Crimson Education Revenue, Valuation, Funding & Investors

Crimson Education is valued at $610M as of November 2024.

Last Crimson Education valuation

$610M

Undisclosed stage · Nov 2024

Last Crimson Education funding round

$25M

Undisclosed stage · Nov 2024

Crimson Education revenue

$100M

Series D · Jul 2024

Key investors in Crimson Education

  • Icehouse Ventures
  • HighSage Ventures
  • U.S. News & World Report
  • K1W1
  • HEAL Partners
  • Five Sigma

Crimson Education Overview

About Crimson Education

Crimson Education is an Auckland-headquartered edtech provider offering admissions consulting and online learning platforms for students globally. Launched around 2014, it supports applications to universities in the US, UK, EU, and Australia, alongside medical school entry programs for Australia and New Zealand. The ecosystem includes tutoring aligned with local curricula and extracurricular activity mentoring. Crimson extends from pre-primary courses to postgraduate preparation through interactive digital tools accessible in over 60 countries.


Founded

2013

HQ

New ZealandAuckland

Status

Privately held

Customer focus

B2C

Revenue model

Services

Revenue

$100M (Jul 2024)

Valuation

$610M (Nov 2024)

Crimson Education Valuation

Crimson Education is currently valued at $610M, based on its undisclosed-stage round in November 2024.

The $25M round included HighSage Ventures, Larry Fitzgerald, Icehouse Ventures, Five Sigma and U.S. News & World Report.

Crimson Education's valuation has grown 11x from $55M at its Series A in August 2015 to $610M in November 2024, across 8 priced rounds.

Crimson Education valuation by funding round

Revenue multiple
Crimson Education valuation by funding round
DateStageValuationRevenue Multiple
Nov 2024Undisclosed stage$610M-
Jul 2024Series D$610M6.1x
Oct 2022Undisclosed stage$550M-
Sep 2021Undisclosed stage$460M4.2x
Oct 2019Series C$250M-
Aug 2019Undisclosed stage$245M-
Sep 2016Series B$160M1.5x
Aug 2015Series A$55M-

Crimson Education Revenue

Crimson Education's latest recorded revenue is $100M, as of its Series D in July 2024. At a $610M valuation, that implies a 6.1x revenue multiple.

Revenue moved from $110M in September 2016 to $100M in July 2024, while the revenue multiple moved from 1.5x to 6.1x.

Crimson Education revenue by funding round

Crimson Education revenue and valuation multiple by funding round
DateRevenue *ValuationRevenue MultipleStage
Jul 2024$100M$610M6.1xSeries D
Sep 2021$110M$460M4.2xUndisclosed stage
Sep 2016$110M$160M1.5xSeries B

* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.

Crimson Education Funding History

Crimson Education has raised a total of $154M across 8 funding rounds.

Crimson Education's first fundraising round was a $5M Series A in August 2015. The most recent completed round was a $25M undisclosed-stage round in November 2024.

