Boulevard Valuation, Funding & Investors
Boulevard is valued at $800M as of July 2025.
Last Boulevard valuation
$800M
Series D · Jul 2025
Last Boulevard funding round
$80M
Series D · Jul 2025
Cumulative funding Boulevard raised
$188M
across 4 funding rounds
Key investors in Boulevard
Index Ventures
BoxGroup
Bonfire Ventures
Ludlow Ventures
VMG Partners
Toba Capital
About Boulevard
Boulevard is a San Francisco-headquartered client management platform for salons, spas, medspas, and barbershops featuring online booking, POS payments, automated reminders, and loyalty tracking. Adopted by over 10,000 beauty businesses nationwide, it integrates with QuickBooks and Mailchimp to boost no-show reductions by 40 percent and revenue through upselling tools.
Founded
2016
HQ
Los Angeles, CAWebsite
Status
Privately held
Customer focus
B2B
Revenue model
Subscription
Valuation
$800M (Jul 2025)
Boulevard Valuation
Boulevard is currently valued at $800M, based on its Series D in July 2025.
The $80M round was led by JMI Equity, with participation from Index Ventures, VMG Partners, BoxGroup, Ludlow Ventures and Bonfire Ventures.
Boulevard's valuation has grown 1.4x from $570M at its Series C in August 2022 to $800M in July 2025, across 2 priced rounds.
Boulevard valuation by funding round
| Date | Stage | Valuation |
|---|---|---|
| Jul 2025 | Series D | $800M |
| Aug 2022 | Series C | $570M |
Boulevard Funding History
Boulevard has raised a total of $188M across 4 funding rounds.
Boulevard's first fundraising round was a $11M Series A in November 2019. The most recent completed round was a $80M Series D in July 2025.
Boulevard funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Jul 2025 | Series D | JMI Equity (lead); Index Ventures; VMG Partners; BoxGroup; Ludlow Ventures; Bonfire Ventures | $80M | $800M | Boulevard, a Los Angeles-based provider of an AI-powered client experience platform for appointment-based self-care businesses such as salons and medspas, raised $80 million in an oversubscribed Series D funding round on July 17, 2025, led by JMI Equity with participation from Index Ventures, VMG Partners, and others including Bonfire Ventures, BoxGroup, and Ludlow Ventures. The post-money valuation reached $800 million, nearly doubling the previous valuation from its $70 million Series C in August 2022, bringing total funding to $188 million since founding in 2016 by CEO Matt Danna and Sean Stavropoulos. The platform leverages AI for features like Precision Scheduling to optimize booking patterns, appointment durations, provider availability, and personalized client recommendations, processing nearly $5 billion in payments annually across more than 2 million monthly appointments booked by over 40,000 professionals in 5,000 businesses. Revenue has grown over 500% since the 2022 round, fueled by expansion into high-demand areas like medspas for Botox and GLP-1 treatments, positioning Boulevard as a leader in vertical SaaS for the fast-growing self-care market. Proceeds will accelerate enterprise features across self-care verticals, advance AI R&D for operational intelligence and revenue-optimizing use cases, and enhance personalization. JMI Equity Partner Matt Emery joined the board, citing Boulevard's best-in-class product akin to other successful vertical SaaS + payments businesses in JMI's portfolio. |
| Aug 2022 | Series C | Point72 Ventures (lead); Index Ventures; VMG Partners; BoxGroup; Bonfire Ventures; Toba Capital | $70M | $570M | Boulevard provides a client experience platform purpose-built for appointment-based self-care businesses such as salons, spas, barbershops, and med spas, offering tools for booking, payments, and operations to digitize antiquated processes and drive customer retention. Founded in 2016 in Los Angeles, the company serves over 2,000 businesses and 25,000 professionals across the U.S., processing over $1.5 billion in annual payments by early 2023 at a 2.65% take rate. In August 2022, Boulevard raised $70 million in a Series C round led by Point72 Private Investments (also referred to as Point72 Ventures), with participation from Toba Capital, Index Ventures, Bonfire Ventures, BoxGroup, and VMG Partners, bringing total funding to approximately $108-110 million. The post-money valuation reached $570 million, nearly tripling the prior $225 million from Series B. Proceeds fund engineering and product development, platform enhancements, and expansion into new self-care verticals; Eddie Kang from Point72 joined the board. The company demonstrated strong traction with its fourth consecutive year of triple-digit growth in 2022, including 122% year-over-year ARR increase and nearly doubling its customer base, following 188% ARR growth in 2021. Boulevard earned recognitions like Forbes' 33rd on America's Best Startup Employers 2022, Deloitte Technology Fast 500 (54th, ~3,200% growth 2018-2021), and inaugural SMBTech 50. Boulevard capitalizes on the booming self-care market, expected to exceed $1.4 trillion by 2025, with personal care services employment growing faster than average through 2030. A later Series D in recent years raised $80 million at nearly $800 million valuation, indicating continued momentum. |
