Alloy Revenue, Valuation, Funding & Investors
Alloy is valued at $1.6B as of September 2022, a 36.9x multiple on its last reported $42M revenue.
Last Alloy valuation
$1.6B
Series C · Sep 2022
Last Alloy funding round
$52M
Series C · Sep 2022
Alloy revenue
$42M
Series C · Sep 2022
Key investors in Alloy
Bessemer Venture Partners
Eniac Ventures
Felicis
Primary Venture Partners
Canapi Ventures
Avid Ventures
About Alloy
Alloy is an identity verification platform that helps banks and financial institutions detect fraud and streamline compliance. Its API aggregates data from multiple sources for KYC, AML, and risk decisions via a unified dashboard. FinTechs and regulated entities use it to verify identities and monitor transactions efficiently. New York-headquartered, Alloy processes billions of data points annually, serving over 100 financial customers including Chime and SoFi.
Founded
2015
HQ
New York City, NYWebsite
Status
Privately held
Customer focus
B2B
Revenue model
Subscription
Revenue
$42M (Sep 2022)
Valuation
$1.6B (Sep 2022)
Alloy Valuation
Alloy is currently valued at $1.6B, based on its Series C in September 2022.
The $52M round was led by Avenir and Lightspeed Venture Partners, with participation from Eniac Ventures, Pathlight Ventures, Avid Ventures, Felicis, Canapi Ventures and 1 other investor.
Alloy's valuation has grown 1.1x from $1.4B at its Series C in September 2021 to $1.6B in September 2022, across 2 priced rounds.
Alloy valuation by funding round
Revenue multiple| Date | Stage | Valuation | Revenue Multiple |
|---|---|---|---|
| Sep 2022 | Series C | $1.6B | 36.9x |
| Sep 2021 | Series C | $1.4B | 24.5x |
Alloy Revenue
Alloy's latest recorded revenue is $42M, as of its Series C in September 2022. At a $1.6B valuation, that implies a 36.9x revenue multiple.
Revenue moved from $55M in September 2021 to $42M in September 2022, while the revenue multiple moved from 24.5x to 36.9x.
Alloy revenue by funding round
| Date | Revenue * | Valuation | Revenue Multiple | Stage |
|---|---|---|---|---|
| Sep 2022 | $42M | $1.6B | 36.9x | Series C |
| Sep 2021 | $55M | $1.4B | 24.5x | Series C |
* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.
Alloy Funding History
Alloy has raised a total of $208M across 5 funding rounds.
Alloy's first fundraising round was a $4M seed round in October 2017. The most recent completed round was a $52M Series C in September 2022.
Alloy funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Sep 2022 | Series C | Avenir (lead); Lightspeed Venture Partners (lead); Eniac Ventures; Pathlight Ventures; Avid Ventures; Felicis; Canapi Ventures; Bessemer Venture Partners | $52M | $1.6B | Alloy is the leading Identity Decisioning Platform for banks and fintech companies, enabling clients to integrate customer information, credit bureau data, and alternative data through a single point to combat fraud and manage risk. The company serves major clients like Ally Bank, HMBradley, Gemini, Ramp, and Evolve Bank & Trust, processing over a million decisions daily. On September 1, 2022, Alloy raised an additional $52 million in a Series C extension round led by Lightspeed Venture Partners and Avenir Growth, with participation from existing investors Canapi Ventures, Bessemer Venture Partners, Avid Ventures, Eniac Ventures, Felicis, and Pathlight Ventures, bringing the post-money valuation to $1.55 billion from $1.35 billion in the prior $100 million round. The funding supports Alloy's rapid global expansion into 40 countries across North America, EMEA, LATAM, and APAC, announced earlier that month, to address rising global demand for fraud prevention tools. Over the past 12 months leading to the round, Alloy's revenue more than doubled, reflecting strong growth amid a challenging fundraising environment where many fintechs faced flat or down rounds. CEO Tommy Nicholas highlighted the strategic raise to maintain aggression without excessive dilution, given the company's solid cash position from prior funding. Investors praised Alloy's platform and expert guidance on risk and regulatory compliance. This extension brought total funding to approximately $207.8 million. The company plans to expand international business with existing customers first and develop new features and partnerships to support its growing client base in managing compliance and fraud risk worldwide. |
| Sep 2021 | Series C | Lightspeed Venture Partners (lead); Avid Ventures; Felicis; Canapi Ventures; Bessemer Venture Partners; BAM Elevate | $100M | $1.4B | Alloy is an identity decisioning and verification platform designed for banks and fintech companies. The platform automates decision-making throughout the customer lifecycle, including onboarding identity verification and transaction monitoring, helping financial institutions combat fraud and manage compliance while maintaining operational efficiency. In September 2021, Alloy announced a $100 million Series C funding round led by Lightspeed Venture Partners' Justin Overdorff, with participation from existing investors Canapi Ventures, Bessemer Venture Partners, Avid Ventures, and Felicis Ventures. The round brought the company's post-money valuation to $1.35 billion and total raised to over $150 million since its 2015 inception. Alloy demonstrated strong momentum in the months leading up to the round, with revenue more than tripling within a year and headcount expanding by 140 percent. The company was already serving over 200 clients including major financial institutions and fintech platforms such as Ally Bank, Gemini, and Ramp. The capital was designated for team expansion across all business functions and product development to enhance fraud detection and identity verification capabilities for its enterprise customer base. |
