Tally Valuation, Funding & Investors

Tally is valued at $855M as of October 2022.

See full Tally profile

Last Tally valuation

$855M

Series D · Oct 2022

Last Tally funding round

$80M

Series D · Oct 2022

Cumulative funding Tally raised

$172M

across 5 funding rounds

Key investors in Tally

  • Shasta Ventures
  • Cowboy Ventures
  • Sway Ventures
  • Kleiner Perkins
  • Andreessen Horowitz
  • Silicon Valley Bank

Tally Overview

About Tally

Tally is a financial automation platform founded in 2015 that manages credit card debt through automated payments. San Francisco-based, it negotiates lower interest rates with issuers like Chase and Citi while optimizing payoff strategies. The app monitors spending and builds savings accounts for users tackling over $10 billion in debt.


Founded

2015

HQ

United StatesSan Francisco, CA

Status

Privately held

Customer focus

B2C

Revenue model

Subscription

Valuation

$855M (Oct 2022)

Tally Valuation

Tally is currently valued at $855M, based on its Series D in October 2022.

The $80M round was led by Sway Ventures, with participation from Kleiner Perkins, Menora Mivtachim, Flucas Ventures, Andreessen Horowitz, Shasta Ventures and 1 other investor.

Tally's valuation has grown 3.1x from $280M at its Series C in June 2019 to $855M in October 2022, across 2 priced rounds.

Tally valuation by funding round

Tally valuation by funding round
DateStageValuation
Oct 2022Series D$855M
Jun 2019Series C$280M

Tally Funding History

Tally has raised a total of $172M across 5 funding rounds.

Tally's first fundraising round was a $2M seed round in June 2015. The most recent completed round was a $80M Series D in October 2022.

Tally funding rounds

Tally funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Oct 2022Series DSway Ventures (lead); Kleiner Perkins; Menora Mivtachim; Flucas Ventures; Andreessen Horowitz; Shasta Ventures; Cowboy Ventures$80M$855MTally is a financial automation company founded in 2015 that provides automated credit card debt payoff services. The platform analyzes customers' financial profiles to determine the optimal payment strategy and offers eligible consumers a new line of credit at lower interest rates to accelerate debt repayment. By the time of this funding round, Tally had paid over $1 billion in credit card debt for its members, saving them millions in interest and late fees. In October 2022, Tally raised $80 million in Series D funding led by Sway Ventures at a post-money valuation of $855 million. The round included participation from Menora Mivtachim, with previous investors Kleiner Perkins, Andreessen Horowitz, Shasta Ventures, and Cowboy Ventures also participating. Ken Denman, General Partner at Sway Ventures and former co-founder and CEO of Emotient (acquired by Apple), joined Tally's Board of Directors as part of the announcement. The company planned to use the funding to expand its automated debt pay-down system and grow its business. Despite this significant capital raise, Tally subsequently shut down in 2024 after failing to secure additional funding in a challenging fintech funding environment.
Jun 2019Series CAndreessen Horowitz (lead); Kleiner Perkins; Kauffman Fellows Fund; Shasta Ventures; Cowboy Ventures; Sway Ventures; Inspired Capital Partners$50M$280MTally Technologies is a San Francisco-based fintech company providing financial automation tools to help consumers manage and pay down debt. In June 2019, it raised $50 million in a Series C funding round led by Andreessen Horowitz, with participation from Kleiner Perkins, Shasta Ventures, Cowboy Ventures, and Sway Ventures, bringing total funding to $92 million at that time. The round aimed to accelerate growth and expand market reach. Prior rounds included a $2 million seed in June 2015, $15 million Series A in May 2016 led by Shasta Ventures, and $25 million Series B in July 2018 led by Kleiner Perkins. The later Series D in October 2022 raised $80 million at an $855 million valuation led by Sway Ventures, increasing total funding to $172 million. Tally operates in the competitive fintech space alongside companies like Stripe.
Jul 2018Series BKleiner Perkins (lead); Shasta Ventures; Cowboy Ventures; Sway Ventures$25M-Tally is an automated debt management application that helps consumers eliminate credit card debt through algorithmic analysis and payment optimization. Founded in 2015 and launched in October 2017, the platform analyzes users' financial profiles to identify the fastest way to pay down credit card debt, then automates payments on the user's behalf. The company offers users a line of credit with lower interest rates than standard credit cards and ensures all payments are made on time, helping users avoid late fees and penalties. Tally's proprietary underwriting and financing models enable it to provide savings not typically available to consumers. In its first nine months post-launch by July 2018, Tally had helped users save millions of dollars in interest. The company was available only to creditworthy users with a credit score of at least 660. In July 2018, Tally closed its Series B funding round of $25 million led by Kleiner Perkins, with participation from previous investors Shasta Ventures, Cowboy Ventures, and Sway Ventures. This brought total funding to $40 million. Mamoon Hamid, a general partner at Kleiner Perkins, joined Tally's board of directors as part of the investment. The company planned to use the capital to scale operations, expand product offerings beyond credit card debt, broaden eligibility criteria, and double its employee headcount to approximately 100 within the following year. CEO Jason Brown emphasized that Tally was the first company to build technology enabling full debt automation, with custom infrastructure differentiating it from peer-to-peer lending platforms and protecting it from regulatory issues faced by other fintechs.
May 2016Series AShasta Ventures (lead); Silicon Valley Bank; Cowboy Ventures; Sway Ventures$15M-Tally is a no-code form builder SaaS platform that enables users to create forms without coding knowledge. The company raised a Series A round of $15 million in May 2016 led by Shasta Ventures, with participation from other investors. At the time of this 2016 Series A funding, Tally was pre-revenue and in early development stages. Tally later bootstrapped to significant scale, reaching $3 million ARR by June 2025 with a small five-person team, becoming known for its generous free plan and viral, product-led growth strategy.
Jun 2015SeedLudlow Ventures$2M--

