools and Oxford/Cambridge, personalized educational plans, and an online school called Crimson Global Academy. It operates 22 offices across five continents, has acquired rivals like NumberWorks’nWords, Revision Village, and Collegewise, and serves students aged 5-18+ with a technology platform enabling data-driven, personalized learning. In late 2024, Crimson Education raised NZ$67 million (approximately $61 million USD) in a Series D funding round led by Movac with NZ$25 million, joined by existing investors Five Sigma, HEAL Partners, HighSage Ventures, Icehouse Ventures, and U.S. News & World Report. The round propelled the company's post-money valuation to NZ$1 billion, marking it as the first K-12-focused edtech unicorn in Australia and New Zealand and reflecting a 50% increase over two years. Funds will enhance the edtech platform, expand global reach, support technology investments, and fuel growth via acquisitions. The company reported annual revenues exceeding US$100 million for FY2024 and is profitable, with strong traction including global sector leadership, superior student outcomes, and a world-class team. Prior rounds include a 2022 valuation of US$550 million, with total funding over $131 million across six rounds. Movac Growth Fund 6 investment highlights Crimson's scalable model in the large global edtech market. Post-Series D, new board members from Movac and HEAL joined, noting tremendous growth since 2021 investments and the expanded market potential shown by Crimson Global Academy's success. The company is now positioned for further scaling and has indicated readiness for an ASX IPO. |
| Oct 2022 | Undisclosed stage | Icehouse Ventures (lead); HighSage Ventures | $19M | $550M | Crimson Education is a global education technology company founded in 2013 by Jamie Beaton, Fangzhou Jiang, and Sharndre Kushor that provides personalized university admissions consulting, tutoring, and online secondary education. The company has helped over 6,000 students gain admission to the world's top universities, securing 10,000+ offers including 1,000+ to the Ivy League, and operates across 25+ countries with 900+ employees. In October 2022, Crimson Education reached a valuation of US$550 million following a funding round led by Icehouse Ventures. The company later raised an additional $19 million in late 2023 at the same US$550 million valuation, with investors including Icehouse Ventures, US News, K1W1, and others. Most recently, in November 2024, Crimson completed a Series D round raising NZ$67.6 million (approximately US$40.18 million) at a NZ$1 billion (US$1 billion) valuation, achieving unicorn status and becoming the first K-12-focused edtech unicorn in Australia and New Zealand. The company's flagship product, Crimson Global Academy, is an online high school now ranked #4 in the US with 1,500+ student enrolments from 60+ countries, accounting for approximately 20% of group revenue. |
| Sep 2021 | Undisclosed stage | HEAL Partners (lead); Icehouse Ventures; K1W1; U.S. News & World Report; John Key | $10M | $460M | Crimson Education is a global edtech company offering college admissions consulting, tutoring, and an online high school called Crimson Global Academy (CGA). The company targets elite universities like Ivy League schools and operates 22 offices across five continents. In August 2021, Crimson Education completed a US$10 million funding round led by HEAL Partners, with participation from existing investors including Icehouse Ventures, Rt. Hon Sir John Key, K1W1, and U.S. News & World Report. The investment was secured on the basis of a US$460 million valuation and aimed at accelerating CGA's growth to become the world's largest online K-12 school. CGA had demonstrated early traction in online high school education, leveraging Crimson's leadership in college consulting. As of August 2021, Crimson had 430 students across 23 countries, 70 teachers, and 2,000 mentors. The prior Series C round in October 2019 raised US$20 million at a US$260 million post-money valuation. |
| Oct 2019 | Series C | Chow Tai Fook (lead); K1W1; Solborn Investment | $20M | $250M | Crimson Education is a New Zealand-based EdTech company founded in 2013 by Jamie Beaton and Sharndre Kushor, specializing in personalized education services to help students gain admission to top global universities like the Ivy League, Oxford, and Cambridge. The company has achieved strong traction, with students securing 193 Ivy League offers, 59 to Oxbridge, over 400 to UK Top 25 universities, and $65M in scholarships by 2019. It operates offices across Asia including Seoul, Singapore, Taipei, Tokyo, and others, focusing on online full-suite education offerings. In late 2019 (around October 16), Crimson raised approximately NZ$31.5m (US$20m) in a Series C funding round led by Chow Tai Fook (CTF) Education Group with a $10m investment, alongside $5m from Solborn Investment (corporate venturing arm of Solborn holding company) and $5m from K1W1, matching the specified investors. The round valued the company at NZ$410m post-money, as reported contemporaneously. Solborn's portion was invested in August 2019 at a $245m USD valuation (approximately NZ$416m at prevailing exchange rates), consistent with the overall round valuation. Funds were earmarked for geographic expansion in Asia (e.g., Jeju Island, Ho Chi Minh City, Bangkok, Shanghai, Dubai) and enhancing customer service and global presence. Prior rounds included $29.5m from Tiger Global in 2016 at $160m valuation and earlier seed investments. By 2022, valuation reached around NZ$1B, and in 2024 Series D at NZ$1B with FY2024 revenue over US$100m. |