| Sep 2020 | Series B | Canapi Ventures (lead); Eniac Ventures; Avid Ventures; Felicis; Vestigo Ventures; Bessemer Venture Partners; BAM Elevate; Primary Venture Partners | $40M | - | Alloy is the identity operating system for the financial services industry, providing a single API service and dashboard to manage identity verification, fraud mitigation, and risk management from customer signup through the lifecycle. It helps banks and fintechs automate onboarding, compliance, and decisioning processes to onboard more customers safely and efficiently. Customers include Ally Bank, HMBradley, Gemini, Ramp, and Evolve Bank & Trust, processing over a million decisions daily as of 2020. On September 16, 2020, Alloy raised $40 million in a Series B funding round led by Canapi Ventures, with participation from Felicis Ventures, Avid Ventures, Bessemer Venture Partners, Primary Venture Partners, Eniac Ventures, and angels including Addie Lerner and Victoria Treyger. Canapi Ventures partner Walker Forehand joined Alloy's board. This followed a $12 million Series A in 2019 backed by Bessemer, Eniac, and Primary. Proceeds were allocated primarily to team expansion, scaling sales and marketing to meet demand, and long-term R&D for new products in transaction and credit decisioning, as well as document verification. The company positioned the funding as validation for delivering safe digital customer experiences in fintech. Subsequent rounds included a $100 million Series C in September 2021 at $1.35 billion valuation led by Lightspeed Venture Partners, with participation from Canapi, Bessemer, Avid, and Felicis, followed by a $52 million extension in 2022 at $1.55 billion. Total funding reached over $208 million across 11 rounds by 2022. |
| Sep 2019 | Series A | Bessemer Venture Partners (lead); Eniac Ventures; Flourish Ventures; Alpha Edison; Primary Venture Partners; Symmetrical Ventures | $12M | - | Alloy is an identity verification platform for financial services, providing an API-based operating system for identity management, compliance, KYC, AML, and fraud prevention to banks and fintechs. The company serves over 200 clients including Ally Bank, Brex, and Evolve Bank & Trust. Alloy raised $12 million in its Series A round on September 17, 2019, led by Bessemer Venture Partners with participation from Eniac Ventures, Primary Venture Partners, Flourish Ventures, Alpha Edison, and Symmetrical Ventures. Funds were allocated to accelerate platform growth, strengthen compliance features, boost engineering and data science investments, and support go-to-market initiatives. This followed a $3.8 million seed round in October 2017 led by Eniac Ventures. |
| Oct 2017 | Seed | Eniac Ventures (lead); AGO Partners; Primary Venture Partners; Correlation Ventures; Clocktower Technology Ventures | $4M | - | Alloy is a New York-based RegTech company providing an identity verification and decisioning platform for banks and fintechs. In October 2017, Alloy raised $3.8 million in a seed round led by Eniac Ventures, with participation from AGO Partners, Clocktower Technology Ventures, Correlation Ventures, and Primary Venture Partners. The funding aimed to expand integrations with financial institutions and enhance data security. This seed round followed earlier funding, including $20K and $3.55M seed rounds in 2015 led by Techstars. Subsequent rounds included a $12M Series A in September 2019 led by Bessemer Venture Partners, Eniac Ventures, and Primary Venture Partners; a $40M Series B in September 2020 led by Canapi Ventures; and later Series C extensions totaling over $150M by 2022, bringing total funding to $211M. |
Who has invested in Alloy?
17 investors have backed Alloy across its funding rounds, including Bessemer Venture Partners, Eniac Ventures, Felicis, Primary Venture Partners, Canapi Ventures and Avid Ventures.
Lead investors include Avenir, Lightspeed Venture Partners, Canapi Ventures, Bessemer Venture Partners and Eniac Ventures.
Alloy Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| New York City, NY | 4 | Lead | Oct 2017 | |
| San Francisco, CA | 4 | Lead | Sep 2019 | |
| United States | 3 | Participant | Sep 2020 | |
| San Francisco, CA | 3 | Participant | Sep 2020 | |
| Wilmington, DE | 3 | Lead | Sep 2020 | |
| New York City, NY | 3 | Participant | Oct 2017 | |
| San Francisco, CA | 2 | Lead | Sep 2021 | |
| New York City, NY | 2 | Participant | Sep 2020 | |
| San Francisco, CA | 1 | Participant | Sep 2019 | |
| New York City, NY | 1 | Participant | Sep 2022 | |
| United States | 1 | Participant | Sep 2020 | |
| Los Angeles, CA | 1 | Participant | Sep 2019 | |
| Los Angeles, CA | 1 | Participant | Oct 2017 | |
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Start Free TrialCommon questions about Alloy
| When was Alloy founded? | Alloy was founded in 2015. |
| Where is Alloy headquartered? | Alloy is headquartered in New York City, NY, United States. |
| Is Alloy publicly listed? | No, Alloy is a private, VC-backed company. |
| What is Alloy's valuation? | Alloy was last valued at $1.6B in its Series C in September 2022. |
| How much funding has Alloy raised? | Alloy has raised $208M across 5 funding rounds. |
| What was Alloy's last funding round? | Alloy's last funding round was a $52M Series C in September 2022, led by Avenir and Lightspeed Venture Partners. |
| Who are Alloy's investors? | Alloy's investors include Eniac Ventures, Bessemer Venture Partners, Avid Ventures, Felicis, Canapi Ventures, Primary Venture Partners, Lightspeed Venture Partners, BAM Elevate, Flourish Ventures, Pathlight Ventures and 7 others. |
| What is Alloy's revenue? | Alloy's latest recorded revenue is $42M (September 2022). |
| What is Alloy's revenue multiple? | Alloy's latest valuation implies a 36.9x revenue multiple ($1.6B valuation on $42M of revenue). |
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