Crimson Education funding rounds

Crimson Education funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Nov 2024Undisclosed stageHighSage Ventures; Larry Fitzgerald; Icehouse Ventures; Five Sigma; U.S. News & World Report$25M$610MCrimson Education Group, founded by Dr. Jamie Beaton, provides premium education services focused on helping students gain admission to elite universities, including tutoring, admissions consulting, and online secondary schooling through Crimson Global Academy (CGA). The company has evolved from a New Zealand-based consulting firm into a global edtech provider with a roll-up strategy acquiring tutoring services and launching CGA, which accounts for 20% of group revenue. It positions itself as an intermediary for education services, emphasizing technology and access to top institutions like Ivy League, UK Top 10, and US Top 20 schools, with over 14,000 such offers secured. In late 2024, Crimson Education completed a NZ$67.6 million Series D funding round led by investors including Movac, HEAL Partners, Icehouse Ventures, Five Sigma, HighSage Ventures, and U.S. News & World Report, alongside Larry Fitzgerald. This round valued the company at NZ$1 billion, achieving unicorn status as the first K-12-focused edtech unicorn in Australia and New Zealand. The funding supports expansion into hybrid educational models, charter schools like Aotearoa Infinite Academy, and acquisitions such as the Takapuna AGE school campus and Mount Hobson Academy in 2025. Crimson has raised over $131 million across multiple rounds, with the November 2024 Series D - III reported as $40.18M involving the specified investors plus others like Movac and Heal Partners. Earlier valuations included $550M USD in October 2022. The company continues aggressive growth, attracting high-profile board members like former New Zealand PM Sir John Key and tech executives, positioning for global scale in edtech.
Jul 2024Series DMovac (lead); HighSage Ventures; Icehouse Ventures; HEAL Partners; Five Sigma; U.S. News & World Report$40M$610MCrimson Education is a New Zealand-based edtech company founded in 2013, specializing in college admissions consulting, tutoring for elite universities like Ivy League schools and Oxford/Cambridge, personalized educational plans, and an online school called Crimson Global Academy. It operates 22 offices across five continents, has acquired rivals like NumberWorks’nWords, Revision Village, and Collegewise, and serves students aged 5-18+ with a technology platform enabling data-driven, personalized learning. In late 2024, Crimson Education raised NZ$67 million (approximately $61 million USD) in a Series D funding round led by Movac with NZ$25 million, joined by existing investors Five Sigma, HEAL Partners, HighSage Ventures, Icehouse Ventures, and U.S. News & World Report. The round propelled the company's post-money valuation to NZ$1 billion, marking it as the first K-12-focused edtech unicorn in Australia and New Zealand and reflecting a 50% increase over two years. Funds will enhance the edtech platform, expand global reach, support technology investments, and fuel growth via acquisitions. The company reported annual revenues exceeding US$100 million for FY2024 and is profitable, with strong traction including global sector leadership, superior student outcomes, and a world-class team. Prior rounds include a 2022 valuation of US$550 million, with total funding over $131 million across six rounds. Movac Growth Fund 6 investment highlights Crimson's scalable model in the large global edtech market. Post-Series D, new board members from Movac and HEAL joined, noting tremendous growth since 2021 investments and the expanded market potential shown by Crimson Global Academy's success. The company is now positioned for further scaling and has indicated readiness for an ASX IPO.
Oct 2022Undisclosed stageIcehouse Ventures (lead); HighSage Ventures$19M$550MCrimson Education is a global education technology company founded in 2013 by Jamie Beaton, Fangzhou Jiang, and Sharndre Kushor that provides personalized university admissions consulting, tutoring, and online secondary education. The company has helped over 6,000 students gain admission to the world's top universities, securing 10,000+ offers including 1,000+ to the Ivy League, and operates across 25+ countries with 900+ employees. In October 2022, Crimson Education reached a valuation of US$550 million following a funding round led by Icehouse Ventures. The company later raised an additional $19 million in late 2023 at the same US$550 million valuation, with investors including Icehouse Ventures, US News, K1W1, and others. Most recently, in November 2024, Crimson completed a Series D round raising NZ$67.6 million (approximately US$40.18 million) at a NZ$1 billion (US$1 billion) valuation, achieving unicorn status and becoming the first K-12-focused edtech unicorn in Australia and New Zealand. The company's flagship product, Crimson Global Academy, is an online high school now ranked #4 in the US with 1,500+ student enrolments from 60+ countries, accounting for approximately 20% of group revenue.
Sep 2021Undisclosed stageHEAL Partners (lead); Icehouse Ventures; K1W1; U.S. News & World Report; John Key$10M$460MCrimson Education is a global edtech company offering college admissions consulting, tutoring, and an online high school called Crimson Global Academy (CGA). The company targets elite universities like Ivy League schools and operates 22 offices across five continents. In August 2021, Crimson Education completed a US$10 million funding round led by HEAL Partners, with participation from existing investors including Icehouse Ventures, Rt. Hon Sir John Key, K1W1, and U.S. News & World Report. The investment was secured on the basis of a US$460 million valuation and aimed at accelerating CGA's growth to become the world's largest online K-12 school. CGA had demonstrated early traction in online high school education, leveraging Crimson's leadership in college consulting. As of August 2021, Crimson had 430 students across 23 countries, 70 teachers, and 2,000 mentors. The prior Series C round in October 2019 raised US$20 million at a US$260 million post-money valuation.