| Aug 2019 | Undisclosed stage | Solborn Investment (lead) | $5M | $245M | Crimson Education is a New Zealand-based edtech startup founded in 2013 by Jamie Beaton that helps students worldwide gain admission to Ivy League, Oxbridge, and top universities through personalized tutoring and guidance programs starting from age 11. The company operates in over 24 cities with a network of more than 2,400 tutors and had assisted 193 students with Ivy League offers and 55 with Oxbridge offers by 2019. It generates income via tutoring at $80 per hour and $2,000 per module for younger students, with average revenue per student in the U.S. ranging from $5,000 to $10,000. In August 2019, Solborn Investment, the venture capital arm of South Korean holding company Solborn, invested $5 million in Crimson Education at a post-money valuation of $245 million USD. This strategic round followed a 2016 raise of $30 million from Tiger Global at a $160 million valuation and aimed to expand the company's presence in South Korea, where demand is high for overseas university placements. Crimson had worked with 1,500 tutors and served 20,000 students by then, securing over 60 Ivy League offers and 160+ to Oxford, Cambridge, and other top schools. The investment positioned Crimson for further growth, with plans to enter the U.S. market targeting domestic students seeking better guidance for U.S. colleges. |
| Sep 2016 | Series B | Tiger Global (lead); Julian Robertson | $30M | $160M | Crimson Education is an online education platform founded by Jamie Beaton in 2013 that helps secondary school students gain admission to top universities globally. The company operates through college counseling services and an online high school called Crimson Global Academy, which has been ranked #4 in the US for online high schools. In 2016, Tiger Global led a $30 million funding round that valued the company at $160 million post-money (NZ$220 million). By 2019, the company had raised $42 million total and was valued at $245 million following a subsequent $5 million investment from Korean investor Solborn Investment. The platform worked with 1,500 tutors and had served 20,000 students, generating significant achievements including 60+ Ivy League acceptances and 500+ placements at top 50 US universities. The business model proved lucrative with average revenue per student in the US ranging between $5,000 and $10,000. By 2024, Crimson had become a unicorn with a valuation exceeding NZ$1 billion (approximately US$550 million in 2022), achieved annual revenue exceeding US$100 million, and gained profitability status while expanding internationally across markets including China, Korea, Singapore, and the United States. |
| Aug 2015 | Series A | Julian Robertson (lead) | $5M | $55M | Crimson Education, founded by Jamie Beaton, provides education consulting to help students gain admission to Ivy League and top universities through coaching and tutoring, employing 2000 tutors worldwide. The company, originally Crimson Consulting, acquired tutoring firms including Ivy Plus, Med View, Number Works, and Uni Tutor. In a major capital raise, US billionaire Julian Robertson and Tiger Global Private Investment Partners contributed US$29.5 million, with additional investments from Jason Lenga (US$150,000), Ice Angels (US$218,195), and Guy Wallace (US$98,530), implying a company valuation of US$160 million. This Series B round reduced founder Jamie Beaton’s stake from 49% to 33% and co-founder Shandre Kushor’s from 11% to 9%, while increasing Mr. Robertson's stake to 18.6% and his company's to 10%. An earlier round in August 2015 saw Mr. Robertson and other investors inject US$5 million, 10 months after a NZ$1.4 million raise from Icehouse’s Ice Angels. |
Who has invested in Crimson Education?
13 investors have backed Crimson Education across its funding rounds, including Icehouse Ventures, K1W1, HighSage Ventures, HEAL Partners, U.S. News & World Report and Solborn Investment.
Lead investors include Movac, Icehouse Ventures, HEAL Partners, Chow Tai Fook, Solborn Investment and 2 other investors.
Crimson Education Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 3 | Lead | Sep 2021 | ||
| 2 | Lead | Aug 2015 | ||
| 2 | Participant | Oct 2022 | ||
| 2 | Lead | Sep 2021 | ||
| 2 | Participant | Oct 2019 | ||
| 2 | Lead | Aug 2019 | ||
| 2 | Participant | Sep 2021 | ||
| 1 | Participant | Nov 2024 | ||
| 1 | Lead | Oct 2019 | ||
| 1 | Lead | Nov 2024 | ||
| 1 | Lead | Sep 2016 | ||
This data is available for Pro users. Sign up to see all 13 Crimson Education investors. Start Free Trial | ||||
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Start Free TrialAcquisitions by Crimson Education
Crimson Education has acquired 4 companies to date.
Last acquisition by Crimson Education was on April 29th 2026. Crimson Education acquired Summit Point School for undisclosed valuation.