Who has invested in Tally?

11 investors have backed Tally across its funding rounds, including Shasta Ventures, Cowboy Ventures, Sway Ventures, Kleiner Perkins, Andreessen Horowitz and Silicon Valley Bank.

Lead investors include Sway Ventures, Andreessen Horowitz, Kleiner Perkins and Shasta Ventures.


Tally Investors

Investors in Tally by funding rounds participated
InvestorHQRoundsRoleFirst check
Shasta VenturesUnited StatesUnited States4LeadMay 2016
Cowboy VenturesUnited StatesSan Francisco, CA4ParticipantMay 2016
Sway VenturesUnited StatesSan Francisco, CA4LeadMay 2016
Kleiner PerkinsUnited StatesSan Francisco, CA3LeadJul 2018
Andreessen HorowitzUnited StatesSan Francisco, CA2LeadJun 2019
Menora MivtachimIsraelTel Aviv1ParticipantOct 2022
Flucas VenturesUnited StatesWest Palm Beach, FL1ParticipantOct 2022
Ludlow VenturesUnited StatesDetroit, MI1ParticipantJun 2015
Kauffman Fellows FundUnited StatesAustin, TX1ParticipantJun 2019

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Tally Competitors

Tally competitors include listed companies like Tiger Brokers and Bravura Solutions, and private ones like Albert, Moneybox, INDmoney and Acorns.

Public and private companies comparable to Tally
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
AlbertUnited StatesUnited StatesPrivate--$749M-
MoneyboxUnited KingdomLondonPrivate$125M-$1.1B-
INDmoneyIndiaGurgaonPrivate$18M-$650M36.1x
AcornsUnited StatesLos Angeles, CAPrivate--$1.9B-
Tiger BrokersNew ZealandNew ZealandPublicly listed$612M$284M$851M0.4x
Bravura SolutionsAustraliaAustraliaPublicly listed$201M$55M$1B4.9x

Tally Public Comps

Tally is still privately-owned, but its public comps include Tiger Brokers, World Acceptance, Standard Chartered Bank, Capricorn Group, NICO Holdings, FinVolution Group, Navient, Katapult, Yixin Group and VersaBank.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Tiger Brokers$612M$284M0.4x0.4x0.9x1.2x
World Acceptance$536M-2.8x2.5x--
Standard Chartered Bank$157M-5.2x---
Capricorn Group$342M-2.6x---
NICO Holdings$868M$131M0.9x-6.2x-
FinVolution Group$2B$476M0.0x0.1x0.2x0.3x
Navient$610M-74.5x75.0x--
Katapult$292M$215M3.0x2.7x4.0x58.2x

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Common questions about Tally

When was Tally founded?Tally was founded in 2015.
Where is Tally headquartered?Tally is headquartered in San Francisco, CA, United States.
Is Tally publicly listed?No, Tally is a private, VC-backed company.
What is Tally's valuation?Tally was last valued at $855M in its Series D in October 2022.
How much funding has Tally raised?Tally has raised $172M across 5 funding rounds.
What was Tally's last funding round?Tally's last funding round was a $80M Series D in October 2022, led by Sway Ventures.
Who are Tally's investors?Tally's investors include Shasta Ventures, Cowboy Ventures, Sway Ventures, Kleiner Perkins, Andreessen Horowitz, Menora Mivtachim, Flucas Ventures, Ludlow Ventures, Kauffman Fellows Fund, Silicon Valley Bank and 1 other.
Which companies are comparable to Tally?Companies comparable to Tally include Albert, Moneybox, INDmoney, Acorns, Tiger Brokers and Bravura Solutions.

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