Oct 2019Series CChow Tai Fook (lead); K1W1; Solborn Investment$20M$250MCrimson Education is a New Zealand-based EdTech company founded in 2013 by Jamie Beaton and Sharndre Kushor, specializing in personalized education services to help students gain admission to top global universities like the Ivy League, Oxford, and Cambridge. The company has achieved strong traction, with students securing 193 Ivy League offers, 59 to Oxbridge, over 400 to UK Top 25 universities, and $65M in scholarships by 2019. It operates offices across Asia including Seoul, Singapore, Taipei, Tokyo, and others, focusing on online full-suite education offerings. In late 2019 (around October 16), Crimson raised approximately NZ$31.5m (US$20m) in a Series C funding round led by Chow Tai Fook (CTF) Education Group with a $10m investment, alongside $5m from Solborn Investment (corporate venturing arm of Solborn holding company) and $5m from K1W1, matching the specified investors. The round valued the company at NZ$410m post-money, as reported contemporaneously. Solborn's portion was invested in August 2019 at a $245m USD valuation (approximately NZ$416m at prevailing exchange rates), consistent with the overall round valuation. Funds were earmarked for geographic expansion in Asia (e.g., Jeju Island, Ho Chi Minh City, Bangkok, Shanghai, Dubai) and enhancing customer service and global presence. Prior rounds included $29.5m from Tiger Global in 2016 at $160m valuation and earlier seed investments. By 2022, valuation reached around NZ$1B, and in 2024 Series D at NZ$1B with FY2024 revenue over US$100m.
Aug 2019Undisclosed stageSolborn Investment (lead)$5M$245MCrimson Education is a New Zealand-based edtech startup founded in 2013 by Jamie Beaton that helps students worldwide gain admission to Ivy League, Oxbridge, and top universities through personalized tutoring and guidance programs starting from age 11. The company operates in over 24 cities with a network of more than 2,400 tutors and had assisted 193 students with Ivy League offers and 55 with Oxbridge offers by 2019. It generates income via tutoring at $80 per hour and $2,000 per module for younger students, with average revenue per student in the U.S. ranging from $5,000 to $10,000. In August 2019, Solborn Investment, the venture capital arm of South Korean holding company Solborn, invested $5 million in Crimson Education at a post-money valuation of $245 million USD. This strategic round followed a 2016 raise of $30 million from Tiger Global at a $160 million valuation and aimed to expand the company's presence in South Korea, where demand is high for overseas university placements. Crimson had worked with 1,500 tutors and served 20,000 students by then, securing over 60 Ivy League offers and 160+ to Oxford, Cambridge, and other top schools. The investment positioned Crimson for further growth, with plans to enter the U.S. market targeting domestic students seeking better guidance for U.S. colleges.
Sep 2016Series BTiger Global (lead); Julian Robertson$30M$160MCrimson Education is an online education platform founded by Jamie Beaton in 2013 that helps secondary school students gain admission to top universities globally. The company operates through college counseling services and an online high school called Crimson Global Academy, which has been ranked #4 in the US for online high schools. In 2016, Tiger Global led a $30 million funding round that valued the company at $160 million post-money (NZ$220 million). By 2019, the company had raised $42 million total and was valued at $245 million following a subsequent $5 million investment from Korean investor Solborn Investment. The platform worked with 1,500 tutors and had served 20,000 students, generating significant achievements including 60+ Ivy League acceptances and 500+ placements at top 50 US universities. The business model proved lucrative with average revenue per student in the US ranging between $5,000 and $10,000. By 2024, Crimson had become a unicorn with a valuation exceeding NZ$1 billion (approximately US$550 million in 2022), achieved annual revenue exceeding US$100 million, and gained profitability status while expanding internationally across markets including China, Korea, Singapore, and the United States.
Aug 2015Series AJulian Robertson (lead); SpringCapital Investment$5M$55MCrimson Education, founded by Jamie Beaton, provides education consulting to help students gain admission to Ivy League and top universities through coaching and tutoring, employing 2000 tutors worldwide. The company, originally Crimson Consulting, acquired tutoring firms including Ivy Plus, Med View, Number Works, and Uni Tutor. In a major capital raise, US billionaire Julian Robertson and Tiger Global Private Investment Partners contributed US$29.5 million, with additional investments from Jason Lenga (US$150,000), Ice Angels (US$218,195), and Guy Wallace (US$98,530), implying a company valuation of US$160 million. This Series B round reduced founder Jamie Beaton’s stake from 49% to 33% and co-founder Shandre Kushor’s from 11% to 9%, while increasing Mr. Robertson's stake to 18.6% and his company's to 10%. An earlier round in August 2015 saw Mr. Robertson and other investors inject US$5 million, 10 months after a NZ$1.4 million raise from Icehouse’s Ice Angels.