Latest Acquisitions by Crimson Education
| Description | Summit Point School is a private specialist school in Auckland for neurodiverse students in Years 2 to 10, including children with dyslexia, auditory processing disorder, ADHD and anxiety. Founded in 2017 by principal Rebecca Elias, it teaches about 40 full-time and 30 part-time students from a former Catholic orphanage site in Takapuna and charges annual fees of roughly NZD 17,000 to NZD 19,000. It was set up as a non-profit and continues on that basis under new ownership. | AGE School is a private co-educational school in Takapuna, Auckland, teaching Years 1 to 13 in classes of about 10 to 12 students with a personalised, project-based curriculum. It opened in 2018 as the Academy for Gifted Education, founded by Katherine Allsopp-Smith and Evan Christian, and had roughly 70 pupils paying annual tuition of about NZD 21,600 to NZD 26,900 plus levies at the time of its sale. It earns revenue from school fees and now trades as Future School within Crimson Academies. | Unfiltered is a video interview platform featuring in-depth conversations with business leaders and entrepreneurs. Hosted from New Zealand, it produces episodes on topics like startup scaling, venture funding, and market disruptions with guests from companies such as Xero and Rocket Lab. The content streams on YouTube and its website, reaching audiences in the Asia-Pacific region. Unfiltered maintains a library of over 200 episodes updated weekly. | NumberWorks'nWords is a tutoring franchise delivering after-school programs in mathematics and English for students across 11 curriculum levels from Year 1 to Year 10. Launched in Auckland, New Zealand in 1984, it grew to Australia in 1989, the Philippines in 1997, England in 1999, and Singapore in 2013, operating more than 80 centres worldwide. Its centres provide over 120,000 lessons each term through standardized diagnostic testing and individualized instruction plans. The model emphasizes small group sessions limited to four students for personalized attention in primary and intermediate schooling. |
| HQ Country | ||||
| HQ City | Auckland | Auckland | Auckland | Auckland |
| Deal Date | 29 Apr 2026 | 1 May 2025 | 12 Feb 2021 | 6 Jul 2016 |
| Valuation | undisclosed | undisclosed | $100K | undisclosed |
| EV/Revenue | ||||
| EV/EBITDA | ||||
This data is available for Pro users. Sign up to see all Crimson Education acquisitions and their M&A valuation multiples. Start Free Trial | ||||
Crimson Education Competitors
Crimson Education competitors include listed companies like Jiangsu Chuanzhiboke and Gaotu Techedu, and private ones like Bitwise Industries, Brightwheel, Kaishu Jianggushi and Meishubao.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Private | $40M | - | $600M | 15.0x | ||
| Private | - | - | $600M | - | ||
| Private | - | - | $600M | - | ||
| Private | $170M | - | $600M | 3.5x | ||
| Publicly listed | $57M | ($7M) | $564M | 5.9x | ||
| Publicly listed | $922M | ($38M) | $552M | 0.2x |
Crimson Education Public Comps
Crimson Education is still privately-owned, but its public comps include Jiangsu Chuanzhiboke, Gaotu Techedu, Almasar Education, Lincoln Educational Services, Cogna Educação, China Education, Elevate Campuses, Scholastic, YDUQS and IDP Education.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $57M | ($7M) | 9.1x | 5.9x | (69.3x) | - | |||
| $922M | ($38M) | 0.2x | 0.2x | (5.5x) | 65.7x | |||
| $142M | $60M | 3.9x | 3.9x | 9.2x | 9.2x | |||
| $518M | $49M | 1.6x | 1.4x | 16.9x | 10.8x | |||
| $1.3B | $427M | 1.2x | 1.0x | 3.5x | 3.4x | |||
| $1.1B | $344M | 1.6x | 1.6x | 5.2x | 3.1x | |||
| $85M | $74M | 11.4x | - | 13.2x | - | |||
| $1.6B | $180M | 0.7x | 0.7x | 6.1x | 7.4x | |||
This data is available for Pro users. Sign up to see all Crimson Education competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Crimson Education
| When was Crimson Education founded? | Crimson Education was founded in 2013. |
| Where is Crimson Education headquartered? | Crimson Education is headquartered in Auckland, New Zealand. |
| Is Crimson Education publicly listed? | No, Crimson Education is a private, VC-backed company. |
| What is Crimson Education's valuation? | Crimson Education was last valued at $590M in its Series D in November 2024. |
| How much funding has Crimson Education raised? | Crimson Education has raised $129M across 7 funding rounds. |
| What was Crimson Education's last funding round? | Crimson Education's last funding round was a $40M Series D in November 2024, led by Movac. |
| Who are Crimson Education's investors? | Crimson Education's investors include Icehouse Ventures, Julian Robertson, HighSage Ventures, HEAL Partners, K1W1, Solborn Investment, U.S. News & World Report, Larry Fitzgerald, Chow Tai Fook, Movac and 3 others. |
| What is Crimson Education's revenue? | Crimson Education's latest recorded revenue is $100M (November 2024). |
| What is Crimson Education's revenue multiple? | Crimson Education's latest valuation implies a 5.9x revenue multiple ($590M valuation on $100M of revenue). |
| Which companies are comparable to Crimson Education? | Companies comparable to Crimson Education include Bitwise Industries, Brightwheel, Kaishu Jianggushi, Meishubao, Jiangsu Chuanzhiboke and Gaotu Techedu. |
| How many companies has Crimson Education acquired? | Crimson Education has acquired 4 companies, including Summit Point School, AGE School, Unfiltered and NumberWorks'nWords. |
| What was the largest acquisition by Crimson Education? | The $100K acquisition of Unfiltered in February 2021 is the largest acquisition Crimson Education has made to date. |
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