| Nov 2020 | Series B | Index Ventures (lead); Toba Capital (lead); VMG Partners; BoxGroup; Ludlow Ventures; Bonfire Ventures; Nick Candito | $27M | - | Boulevard is a business management platform for salons, spas, and appointment-based self-care businesses, offering online booking, payment processing, scheduling, marketing, and client communication tools. Founded in 2016 and based in Los Angeles, it raised $27 million in Series B funding on November 23, 2020, co-led by Index Ventures and Toba Capital, with participation from VMG Partners, Bonfire Ventures, Ludlow Ventures, BoxGroup, and angel Nick Candito. This brought total funding to $33 million at the time, aimed at team expansion, new products, and nationwide growth amid COVID-19 challenges in the beauty industry. Customers using Boulevard reported operational improvements including 16% more services booked, 18% higher retail revenue, 24% increased gratuity to stylists, 71% fewer no-shows and late cancels, 32% less front desk time, and 56% fewer phone calls, potentially doubling profits in 90 days. The company had sustained 300-400% revenue growth over the prior three years leading into the round. Index Ventures' Damir Becirovic highlighted Boulevard's role in revitalizing the salon and spa sector amid rising consumer demand for beauty and wellness. Post-round developments include a $70 million Series C in 2022 led by Point72 Private Investments, where Boulevard reported 122% year-over-year ARR growth in 2022, nearly doubling its customer base, and processing over $1.5 billion in annual payments. A Series D round of $80 million in July 2025 led by JMI Equity valued the company at $800 million post-money (nearly double its 2022 valuation), with over 500% revenue growth since 2022, serving 5,000+ businesses booking 2 million+ monthly appointments and processing nearly $5 billion in payments annually. |
| Nov 2019 | Series A | Index Ventures (lead); BoxGroup; Ludlow Ventures; Bonfire Ventures; Luma Launch; Connor Theilmann | $11M | - | Boulevard is a SaaS platform providing comprehensive management software for premium salons, spas, and appointment-based beauty businesses, handling booking, scheduling, inventory, payroll, commissions, payments, and personalized client experiences. The company launched its Series A round of $11 million led by Index Ventures, with participation from Bonfire Ventures, BoxGroup, Ludlow Ventures, and Luma Launch, around April/November 2019. Funds were allocated to expand the team in product, engineering, and business development, growing headcount from 8 to over 50 employees. Within the prior year, Boulevard processed over $100 million in customer payments. Damir Becirovic of Index Ventures and Jim Andelman of Bonfire Ventures joined the board alongside co-founders Matt Danna (CEO) and Sean Stavropoulos (CTO). |
Who has invested in Boulevard?
11 investors have backed Boulevard across its funding rounds, including Index Ventures, BoxGroup, Bonfire Ventures, Ludlow Ventures, VMG Partners and Toba Capital.
Lead investors include JMI Equity, Point72 Ventures, Index Ventures and Toba Capital.
Boulevard Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
 London | 4 | Lead | Nov 2019 | |
| New York City, NY | 4 | Participant | Nov 2019 | |
| Los Angeles, CA | 4 | Participant | Nov 2019 | |
| San Francisco, CA | 3 | Participant | Nov 2020 | |
| Detroit, MI | 3 | Participant | Nov 2019 | |
| San Francisco, CA | 2 | Lead | Nov 2020 | |
| New York City, NY | 1 | Lead | Aug 2022 | |
| Los Angeles, CA | 1 | Participant | Nov 2019 | |
![](data:image/svg+xml,<svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 20 20"><rect fill="%23e5e7eb" width="20" height="20" rx="4"/></svg>){kind=small} Connor Theilmann | Los Angeles, CA | 1 | Participant | Nov 2019 |
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Start Free TrialBoulevard Competitors
Boulevard competitors include listed companies like Sphere and B-Soft Co., and private ones like SmithRx, BrightInsight, Cohere Health and Pearl Health.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| San Francisco, CA | Private | - | - | $355M | - | |
 South Korea | Publicly listed | $70M | $6M | $813M | 6.9x | |
 China | Publicly listed | $157M | ($37M) | $769M | 4.8x | |
| San Francisco, CA | Private | - | - | $750M | - | |
| Boston, MA | Private | - | - | $750M | - | |
| New York City, NY | Private | - | - | $733M | - |
Boulevard Public Comps
Boulevard is still privately-owned, but its public comps include Sphere, B-Soft Co., Hangzhou Pinming Software, MedicalSystem Technology, HealthStream, Shiprocket, PAR Technology, NCR Voyix, Phreesia and Craneware.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $70M | $6M | 14.3x | 6.9x | 156.3x | 103.0x | |||
| $157M | ($37M) | 4.7x | 4.8x | (20.0x) | (20.0x) | |||
| $65M | $8M | 12.5x | 11.9x | 100.2x | - | |||
| $45M | $12M | 18.9x | 15.6x | 70.7x | 62.9x | |||
| $304M | $63M | 2.8x | 2.6x | 13.2x | 11.2x | |||
| $211M | ($7M) | 4.3x | - | (131.1x) | - | |||
| $456M | ($27M) | 2.2x | 2.0x | (38.0x) | 24.4x | |||
| $2.7B | $252M | 0.8x | 1.0x | 8.9x | 5.2x | |||
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Common questions about Boulevard
| When was Boulevard founded? | Boulevard was founded in 2016. |
| Where is Boulevard headquartered? | Boulevard is headquartered in Los Angeles, CA, United States. |
| Is Boulevard publicly listed? | No, Boulevard is a private, VC-backed company. |
| What is Boulevard's valuation? | Boulevard was last valued at $800M in its Series D in July 2025. |
| How much funding has Boulevard raised? | Boulevard has raised $188M across 4 funding rounds. |
| What was Boulevard's last funding round? | Boulevard's last funding round was a $80M Series D in July 2025, led by JMI Equity. |
| Who are Boulevard's investors? | Boulevard's investors include Index Ventures, BoxGroup, Bonfire Ventures, VMG Partners, Ludlow Ventures, Toba Capital, Point72 Ventures, Luma Launch, Connor Theilmann, JMI Equity and 1 other. |
| Which companies are comparable to Boulevard? | Companies comparable to Boulevard include SmithRx, Sphere, B-Soft Co., BrightInsight, Cohere Health and Pearl Health. |
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