Who has invested in Crimson Education?

14 investors have backed Crimson Education across its funding rounds, including Icehouse Ventures, HighSage Ventures, U.S. News & World Report, K1W1, HEAL Partners and Five Sigma.

Lead investors include Movac, Icehouse Ventures, HEAL Partners, Chow Tai Fook, Solborn Investment and 2 other investors.


Crimson Education Investors

Investors in Crimson Education by funding rounds participated
InvestorHQRoundsRoleFirst check
Icehouse VenturesNew ZealandAuckland4LeadSep 2021
HighSage VenturesUnited StatesBoston, MA3ParticipantOct 2022
U.S. News & World ReportUnited StatesWashington, DC3ParticipantSep 2021
Julian RobertsonUnited StatesNew York City, NY2LeadAug 2015
HEAL PartnersAustraliaSydney2LeadSep 2021
K1W1New ZealandAuckland2ParticipantOct 2019
Solborn InvestmentSouth KoreaSeoul2LeadAug 2019
Five SigmaAustraliaSydney2ParticipantJul 2024
SpringCapital InvestmentAustraliaSydney1ParticipantAug 2015
Larry FitzgeraldUnited StatesUnited States1ParticipantNov 2024
Chow Tai FookHong KongHong Kong1LeadOct 2019
MovacNew ZealandNew Zealand1LeadJul 2024

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Acquisitions by Crimson Education

Crimson Education has acquired 4 companies to date.

Last acquisition by Crimson Education was on April 29th 2026. Crimson Education acquired Summit Point School for undisclosed valuation.


Latest Acquisitions by Crimson Education

Summit Point School
AGE School
Unfiltered
NumberWorks'nWords
Description
Summit Point School is a private specialist school in Auckland for neurodiverse students in Years 2 to 10, including children with dyslexia, auditory processing disorder, ADHD and anxiety. Founded in 2017 by principal Rebecca Elias, it teaches about 40 full-time and 30 part-time students from a former Catholic orphanage site in Takapuna and charges annual fees of roughly NZD 17,000 to NZD 19,000. It was set up as a non-profit and continues on that basis under new ownership.
AGE School is a private co-educational school in Takapuna, Auckland, teaching Years 1 to 13 in classes of about 10 to 12 students with a personalised, project-based curriculum. It opened in 2018 as the Academy for Gifted Education, founded by Katherine Allsopp-Smith and Evan Christian, and had roughly 70 pupils paying annual tuition of about NZD 21,600 to NZD 26,900 plus levies at the time of its sale. It earns revenue from school fees and now trades as Future School within Crimson Academies.
Unfiltered is a video interview platform featuring in-depth conversations with business leaders and entrepreneurs. Hosted from New Zealand, it produces episodes on topics like startup scaling, venture funding, and market disruptions with guests from companies such as Xero and Rocket Lab. The content streams on YouTube and its website, reaching audiences in the Asia-Pacific region. Unfiltered maintains a library of over 200 episodes updated weekly.
NumberWorks'nWords is a tutoring franchise delivering after-school programs in mathematics and English for students across 11 curriculum levels from Year 1 to Year 10. Launched in Auckland, New Zealand in 1984, it grew to Australia in 1989, the Philippines in 1997, England in 1999, and Singapore in 2013, operating more than 80 centres worldwide. Its centres provide over 120,000 lessons each term through standardized diagnostic testing and individualized instruction plans. The model emphasizes small group sessions limited to four students for personalized attention in primary and intermediate schooling.
HQ CountryNew ZealandNew ZealandNew ZealandNew Zealand
HQ City
Auckland
Auckland
Auckland
Auckland
Deal Date29 Apr 20261 May 202512 Feb 20216 Jul 2016
Valuationundisclosedundisclosed$100Kundisclosed
EV/Revenue
EV/EBITDA

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Crimson Education Competitors

Crimson Education competitors include listed companies like Scholastic and China Education, and private ones like Bitwise Industries, Brightwheel, Kaishu Jianggushi and Meishubao.

Public and private companies comparable to Crimson Education
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
Bitwise IndustriesUnited StatesFresno, CAPrivate$40M-$600M15.0x
BrightwheelUnited StatesSan Francisco, CAPrivate--$600M-
Kaishu JianggushiChinaBeijingPrivate--$600M-
MeishubaoChinaBeijingPrivate$170M-$600M3.5x
ScholasticUnited StatesUnited StatesPublicly listed$1.6B$180M$653M0.6x
China EducationChinaChinaPublicly listed$1.1B$342M$654M1.6x

Crimson Education Public Comps

Crimson Education is still privately-owned, but its public comps include Scholastic, China Education, Jiangsu Chuanzhiboke, Stadio Holdings, Gaotu Techedu, YDUQS, Ataa Educational, Vitru Educação, Lincoln Educational Services and Cruzeiro do Sul Educacional.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Scholastic$1.6B$180M0.6x0.6x5.0x6.1x
China Education$1.1B$342M1.6x1.6x5.1x3.1x
Jiangsu Chuanzhiboke$57M($7M)8.9x6.3x(67.8x)-
Stadio Holdings$113M$34M6.4x5.8x21.3x19.2x
Gaotu Techedu$917M($38M)0.2x0.2x(4.3x)(33.7x)
YDUQS$1.1B$310M1.3x1.2x4.3x3.7x
Ataa Educational$176M$65M4.4x4.2x11.8x11.4x
Vitru Educação$439M$169M1.7x1.6x4.3x4.2x

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Common questions about Crimson Education

When was Crimson Education founded?Crimson Education was founded in 2013.
Where is Crimson Education headquartered?Crimson Education is headquartered in Auckland, New Zealand.
Is Crimson Education publicly listed?No, Crimson Education is a private, VC-backed company.
What is Crimson Education's valuation?Crimson Education was last valued at $610M in its undisclosed-stage round in November 2024.
How much funding has Crimson Education raised?Crimson Education has raised $154M across 8 funding rounds.
What was Crimson Education's last funding round?Crimson Education's last funding round was a $25M undisclosed-stage round in November 2024.
Who are Crimson Education's investors?Crimson Education's investors include Icehouse Ventures, HighSage Ventures, U.S. News & World Report, Julian Robertson, HEAL Partners, K1W1, Solborn Investment, Five Sigma, SpringCapital Investment, Larry Fitzgerald and 4 others.
What is Crimson Education's revenue?Crimson Education's latest recorded revenue is $100M (July 2024).
What is Crimson Education's revenue multiple?Crimson Education's latest valuation implies a 6.1x revenue multiple ($610M valuation on $100M of revenue).
Which companies are comparable to Crimson Education?Companies comparable to Crimson Education include Bitwise Industries, Brightwheel, Kaishu Jianggushi, Meishubao, Scholastic and China Education.
How many companies has Crimson Education acquired?Crimson Education has acquired 4 companies, including Summit Point School, AGE School, Unfiltered and NumberWorks'nWords.
What was the largest acquisition by Crimson Education?The $100K acquisition of Unfiltered in February 2021 is the largest acquisition Crimson Education has made to date.

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